The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Virgin PPV
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Impossible is Nothing - Basketball
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
We Can Explain
Agency: Rethink / Vancouver
Client: Science World Category: Integrated Branding Campaign / Integrated Branding
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Impossible Sprint
Agency: TBWAJapan / Tokyo
Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Karaoke
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Yoga, Karaoke, Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Paperclip
Agency: Tonic Communications / Dubai
Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Love scene/Special FX/Good Cop. Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
"Petrol station TDI" campaign
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Unstoppable
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Chaplin/ Churchill/ Newton
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Beyond Music
Agency: la comunidad / Miami Beach
Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Truck
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
Vending Machine
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
8 Seconds
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong
Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
FLAGS
Agency: FOOTE CONE AND BELDING / Lisbon
Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
Fiesta Virals
Agency: Ogilvy & Mather / London
Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Ameriquest
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
"Encore"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Light Bulb
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Goldspot
Agency: Mother / London
Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Frog, Water Melon, Light Bulb
Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
The Squeeze
Agency: Ground Zero / Los Angeles
Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Dad, Husband, Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Eye Chart
Agency: CC&E Advertising / Guangzhou
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
What If
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Caveman Insult
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
Tickets
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
StepUpSpeakOut Radio Campaign
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
King Kong
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Good Cop/Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Award:
2005 Advertising Best of Show Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05009T
Award:
2005 Advertising Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Virgin PPV
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05028T
Award:
2005 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day San Francisco / San Francisco
Client:
adidas
Title:
Impossible is Nothing - Basketball
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05012T
Award:
2005 Advertising Gold Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bisley office equipment
Title:
New Order
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05023A
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
Science World
Title:
We Can Explain
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05008G
Award:
2005 Advertising Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05030A
Award:
2005 Advertising Gold Pencil
Agency:
TBWAJapan / Tokyo
Client:
adidas
Title:
Impossible Sprint
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05001G
Award:
2005 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Karaoke
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05004R
Award:
2005 Advertising Gold Pencil
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Yoga, Karaoke, Shakespeare
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05005R
Award:
2005 Advertising Gold Pencil
Agency:
Tonic Communications / Dubai
Client:
Sony
Title:
Paperclip
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05011A
Award:
2005 Advertising Gold Pencil
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Love scene/Special FX/Good Cop. Bad Cop
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05006T
Award:
2005 Advertising Gold Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
"Petrol station TDI" campaign
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05004A
Award:
2005 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
adidas
Title:
Unstoppable
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05008T
Award:
2005 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05009T
Award:
2005 Advertising Gold Pencil
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Chaplin/ Churchill/ Newton
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05042A
Award:
2005 Advertising Gold Pencil
Agency:
la comunidad / Miami Beach
Client:
VH 1
Title:
Beyond Music
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05023T
Award:
2005 Advertising Gold Pencil
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Sony PlayStation 2
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05024T
Award:
2005 Advertising Gold Pencil
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Truck
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05001A
Award:
2005 Advertising Gold Pencil
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Roommates
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05001T
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Boardroom
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05002T
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
Vending Machine
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05015T
Award:
2005 Advertising Gold Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
8 Seconds
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05001R
Award:
2005 Advertising Gold Pencil
Agency:
Leo Burnett Greater China / Hong Kong
Client:
Y+ Yoga Center
Title:
Backflip Woman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05026A
Award:
2005 Advertising Gold Pencil
Agency:
FOOTE CONE AND BELDING / Lisbon
Client:
GRANDE REPORTAGEM MAGAZINE
Title:
FLAGS
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05014A
Award:
2005 Advertising Gold Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05020A
Award:
2005 Advertising Gold Pencil
Agency:
Ogilvy & Mather / London
Client:
Ford
Title:
Fiesta Virals
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05005G
Award:
2005 Advertising Gold Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Ameriquest
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05019T
Award:
2005 Advertising Gold Pencil
Agency:
Element 79 Partners / Chicago
Client:
Chicago Music Exchange
Title:
"Encore"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05026T
Award:
2005 Advertising Gold Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
Light Bulb
Category:
Outdoor / Outdoor: Single
Annual ID:
05017A
Award:
2005 Advertising Silver Pencil
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05114T
Award:
2005 Advertising Silver Pencil
Agency:
Mother / London
Client:
Orange Consumer
Title:
Goldspot
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05013T
Award:
2005 Advertising Silver Pencil
Agency:
CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client:
Tamiya Assembly Toys
Title:
Frog, Water Melon, Light Bulb
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05024A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05006A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05007A
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05031A
Award:
2005 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN/Miller Brewing Co.
Title:
The Squeeze
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05002G
Award:
2005 Advertising Silver Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse
Title:
conversegallery.com
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05009G
Award:
2005 Advertising Silver Pencil
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
For The Love Of Music
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05006R
Award:
2005 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
The Economist
Title:
Cube
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05012A
Award:
2005 Advertising Silver Pencil
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Dad, Husband, Roommates
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05007T
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05005A
Award:
2005 Advertising Silver Pencil
Agency:
CC&E Advertising / Guangzhou
Client:
WWF
Title:
Eye Chart
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05046A
Award:
2005 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What If
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05010T
Award:
2005 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Caveman Insult
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05022T
Award:
2005 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Tickets
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05043A
Award:
2005 Advertising Silver Pencil
Agency:
Archrival / Lincoln
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut Radio Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
05003R
Award:
2005 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05002A
Award:
2005 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05003A
Award:
2005 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Good Cop/Bad Cop
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05003T
Award:
2005 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Love scene
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05004T
