The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

French Good Grades Poster Series Agency: Charles S. Anderson Design Company / Minneapolis Client: French Paper Company Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The public performance produced by Kentaro Kobayashi #4 "LENS" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Stamps Agency: Foote Cone & Belding Malaysia / Kuala Lumpur Client: RayTan Florist Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Yoga, Karaoke, Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Buddies, Dogs, Drive Through Agency: DDB Canada / Vancouver Client: Insurance Corporation of British Columbia (ICBC) Category: Consumer Radio / Consumer Radio: Campaign
Dreams Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Intro Guy: Psychiatrist Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST Agency: Wieden + Kennedy Tokyo / Minato-ku Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Intro Guy: Car Alarm Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Favela Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe Agency: Ogilvy & Mather Advertising / Bangkok Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Waves Agency: publicismojo auckland / Auckland Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Black Agency: He Said She Said / Hamburg Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Astounding Tales Agency: Hunt Adkins / Minneapolis Client: American Cancer Society/Blue Cross Blue Shield Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
WHERE IS TAMA? Agency: HAKUHODOTBWAG1 / Tokyo Client: Animal ID Promotion Organization Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Pizza Hut Delivery Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Tickets-Garage-Sleeping Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
2004 Promotional Mailers Agency: Sandstrom Design / Portland Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Duffy & Partners Identity Agency: Duffy & Partners / Minneapolis Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
Building Agency: Carmichael Lynch / Minneapolis Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Beyond Music Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2 Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
First Dibs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Senior Library Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York Client: School of Visual Arts Category: Publication Design / Book Jacket Design
2003 Awards Annual Agency: Leo Burnett Company / Chicago Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
OroVerde "Painting Book" Campaign "Dark Times" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004 Agency: 601Bisang / Seoul Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Pro Helvetia 2005 Programme Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Direct Mail / Direct Mail: Single
The etiquette book Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Direct Mail / Direct Mail: Single
Tattoo Agency: AgênciaClick / São Paulo Client: Instituto Nokia Category: Brand Gaming / Brand Gaming - Banners
STOPPING DISTANCE Agency: marketforce / West Perth Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Raise a family Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
GIONGO GITAIGO JISHO Agency: Hakuhodo Inc. / Tokyo Client: PIE BOOKS Category: Publication Design / Consumer Magazine Full Issue
the detroit issue Agency: Bartle Bogle Hegarty / New York Client: BIG magazine Category: Publication Design / Consumer Magazine Full Issue
Big 55 Agency: lloyd and company / New York Client: Big 55 Category: Publication Design / Consumer Magazine Full Issue
"Encore" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
"Smash" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
Fly Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Design / Point-of-Purchase and In-Store: Single
Vending Machine Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Prison visitor Agency: ZiG / Toronto Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Nadia Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Police Officer - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single

2005 Design Gold Pencil

Charles S. Anderson Design Company / Minneapolis

French Paper Company

French Good Grades Poster Series

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05016D

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

The public performance produced by Kentaro Kobayashi #4 "LENS"

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05017D

2005 Design Bronze Pencil

Foote Cone & Belding Malaysia / Kuala Lumpur

RayTan Florist

Stamps

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05018D

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Yoga, Karaoke, Shakespeare

Consumer Radio / Consumer Radio: Campaign

05005R

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Radio / Consumer Radio: Campaign

05006R

2005 Advertising Bronze Pencil

DDB Canada / Vancouver

Insurance Corporation of British Columbia (ICBC)

Buddies, Dogs, Drive Through

Consumer Radio / Consumer Radio: Campaign

05007R

2005 Design Gold Pencil

Lobo / São Paulo

Diesel

Dreams

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05040D

2005 Design Silver Pencil

MTV NETWORKS / New York

MTV Design

Intro Guy: Psychiatrist

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05041D

2005 Design Silver Pencil

Wieden + Kennedy Tokyo / Minato-ku

Wieden+Kennedy Tokyo

AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05042D

2005 Design Bronze Pencil

MTV NETWORKS / New York

MTV Design

Intro Guy: Car Alarm

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05043D

2005 Advertising Silver Pencil

Leo Burnett / São Paulo

The Akatu Institute for Conscious Consumption

Favela

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05039A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising / Bangkok

National Park Wildlife and Plant Conservation Dept.

Axe

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05040A

2005 Advertising Bronze Pencil

publicismojo auckland / Auckland

New Zealand Coastguard

Waves

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05041A

2005 Design Silver Pencil

He Said She Said / Hamburg

Dialogue in the Dark

Black

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05045D

2005 Design Silver Pencil

Hunt Adkins / Minneapolis

American Cancer Society/Blue Cross Blue Shield

Astounding Tales

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05046D

2005 Design Bronze Pencil

HAKUHODOTBWAG1 / Tokyo

Animal ID Promotion Organization

WHERE IS TAMA?

