The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Haircut Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Toilet Paper Agency: TYO Interactive Design Inc. / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
JUBES - Juicy Cubes Agency: Kinetic Singapore / Singapore Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
Paperclip Agency: Tonic Communications / Dubai Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Interactive Salaryman Agency: Dentsu / Tokyo Client: Interactive Salaryman Category: Self-Promotion / Self-Promotion - Web Sites
Pro Helvetia 2005 Programme Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Saw Agency: Hi-ReS! London / London Client: Lions Gate Films, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
"Encore" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Burberry New Dots Agency: TUGBOAT / Minato-ku Client: Sanyo Shokai Ltd. Category: Brand and Corporate Identity / Corporate Identity
FLAGS Agency: FOOTE CONE AND BELDING / Lisbon Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
Tall Buildings Agency: For Office Use Only / New York Client: The Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Laying Hen Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Environmental Design / Environmental Design: Signage
Dr. Angus Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Devoted to Biking Agency: Diesel / Montreal Client: Guru Bicycle Corp. Category: Brand Gaming / Brand Gaming - Websites
Love scene/Special FX/Good Cop. Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Karaoke Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Vidpak Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Dreams Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
25 years of Research Surveys Agency: King James RSVP / Cape Town Client: Research Surveys Category: Brand and Corporate Identity / Booklet/Brochure
Rheingold Street Artist Nightshade Project Agency: Powell / New York Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Virgin PPV Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas Sport Style Y-3 Agency: NEUE DIGITALE GmbH / Frankfurt Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Unstoppable Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Truck Agency: Jung von Matt AG / Berlin Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
"The Noise-protection-windows-by-weru-campaign" Agency: Scholz & Friends / Berlin Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
GIONGO GITAIGO JISHO Agency: Hakuhodo Inc. / Tokyo Client: PIE BOOKS Category: Publication Design / Consumer Magazine Full Issue
the detroit issue Agency: Bartle Bogle Hegarty / New York Client: BIG magazine Category: Publication Design / Consumer Magazine Full Issue
"Petrol station TDI" campaign Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Chaplin/ Churchill/ Newton Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
8 Seconds Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
We Can Explain Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Beyond Music Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2 Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Backflip Woman Agency: Leo Burnett Greater China / Hong Kong Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ameriquest Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
Yoga, Karaoke, Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Impossible is Nothing - Basketball Agency: TBWA\Chiat\Day San Francisco / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
Light Bulb Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Senior Library Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York Client: School of Visual Arts Category: Publication Design / Book Jacket Design
Laurie DeMartino Design Co-Label Poster Agency: Laurie DeMartino Design Co. / Minneapolis Client: Laurie DeMartino Design Co Category: Collateral Design / Self-Promotion - Single Only
Fiesta Virals Agency: Ogilvy & Mather / London Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Subtitles Agency: OgilvyInteractive / São Paulo Client: CNA - English School Category: Banners / Banner - Campaign
OroVerde "Painting Book" Campaign "Dark Times" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Vending Machine Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Virgin

Haircut

Banners / Banner - Single

05001N

2005 Interactive Gold Pencil

TYO Interactive Design Inc. / Tokyo

World Wide Fund for Nature Japan

Toilet Paper

Banners / Banner - Single

05002N

2005 Design Gold Pencil

Kinetic Singapore / Singapore

Wong CoCo

JUBES - Juicy Cubes

Package Design / Product Packaging: Campaign

05012D

2005 Advertising Gold Pencil

Tonic Communications / Dubai

Sony

Paperclip

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05011A

2005 Interactive Gold Pencil

Dentsu / Tokyo

Interactive Salaryman

Interactive Salaryman

Self-Promotion / Self-Promotion - Web Sites

05047N

2005 Design Gold Pencil

Daddy buy me a Pony a 9November Union Company / CAPE TOWN

Pro Helvetia ( Swiss arts Council)

Pro Helvetia 2005 Programme

Direct Mail / Direct Mail: Single

05036D

2005 Interactive Gold Pencil

Hi-ReS! London / London

Lions Gate Films, USA

Saw

Promotional Advertising / Promotional Advertising - Web Sites

05015N

2005 Advertising Gold Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Encore"

Consumer Television / Consumer Television Under $50,000 Budget

05026T

2005 Design Gold Pencil

TUGBOAT / Minato-ku

Sanyo Shokai Ltd.

Burberry New Dots

Brand and Corporate Identity / Corporate Identity

05004D

2005 Advertising Gold Pencil

FOOTE CONE AND BELDING / Lisbon

GRANDE REPORTAGEM MAGAZINE

FLAGS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05014A

2005 Advertising Gold Pencil

DDB Canada / Vancouver

BC SPCA

Roommates

Public Service/Political / Public Service/Political Television: Single

05001T

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

Boardroom

Public Service/Political / Public Service/Political Television: Single

05002T

2005 Interactive Gold Pencil

For Office Use Only / New York

The Museum of Modern Art

Tall Buildings

Non-Profit Organizations / Non-Profit - Web Sites

05049N

2005 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Trade / Trade Color Full Page or Spread: Campaign

05023A

2005 Design Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Vier Pfoten e.V. Foundation for Animal Welfare

Laying Hen

Environmental Design / Environmental Design: Signage

05024D

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Dr. Angus

Integrated Branding Campaign

05030N

2005 Interactive Gold Pencil

Diesel / Montreal

Guru Bicycle Corp.

