The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Fiesta Virals Agency: Ogilvy & Mather / London Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Turning gray skies blue Agency: Jung von Matt AG / Stuttgart Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Squeeze Agency: Ground Zero / Los Angeles Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Ice Car Agency: DDB London / London Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
'Bubbles' Agency: McCann Erickson / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
conversegallery.com Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Plaques Agency: Chemistry / Dublin 6 Client: Focus Ireland Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Trees Agency: Colenso BBDO / Auckland Client: Auckland Regional Council Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dr. Angus Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Tiger / Waterfall / Steep Incline Agency: M&C Saatchi Singapore / Singapore Client: Jeep Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Modus - a channel hopper Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg Client: Renault Germany Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Painted Trees Agency: RMG David / New Delhi Client: WWF - India Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
CSI Agency: Saatchi & Saatchi Singapore / Singapore Client: AXN Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign

2005 Advertising Gold Pencil

Ogilvy & Mather / London

Ford

Fiesta Virals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05005G

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05006G

2005 Advertising Bronze Pencil

Jung von Matt AG / Stuttgart

ITS Travel

Turning gray skies blue

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05007G

2005 Advertising Gold Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Exceptional Innovation in Marketing / Innovative Marketing: Single

05001G

2005 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN/Miller Brewing Co.

The Squeeze

Exceptional Innovation in Marketing / Innovative Marketing: Single

05002G

2005 Advertising Bronze Pencil

DDB London / London

Volkswagen

Ice Car

Exceptional Innovation in Marketing / Innovative Marketing: Single

05003G

2005 Advertising Bronze Pencil

McCann Erickson / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

'Bubbles'

Exceptional Innovation in Marketing / Innovative Marketing: Single

05004G

2005 Advertising Silver Pencil

Butler, Shine, Stern & Partners / Sausalito

Converse

conversegallery.com

Exceptional Innovation in Marketing / Innovative Marketing: Single

05009G

2005 Advertising Merit Award

Chemistry / Dublin 6

Focus Ireland

Plaques

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05017G

2005 Advertising Merit Award

Colenso BBDO / Auckland

Auckland Regional Council

Trees

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05018G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Dr. Angus

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05019G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05020G

2005 Advertising Merit Award

M&C Saatchi Singapore / Singapore

Jeep

Tiger / Waterfall / Steep Incline

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05021G

2005 Advertising Merit Award

Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg

Renault Germany

Modus - a channel hopper

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05022G

2005 Advertising Merit Award

RMG David / New Delhi

WWF - India

Painted Trees

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05023G

2005 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

AXN

CSI

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05024G

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