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05047D

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Shine

Collateral Advertising / Collateral Posters: Campaign

05035A

2005 Advertising Bronze Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

Pizza Hut Delivery

Collateral Advertising / Collateral Posters: Campaign

05036A

2005 Advertising Bronze Pencil

Y&R Chicago / Chicago

Miller Brewing Company

Tickets-Garage-Sleeping

Collateral Advertising / Collateral Posters: Campaign

05037A

2005 Design Silver Pencil

Sandstrom Design / Portland

Mark Hooper

2004 Promotional Mailers

Direct Mail / Direct Mail: Campaign

05039D

2005 Design Silver Pencil

Duffy & Partners / Minneapolis

Duffy & Partners

Duffy & Partners Identity

Brand and Corporate Identity Design / Logo/Trademark

05007D

2005 Design Bronze Pencil

Carmichael Lynch / Minneapolis

City of Minneapolis

Building

Brand and Corporate Identity Design / Logo/Trademark

05008D

2005 Advertising Gold Pencil

la comunidad / Miami Beach

VH 1

Beyond Music

Consumer Television / Consumer Television Varying Lengths: Campaign

05023T

2005 Advertising Gold Pencil

TBWALondon / London

Sony PlayStation 2

Sony PlayStation 2

Consumer Television / Consumer Television Varying Lengths: Campaign

05024T

2005 Advertising Bronze Pencil

Fallon New York / New York

Virgin Mobile USA

First Dibs

Consumer Television / Consumer Television Varying Lengths: Campaign

05025T

2005 Design Gold Pencil

School of Visual Arts/Advertising & Graphic Design Dept. / New York

School of Visual Arts

Senior Library

Publication Design / Book Jacket Design

05031D

2005 Design Silver Pencil

Leo Burnett Company / Chicago

Chicago Creative Club

2003 Awards Annual

Publication Design / Book Jacket Design

05032D

2005 Design Gold Pencil

Ogilvy & Mather Frankfurt / Frankfurt

OroVerde Rainforest Foundation

OroVerde "Painting Book" Campaign "Dark Times"

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

05048D

2005 Design Silver Pencil

601Bisang / Seoul

VIDAK(Visual Information Design Association of Korea)

VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

05049D

2005 Design Gold Pencil

Daddy buy me a Pony a 9November Union Company / CAPE TOWN

Pro Helvetia ( Swiss arts Council)

Pro Helvetia 2005 Programme

Direct Mail / Direct Mail: Single

05036D

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Direct Mail / Direct Mail: Single

05037D

2005 Design Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Raffles Hotel Vier Jahreszeiten Hamburg

The etiquette book

Direct Mail / Direct Mail: Single

05038D

2005 Interactive Silver Pencil

AgênciaClick / São Paulo

Instituto Nokia

Tattoo

Brand Gaming / Brand Gaming - Banners

05037N

2005 Advertising Silver Pencil

marketforce / West Perth

OFFICE OF ROAD SAFETY

STOPPING DISTANCE

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05045A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Advertising Bronze Pencil

TBWA Singapore / Singapore

MINI

Raise a family

Newspaper / Newspaper 600 Lines or Less: Single

05008A

2005 Design Gold Pencil

Hakuhodo Inc. / Tokyo

PIE BOOKS

GIONGO GITAIGO JISHO

Publication Design / Consumer Magazine Full Issue

05033D

2005 Design Gold Pencil

Bartle Bogle Hegarty / New York

BIG magazine

the detroit issue

Publication Design / Consumer Magazine Full Issue

05034D

2005 Design Silver Pencil

lloyd and company / New York

Big 55

Big 55

Publication Design / Consumer Magazine Full Issue

05035D

2005 Advertising Gold Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Encore"

Consumer Television / Consumer Television Under $50,000 Budget

05026T

2005 Advertising Silver Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Smash"

Consumer Television / Consumer Television Under $50,000 Budget

05027T

2005 Advertising Bronze Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television Under $50,000 Budget

05115T

2005 Design Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Fly

Collateral Design / Point-of-Purchase and In-Store: Single

05019D

2005 Advertising Gold Pencil

Rethink / Vancouver

BC Lions

Vending Machine

Consumer Television / Consumer Television :30/:25 Single

05015T

2005 Advertising Silver Pencil

ZiG / Toronto

Vim

Prison visitor

Consumer Television / Consumer Television :30/:25 Single

05016T

2005 Advertising Bronze Pencil

180 Amsterdam (180TBWA) / Amsterdam

adidas International

Nadia

Consumer Television / Consumer Television :30/:25 Single

05017T

2005 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Evolution

Consumer Television / Consumer Television :30/:25 Single

05018T

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Collateral Advertising / Collateral Posters: Single

05033A

2005 Advertising Bronze Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Police Officer - Use the Shine

Collateral Advertising / Collateral Posters: Single

05034A

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