The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

ABSOLUT Raspberri Agency: TEQUILA / New York Client: Absolut Vodka Category: Banners / Banner - Campaign
Campaign B Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Campaign
HP Brand Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
Centrino - Monsters Agency: EURO RSCG 4D / São Paulo Client: Intel Category: Banners / Banner - Campaign
Ngage - Tony Hawk Agency: EURO RSCG 4D / São Paulo Client: Nokia Category: Banners / Banner - Campaign
RECRUITMENT Agency: GLUE LONDON / London Client: ROYAL MARINES Category: Banners / Banner - Campaign
Dont waste it Agency: Lean Mean Fighting Machine / London Client: Eyeblaster Category: Banners / Banner - Campaign
Change me Agency: Lean Mean Fighting Machine / London Client: AOL Category: Banners / Banner - Campaign
Patience Agency: OgilvyInteractive Brazil / São Paulo Client: Brazilian Parkinson Association Category: Banners / Banner - Campaign
NZ Army Force 9 Banners Agency: Saatchi & Saatchi New Zealand / Auckland Client: New Zealand Army Category: Banners / Banner - Campaign
Napoleon Dynamite Agency: Ted. Perez. + Associates / Santa Monica Client: Fox Searchlight Pictures Category: Banners / Banner - Campaign
Jobs Agency: Client: Guardian Category: Banners / Banner - Campaign
Pure New Orleans Poster Agency: Arnold Worldwide / McLean Client: Amacai Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"The Chinatown-poster" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Arrow Agency: DPZ Propaganda Ltda. / São Paulo Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Hand Agency: DPZ Propaganda Ltda. / São Paulo Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The rorschach test Agency: DPZ Propaganda Ltda. / São Paulo Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Rahmens The 14th public performance "STUDY" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Skyline Agency: J. Walter Thompson / Detroit Client: Detroit Music Hall Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The Tell-Tale Heart Agency: Jung von Matt AG / Vienna Client: Schauspielhaus Wien Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ten Years of democracy Agency: TBWAGavinReddy / Johannesburg Client: The Think Council Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"Get It" Poster Agency: MTV NETWORKS / New York Client: MTV Design Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Conqueror Agency: Publicis Mojo / Melbourne Client: Nike Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Fly Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Cold days, warm cookies. Agency: Spunk / Minneapolis Client: Tank Goodness Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Design Indaba 8 Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Cape Town Major Events Co. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Revolutions Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
Hold the Phone Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
Imagination3 (cubed) Agency: Atmosphere BBDO / New York Client: GE Category: Beyond the Banner
MINI Custom Paint Shop Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: Beyond the Banner
Kick your mouse Agency: CP COMUNICACION PROXIMITY / SPAIN Client: PUMA Category: Beyond the Banner
Come Clean Screensaver Agency: Crispin Porter + Bogusky / Miami Client: Method Category: Beyond the Banner
Giftmixer 3000 Agency: Crispin Porter + Bogusky / Miami Client: Borders Category: Beyond the Banner
Ugoffliments Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
Subservient Chicken/Friendster Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
Testimonial Agency: DDB Brasil / São Paulo Client: TAM Express (courier) Category: Beyond the Banner
HP Festive Holiday Card Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Beyond the Banner
THE WEBRING Agency: GLUE LONDON / London Client: POT NOODLE Category: Beyond the Banner
CAR PARK KERNOODLING Agency: GLUE LONDON / London Client: POT NOODLE Category: Beyond the Banner
HP Print and Play Sweepstakes Agency: Modem Media / Norwalk Client: HP Category: Beyond the Banner
Paper Film Festival Agency: Poke / London Client: Orange Category: Beyond the Banner
ABSOLUT RASPBERRI Agency: Springtime and Daddy / New York Client: ABSOLUT Category: Beyond the Banner
Inkblot Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner
Black Sheep Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner
RBK Streets Agency: Zugara / Los Angeles Client: Reebok Category: Beyond the Banner
HEART OF VOLVO Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS CORPORATION Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
RED, Issue 5 Agency: Ogilvy & Mather / New York Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
RED, Issue 6 Agency: Ogilvy & Mather / New York Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
2 MTV Instructoart watch and learn Agency: Matthew Vescovo / Brooklyn Client: MTV Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Design Camp 2004 Agency: Carmichael Lynch / Minneapolis Client: AIGA-Minnesota Design Camp 2004 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

