The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Taller de Empresa Corporate Identity
Agency: Blok Design / Mexico DF
Client: Taller de Empresa Category: Brand and Corporate Identity / Corporate Identity
Jigsaw
Agency: CONTRACT ADVERTISING / MUMBAI
Client: Dr. Pradumna S. Mamtora Category: Brand and Corporate Identity / Corporate Identity
100 DAYS Corporate Design
Agency: Dorten GmbH / Stuttgart
Client: 100 DAYS Category: Brand and Corporate Identity / Corporate Identity
Vegetable
Agency: FCB South Africa, Cape Town / Cape Town
Client: Justine Drake Category: Brand and Corporate Identity / Corporate Identity
Stationary, The Swedish museum of Architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Brand and Corporate Identity / Corporate Identity
Miracle Creations
Agency: Kinetic Singapore / Singapore
Client: Miracle Creations Category: Brand and Corporate Identity / Corporate Identity
culture curry
Agency: Lemon / mumbai
Client: culture curry Category: Brand and Corporate Identity / Corporate Identity
Sowearto
Agency: TBWAGavinReddy / Johannesburg
Client: Sowearto Category: Brand and Corporate Identity / Corporate Identity
Stationary
Agency: Mother / London
Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Loud
Agency: Niket Parekh / Mumbai
Client: Ashutosh parikh Category: Brand and Corporate Identity / Corporate Identity
Business Cards
Agency: No Luggage / Charlotte
Client: Steele Technologies Category: Brand and Corporate Identity / Corporate Identity
Stamp
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Post Quick Co., Ltd. Category: Brand and Corporate Identity / Corporate Identity
Powell Identity
Agency: Powell / New York
Client: Powell Communications Category: Brand and Corporate Identity / Corporate Identity
"Static"
Agency: Publicis Toronto / Toronto
Client: Static - Music and Sound Design Category: Brand and Corporate Identity / Corporate Identity
Divorcesolicitor.com
Agency: Saatchi & Saatchi / London
Client: Betteridges Solicitor Category: Brand and Corporate Identity / Corporate Identity
Space 150
Agency: Spunk / Minneapolis
Client: Space 150 Category: Brand and Corporate Identity / Corporate Identity
TRICYCLE Corporate ID
Agency: TRICYCLE / Chattanooga
Client: TRICYCLE Category: Brand and Corporate Identity / Corporate Identity
Moving Announcement
Agency: Turner Duckworth / San Francisco
Client: Turner Duckworth Category: Brand and Corporate Identity / Corporate Identity
Blue Q Air Fresheners
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Blue Q Gum Packages
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Hope Super Lights
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Japan Tobacco Inc. Category: Package Design / Product Packaging: Campaign
Invent your Scent
Agency: DEW GIBBONS / LONDON
Client: The Body Shop Category: Package Design / Product Packaging: Campaign
Dinosaur, Flower, Snowman
Agency: Downtown Partners / Toronto
Client: Pepsi QTG - Life Cereal Category: Package Design / Product Packaging: Campaign
PACKAGING
Agency: graham clifford design / New York
Client: TEANY BEVERAGE Category: Package Design / Product Packaging: Campaign
Flavoured table salt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hanson & M?hring Category: Package Design / Product Packaging: Campaign
Sixty Magazine
Agency: Arnika / Richmond
Client: VCU Adcenter Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
mouths
Agency: grupo zapping / Madrid
Client: bits sin fronteras Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
H?kan Ludwigson
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Receipt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Look here! Look here!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Neckar Brand Manual
Agency: Jung von Matt AG / Stuttgart
Client: The Neckar Valley Green Space Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Face of a Nation
Agency: Orange Juice Design / Durban
Client: Constitutional Court of South Africa Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Brochure
Agency: Saatchi & Saatchi / Cape Town
Client: Wolanani AIDS Initiative Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Pure New Orleans Poster
Agency: Arnold Worldwide / McLean
Client: Amacai Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Arrow
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Hand
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The rorschach test
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Rahmens The 14th public performance "STUDY"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Skyline
Agency: J. Walter Thompson / Detroit
Client: Detroit Music Hall Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The Tell-Tale Heart
Agency: Jung von Matt AG / Vienna
Client: Schauspielhaus Wien Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ten Years of democracy
Agency: TBWAGavinReddy / Johannesburg
Client: The Think Council Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"Get It" Poster
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Cold days, warm cookies.
