The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Fiesta Virals
Agency: Ogilvy & Mather / London
Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Turning gray skies blue
Agency: Jung von Matt AG / Stuttgart
Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Impossible Sprint
Agency: TBWAJapan / Tokyo
Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Squeeze
Agency: Ground Zero / Los Angeles
Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Ice Car
Agency: DDB London / London
Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
'Bubbles'
Agency: McCann Erickson / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Plaques
Agency: Chemistry / Dublin 6
Client: Focus Ireland Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Trees
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dr. Angus
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Tiger / Waterfall / Steep Incline
Agency: M&C Saatchi Singapore / Singapore
Client: Jeep Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Modus - a channel hopper
Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client: Renault Germany Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Painted Trees
Agency: RMG David / New Delhi
Client: WWF - India Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
CSI
Agency: Saatchi & Saatchi Singapore / Singapore
Client: AXN Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Award:
2005 Advertising Gold Pencil
Agency:
Ogilvy & Mather / London
Client:
Ford
Title:
Fiesta Virals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05005G
Award:
2005 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05006G
Award:
2005 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
ITS Travel
Title:
Turning gray skies blue
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05007G
Award:
2005 Advertising Gold Pencil
Agency:
TBWAJapan / Tokyo
Client:
adidas
Title:
Impossible Sprint
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05001G
Award:
2005 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN/Miller Brewing Co.
Title:
The Squeeze
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05002G
Award:
2005 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Ice Car
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05003G
Award:
2005 Advertising Bronze Pencil
Agency:
McCann Erickson / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
'Bubbles'
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05004G
Award:
2005 Advertising Silver Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse
Title:
conversegallery.com
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05009G
Award:
2005 Advertising Merit Award
Agency:
Chemistry / Dublin 6
Client:
Focus Ireland
Title:
Plaques
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05017G
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Trees
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05018G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Dr. Angus
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05019G
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05020G
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Jeep
Title:
Tiger / Waterfall / Steep Incline
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05021G
Award:
2005 Advertising Merit Award
Agency:
Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg
Client:
Renault Germany
Title:
Modus - a channel hopper
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05022G
Award:
2005 Advertising Merit Award
Agency:
RMG David / New Delhi
Client:
WWF - India
Title:
Painted Trees
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05023G