The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
StepUpSpeakOut.com
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council Category: Non-Profit Organizations / Non-Profit - Web Sites
Connect Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Crazyworld 2
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Stupid.ca
Agency: Bensimon Byrne / Toronto
Client: Ministry of Health and Long Term Care Category: Non-Profit Organizations / Non-Profit - Web Sites
Virtual Derby
Agency: Carmichael Lynch / Minneapolis
Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Non-Profit Organizations / Non-Profit - Web Sites
Walking Time Bomb
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society/Blue Cross Blue Shield Category: Non-Profit Organizations / Non-Profit - Web Sites
Project Rebirth Web site
Agency: IconNicholson / New York
Client: Project Rebirth Category: Non-Profit Organizations / Non-Profit - Web Sites
Wear Yellow
Agency: odopod / San Francisco
Client: Nike / Lance Armstrong Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Exhale
Agency: Tribal DDB Canada / Vancouver
Client: BC Tobacco Reduction Category: Non-Profit Organizations / Non-Profit - Web Sites
Responsible Driving
Agency: Wunderman / Chicago
Client: Motorola Category: Non-Profit Organizations / Non-Profit - Web Sites
UNESCO World Terakoya Movement
Agency: Dentsu / Tokyo
Client: National Federation of UNESCO Associations in Japan Category: Non-Profit Organizations / Non-Profit - Web Sites
Let me tell you a tale
Agency: zentropy / Madrid
Client: MSF Spain (Doctors Without Borders) Category: Non-Profit Organizations / Non-Profit - Web Sites
Flags
Agency: Ambience Publicis / Mumbai
Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas
Agency: McKinney / Durham
Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
"create value"/ relaunch www.grey.de
Agency: argonauten360 gmbh / duesseldorf
Client: grey worldwide/ germany Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
HP Fender Experience
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Emerald Nuts Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Diamond Nuts of California Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
CalibrePics.com
Agency: kinetic singapore / Singapore
Client: Calibre Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Clutter
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top
Agency: DDB Sydney / Ultimo
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow
Agency: Ideaology / Marina del Rey
Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing"
Agency: Leo Burnett Company / Chicago
Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party
Agency: TBWA\Chiat\Day / New York
Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Diaper
Agency: BBDO Guerrero Ortega / Makati City
Client: 4As of the Philippines Category: Direct Mail / Direct Mail: Single
D&AD Annual Invite
Agency: CAMPBELL DOYLE DYE LTD / London
Client: CDD Category: Direct Mail / Direct Mail: Single
Blackmail
Agency: Colenso BBDO / Auckland
Client: HQ Imaging Category: Direct Mail / Direct Mail: Single
Water Glass Orchestra Set
Agency: Colenso BBDO / Auckland
Client: Liquid Sound Studios Category: Direct Mail / Direct Mail: Single
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Agency: Scholz & Friends / Berlin
Client: Frankfurter Allgemeine Zeitung GmbH Category: Direct Mail / Direct Mail: Single
Duffy & Partners 2005 Holiday Wine Bottle
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Direct Mail / Direct Mail: Single
Amber book of pointers
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Arctic the Cover Exhibition
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Faces and surfaces
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Gift wrapping paper
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Come and see Swedish photography
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Receipt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Living Mailing
Agency: Jung von Matt / Zürich
Client: Tur&Partner (Landscape Architect Company) Category: Direct Mail / Direct Mail: Single
Fashion Designer Calendar
Agency: Ogilvy & Mather Private Limited / New Delhi
Client: Payal Jain Category: Direct Mail / Direct Mail: Single
Award:
2005 Interactive Merit Award
Agency:
Archrival / Lincoln
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut.com
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05231N
Award:
2005 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Connect Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05232N
Award:
2005 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Crazyworld 2
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05233N
Award:
2005 Interactive Merit Award
Agency:
Bensimon Byrne / Toronto
Client:
Ministry of Health and Long Term Care
Title:
Stupid.ca
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05234N
Award:
2005 Interactive Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Cub Scouts (Viking Indianhead Council, BSA)
Title:
Virtual Derby
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05235N
Award:
2005 Interactive Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society/Blue Cross Blue Shield
Title:
Walking Time Bomb
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05236N
Award:
2005 Interactive Merit Award
Agency:
IconNicholson / New York
Client:
Project Rebirth
Title:
Project Rebirth Web site
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05237N
Award:
2005 Interactive Merit Award
Agency:
odopod / San Francisco
Client:
Nike / Lance Armstrong Foundation
Title:
Wear Yellow
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05238N
Award:
2005 Interactive Merit Award
Agency:
Tribal DDB Canada / Vancouver
Client:
BC Tobacco Reduction
Title:
Exhale
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05239N
Award:
2005 Interactive Merit Award
Agency:
