The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
"KOKOKU"
Agency: good design company co.,inc. / Shibuya-ku
Client: HAKUHODO Category: Publication Design / Consumer Magazine Full Issue
Big Chicagoland
Agency: Hans Seeger / Wauwatosa
Client: Big Magazine Category: Publication Design / Consumer Magazine Full Issue
Arena Homme Plus 21 + 22
Agency: lloyd and company / New York
Client: Arena Homme Plus 21 + 22 Category: Publication Design / Consumer Magazine Full Issue
Revolutions
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
Hold the Phone
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
HEART OF VOLVO
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS CORPORATION Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
White
Agency: He Said She Said / Hamburg
Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Maple Syrup
Agency: Hunt Adkins / Minneapolis
Client: Cub Scout Pack #102 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
27th Portland International Film Festival
Agency: Sandstrom Design / Portland
Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Obituary
Agency: Sawyer Riley Compton / Atlanta
Client: The Atlanta Red Cross Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Personality (Bin Laden)
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Bush)
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Fidel)
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Saddam)
Agency: AlmapBBDO / São Paulo
Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Yearbook
Agency: BBDO Atlanta / ATLANTA
Client: Cingular Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Emergency Call
Agency: BBDO / Bangkok
Client: Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Knotty Pine
Agency: BBDO Chicago / chicago
Client: Wm. Wrigley Jr. Company/Orbit White Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lift
Agency: BBDO Guerrero Ortega / Makati City
Client: Splash Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Track
Agency: berry bush bbdo / cape town
Client: Subaru Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Free After That
Agency: Carmichael Lynch / Minneapolis
Client: Porsche Cars North America Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cap
Agency: Colenso BBDO / Auckland
Client: Lion Breweries Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Thumbs
Agency: Colenso BBDO / Auckland
Client: Monaco Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CALCO TRACING
Agency: CONTRAPUNTO / Madrid
Client: MERCEDES BENZ - CLASE A Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hidden Spread
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
History of the Go Kart
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Manual of Motoring
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Milk Carton
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baby
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Wee
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
King Kong
Agency: DDB London / London
Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Skin Tone
Agency:
Client: Schering-Plough Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Steel Door
Agency: Dentsu Singapore / Singapore
Client: WD40 Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
"The Chinatown-ad"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Box I
Agency: DPZ Propaganda Ltda. / São Paulo
Client: Lego Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Sex
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tampax
Agency: Leo Burnett Paris / Boulogne
Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Whiteboard
Agency: Naga DDB Sdn Bhd / -
Client: EUT Fashion (Wonderbra) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Flare 25th Anniversary Issue
Agency: Ogilvy & Mather / Toronto
Client: Unilever - Dove Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" Campaign - Ad "Drill Bits"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Birds
Agency: Ogilvy Mexico / M?xico
Client: Land Rover Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shaver
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Picasso Man
Agency: Publicis Salles Norton / São Paulo
Client: Bradesco Bank Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Irina
Agency: Saatchi & Saatchi / London
Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Moon
Agency: Saatchi & Saatchi / London
Client: Olay Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
STATION
Agency: Saatchi & Saatchi / Madrid
Client: QUESER?AS BEL ESPA?A, S.A. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
There yet?
Agency: Saatchi & Saatchi Singapore / Singapore
Client: Toyota - Borneo Motors Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Wildlife Expert
Agency: TBWAHuntLascaris / Sandton
Client: Shatterprufe Safety Glass Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Aqua
Agency: TBWA\ESPAÑA / Madrid
Client: Sony Computer Entertainment Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Award:
2005 Design Merit Award
Agency:
good design company co.,inc. / Shibuya-ku
Client:
HAKUHODO
Title:
"KOKOKU"
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05144D
Award:
2005 Design Merit Award
Agency:
Hans Seeger / Wauwatosa
Client:
Big Magazine
Title:
Big Chicagoland
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05145D
Award:
2005 Design Merit Award
Agency:
lloyd and company / New York
Client:
Arena Homme Plus 21 + 22
Title:
Arena Homme Plus 21 + 22
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05146D
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Revolutions
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
05183N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc.