Agency: Spunk / Minneapolis
Client: Tank Goodness Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Design Indaba 8
Agency: The Jupiter Drawing Room (South Africa) / Cape Town
Client: Cape Town Major Events Co. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Summer Gravity Games
Agency: Lobo / São Paulo
Client: OLN Category: Broadcast Design / Broadcast Design: Network Identity
Gutterpups
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Award:
2005 Design Merit Award
Agency:
Blok Design / Mexico DF
Client:
Taller de Empresa
Title:
Taller de Empresa Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05062D
Award:
2005 Design Merit Award
Agency:
CONTRACT ADVERTISING / MUMBAI
Client:
Dr. Pradumna S. Mamtora
Title:
Jigsaw
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05063D
Award:
2005 Design Merit Award
Agency:
Dorten GmbH / Stuttgart
Client:
100 DAYS
Title:
100 DAYS Corporate Design
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05064D
Award:
2005 Design Merit Award
Agency:
FCB South Africa, Cape Town / Cape Town
Client:
Justine Drake
Title:
Vegetable
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05065D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Stationary, The Swedish museum of Architecture
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05066D
Award:
2005 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Miracle Creations
Title:
Miracle Creations
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05067D
Award:
2005 Design Merit Award
Agency:
Lemon / mumbai
Client:
culture curry
Title:
culture curry
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05068D
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
Sowearto
Title:
Sowearto
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05069D
Award:
2005 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Stationary
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05070D
Award:
2005 Design Merit Award
Agency:
Niket Parekh / Mumbai
Client:
Ashutosh parikh
Title:
Loud
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05071D
Award:
2005 Design Merit Award
Agency:
No Luggage / Charlotte
Client:
Steele Technologies
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05072D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Post Quick Co., Ltd.
Title:
Stamp
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05073D
Award:
2005 Design Merit Award
Agency:
Powell / New York
Client:
Powell Communications
Title:
Powell Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05074D
Award:
2005 Design Merit Award
Agency:
Publicis Toronto / Toronto
Client:
Static - Music and Sound Design
Title:
"Static"
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05075D
Award:
2005 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Betteridges Solicitor
Title:
Divorcesolicitor.com
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05076D
Award:
2005 Design Merit Award
Agency:
Spunk / Minneapolis
Client:
Space 150
Title:
Space 150
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05077D
Award:
2005 Design Merit Award
Agency:
TRICYCLE / Chattanooga
Client:
TRICYCLE
Title:
TRICYCLE Corporate ID
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05078D
Award:
2005 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Turner Duckworth
Title:
Moving Announcement
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05079D
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Air Fresheners
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05090D
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Gum Packages
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05091D
Award:
2005 Design Merit Award
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Japan Tobacco Inc.
Title:
Hope Super Lights
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05092D
Award:
2005 Design Merit Award
Agency:
DEW GIBBONS / LONDON
Client:
The Body Shop
Title:
Invent your Scent
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05093D
Award:
2005 Design Merit Award
Agency:
Downtown Partners / Toronto
Client:
Pepsi QTG - Life Cereal
Title:
Dinosaur, Flower, Snowman
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05094D
Award:
2005 Design Merit Award
Agency:
graham clifford design / New York
Client:
TEANY BEVERAGE
Title:
PACKAGING
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05095D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hanson & M?hring
Title:
Flavoured table salt
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05096D
Award:
2005 Design Merit Award
Agency:
Walt Disney Studios / Burbank
Client:
Buena Vista Pictures Marketing
Title:
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05111N
Award:
2005 Design Merit Award
Agency:
Arnika / Richmond
Client:
VCU Adcenter
Title:
Sixty Magazine
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05190D
Award:
2005 Design Merit Award
Agency:
grupo zapping / Madrid
Client:
bits sin fronteras
Title:
mouths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05191D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
H?kan Ludwigson
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05192D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Receipt
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05193D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Look here! Look here!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05194D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
The Neckar Valley Green Space Foundation
Title:
The Neckar Brand Manual
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05195D
Award:
2005 Design Merit Award
Agency:
Orange Juice Design / Durban
Client:
Constitutional Court of South Africa
Title:
The Face of a Nation
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05196D
Award:
2005 Design Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Wolanani AIDS Initiative
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05197D
Award:
2005 Design Merit Award
Agency:
Arnold Worldwide / McLean
Client:
Amacai
Title:
Pure New Orleans Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05097D
Award:
2005 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05098D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Lego. The most interactive toy. - Arrow
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05099D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Lego. The most interactive toy. - Hand
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05100D
Award:
2005 Design Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
The rorschach test
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05101D
Award:
2005 Design Merit Award
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
Rahmens The 14th public performance "STUDY"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05102D
Award:
2005 Design Merit Award
Agency:
J. Walter Thompson / Detroit
Client:
Detroit Music Hall
Title:
Skyline
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05103D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Vienna
Client:
Schauspielhaus Wien
Title:
The Tell-Tale Heart
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05104D
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
The Think Council
Title:
Ten Years of democracy
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05105D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
"Get It" Poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05106D
Award:
2005 Design Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05107D
Award:
2005 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Fly
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05108D
Award:
2005 Design Merit Award
Agency:
Spunk / Minneapolis
Client:
Tank Goodness
Title:
Cold days, warm cookies.
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05109D
Award:
2005 Design Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Cape Town
Client:
Cape Town Major Events Co.
Title:
Design Indaba 8
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05110D
Award:
2005 Design Merit Award
Agency:
Lobo / São Paulo
Client:
OLN
Title:
Summer Gravity Games
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05179D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Gutterpups
Category:
Broadcast Design / Broadcast Design: Network Identity
Annual ID:
05181D