Wunderman / Chicago
Client:
Motorola
Title:
Responsible Driving
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05240N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
National Federation of UNESCO Associations in Japan
Title:
UNESCO World Terakoya Movement
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05241N
Award:
2005 Interactive Merit Award
Agency:
zentropy / Madrid
Client:
MSF Spain (Doctors Without Borders)
Title:
Let me tell you a tale
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05242N
Award:
2005 Advertising Merit Award
Agency:
Ambience Publicis / Mumbai
Client:
Western Union Money Transfer
Title:
Flags
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05084A
Award:
2005 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Classic Tattoo
Title:
Canvas
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05085A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
The Onion Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05086A
Award:
2005 Interactive Merit Award
Agency:
argonauten360 gmbh / duesseldorf
Client:
grey worldwide/ germany
Title:
"create value"/ relaunch www.grey.de
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05173N
Award:
2005 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Fender Experience
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05174N
Award:
2005 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Diamond Nuts of California
Title:
Emerald Nuts Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05175N
Award:
2005 Interactive Merit Award
Agency:
kinetic singapore / Singapore
Client:
Calibre
Title:
CalibrePics.com
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05176N
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Clutter
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05062T
Award:
2005 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Surprise Dinner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05063T
Award:
2005 Advertising Merit Award
Agency:
DDB Sydney / Ultimo
Client:
Volkswagen
Title:
Short Way To The Top
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05064T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Cuppa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light - "Cuppa" Invention
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Chassis
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05066T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05067T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
2am
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05068T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Call Waiting
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05069T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Shower
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05070T
Award:
2005 Advertising Merit Award
Agency:
Ideaology / Marina del Rey
Client:
Los Angeles County Fair
Title:
Cashmere Cow
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05071T
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Kellogg Raisin Bran Crunch
Title:
"Firing"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05072T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Sales Rep
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05073T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Nextel
Title:
Dance Party
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05074T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
High Protein
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05075T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter - Space Anchors
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05076T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05117T
Award:
2005 Design Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
4As of the Philippines
Title:
Diaper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05150D
Award:
2005 Design Merit Award
Agency:
CAMPBELL DOYLE DYE LTD / London
Client:
CDD
Title:
D&AD Annual Invite
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05151D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
HQ Imaging
Title:
Blackmail
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05152D
Award:
2005 Design Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Liquid Sound Studios
Title:
Water Glass Orchestra Set
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05153D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Frankfurter Allgemeine Zeitung GmbH
Title:
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05154D
Award:
2005 Design Merit Award
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners 2005 Holiday Wine Bottle
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05155D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Amber book of pointers
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05156D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Arctic the Cover Exhibition
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05157D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Faces and surfaces
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05158D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Gift wrapping paper
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05159D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Come and see Swedish photography
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05160D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Receipt
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05161D
Award:
2005 Design Merit Award
Agency:
Jung von Matt / Zürich
Client:
Tur&Partner (Landscape Architect Company)
Title:
Living Mailing
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05162D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather Private Limited / New Delhi
Client:
Payal Jain
Title:
Fashion Designer Calendar
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05163D
