The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Laying Hen
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Environmental Design / Environmental Design: Signage
French Good Grades Poster Series
Agency: Charles S. Anderson Design Company / Minneapolis
Client: French Paper Company Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
JUBES - Juicy Cubes
Agency: Kinetic Singapore / Singapore
Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
Rheingold Street Artist Nightshade Project
Agency: Powell / New York
Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
25 years of Research Surveys
Agency: King James RSVP / Cape Town
Client: Research Surveys Category: Brand and Corporate Identity / Booklet/Brochure
Vidpak
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Burberry New Dots
Agency: TUGBOAT / Minato-ku
Client: Sanyo Shokai Ltd. Category: Brand and Corporate Identity / Corporate Identity
Laurie DeMartino Design Co-Label Poster
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Collateral Design / Self-Promotion - Single Only
Senior Library
Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York
Client: School of Visual Arts Category: Publication Design / Book Jacket Design
Pro Helvetia 2005 Programme
Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Dreams
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
GIONGO GITAIGO JISHO
Agency: Hakuhodo Inc. / Tokyo
Client: PIE BOOKS Category: Publication Design / Consumer Magazine Full Issue
the detroit issue
Agency: Bartle Bogle Hegarty / New York
Client: BIG magazine Category: Publication Design / Consumer Magazine Full Issue
OroVerde "Painting Book" Campaign "Dark Times"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Bookmark
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage
The public performance produced by Kentaro Kobayashi #4 "LENS"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
2004 Promotional Mailers
Agency: Sandstrom Design / Portland
Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
DiLuso Genoa/New York Yankees Legends Monument
Agency: BBDO Minneapolis / Minneapolis
Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
Polar Music Prize 2004
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Grampians. Space to Think.
Agency: Publicis Mojo / Melbourne
Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Rahmens The 15th public performance "ALICE"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Pulling String
Agency: Kinetic Singapore / Singapore
Client: Pulling String Category: Brand and Corporate Identity / Booklet/Brochure
Laurie DeMartino Design Co-Identity System
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Brand and Corporate Identity / Corporate Identity
W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
2003 Awards Annual
Agency: Leo Burnett Company / Chicago
Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
Pulling String
Agency: Kinetic Singapore / Singapore
Client: Pulling String Category: Direct Mail / Direct Mail: Single
CHBL*3
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Intro Guy: Psychiatrist
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST
Agency: Wieden + Kennedy Tokyo / Minato-ku
Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Big 55
Agency: lloyd and company / New York
Client: Big 55 Category: Publication Design / Consumer Magazine Full Issue
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Duffy & Partners Identity
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
Black
Agency: He Said She Said / Hamburg
Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Astounding Tales
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society/Blue Cross Blue Shield Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Point-of-Purchase and In-Store: Single
TT
Agency: Farfar / Stockholm
Client: Galatea Spirits Category: Package Design / Commercial Product Packaging
Lactic acid product "KIRIN 903"
Agency: good design company co.,inc. / Shibuya-ku
Client: KIRIN Beverage Category: Package Design / Commercial Product Packaging
Stamps
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: RayTan Florist Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Come and see new Swedish photography
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Beyond Compare Tour Design
Agency: Ogilvy & Mather / New York
Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Faces and surfaces
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Brand and Corporate Identity / Booklet/Brochure
Atmosphere Corporate Identity
Agency: King James RSVP / Cape Town
Client: Atmosphere PR Category: Brand and Corporate Identity / Corporate Identity
Hold My Skateboard While I Kiss Your Girlfriend
Agency: J Walter Thompson / London
Client: JWT Category: Collateral Design / Self-Promotion - Single Only
The etiquette book
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Direct Mail / Direct Mail: Single
Intro Guy: Car Alarm
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Building
Agency: Carmichael Lynch / Minneapolis
Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
WHERE IS TAMA?
Agency: HAKUHODOTBWAG1 / Tokyo
Client: Animal ID Promotion Organization Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Panini Packaging
Agency: Lewis Moberly / London
Client: Grand Hyatt Dubai Category: Package Design / Commercial Product Packaging
RED, Issue 5
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
RED, Issue 6
Agency: Ogilvy & Mather / New York
Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
Award:
2005 Design Gold Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Vier Pfoten e.V. Foundation for Animal Welfare
Title:
Laying Hen
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05024D
Award:
2005 Design Gold Pencil
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
French Paper Company
Title:
French Good Grades Poster Series
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05016D
Award:
2005 Design Gold Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Wong CoCo
Title:
JUBES - Juicy Cubes
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05012D
Award:
2005 Design Gold Pencil
Agency:
Powell / New York
Client:
Rheingold Beer
Title:
Rheingold Street Artist Nightshade Project
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05028D
Award:
2005 Design Gold Pencil
Agency:
King James RSVP / Cape Town
Client:
Research Surveys
Title:
25 years of Research Surveys
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05001D
Award:
2005 Design Gold Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Vidpak
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05044D
Award:
2005 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Sanyo Shokai Ltd.
