The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Duffy & Partners Identity Agency: Duffy & Partners / Minneapolis Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
Building Agency: Carmichael Lynch / Minneapolis Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Saw Agency: Hi-ReS! London / London Client: Lions Gate Films, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
The Instinct Agency: Framfab Denmark / Copenhagen Client: Coca-Cola Nordic Category: Promotional Advertising / Promotional Advertising - Web Sites
Converse Gallery Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Hope Agency: OgilvyInteractive Brazil / São Paulo Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Morph Agency: OgilvyInteractive / São Paulo Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save lives Agency: publicismojo auckland / Auckland Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Raise a family Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
Backflip Woman Agency: Leo Burnett Greater China / Hong Kong Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"The Chinatown-poster" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Run Run Run - Calendar Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
HP Screensaver Agency: Modem media / London Client: Hewlett Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Pro Helvetia 2005 Programme Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Direct Mail / Direct Mail: Single
The etiquette book Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Direct Mail / Direct Mail: Single
GIONGO GITAIGO JISHO Agency: Hakuhodo Inc. / Tokyo Client: PIE BOOKS Category: Publication Design / Consumer Magazine Full Issue
the detroit issue Agency: Bartle Bogle Hegarty / New York Client: BIG magazine Category: Publication Design / Consumer Magazine Full Issue
Big 55 Agency: lloyd and company / New York Client: Big 55 Category: Publication Design / Consumer Magazine Full Issue
Unstoppable Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
What If Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
LOVE STORY Agency: Net#Work BBDO / Hyde Park Client: VIRGIN ATLANTIC AIRWAYS Category: Consumer Television / Consumer Television Over :30 Single
Paperclip Agency: Tonic Communications / Dubai Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Plugs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Haircut Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Toilet Paper Agency: TYO Interactive Design Inc. / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Wrapping Agency: TYO Interactive Design Inc. / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Viral-communication-tool ?Tattoo Studio Arschgeweih? Agency: Elephant Seven GmbH Nord / Hamburg Client: Motoraver Verlag Category: Banners / Banner - Single
HYSTERICAL GIRLFRIEND Agency: GLUE LONDON / London Client: POT NOODLE Category: Brand Gaming / Brand Gaming - Other Digital Media
Calling All Titans Agency: Pop & Co / New York City Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Other Digital Media
JUBES - Juicy Cubes Agency: Kinetic Singapore / Singapore Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
DiLuso Genoa/New York Yankees Legends Monument Agency: BBDO Minneapolis / Minneapolis Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
The Germanwings Realtime Screensaver Agency: NEUE DIGITALE GmbH / Frankfurt Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Love scene/Special FX/Good Cop. Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Vending Machine Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Prison visitor Agency: ZiG / Toronto Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Nadia Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Light Bulb Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Pendulum Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Outdoor / Outdoor: Single
Dreams Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Intro Guy: Psychiatrist Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST Agency: Wieden + Kennedy Tokyo / Minato-ku Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.

2005 Design Silver Pencil

Duffy & Partners / Minneapolis

Duffy & Partners

Duffy & Partners Identity

Brand and Corporate Identity Design / Logo/Trademark

05007D

2005 Design Bronze Pencil

Carmichael Lynch / Minneapolis

City of Minneapolis

Building

Brand and Corporate Identity Design / Logo/Trademark

05008D

2005 Interactive Gold Pencil

Hi-ReS! London / London

Lions Gate Films, USA

Saw

Promotional Advertising / Promotional Advertising - Web Sites

05015N

2005 Interactive Silver Pencil

Framfab Denmark / Copenhagen

Coca-Cola Nordic

The Instinct

Promotional Advertising / Promotional Advertising - Web Sites

05016N

2005 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Converse Inc.

Converse Gallery

Promotional Advertising / Promotional Advertising - Web Sites

05017N

2005 Interactive Silver Pencil

OgilvyInteractive Brazil / São Paulo

GRAACC

Hope

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05053N

2005 Interactive Bronze Pencil

OgilvyInteractive / São Paulo

GRAACC

Morph

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05054N

2005 Interactive Bronze Pencil

publicismojo auckland / Auckland

Amnesty International

Words Save lives

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05055N

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Advertising Bronze Pencil

TBWA Singapore / Singapore

MINI

Raise a family

Newspaper / Newspaper 600 Lines or Less: Single

05008A

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

2005 Advertising Gold Pencil

Leo Burnett Greater China / Hong Kong

Y+ Yoga Center

Backflip Woman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05026A

2005 Advertising Silver Pencil

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-poster"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05027A