Title:
Hold the Phone
Category:
E-Commerce / E-Commerce - Other Digital Advertising
Annual ID:
05184N
Award:
2005 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS CORPORATION
Title:
HEART OF VOLVO
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
05139N
Award:
2005 Design Merit Award
Agency:
He Said She Said / Hamburg
Client:
Dialogue in the Dark
Title:
White
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05185D
Award:
2005 Design Merit Award
Agency:
Hunt Adkins / Minneapolis
Client:
Cub Scout Pack #102
Title:
Maple Syrup
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05186D
Award:
2005 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
NW Film Center
Title:
27th Portland International Film Festival
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05187D
Award:
2005 Design Merit Award
Agency:
Sawyer Riley Compton / Atlanta
Client:
The Atlanta Red Cross
Title:
Obituary
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05188D
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality (Bin Laden)
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05089A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality (Bush)
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05090A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality (Fidel)
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05091A
Award:
2005 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Editora Abril
Title:
Personality (Saddam)
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05092A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / ATLANTA
Client:
Cingular
Title:
Yearbook
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05093A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Bangkok
Client:
Indosport (Thailand)
Title:
Emergency Call
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05094A
Award:
2005 Advertising Merit Award
Agency:
BBDO Chicago / chicago
Client:
Wm. Wrigley Jr. Company/Orbit White
Title:
Knotty Pine
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05095A
Award:
2005 Advertising Merit Award
Agency:
BBDO Guerrero Ortega / Makati City
Client:
Splash Corporation
Title:
Lift
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05096A
Award:
2005 Advertising Merit Award
Agency:
berry bush bbdo / cape town
Client:
Subaru
Title:
Track
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05097A
Award:
2005 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Porsche Cars North America
Title:
Free After That
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05098A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Lion Breweries
Title:
Cap
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05099A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Monaco
Title:
Thumbs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05100A
Award:
2005 Advertising Merit Award
Agency:
CONTRAPUNTO / Madrid
Client:
MERCEDES BENZ - CLASE A
Title:
CALCO TRACING
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05101A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Hidden Spread
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05103A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
History of the Go Kart
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05104A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Manual of Motoring
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05105A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
MINI
Title:
Milk Carton
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05106A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Baby
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05107A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Wee
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05108A
Award:
2005 Advertising Merit Award
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05109A
Award:
2005 Advertising Merit Award
Agency:
Client:
Schering-Plough
Title:
Skin Tone
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05110A
Award:
2005 Advertising Merit Award
Agency:
Dentsu Singapore / Singapore
Client:
WD40
Title:
Steel Door
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05111A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-ad"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05112A
Award:
2005 Advertising Merit Award
Agency:
DPZ Propaganda Ltda. / São Paulo
Client:
Lego
Title:
Box I
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05113A
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Sex
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05114A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Paris / Boulogne
Client:
Procter & Gamble
Title:
Tampax
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05116A
Award:
2005 Advertising Merit Award
Agency:
Naga DDB Sdn Bhd / -
Client:
EUT Fashion (Wonderbra)
Title:
Whiteboard
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05117A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Toronto
Client:
Unilever - Dove
Title:
Flare 25th Anniversary Issue
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05118A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Intertool GmbH, Switzerland
Title:
Intertool "Extreme Longlife" Campaign - Ad "Drill Bits"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05119A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Intertool GmbH, Switzerland
Title:
Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades"
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05120A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy Mexico / M?xico
Client:
Land Rover
Title:
Birds
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05121A
Award:
2005 Advertising Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
GP Battery Marketing
Title:
Shaver
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05122A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05123A
Award:
2005 Advertising Merit Award
Agency:
Publicis Salles Norton / São Paulo
Client:
Bradesco Bank
Title:
Picasso Man
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05124A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Coco de Mer
Title:
Irina
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05125A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Olay
Title:
Moon
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05126A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Madrid
Client:
QUESER?AS BEL ESPA?A, S.A.
Title:
STATION
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05127A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
Toyota - Borneo Motors
Title:
There yet?
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05128A
Award:
2005 Advertising Merit Award
Agency:
TBWAHuntLascaris / Sandton
Client:
Shatterprufe Safety Glass
Title:
The Wildlife Expert
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05129A
Award:
2005 Advertising Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
Sony Computer Entertainment
Title:
Aqua
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05130A
