The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

What If Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
TT Agency: Farfar / Stockholm Client: Galatea Spirits Category: Package Design / Commercial Product Packaging
Lactic acid product "KIRIN 903" Agency: good design company co.,inc. / Shibuya-ku Client: KIRIN Beverage Category: Package Design / Commercial Product Packaging
Favela Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe Agency: Ogilvy & Mather Advertising / Bangkok Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Silent Movie Agency: Loducca22 / São Paulo Client: 2001 Videolocadora Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
The Germanwings Realtime Screensaver Agency: NEUE DIGITALE GmbH / Frankfurt Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Aiwaworld Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City Client: Aiwa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Toshiba Presents FM Festival 2004 Agency: Dentsu / Tokyo Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Grampians. Space to Think. Agency: Publicis Mojo / Melbourne Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Pet Sematary Agency: Fork Unstable Media GmbH / Hamburg Client: NOAH Menschen f?r Tiere e.V. Category: Non-Profit Organizations / Non-Profit - Web Sites
AIGA Design Archives Agency: Second Story Interactive Studios / Portland Client: AIGA Category: Non-Profit Organizations / Non-Profit - Web Sites
The Instinct Agency: Framfab Denmark / Copenhagen Client: Coca-Cola Nordic Category: Promotional Advertising / Promotional Advertising - Web Sites
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
CHBL*3 Agency: JWT Shanghai / Shanghai Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Rahmens The 15th public performance "ALICE" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
2003 Awards Annual Agency: Leo Burnett Company / Chicago Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
Good Cop/Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Hope Agency: OgilvyInteractive Brazil / São Paulo Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Elektra - Ninja Assassin Game Agency: Big Spaceship LLC / Brooklyn Client: 20th Century Fox Category: Brand Gaming / Brand Gaming - Websites
Chicken Fight Website Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Brand Gaming / Brand Gaming - Websites
Uniroyal Fun Cup Agency: WM Team Web : Design / Hannover Client: Uniroyal Category: Brand Gaming / Brand Gaming - Websites
Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
MINI Robot Configurator Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: E-Commerce / E-Commerce B2C - Web Sites
Pendulum Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Angus Interventions Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
JC The Store Agency: Forsman & Bodenfors / Gothenburg Client: JC Clothes Category: Beyond the Banner
Forbidden Siren Agency: Randommedia / London Client: Sony Computer Entertainment Europe Category: Beyond the Banner
"Smash" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
W+K 12 Book of Wisdom Agency: Wieden + Kennedy / Portland Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
The public performance produced by Kentaro Kobayashi #4 "LENS" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
2004 Promotional Mailers Agency: Sandstrom Design / Portland Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Duffy & Partners Identity Agency: Duffy & Partners / Minneapolis Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Polar Music Prize 2004 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Brand and Corporate Identity / Booklet/Brochure
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Campaign A Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Campaign
Fun, Anyone? Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main Client: Sony PlayStation Category: Banners / Banner - Campaign
Bookmark Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage

2005 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

What If

Consumer Television / Consumer Television Over :30 Single

05010T

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Design Silver Pencil

Farfar / Stockholm

Galatea Spirits

TT

Package Design / Commercial Product Packaging

05009D

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

KIRIN Beverage

Lactic acid product "KIRIN 903"

Package Design / Commercial Product Packaging

05010D

2005 Advertising Silver Pencil

Leo Burnett / São Paulo

The Akatu Institute for Conscious Consumption

Favela

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05039A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising / Bangkok

National Park Wildlife and Plant Conservation Dept.

Axe

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05040A

2005 Interactive Silver Pencil

Loducca22 / São Paulo

2001 Videolocadora

Silent Movie

Promotional Advertising / Promotional Advertising - Other Digital Advertising

05019N

2005 Interactive Silver Pencil

NEUE DIGITALE GmbH / Frankfurt

Germanwings

The Germanwings Realtime Screensaver

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05025N

2005 Advertising Silver Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Outdoor / Outdoor: Campaign

05021A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Interactive Silver Pencil

Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City

Aiwa

Aiwaworld

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05022N

2005 Interactive Silver Pencil

Dentsu / Tokyo

TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.