Title:
Burberry New Dots
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05004D
Award:
2005 Design Gold Pencil
Agency:
Laurie DeMartino Design Co. / Minneapolis
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Label Poster
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05021D
Award:
2005 Design Gold Pencil
Agency:
School of Visual Arts/Advertising & Graphic Design Dept. / New York
Client:
School of Visual Arts
Title:
Senior Library
Category:
Publication Design / Book Jacket Design
Annual ID:
05031D
Award:
2005 Design Gold Pencil
Agency:
Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client:
Pro Helvetia ( Swiss arts Council)
Title:
Pro Helvetia 2005 Programme
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05036D
Award:
2005 Design Gold Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Dreams
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05040D
Award:
2005 Design Gold Pencil
Agency:
Hakuhodo Inc. / Tokyo
Client:
PIE BOOKS
Title:
GIONGO GITAIGO JISHO
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05033D
Award:
2005 Design Gold Pencil
Agency:
Bartle Bogle Hegarty / New York
Client:
BIG magazine
Title:
the detroit issue
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05034D
Award:
2005 Design Gold Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Painting Book" Campaign "Dark Times"
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05048D
Award:
2005 Design Silver Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Bookmark
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05025D
Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
The public performance produced by Kentaro Kobayashi #4 "LENS"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05017D
Award:
2005 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper
Title:
2004 Promotional Mailers
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
05039D
Award:
2005 Design Silver Pencil
Agency:
BBDO Minneapolis / Minneapolis
Client:
Hormel Foods Corporation-DiLuso Genoa
Title:
DiLuso Genoa/New York Yankees Legends Monument
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05013D
Award:
2005 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Polar Music Prize
Title:
Polar Music Prize 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05050D
Award:
2005 Design Silver Pencil
Agency:
Publicis Mojo / Melbourne
Client:
Tourism Victoria
Title:
The Grampians. Space to Think.
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05029D
Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
Rahmens The 15th public performance "ALICE"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05014D
Award:
2005 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Pulling String
Title:
Pulling String
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05002D
Award:
2005 Design Silver Pencil
Agency:
Laurie DeMartino Design Co. / Minneapolis
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Identity System
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05005D
Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
W+K 12
Title:
W+K 12 Book of Wisdom
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05022D
Award:
2005 Design Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Chicago Creative Club
Title:
2003 Awards Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
05032D
Award:
2005 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Pulling String
Title:
Pulling String
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05037D
Award:
2005 Design Silver Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Nike
Title:
CHBL*3
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
05020D
Award:
2005 Design Silver Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Intro Guy: Psychiatrist
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05041D
Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy Tokyo / Minato-ku
Client:
Wieden+Kennedy Tokyo
Title:
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05042D
Award:
2005 Design Silver Pencil
Agency:
lloyd and company / New York
Client:
Big 55
Title:
Big 55
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05035D
Award:
2005 Design Silver Pencil
Agency:
601Bisang / Seoul
Client:
VIDAK(Visual Information Design Association of Korea)
Title:
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05049D
Award:
2005 Design Silver Pencil
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05007D
Award:
2005 Design Silver Pencil
Agency:
He Said She Said / Hamburg
Client:
Dialogue in the Dark
Title:
Black
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05045D
Award:
2005 Design Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society/Blue Cross Blue Shield
Title:
Astounding Tales
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05046D
Award:
2005 Design Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Fly
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05019D
Award:
2005 Design Silver Pencil
Agency:
Farfar / Stockholm
Client:
Galatea Spirits
Title:
TT
Category:
Package Design / Commercial Product Packaging
Annual ID:
05009D
Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
KIRIN Beverage
Title:
Lactic acid product "KIRIN 903"
Category:
Package Design / Commercial Product Packaging
Annual ID:
05010D
Award:
2005 Design Bronze Pencil
Agency:
Foote Cone & Belding Malaysia / Kuala Lumpur
Client:
RayTan Florist
Title:
Stamps
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05018D
Award:
2005 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Come and see new Swedish photography
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05051D
Award:
2005 Design Bronze Pencil
Agency:
Ogilvy & Mather / New York
Client:
Dove
Title:
Beyond Compare Tour Design
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05030D
Award:
2005 Design Bronze Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Arctic Paper
Title:
Faces and surfaces
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05003D
Award:
2005 Design Bronze Pencil
Agency:
King James RSVP / Cape Town
Client:
Atmosphere PR
Title:
Atmosphere Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05006D
Award:
2005 Design Bronze Pencil
Agency:
J Walter Thompson / London
Client:
JWT
Title:
Hold My Skateboard While I Kiss Your Girlfriend
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05023D
Award:
2005 Design Bronze Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Raffles Hotel Vier Jahreszeiten Hamburg
Title:
The etiquette book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05038D
Award:
2005 Design Bronze Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Intro Guy: Car Alarm
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05043D
Award:
2005 Design Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
City of Minneapolis
Title:
Building
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05008D
Award:
2005 Design Bronze Pencil
Agency:
HAKUHODOTBWAG1 / Tokyo
Client:
Animal ID Promotion Organization
Title:
WHERE IS TAMA?
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05047D
Award:
2005 Design Bronze Pencil
Agency:
Lewis Moberly / London
Client:
Grand Hyatt Dubai
Title:
Panini Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
05011D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 5
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05148D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Ogilvy & Mather, North America
Title:
RED, Issue 6
Category:
Publication Design / Trade Magazine Full Issue
Annual ID:
05149D
