The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Grrr Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Duffy & Partners Identity Agency: Duffy & Partners / Minneapolis Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
Building Agency: Carmichael Lynch / Minneapolis Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
HP Adaptive Enterprise Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Diamond + Schmitt Agency: TAXI / Toronto Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Burberry New Dots Agency: TUGBOAT / Minato-ku Client: Sanyo Shokai Ltd. Category: Brand and Corporate Identity / Corporate Identity
Laurie DeMartino Design Co-Identity System Agency: Laurie DeMartino Design Co. / Minneapolis Client: Laurie DeMartino Design Co Category: Brand and Corporate Identity / Corporate Identity
Atmosphere Corporate Identity Agency: King James RSVP / Cape Town Client: Atmosphere PR Category: Brand and Corporate Identity / Corporate Identity
The Germanwings Realtime Screensaver Agency: NEUE DIGITALE GmbH / Frankfurt Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas Sport Style Y-3 Agency: NEUE DIGITALE GmbH / Frankfurt Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Aiwaworld Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City Client: Aiwa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Toshiba Presents FM Festival 2004 Agency: Dentsu / Tokyo Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Vodafone Design File Agency: HAKUHODO i-studio / Minato ku Client: Vodafone Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
The Economist Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Raise a family Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Seconds Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Kills More Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
French Good Grades Poster Series Agency: Charles S. Anderson Design Company / Minneapolis Client: French Paper Company Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The public performance produced by Kentaro Kobayashi #4 "LENS" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Stamps Agency: Foote Cone & Belding Malaysia / Kuala Lumpur Client: RayTan Florist Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Vidpak Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Pro Helvetia 2005 Programme Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Direct Mail / Direct Mail: Single
The etiquette book Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Direct Mail / Direct Mail: Single
Rheingold Street Artist Nightshade Project Agency: Powell / New York Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Grampians. Space to Think. Agency: Publicis Mojo / Melbourne Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Beyond Compare Tour Design Agency: Ogilvy & Mather / New York Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Beyond Music Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2 Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
First Dibs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Senior Library Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York Client: School of Visual Arts Category: Publication Design / Book Jacket Design
2003 Awards Annual Agency: Leo Burnett Company / Chicago Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
Virgin PPV Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Donkey Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Non-Broadcast / Non-Broadcast: Cinema
SLR-Class Jogger Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
HP Screensaver Agency: Modem media / London Client: Hewlett Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The Squeeze Agency: Ground Zero / Los Angeles Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Ice Car Agency: DDB London / London Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
'Bubbles' Agency: McCann Erickson / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
conversegallery.com Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Saw Agency: Hi-ReS! London / London Client: Lions Gate Films, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
The Instinct Agency: Framfab Denmark / Copenhagen Client: Coca-Cola Nordic Category: Promotional Advertising / Promotional Advertising - Web Sites

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken

Integrated Branding Campaign

05031N

2005 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Grrr

Consumer Television / Consumer Television Over :30 Single

05009T

2005 Design Silver Pencil

Duffy & Partners / Minneapolis

Duffy & Partners

Duffy & Partners Identity

Brand and Corporate Identity Design / Logo/Trademark

05007D

2005 Design Bronze Pencil

Carmichael Lynch / Minneapolis

City of Minneapolis

Building

Brand and Corporate Identity Design / Logo/Trademark

05008D

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Adaptive Enterprise Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05026N

2005 Interactive Bronze Pencil

TAXI / Toronto

Diamond + Schmitt Architects Inc

Diamond + Schmitt

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05027N

2005 Design Gold Pencil

TUGBOAT / Minato-ku

Sanyo Shokai Ltd.

Burberry New Dots

Brand and Corporate Identity / Corporate Identity

05004D

2005 Design Silver Pencil

Laurie DeMartino Design Co. / Minneapolis

Laurie DeMartino Design Co

Laurie DeMartino Design Co-Identity System

Brand and Corporate Identity / Corporate Identity

05005D

2005 Design Bronze Pencil

King James RSVP / Cape Town

Atmosphere PR

Atmosphere Corporate Identity

Brand and Corporate Identity / Corporate Identity

05006D

2005 Interactive Silver Pencil

NEUE DIGITALE GmbH / Frankfurt

Germanwings

The Germanwings Realtime Screensaver

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05025N

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05020N

2005 Interactive Gold Pencil

NEUE DIGITALE GmbH / Frankfurt

adidas-Salomon AG

adidas Sport Style Y-3

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05021N

2005 Interactive Silver Pencil

Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City

Aiwa

Aiwaworld

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05022N

2005 Interactive Silver Pencil

Dentsu / Tokyo

TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.

