The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
STOPPING DISTANCE
Agency: marketforce / West Perth
Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Dad, Husband, Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Tickets
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Caveman Insult
Agency: The Martin Agency / Richmond
Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
Where do you see yourself?
Agency: The Martin Agency / Richmond
Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Frog, Water Melon, Light Bulb
Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
"Smash"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
What If
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Prison visitor
Agency: ZiG / Toronto
Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Waves
Agency: publicismojo auckland / Auckland
Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Donkey
Agency: Saatchi & Saatchi Australia / Sydney
Client: Toyota Motor Corporation Australia Category: Non-Broadcast / Non-Broadcast: Cinema
SLR-Class Jogger
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Raise a family
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Ice Car
Agency: DDB London / London
Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
'Bubbles'
Agency: McCann Erickson / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Baby/Old Man
Agency: Giovanni, FCB / São Paulo
Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Seek Q + A
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Soken DVD
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Soken Electronics (Thailand) Co. Ltd. Category: Consumer Television / Consumer Television Over :30 Campaign
The Economist
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Campaign
Ventriloquist
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single
Global Warming
Agency: Ogilvy & Mather Advertising / Bangkok
Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Buddies, Dogs, Drive Through
Agency: DDB Canada / Vancouver
Client: Insurance Corporation of British Columbia (ICBC) Category: Consumer Radio / Consumer Radio: Campaign
First Dibs
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Impossible is Nothing
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Campaign
Bicycle Lane
Agency: Saatchi & Saatchi / London
Client: BMX Rider Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Turning gray skies blue
Agency: Jung von Matt AG / Stuttgart
Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
LOVE STORY
Agency: Net#Work BBDO / Hyde Park
Client: VIRGIN ATLANTIC AIRWAYS Category: Consumer Television / Consumer Television Over :30 Single
Nadia
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Pizza Hut Delivery
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
Run Run Run - Calendar
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Intertool Poster Campaign "Extreme Longlife"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
Toothpaste
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Underpants
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Match
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Funda??o SOS Mata Atl?ntica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Silver Pencil
Agency:
marketforce / West Perth
Client:
OFFICE OF ROAD SAFETY
Title:
STOPPING DISTANCE
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05045A
Award:
2005 Advertising Silver Pencil
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Dad, Husband, Roommates
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05007T
Award:
2005 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Tickets
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05043A
Award:
2005 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
The Economist
Title:
Cube
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05012A
Award:
2005 Advertising Silver Pencil
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
For The Love Of Music
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05006R
Award:
2005 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
GEICO
Title:
Caveman Insult
Category:
Consumer Television / Consumer Television :20 and Under: Single
Annual ID:
05022T
Award:
2005 Advertising Silver Pencil
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
For The Love Of Music
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05020T
Award:
2005 Advertising Silver Pencil
Agency:
The Martin Agency / Richmond
Client:
Dick Gerdes
Title:
Where do you see yourself?
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05038A
Award:
2005 Advertising Silver Pencil
Agency:
CREATIVE JUICEG1 (a TBWA company) / Bangkok
Client:
Tamiya Assembly Toys
Title:
Frog, Water Melon, Light Bulb
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05024A
Award:
2005 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05006G
Award:
2005 Advertising Silver Pencil
Agency:
Element 79 Partners / Chicago
Client:
Chicago Music Exchange
Title:
"Smash"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05027T
Award:
2005 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What If
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05010T
Award:
2005 Advertising Silver Pencil
Agency:
ZiG / Toronto
Client:
Vim
Title:
Prison visitor
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05016T
Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05033A
Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Shine
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05035A
Award:
2005 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05027A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Adultery
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05028A
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05031A
Award:
2005 Advertising Bronze Pencil
Agency:
publicismojo auckland / Auckland
Client:
New Zealand Coastguard
Title:
Waves
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05041A
Award:
2005 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
Toyota Motor Corporation Australia
Title:
Donkey
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05029T
Award:
2005 Advertising Bronze Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
SLR-Class Jogger
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05030T
Award:
2005 Advertising Bronze Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Raise a family
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05008A
Award:
2005 Advertising Bronze Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
Ice Car
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05003G
Award:
2005 Advertising Bronze Pencil
Agency:
McCann Erickson / Kuala Lumpur
Client:
Sony (Malaysia) Sdn Bhd
Title:
'Bubbles'
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05004G
Award:
2005 Advertising Bronze Pencil
Agency:
Giovanni, FCB / São Paulo
Client:
BMW do Brasil
Title:
Baby/Old Man
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05016A
Award:
2005 Advertising Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Seek Q + A
Category:
Integrated Branding Campaign / Integrated Branding
Annual ID:
05010G
Award:
2005 Advertising Bronze Pencil
Agency:
Euro RSCG Flagship Ltd. / Bangkok
Client:
Soken Electronics (Thailand) Co. Ltd.
Title:
Soken DVD
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05014T
Award:
2005 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
The Economist
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05022A
Award:
2005 Advertising Bronze Pencil
Agency:
TBWAJapan / Tokyo
Client:
adidas
Title:
Impossible Sprint
Category:
Outdoor / Outdoor: Single
Annual ID:
05019A
Award:
2005 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
NSPCC
Title:
Ventriloquist
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05005T
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
WWF Thailand
Title:
Global Warming
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05044A
Award:
2005 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Plugs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05013A
Award:
2005 Advertising Bronze Pencil
Agency:
DDB Canada / Vancouver
Client:
Insurance Corporation of British Columbia (ICBC)
Title:
Buddies, Dogs, Drive Through
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05007R
Award:
2005 Advertising Bronze Pencil
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
First Dibs
Category:
Consumer Television / Consumer Television Varying Lengths: Campaign
Annual ID:
05025T
Award:
2005 Advertising Bronze Pencil
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
Impossible is Nothing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05021T
Award:
2005 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi / London
Client:
BMX Rider Magazine
Title:
Bicycle Lane
Category:
Trade / Trade Color Full Page or Spread: Campaign
Annual ID:
05025A
Award:
2005 Advertising Bronze Pencil
Agency:
Jung von Matt AG / Stuttgart
Client:
ITS Travel
Title:
Turning gray skies blue
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Annual ID:
05007G
Award:
2005 Advertising Bronze Pencil
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05115T
Award:
2005 Advertising Bronze Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
VIRGIN ATLANTIC AIRWAYS
Title:
LOVE STORY
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05011T
Award:
2005 Advertising Bronze Pencil
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
Nadia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05017T
Award:
2005 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05018T
Award:
2005 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05034A
Award:
2005 Advertising Bronze Pencil
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Pizza Hut Delivery
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05036A
Award:
2005 Advertising Bronze Pencil
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Tickets-Garage-Sleeping
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05037A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Nike
Title:
Run Run Run - Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05029A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Intertool GmbH, Switzerland
Title:
Intertool Poster Campaign "Extreme Longlife"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05032A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Toothpaste
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05274A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Underpants
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05275A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05276A
Award:
2005 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Funda??o SOS Mata Atl?ntica
Title:
Match
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05277A