The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

FLAGS Agency: FOOTE CONE AND BELDING / Lisbon Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Old Man Agency: Giovanni, FCB / São Paulo Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Paperclip Agency: Tonic Communications / Dubai Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Plugs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The graduate Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Red Campaign Agency: The Richards Group / Dallas Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Skateboarding campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Personality Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Control the ball Agency: BBDO Argentina / Vicente L?pez Client: Nike Argentina SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Outs Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hidden C Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jump C Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Motoing Course Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Covers Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bar Route, Tension, Seat Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fingerprints Agency: DDB Brasil / São Paulo Client: Philips Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
LE BARRAN Agency: Client: LE BARRAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Turbobrake-Campaign" Agency: Scholz & Friends / Berlin Client: Mitsubishi Motors Deutschland GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
"The Natural-sound-campaign" Agency: Scholz & Friends / Berlin Client: Yamaha Elektronik Europa GmbH Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Whip, Slap, Wax Agency: FCB Johannesburg / Johannesburg Client: Sonovision Recording Studios Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Sand Agency: Giovanni, FCB / São Paulo Client: Fenda Seguros Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Predators Agency: Jung von Matt AG / Berlin Client: Junge Karriere Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Guitar Agency: Leo Burnett Company / Chicago Client: Cort Guitar Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Dream World Agency: Ogilvy & Mather Advertising / Bangkok Client: Amusement Creation Co.,Ltd. Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Russian Erotica Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Believe Campaign Agency: Scholz & Friends / Hamburg Client: Polaroid Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS Agency: TBWAG1CHAMPS ELYSEES / PARIS Client: NISSAN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Apparel Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Without Sports Agency: Wieden+Kennedy / New York Client: ESPN Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Tickets-Garage-Sleeping Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hunter-Snake-Tornado Agency: Y&R Chicago / Chicago Client: Travel Channel Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Insane Tailors Agency: M&C Saatchi Sydney / Sydney Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Personality (Bin Laden) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Bush) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Fidel) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Saddam) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Yearbook Agency: BBDO Atlanta / ATLANTA Client: Cingular Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Emergency Call Agency: BBDO Bangkok Limited / Silom Client: Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Knotty Pine Agency: BBDO Chicago / chicago Client: Wm. Wrigley Jr. Company/Orbit White Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lift Agency: BBDO Guerrero Ortega / Makati City Client: Splash Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Track Agency: berry bush bbdo / cape town Client: Subaru Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Free After That Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cap Agency: Colenso BBDO / Auckland Client: Lion Breweries Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Thumbs Agency: Colenso BBDO / Auckland Client: Monaco Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CALCO TRACING Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - CLASE A Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hidden Spread Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2005 Advertising Gold Pencil

FOOTE CONE AND BELDING / Lisbon

GRANDE REPORTAGEM MAGAZINE

FLAGS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05014A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Advertising Bronze Pencil

Giovanni, FCB / São Paulo

BMW do Brasil

Baby/Old Man

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05016A

2005 Advertising Gold Pencil

Tonic Communications / Dubai

Sony

Paperclip

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05011A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05012A

2005 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Plugs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05013A

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

The graduate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05009A

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

Psycho

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05010A

2005 Advertising Merit Award

The Richards Group / Dallas

KIWI

Red Campaign

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

05169A

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Snickers

Skateboarding campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05138A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05139A

2005 Advertising Merit Award

BBDO Argentina / Vicente L?pez

Nike Argentina SA

Control the ball

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05140A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Cut Outs

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05142A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Hidden C

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05143A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump C

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05144A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Motoing Course

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05145A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Molson

Covers

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05146A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Virgin

Bar Route, Tension, Seat

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05147A

2005 Advertising Merit Award

DDB Brasil / São Paulo

Philips

Fingerprints

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05148A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05149A

2005 Advertising Merit Award

LE BARRAN

LE BARRAN

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05150A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Mitsubishi Motors Deutschland GmbH

"The Turbobrake-Campaign"

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05151A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Yamaha Elektronik Europa GmbH

"The Natural-sound-campaign"

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05152A

2005 Advertising Merit Award

FCB Johannesburg / Johannesburg

Sonovision Recording Studios

Whip, Slap, Wax

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05154A

2005 Advertising Merit Award

Giovanni, FCB / São Paulo

Fenda Seguros

Sand

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05155A

2005 Advertising Merit Award

Jung von Matt AG / Berlin

Junge Karriere

Predators

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05157A

2005 Advertising Merit Award

Leo Burnett Company / Chicago

Cort Guitar

Guitar

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05158A

2005 Advertising Merit Award

Ogilvy & Mather Advertising / Bangkok

Amusement Creation Co.,Ltd.

Dream World

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05159A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Russian Erotica

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05160A

2005 Advertising Merit Award

Scholz & Friends / Hamburg

Polaroid

Believe Campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05161A

2005 Advertising Merit Award

TBWAG1CHAMPS ELYSEES / PARIS

NISSAN

NISSAN PATROL BUGS, SPIDERS, BIRDS/BATS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05162A

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Apparel

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05163A

2005 Advertising Merit Award

Wieden+Kennedy / New York

ESPN

Without Sports

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05164A

2005 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Tickets-Garage-Sleeping

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05165A

2005 Advertising Merit Award

Y&R Chicago / Chicago

Travel Channel

Hunter-Snake-Tornado

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05166A

2005 Advertising Merit Award

M&C Saatchi Sydney / Sydney

Herringbone

Insane Tailors

Consumer Magazine / Magazine Color Full Page or Spread: Single

05088A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bin Laden)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05089A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bush)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05090A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Fidel)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05091A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Saddam)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05092A

2005 Advertising Merit Award

BBDO Atlanta / ATLANTA

Cingular

Yearbook

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05093A

2005 Advertising Merit Award

BBDO Bangkok Limited / Silom

Indosport (Thailand)

Emergency Call

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05094A

2005 Advertising Merit Award

BBDO Chicago / chicago

Wm. Wrigley Jr. Company/Orbit White

Knotty Pine

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05095A

2005 Advertising Merit Award

BBDO Guerrero Ortega / Makati City

Splash Corporation

Lift

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05096A

2005 Advertising Merit Award

berry bush bbdo / cape town

Subaru

Track

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05097A

2005 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Free After That

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05098A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Lion Breweries

Cap

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05099A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Thumbs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05100A

2005 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - CLASE A

CALCO TRACING

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05101A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Hidden Spread

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05103A

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