Toshiba Presents FM Festival 2004

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05023N

2005 Interactive Bronze Pencil

HAKUHODO i-studio / Minato ku

Vodafone

Vodafone Design File

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05024N

2005 Advertising Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Outdoor / Outdoor: Campaign

05020A

2005 Advertising Silver Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Outdoor / Outdoor: Campaign

05021A

2005 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

The Economist

The Economist

Outdoor / Outdoor: Campaign

05022A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Advertising Bronze Pencil

TBWA Singapore / Singapore

MINI

Raise a family

Newspaper / Newspaper 600 Lines or Less: Single

05008A

2005 Advertising Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

8 Seconds

Public Service/Political / Public Service/Political Radio: Single

05001R

2005 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Kills More

Public Service/Political / Public Service/Political Radio: Single

05002R

2005 Design Gold Pencil

Charles S. Anderson Design Company / Minneapolis

French Paper Company

French Good Grades Poster Series

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05016D

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

The public performance produced by Kentaro Kobayashi #4 "LENS"

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05017D

2005 Design Bronze Pencil

Foote Cone & Belding Malaysia / Kuala Lumpur

RayTan Florist

Stamps

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05018D

2005 Design Gold Pencil

MTV NETWORKS / New York

MTV Design

Vidpak

Broadcast Design / Broadcast Design: Network Identity

05044D

2005 Design Gold Pencil

Daddy buy me a Pony a 9November Union Company / CAPE TOWN

Pro Helvetia ( Swiss arts Council)

Pro Helvetia 2005 Programme

Direct Mail / Direct Mail: Single

05036D

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Direct Mail / Direct Mail: Single

05037D

2005 Design Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Raffles Hotel Vier Jahreszeiten Hamburg

The etiquette book

Direct Mail / Direct Mail: Single

05038D

2005 Design Gold Pencil

Powell / New York

Rheingold Beer

Rheingold Street Artist Nightshade Project

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05028D

2005 Design Silver Pencil

Publicis Mojo / Melbourne

Tourism Victoria

The Grampians. Space to Think.

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05029D

2005 Design Bronze Pencil

Ogilvy & Mather / New York

Dove

Beyond Compare Tour Design

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05030D

2005 Advertising Gold Pencil

la comunidad / Miami Beach

VH 1

Beyond Music

Consumer Television / Consumer Television Varying Lengths: Campaign

05023T

2005 Advertising Gold Pencil

TBWALondon / London

Sony PlayStation 2

Sony PlayStation 2

Consumer Television / Consumer Television Varying Lengths: Campaign

05024T

2005 Advertising Bronze Pencil

Fallon New York / New York

Virgin Mobile USA

First Dibs

Consumer Television / Consumer Television Varying Lengths: Campaign

05025T

2005 Design Gold Pencil

School of Visual Arts/Advertising & Graphic Design Dept. / New York

School of Visual Arts

Senior Library

Publication Design / Book Jacket Design

05031D

2005 Design Silver Pencil

Leo Burnett Company / Chicago

Chicago Creative Club

2003 Awards Annual

Publication Design / Book Jacket Design

05032D

2005 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Virgin

Virgin PPV

Non-Broadcast / Non-Broadcast: Cinema

05028T

2005 Advertising Bronze Pencil

Saatchi & Saatchi Australia / Sydney

Toyota Motor Corporation Australia

Donkey

Non-Broadcast / Non-Broadcast: Cinema

05029T

2005 Advertising Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

SLR-Class Jogger

Non-Broadcast / Non-Broadcast: Cinema

05030T

2005 Advertising Silver Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Non-Broadcast / Non-Broadcast: Cinema

05114T

2005 Interactive Bronze Pencil

Modem media / London

Hewlett Packard

HP Screensaver

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

05028N

2005 Advertising Gold Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Exceptional Innovation in Marketing / Innovative Marketing: Single

05001G

2005 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN/Miller Brewing Co.

The Squeeze

Exceptional Innovation in Marketing / Innovative Marketing: Single

05002G

2005 Advertising Bronze Pencil

DDB London / London

Volkswagen

Ice Car

Exceptional Innovation in Marketing / Innovative Marketing: Single

05003G

2005 Advertising Bronze Pencil

McCann Erickson / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

'Bubbles'

Exceptional Innovation in Marketing / Innovative Marketing: Single

05004G

2005 Advertising Silver Pencil

Butler, Shine, Stern & Partners / Sausalito

Converse

conversegallery.com

Exceptional Innovation in Marketing / Innovative Marketing: Single

05009G

2005 Interactive Gold Pencil

Hi-ReS! London / London

Lions Gate Films, USA

Saw

Promotional Advertising / Promotional Advertising - Web Sites

05015N

2005 Interactive Silver Pencil

Framfab Denmark / Copenhagen

Coca-Cola Nordic

The Instinct

Promotional Advertising / Promotional Advertising - Web Sites

05016N

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