Toshiba Presents FM Festival 2004

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05023N

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05012A

2005 Design Silver Pencil

Publicis Mojo / Melbourne

Tourism Victoria

The Grampians. Space to Think.

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05029D

2005 Interactive Silver Pencil

Fork Unstable Media GmbH / Hamburg

NOAH Menschen f?r Tiere e.V.

Pet Sematary

Non-Profit Organizations / Non-Profit - Web Sites

05050N

2005 Interactive Silver Pencil

Second Story Interactive Studios / Portland

AIGA

AIGA Design Archives

Non-Profit Organizations / Non-Profit - Web Sites

05051N

2005 Interactive Silver Pencil

Framfab Denmark / Copenhagen

Coca-Cola Nordic

The Instinct

Promotional Advertising / Promotional Advertising - Web Sites

05016N

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Collateral Advertising / Collateral: Self-Promotion

05031A

2005 Design Silver Pencil

JWT Shanghai / Shanghai

Nike

CHBL*3

Collateral Design / Point-of-Purchase and In-Store: Campaign

05020D

2005 Advertising Silver Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Non-Broadcast / Non-Broadcast: Cinema

05114T

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

Rahmens The 15th public performance "ALICE"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05014D

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Collateral Advertising / Collateral Posters: Single

05033A

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Radio / Consumer Radio: Campaign

05006R

2005 Design Silver Pencil

Leo Burnett Company / Chicago

Chicago Creative Club

2003 Awards Annual

Publication Design / Book Jacket Design

05032D

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Good Cop/Bad Cop

Public Service/Political / Public Service/Political Television: Single

05003T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene

Public Service/Political / Public Service/Political Television: Single

05004T

2005 Interactive Silver Pencil

OgilvyInteractive Brazil / São Paulo

GRAACC

Hope

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05053N

2005 Interactive Silver Pencil

Big Spaceship LLC / Brooklyn

20th Century Fox

Elektra - Ninja Assassin Game

Brand Gaming / Brand Gaming - Websites

05039N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight Website

Brand Gaming / Brand Gaming - Websites

05040N

2005 Interactive Silver Pencil

WM Team Web : Design / Hannover

Uniroyal

Uniroyal Fun Cup

Brand Gaming / Brand Gaming - Websites

05041N

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

2005 Interactive Silver Pencil

Beam Interactive & Relationship Marketing / Boston

MINI USA

MINI Robot Configurator

E-Commerce / E-Commerce B2C - Web Sites

05029N

2005 Advertising Silver Pencil

Fallon New York / New York

TIME Magazine

Pendulum

Outdoor / Outdoor: Single

05018A

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Angus Interventions

Beyond the Banner

05010N

2005 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

JC Clothes

JC The Store

Beyond the Banner

05011N

2005 Interactive Silver Pencil

Randommedia / London

Sony Computer Entertainment Europe

Forbidden Siren

Beyond the Banner

05012N

2005 Advertising Silver Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Smash"

Consumer Television / Consumer Television Under $50,000 Budget

05027T

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

2005 Design Silver Pencil

Wieden + Kennedy / Portland

W+K 12

W+K 12 Book of Wisdom

Collateral Design / Self-Promotion - Single Only

05022D

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

The public performance produced by Kentaro Kobayashi #4 "LENS"

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05017D

2005 Design Silver Pencil

Sandstrom Design / Portland

Mark Hooper

2004 Promotional Mailers

Direct Mail / Direct Mail: Campaign

05039D

2005 Design Silver Pencil

Duffy & Partners / Minneapolis

Duffy & Partners

Duffy & Partners Identity

Brand and Corporate Identity Design / Logo/Trademark

05007D

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05006G

2005 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Polar Music Prize

Polar Music Prize 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05050D

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Brand and Corporate Identity / Booklet/Brochure

05002D

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Newspaper / Newspaper Over 600 Lines: Campaign

05005A

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Virgin

Campaign A

Banners / Banner - Campaign

05006N

2005 Interactive Silver Pencil

OgilvyInteractive worldwide GmbH / Frankfurt am Main

Sony PlayStation

Fun, Anyone?

Banners / Banner - Campaign

05007N

2005 Design Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Bookmark

Environmental Design / Environmental Design: Signage

05025D

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