2005 Interactive Merit Award

TEQUILA / New York

Absolut Vodka

ABSOLUT Raspberri

Banners / Banner - Campaign

05078N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin

Campaign B

Banners / Banner - Campaign

05079N

2005 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Brand Campaign

Banners / Banner - Campaign

05080N

2005 Interactive Merit Award

EURO RSCG 4D / São Paulo

Intel

Centrino - Monsters

Banners / Banner - Campaign

05081N

2005 Interactive Merit Award

EURO RSCG 4D / São Paulo

Nokia

Ngage - Tony Hawk

Banners / Banner - Campaign

05082N

2005 Interactive Merit Award

GLUE LONDON / London

ROYAL MARINES

RECRUITMENT

Banners / Banner - Campaign

05083N

2005 Interactive Merit Award

Lean Mean Fighting Machine / London

Eyeblaster

Dont waste it

Banners / Banner - Campaign

05084N

2005 Interactive Merit Award

Lean Mean Fighting Machine / London

AOL

Change me

Banners / Banner - Campaign

05085N

2005 Interactive Merit Award

OgilvyInteractive Brazil / São Paulo

Brazilian Parkinson Association

Patience

Banners / Banner - Campaign

05086N

2005 Interactive Merit Award

Saatchi & Saatchi New Zealand / Auckland

New Zealand Army

NZ Army Force 9 Banners

Banners / Banner - Campaign

05087N

2005 Interactive Merit Award

Ted. Perez. + Associates / Santa Monica

Fox Searchlight Pictures

Napoleon Dynamite

Banners / Banner - Campaign

05088N

2005 Interactive Merit Award

Guardian

Jobs

Banners / Banner - Campaign

05089N

2005 Design Merit Award

Arnold Worldwide / McLean

Amacai

Pure New Orleans Poster

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05097D

2005 Design Merit Award

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-poster"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05098D

2005 Design Merit Award

DPZ Propaganda Ltda. / São Paulo

Lego

Lego. The most interactive toy. - Arrow

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05099D

2005 Design Merit Award

DPZ Propaganda Ltda. / São Paulo

Lego

Lego. The most interactive toy. - Hand

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05100D

2005 Design Merit Award

DPZ Propaganda Ltda. / São Paulo

Lego

The rorschach test

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05101D

2005 Design Merit Award

good design company co.,inc. / Shibuya-ku

Twinkle corporation

Rahmens The 14th public performance "STUDY"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05102D

2005 Design Merit Award

J. Walter Thompson / Detroit

Detroit Music Hall

Skyline

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05103D

2005 Design Merit Award

Jung von Matt AG / Vienna

Schauspielhaus Wien

The Tell-Tale Heart

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05104D

2005 Design Merit Award

TBWAGavinReddy / Johannesburg

The Think Council

Ten Years of democracy

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05105D

2005 Design Merit Award

MTV NETWORKS / New York

MTV Design

"Get It" Poster

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05106D

2005 Design Merit Award

Publicis Mojo / Melbourne

Nike

Conqueror

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05107D

2005 Design Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Fly

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05108D

2005 Design Merit Award

Spunk / Minneapolis

Tank Goodness

Cold days, warm cookies.

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05109D

2005 Design Merit Award

The Jupiter Drawing Room (South Africa) / Cape Town

Cape Town Major Events Co.

Design Indaba 8

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05110D

2005 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Converse Inc.

Revolutions

E-Commerce / E-Commerce - Other Digital Advertising

05183N

2005 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Converse Inc.

Hold the Phone

E-Commerce / E-Commerce - Other Digital Advertising

05184N

2005 Interactive Merit Award

Atmosphere BBDO / New York

GE

Imagination3 (cubed)

Beyond the Banner

05090N

2005 Interactive Merit Award

Beam Interactive & Relationship Marketing / Boston

MINI USA

MINI Custom Paint Shop

Beyond the Banner

05091N

2005 Interactive Merit Award

CP COMUNICACION PROXIMITY / SPAIN

PUMA

Kick your mouse

Beyond the Banner

05092N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Method

Come Clean Screensaver

Beyond the Banner

05093N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Borders

Giftmixer 3000

Beyond the Banner

05094N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Ugoffliments

Beyond the Banner

05095N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken/Friendster

Beyond the Banner

05096N

2005 Interactive Merit Award

DDB Brasil / São Paulo

TAM Express (courier)

Testimonial

Beyond the Banner

05097N

2005 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Festive Holiday Card

Beyond the Banner

05098N

2005 Interactive Merit Award

GLUE LONDON / London

POT NOODLE

THE WEBRING

Beyond the Banner

05099N

2005 Interactive Merit Award

GLUE LONDON / London

POT NOODLE

CAR PARK KERNOODLING

Beyond the Banner

05100N

2005 Interactive Merit Award

Modem Media / Norwalk

HP

HP Print and Play Sweepstakes

Beyond the Banner

05102N

2005 Interactive Merit Award

Poke / London

Orange

Paper Film Festival

Beyond the Banner

05103N

2005 Interactive Merit Award

Springtime and Daddy / New York

ABSOLUT

ABSOLUT RASPBERRI

Beyond the Banner

05105N

2005 Interactive Merit Award

TAXI / Toronto

MINI Canada

Inkblot

Beyond the Banner

05106N

2005 Interactive Merit Award

TAXI / Toronto

MINI Canada

Black Sheep

Beyond the Banner

05107N

2005 Interactive Merit Award

Zugara / Los Angeles

Reebok

RBK Streets

Beyond the Banner

05108N

2005 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS CORPORATION

HEART OF VOLVO

Promotional Advertising / Promotional Advertising - Other Digital Advertising

05139N

2005 Design Merit Award

Ogilvy & Mather / New York

Ogilvy & Mather, North America

RED, Issue 5

Publication Design / Trade Magazine Full Issue

05148D

2005 Design Merit Award

Ogilvy & Mather / New York

Ogilvy & Mather, North America

RED, Issue 6

Publication Design / Trade Magazine Full Issue

05149D

2005 Advertising Merit Award

Matthew Vescovo / Brooklyn

MTV

2 MTV Instructoart watch and learn

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

05108T

2005 Design Merit Award

Carmichael Lynch / Minneapolis

AIGA-Minnesota Design Camp 2004

Design Camp 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

05198D

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