The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Pure New Orleans Poster
Agency: Arnold Worldwide / McLean
Client: Amacai Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Arrow
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Hand
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The rorschach test
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Rahmens The 14th public performance "STUDY"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Skyline
Agency: J. Walter Thompson / Detroit
Client: Detroit Music Hall Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The Tell-Tale Heart
Agency: Jung von Matt AG / Vienna
Client: Schauspielhaus Wien Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ten Years of democracy
Agency: TBWAGavinReddy / Johannesburg
Client: The Think Council Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"Get It" Poster
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Cold days, warm cookies.
Agency: Spunk / Minneapolis
Client: Tank Goodness Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Design Indaba 8
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Cape Town Major Events Co. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Toothpaste
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Underpants
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Match
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Funda??o SOS Mata Atl?ntica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pavement 1
Agency: J. Walter Thompson Lisbon / Lisbon
Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Soccer
Agency: M&C Saatchi Singapore / Singapore
Client: Think Centre Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chaplin
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Water World 3
Agency: Ogilvy & Mather Advertising / Bangkok
Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Words Save Lives
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bush vs. Bush
Agency: Shong! / Seattle
Client: Think, Feel, Vote Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Door
Agency: TBWAPHS Helsinki Ltd / Helsinki
Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Reference
Agency: Crispin Porter + Bogusky / Miami
Client: Borders Category: Non-Broadcast / Non-Broadcast: Cinema
braille
Agency: Duval Guillaume Brussels / Brussels
Client: Axion-Youth banking Category: Non-Broadcast / Non-Broadcast: Cinema
Check-out
Agency: Germ / Santa Monica
Client: Los Angeles FIlm Festival (IFP) Category: Non-Broadcast / Non-Broadcast: Cinema
Sounds of summer
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Touche
Agency: DDB Germany / Berlin
Client: Volkswagen Category: Non-Broadcast / Non-Broadcast: Cinema
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Windup Car
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
RED, Issue 5
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
RED, Issue 6
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
Colour Chemistry
Agency: Agency.com / London
Client: Dulux Category: Beyond the Banner / Beyond the Banner - Campaign
Pocket Books
Agency: DDB Brasil / São Paulo
Client: Telefonica / Speedy (Internet Connection) Category: Beyond the Banner / Beyond the Banner - Campaign
Que quieres conseguir (Polo Match)
Agency: zentropy / Madrid
Client: Volkswagen Spain Category: Beyond the Banner / Beyond the Banner - Campaign
Questions
Agency: Rethink / Vancouver
Client: Science World Category: Public Service/Political / Public Service/Political Radio: Single
I just call...
Agency: Ruf Lanz Werbeagentur AG / Zürich
Client: Muehlehalde Home of the blind Zürich Category: Public Service/Political / Public Service/Political Radio: Single
Rage
Agency: Saatchi & Saatchi / Cape Town
Client: Engen - Arrive Alive Category: Public Service/Political / Public Service/Political Radio: Single
Slap
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: POWA Category: Public Service/Political / Public Service/Political Radio: Single
Good Samaritan
Agency: WONGDOODY / Seattle
Client: Fare Start Category: Public Service/Political / Public Service/Political Radio: Single
Night Witches
Agency: WONGDOODY / Seattle
Client: Museum Of flight Category: Public Service/Political / Public Service/Political Radio: Single
Devoted to Biking
Agency: Diesel / Montreal
Client: GURU BICYCLE CORP. Category: Brand and Corporate Identity / Booklet/Brochure
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Agency: Scholz & Friends / Berlin
Client: Frankfurter Allgemeine Zeitung GmbH Category: Brand and Corporate Identity / Booklet/Brochure
Award:
2005 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amacai
Title:
Pure New Orleans Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05097D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05098D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Lego. The most interactive toy. - Arrow
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05099D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Lego. The most interactive toy. - Hand
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05100D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
The rorschach test
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05101D
Award:
2005 Design Merit Award
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
Rahmens The 14th public performance "STUDY"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05102D
Award:
2005 Design Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Detroit Music Hall
Title:
Skyline
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05103D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Schauspielhaus Wien
Title:
The Tell-Tale Heart
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05104D
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
The Think Council
Title:
Ten Years of democracy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05105D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
"Get It" Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05106D
Award:
2005 Design Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05107D
Award:
2005 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Fly
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05108D
Award:
2005 Design Merit Award
Agency:
Spunk / Minneapolis
Client:
Tank Goodness
Title:
Cold days, warm cookies.
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05109D
Award:
2005 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Cape Town Major Events Co.
Title:
Design Indaba 8
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05110D
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Toothpaste
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05274A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Underpants
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05275A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05276A
Award:
2005 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Funda??o SOS Mata Atl?ntica
Title:
Match
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05277A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Wounded POW
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05278A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson Lisbon / Lisbon
Client:
Salvation Army
Title:
Pavement 1
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05279A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Think Centre
Title:
Soccer
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05280A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Chaplin
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05281A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
WWF Thailand
Title:
Water World 3
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05282A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Amnesty International
Title:
Words Save Lives
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05283A
Award:
2005 Advertising Merit Award
Agency:
Shong! / Seattle
Client:
Think, Feel, Vote
Title:
Bush vs. Bush
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05284A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05285A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05286A
Award:
2005 Advertising Merit Award
Agency:
TBWAPHS Helsinki Ltd / Helsinki
Client:
Amnesty International
Title:
Door
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05287A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Borders
Title:
Reference
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05109T
Award:
2005 Advertising Merit Award
Agency:
Duval Guillaume Brussels / Brussels
Client:
Axion-Youth banking
Title:
braille
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05110T
Award:
2005 Advertising Merit Award
Agency:
Germ / Santa Monica
Client:
Los Angeles FIlm Festival (IFP)
Title:
Check-out
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05111T
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
Sounds of summer
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05112T
Award:
2005 Advertising Merit Award
Agency:
TAXI / Toronto
Client:
TAXI
Title:
Complaints
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05113T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen
Title:
Touche
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05118T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05119T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Windup Car
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05120T
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 5
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05148D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 6
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05149D
Award:
2005 Interactive Merit Award
Agency:
Agency.com / London
Client:
Dulux
Title:
Colour Chemistry
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05109N
Award:
2005 Interactive Merit Award
Agency:
DDB Brasil / São Paulo
Client:
Telefonica / Speedy (Internet Connection)
Title:
Pocket Books
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05110N
Award:
2005 Interactive Merit Award
Agency:
Walt Disney Studios / Burbank
Client:
Walt Disney Studios
Title:
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05111N
Award:
2005 Interactive Merit Award
Agency:
zentropy / Madrid
Client:
Volkswagen Spain
Title:
Que quieres conseguir (Polo Match)
Category:
Beyond the Banner / Beyond the Banner - Campaign
Annual ID:
05112N
Award:
2005 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Science World
Title:
Questions
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05008R
Award:
2005 Advertising Merit Award
Agency:
Ruf Lanz Werbeagentur AG / Zürich
Client:
Muehlehalde Home of the blind Zürich
Title:
I just call...
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05009R
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Engen - Arrive Alive
Title:
Rage
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05010R
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
POWA
Title:
Slap
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05011R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Fare Start
Title:
Good Samaritan
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05012R
Award:
2005 Advertising Merit Award
Agency:
WONGDOODY / Seattle
Client:
Museum Of flight
Title:
Night Witches
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05013R
Award:
2005 Design Merit Award
Agency:
Diesel / Montreal
Client:
GURU BICYCLE CORP.
Title:
Devoted to Biking
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05054D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Frankfurter Allgemeine Zeitung GmbH
Title:
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05055D