Devoted to Biking

Brand Gaming / Brand Gaming - Websites

05038N

2005 Advertising Gold Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene/Special FX/Good Cop. Bad Cop

Public Service/Political / Public Service/Political Television: Campaign

05006T

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Karaoke

Consumer Radio / Consumer Radio: Single

05004R

2005 Design Gold Pencil

MTV NETWORKS / New York

MTV Design

Vidpak

Broadcast Design / Broadcast Design: Network Identity

05044D

2005 Advertising Gold Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Exceptional Innovation in Marketing / Innovative Marketing: Single

05001G

2005 Design Gold Pencil

Lobo / São Paulo

Diesel

Dreams

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05040D

2005 Design Gold Pencil

King James RSVP / Cape Town

Research Surveys

25 years of Research Surveys

Brand and Corporate Identity / Booklet/Brochure

05001D

2005 Design Gold Pencil

Powell / New York

Rheingold Beer

Rheingold Street Artist Nightshade Project

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05028D

2005 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Virgin

Virgin PPV

Non-Broadcast / Non-Broadcast: Cinema

05028T

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05020N

2005 Interactive Gold Pencil

NEUE DIGITALE GmbH / Frankfurt

adidas-Salomon AG

adidas Sport Style Y-3

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05021N

2005 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

adidas

Unstoppable

Consumer Television / Consumer Television Over :30 Single

05008T

2005 Advertising Gold Pencil

Jung von Matt AG / Berlin

DHL

Truck

Newspaper / Newspaper Over 600 Lines: Single

05001A

2005 Advertising Gold Pencil

Scholz & Friends / Berlin

Weru AG

"The Noise-protection-windows-by-weru-campaign"

Collateral Advertising / Collateral: Self-Promotion

05030A

2005 Design Gold Pencil

Hakuhodo Inc. / Tokyo

PIE BOOKS

GIONGO GITAIGO JISHO

Publication Design / Consumer Magazine Full Issue

05033D

2005 Design Gold Pencil

Bartle Bogle Hegarty / New York

BIG magazine

the detroit issue

Publication Design / Consumer Magazine Full Issue

05034D

2005 Advertising Gold Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

"Petrol station TDI" campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05004A

2005 Advertising Gold Pencil

Ogilvy & Mather / Singapore

Anglican Welfare Council

Chaplin/ Churchill/ Newton

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05042A

2005 Advertising Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Outdoor / Outdoor: Campaign

05020A

2005 Advertising Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

8 Seconds

Public Service/Political / Public Service/Political Radio: Single

05001R

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

We Can Explain

Integrated Branding Campaign / Integrated Branding

05008G

2005 Advertising Gold Pencil

la comunidad / Miami Beach

VH 1

Beyond Music

Consumer Television / Consumer Television Varying Lengths: Campaign

05023T

2005 Advertising Gold Pencil

TBWALondon / London

Sony PlayStation 2

Sony PlayStation 2

Consumer Television / Consumer Television Varying Lengths: Campaign

05024T

2005 Advertising Gold Pencil

Leo Burnett Greater China / Hong Kong

Y+ Yoga Center

Backflip Woman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05026A

2005 Advertising Gold Pencil

DDB Los Angeles / Venice

Ameriquest

Ameriquest

Consumer Television / Consumer Television :30/:25 Campaign

05019T

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Yoga, Karaoke, Shakespeare

Consumer Radio / Consumer Radio: Campaign

05005R

2005 Advertising Gold Pencil

TBWA\Chiat\Day San Francisco / San Francisco

adidas

Impossible is Nothing - Basketball

Consumer Television / Consumer Television Over :30 Campaign

05012T

2005 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

The Economist

Light Bulb

Outdoor / Outdoor: Single

05017A

2005 Design Gold Pencil

School of Visual Arts/Advertising & Graphic Design Dept. / New York

School of Visual Arts

Senior Library

Publication Design / Book Jacket Design

05031D

2005 Design Gold Pencil

Laurie DeMartino Design Co. / Minneapolis

Laurie DeMartino Design Co

Laurie DeMartino Design Co-Label Poster

Collateral Design / Self-Promotion - Single Only

05021D

2005 Advertising Gold Pencil

Ogilvy & Mather / London

Ford

Fiesta Virals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05005G

2005 Interactive Gold Pencil

OgilvyInteractive / São Paulo

CNA - English School

Subtitles

Banners / Banner - Campaign

05005N

2005 Design Gold Pencil

Ogilvy & Mather Frankfurt / Frankfurt

OroVerde Rainforest Foundation

OroVerde "Painting Book" Campaign "Dark Times"

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

05048D

2005 Advertising Gold Pencil

Rethink / Vancouver

BC Lions

Vending Machine

Consumer Television / Consumer Television :30/:25 Single

05015T

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