The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
Beyond Music Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2 Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
First Dibs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
TT Agency: Farfar / Stockholm Client: Galatea Spirits Category: Package Design / Commercial Product Packaging
Lactic acid product "KIRIN 903" Agency: good design company co.,inc. / Shibuya-ku Client: KIRIN Beverage Category: Package Design / Commercial Product Packaging
Panini Packaging Agency: Lewis Moberly / London Client: Grand Hyatt Dubai Category: Package Design / Commercial Product Packaging
Rheingold Street Artist Nightshade Project Agency: Powell / New York Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Grampians. Space to Think. Agency: Publicis Mojo / Melbourne Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Beyond Compare Tour Design Agency: Ogilvy & Mather / New York Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
HP Adaptive Enterprise Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Diamond + Schmitt Agency: TAXI / Toronto Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
JUBES - Juicy Cubes Agency: Kinetic Singapore / Singapore Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
DiLuso Genoa/New York Yankees Legends Monument Agency: BBDO Minneapolis / Minneapolis Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
Backflip Woman Agency: Leo Burnett Greater China / Hong Kong Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"The Chinatown-poster" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Run Run Run - Calendar Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
GIONGO GITAIGO JISHO Agency: Hakuhodo Inc. / Tokyo Client: PIE BOOKS Category: Publication Design / Consumer Magazine Full Issue
the detroit issue Agency: Bartle Bogle Hegarty / New York Client: BIG magazine Category: Publication Design / Consumer Magazine Full Issue
Big 55 Agency: lloyd and company / New York Client: Big 55 Category: Publication Design / Consumer Magazine Full Issue
We Can Explain Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Seek Q + A Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Truck Agency: Jung von Matt AG / Berlin Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Senior Library Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York Client: School of Visual Arts Category: Publication Design / Book Jacket Design
2003 Awards Annual Agency: Leo Burnett Company / Chicago Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
Yoga, Karaoke, Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Buddies, Dogs, Drive Through Agency: DDB Canada / Vancouver Client: Insurance Corporation of British Columbia (ICBC) Category: Consumer Radio / Consumer Radio: Campaign
Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Rahmens The 15th public performance "ALICE" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Polar Music Prize 2004 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Come and see new Swedish photography Agency: Happy Forsman & Bodenfors / Gothenburg Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Interactive Salaryman Agency: Dentsu / Tokyo Client: Interactive Salaryman Category: Self-Promotion / Self-Promotion - Web Sites
HYBRIDWORKS.jp Agency: Masaki Hoshino / minato-ku, Tokyo Client: HYBRIDWORKS Category: Self-Promotion / Self-Promotion - Web Sites
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Frog, Water Melon, Light Bulb Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
Bicycle Lane Agency: Saatchi & Saatchi / London Client: BMX Rider Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Light Bulb Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Pendulum Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Outdoor / Outdoor: Single
HP Screensaver Agency: Modem media / London Client: Hewlett Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Tall Buildings Agency: For Office Use Only / New York Client: The Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Pet Sematary Agency: Fork Unstable Media GmbH / Hamburg Client: NOAH Menschen f?r Tiere e.V. Category: Non-Profit Organizations / Non-Profit - Web Sites
AIGA Design Archives Agency: Second Story Interactive Studios / Portland Client: AIGA Category: Non-Profit Organizations / Non-Profit - Web Sites
Seek Truth Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
OroVerde "Painting Book" Campaign "Dark Times" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004 Agency: 601Bisang / Seoul Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

2005 Advertising Gold Pencil

la comunidad / Miami Beach

VH 1

Beyond Music

Consumer Television / Consumer Television Varying Lengths: Campaign

05023T

2005 Advertising Gold Pencil

TBWALondon / London

Sony PlayStation 2

Sony PlayStation 2

Consumer Television / Consumer Television Varying Lengths: Campaign

05024T

2005 Advertising Bronze Pencil

Fallon New York / New York

Virgin Mobile USA

First Dibs

Consumer Television / Consumer Television Varying Lengths: Campaign

05025T

2005 Design Silver Pencil

Farfar / Stockholm

Galatea Spirits

TT

Package Design / Commercial Product Packaging

05009D

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

KIRIN Beverage

Lactic acid product "KIRIN 903"

Package Design / Commercial Product Packaging

05010D

2005 Design Bronze Pencil

Lewis Moberly / London

Grand Hyatt Dubai

Panini Packaging

Package Design / Commercial Product Packaging

05011D

2005 Design Gold Pencil

Powell / New York

Rheingold Beer

Rheingold Street Artist Nightshade Project

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05028D

2005 Design Silver Pencil

Publicis Mojo / Melbourne

Tourism Victoria

The Grampians. Space to Think.