2005 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Adultery

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05028A

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Nike

Run Run Run - Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05029A

2005 Interactive Bronze Pencil

Modem media / London

Hewlett Packard

HP Screensaver

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

05028N

2005 Design Gold Pencil

Daddy buy me a Pony a 9November Union Company / CAPE TOWN

Pro Helvetia ( Swiss arts Council)

Pro Helvetia 2005 Programme

Direct Mail / Direct Mail: Single

05036D

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Direct Mail / Direct Mail: Single

05037D

2005 Design Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Raffles Hotel Vier Jahreszeiten Hamburg

The etiquette book

Direct Mail / Direct Mail: Single

05038D

2005 Design Gold Pencil

Hakuhodo Inc. / Tokyo

PIE BOOKS

GIONGO GITAIGO JISHO

Publication Design / Consumer Magazine Full Issue

05033D

2005 Design Gold Pencil

Bartle Bogle Hegarty / New York

BIG magazine

the detroit issue

Publication Design / Consumer Magazine Full Issue

05034D

2005 Design Silver Pencil

lloyd and company / New York

Big 55

Big 55

Publication Design / Consumer Magazine Full Issue

05035D

2005 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

adidas

Unstoppable

Consumer Television / Consumer Television Over :30 Single

05008T

2005 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

What If

Consumer Television / Consumer Television Over :30 Single

05010T

2005 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

VIRGIN ATLANTIC AIRWAYS

LOVE STORY

Consumer Television / Consumer Television Over :30 Single

05011T

2005 Advertising Gold Pencil

Tonic Communications / Dubai

Sony

Paperclip

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05011A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05012A

2005 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Plugs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05013A

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Virgin

Haircut

Banners / Banner - Single

05001N

2005 Interactive Gold Pencil

TYO Interactive Design Inc. / Tokyo

World Wide Fund for Nature Japan

Toilet Paper

Banners / Banner - Single

05002N

2005 Interactive Silver Pencil

TYO Interactive Design Inc. / Tokyo

World Wide Fund for Nature Japan

Wrapping

Banners / Banner - Single

05003N

2005 Interactive Bronze Pencil

Elephant Seven GmbH Nord / Hamburg

Motoraver Verlag

Viral-communication-tool ?Tattoo Studio Arschgeweih?

Banners / Banner - Single

05004N

2005 Interactive Bronze Pencil

GLUE LONDON / London

POT NOODLE

HYSTERICAL GIRLFRIEND

Brand Gaming / Brand Gaming - Other Digital Media

05044N

2005 Interactive Bronze Pencil

Pop & Co / New York City

Cartoon Network

Calling All Titans

Brand Gaming / Brand Gaming - Other Digital Media

05045N

2005 Design Gold Pencil

Kinetic Singapore / Singapore

Wong CoCo

JUBES - Juicy Cubes

Package Design / Product Packaging: Campaign

05012D

2005 Design Silver Pencil

BBDO Minneapolis / Minneapolis

Hormel Foods Corporation-DiLuso Genoa

DiLuso Genoa/New York Yankees Legends Monument

Package Design / Product Packaging: Campaign

05013D

2005 Interactive Silver Pencil

NEUE DIGITALE GmbH / Frankfurt

Germanwings

The Germanwings Realtime Screensaver

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05025N

2005 Advertising Gold Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene/Special FX/Good Cop. Bad Cop

Public Service/Political / Public Service/Political Television: Campaign

05006T

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Advertising Gold Pencil

Rethink / Vancouver

BC Lions

Vending Machine

Consumer Television / Consumer Television :30/:25 Single

05015T

2005 Advertising Silver Pencil

ZiG / Toronto

Vim

Prison visitor

Consumer Television / Consumer Television :30/:25 Single

05016T

2005 Advertising Bronze Pencil

180 Amsterdam (180TBWA) / Amsterdam

adidas International

Nadia

Consumer Television / Consumer Television :30/:25 Single

05017T

2005 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Evolution

Consumer Television / Consumer Television :30/:25 Single

05018T

2005 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

The Economist

Light Bulb

Outdoor / Outdoor: Single

05017A

2005 Advertising Silver Pencil

Fallon New York / New York

TIME Magazine

Pendulum

Outdoor / Outdoor: Single

05018A

2005 Advertising Bronze Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Outdoor / Outdoor: Single

05019A

2005 Design Gold Pencil

Lobo / São Paulo

Diesel

Dreams

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05040D

2005 Design Silver Pencil

MTV NETWORKS / New York

MTV Design

Intro Guy: Psychiatrist

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05041D

2005 Design Silver Pencil

Wieden + Kennedy Tokyo / Minato-ku

Wieden+Kennedy Tokyo

AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05042D

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