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05029D

2005 Design Bronze Pencil

Ogilvy & Mather / New York

Dove

Beyond Compare Tour Design

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05030D

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Adaptive Enterprise Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05026N

2005 Interactive Bronze Pencil

TAXI / Toronto

Diamond + Schmitt Architects Inc

Diamond + Schmitt

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05027N

2005 Design Gold Pencil

Kinetic Singapore / Singapore

Wong CoCo

JUBES - Juicy Cubes

Package Design / Product Packaging: Campaign

05012D

2005 Design Silver Pencil

BBDO Minneapolis / Minneapolis

Hormel Foods Corporation-DiLuso Genoa

DiLuso Genoa/New York Yankees Legends Monument

Package Design / Product Packaging: Campaign

05013D

2005 Advertising Gold Pencil

Leo Burnett Greater China / Hong Kong

Y+ Yoga Center

Backflip Woman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05026A

2005 Advertising Silver Pencil

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-poster"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05027A

2005 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Adultery

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05028A

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Nike

Run Run Run - Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05029A

2005 Design Gold Pencil

Hakuhodo Inc. / Tokyo

PIE BOOKS

GIONGO GITAIGO JISHO

Publication Design / Consumer Magazine Full Issue

05033D

2005 Design Gold Pencil

Bartle Bogle Hegarty / New York

BIG magazine

the detroit issue

Publication Design / Consumer Magazine Full Issue

05034D

2005 Design Silver Pencil

lloyd and company / New York

Big 55

Big 55

Publication Design / Consumer Magazine Full Issue

05035D

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

We Can Explain

Integrated Branding Campaign / Integrated Branding

05008G

2005 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Q + A

Integrated Branding Campaign / Integrated Branding

05010G

2005 Advertising Gold Pencil

Jung von Matt AG / Berlin

DHL

Truck

Newspaper / Newspaper Over 600 Lines: Single

05001A

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Design Gold Pencil

School of Visual Arts/Advertising & Graphic Design Dept. / New York

School of Visual Arts

Senior Library

Publication Design / Book Jacket Design

05031D

2005 Design Silver Pencil

Leo Burnett Company / Chicago

Chicago Creative Club

2003 Awards Annual

Publication Design / Book Jacket Design

05032D

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Yoga, Karaoke, Shakespeare

Consumer Radio / Consumer Radio: Campaign

05005R

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Radio / Consumer Radio: Campaign

05006R

2005 Advertising Bronze Pencil

DDB Canada / Vancouver

Insurance Corporation of British Columbia (ICBC)

Buddies, Dogs, Drive Through

Consumer Radio / Consumer Radio: Campaign

05007R

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

Rahmens The 15th public performance "ALICE"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05014D

2005 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Polar Music Prize

Polar Music Prize 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05050D

2005 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Hasselblad Center

Come and see new Swedish photography

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05051D

2005 Interactive Gold Pencil

Dentsu / Tokyo

Interactive Salaryman

Interactive Salaryman

Self-Promotion / Self-Promotion - Web Sites

05047N

2005 Interactive Bronze Pencil

Masaki Hoshino / minato-ku, Tokyo

HYBRIDWORKS

HYBRIDWORKS.jp

Self-Promotion / Self-Promotion - Web Sites

05048N

2005 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Trade / Trade Color Full Page or Spread: Campaign

05023A

2005 Advertising Silver Pencil

CREATIVE JUICEG1 (a TBWA company) / Bangkok

Tamiya Assembly Toys

Frog, Water Melon, Light Bulb

Trade / Trade Color Full Page or Spread: Campaign

05024A

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

BMX Rider Magazine

Bicycle Lane

Trade / Trade Color Full Page or Spread: Campaign

05025A

2005 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

The Economist

Light Bulb

Outdoor / Outdoor: Single

05017A

2005 Advertising Silver Pencil

Fallon New York / New York

TIME Magazine

Pendulum

Outdoor / Outdoor: Single

05018A

2005 Advertising Bronze Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Outdoor / Outdoor: Single

05019A

2005 Interactive Bronze Pencil

Modem media / London

Hewlett Packard

HP Screensaver

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

05028N

2005 Interactive Gold Pencil

For Office Use Only / New York

The Museum of Modern Art

Tall Buildings

Non-Profit Organizations / Non-Profit - Web Sites

05049N

2005 Interactive Silver Pencil

Fork Unstable Media GmbH / Hamburg

NOAH Menschen f?r Tiere e.V.

Pet Sematary

Non-Profit Organizations / Non-Profit - Web Sites

05050N

2005 Interactive Silver Pencil

Second Story Interactive Studios / Portland

AIGA

AIGA Design Archives

Non-Profit Organizations / Non-Profit - Web Sites

05051N

2005 Interactive Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Truth

Non-Profit Organizations / Non-Profit - Web Sites

05052N

2005 Design Gold Pencil

Ogilvy & Mather Frankfurt / Frankfurt

OroVerde Rainforest Foundation

OroVerde "Painting Book" Campaign "Dark Times"

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

05048D

2005 Design Silver Pencil

601Bisang / Seoul

VIDAK(Visual Information Design Association of Korea)

VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

05049D

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