The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Mouse Agency: BatesAsia/Shanghai / Shanghai Client: China Forbidden Drunk-Driving Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Stop Agency: J. Walter Thompson / São Paulo Client: Alcoholics Anonymous Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Old Lady Agency: OgilvyInteractive / São Paulo Client: Parkinson Brazilian Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save Lives Game Agency: publicismojo auckland / Auckland Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Legendary Pirates Agency: Second Story Interactive Studios / Portland Client: Pirate Soul Museum Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Nesquik Xtreme Kart Challenge Agency: BLITZ / Beverly Hills Client: McElroy Category: Brand Gaming / Brand Gaming - Other Digital Media
Hardcore Agency: JWT Cheethambell / Manchester Client: Scruffs Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Imagination3 (cubed) Agency: Atmosphere BBDO / New York Client: GE Category: Beyond the Banner
MINI Custom Paint Shop Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: Beyond the Banner
Kick your mouse Agency: CP COMUNICACION PROXIMITY / SPAIN Client: PUMA Category: Beyond the Banner
Come Clean Screensaver Agency: Crispin Porter + Bogusky / Miami Client: Method Category: Beyond the Banner
Giftmixer 3000 Agency: Crispin Porter + Bogusky / Miami Client: Borders Category: Beyond the Banner
Ugoffliments Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
Subservient Chicken/Friendster Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
Testimonial Agency: DDB Brasil / São Paulo Client: TAM Express (courier) Category: Beyond the Banner
HP Festive Holiday Card Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Beyond the Banner
THE WEBRING Agency: GLUE LONDON / London Client: POT NOODLE Category: Beyond the Banner
CAR PARK KERNOODLING Agency: GLUE LONDON / London Client: POT NOODLE Category: Beyond the Banner
HP Print and Play Sweepstakes Agency: Modem Media / Norwalk Client: HP Category: Beyond the Banner
Paper Film Festival Agency: Poke / London Client: Orange Category: Beyond the Banner
ABSOLUT RASPBERRI Agency: Springtime and Daddy / New York Client: ABSOLUT Category: Beyond the Banner
Inkblot Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner
Black Sheep Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner
RBK Streets Agency: Zugara / Los Angeles Client: Reebok Category: Beyond the Banner
The stars of St. Kitts & Nevis Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Promotional Advertising / Promotional Advertising - Web Sites
PUMA + STARCK Agency: Beam Interactive & Relationship Marketing / Boston Client: PUMA + STARCK Category: Promotional Advertising / Promotional Advertising - Web Sites
Touch!DS Agency: Dentsu Inc. Tokyo / Tokyo Client: Nintendo Co., Ltd. Category: Promotional Advertising / Promotional Advertising - Web Sites
Chrismahanukwanzakah Microsite Agency: Fallon / Minneapolis Client: Virgin Mobile USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Red Bull - Big Air Agency: Farfar / Stockholm Client: Red Bull Category: Promotional Advertising / Promotional Advertising - Web Sites
Snowtour Agency: Farfar / Stockholm Client: Nokia N-Gage Category: Promotional Advertising / Promotional Advertising - Web Sites
GIFTMIXER3000? WEBSITE Agency: Firstborn / New York Client: Crispin Porter + Bogusky for Borders Category: Promotional Advertising / Promotional Advertising - Web Sites
Speed Sessions Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
The Dance Issue Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Ol?, pleased to beat you Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 1-Series Microsite. It?s coming. Agency: herraiz soto & co / barcelona Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Cabrio Film Clips Agency: Interone Worldwide GmbH / Hamburg Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Relaunch Brand Website / New Showroom Agency: Interone Worldwide GmbH / Hamburg Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
Neckar Valley Green Space Agency: Jung von Matt AG / Stuttgart Client: Neckar Valley Green Space Foundation Category: Promotional Advertising / Promotional Advertising - Web Sites
Two Brothers Agency: Lee Drasin / Universal City Client: Universal Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Gran Turismo 4 Agency: Randommedia / London Client: Sony Computer Entertainment Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Discover Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: ThyssenKrupp Category: Promotional Advertising / Promotional Advertising - Web Sites
Levelvodka.com Agency: Springtime & Daddy / Stockholm Client: V&S Absolut Spirits Category: Promotional Advertising / Promotional Advertising - Web Sites
The Day After Tomorrow Agency: Ted. Perez. + Associates / Santa Monica Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
I, Robot [teaser] Agency: Ted. Perez. + Associates / Santa Monica Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 7200 Limited Edition Microsite Agency: The Upper Storey Pte Ltd / Singapore Client: Nokia Corporation Category: Promotional Advertising / Promotional Advertising - Web Sites
Motorola Ojo? Video Phone Agency: Wunderman / Chicago Client: Motorola Category: Promotional Advertising / Promotional Advertising - Web Sites
talby.jp Agency: Dentsu / Tokyo Client: KDDI CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
THE CITY OF X-BODY Agency: Dentsu / Tokyo Client: TOYOTA MOTOR CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
Yule Log Screensaver Download Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Hoops Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

2005 Interactive Merit Award

BatesAsia/Shanghai / Shanghai

China Forbidden Drunk-Driving Association

Mouse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05243N

2005 Interactive Merit Award

J. Walter Thompson / São Paulo

Alcoholics Anonymous

Stop

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05244N

2005 Interactive Merit Award

OgilvyInteractive / São Paulo

Parkinson Brazilian Association

Old Lady

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05245N

2005 Interactive Merit Award

publicismojo auckland / Auckland

Amnesty International

Words Save Lives Game

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05246N

2005 Interactive Merit Award

Second Story Interactive Studios / Portland

Pirate Soul Museum

Legendary Pirates

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05247N

2005 Interactive Merit Award

BLITZ / Beverly Hills

McElroy

Nesquik Xtreme Kart Challenge

Brand Gaming / Brand Gaming - Other Digital Media

05213N

2005 Interactive Merit Award

JWT Cheethambell / Manchester

Scruffs

Hardcore

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

05170N

2005 Interactive Merit Award

Atmosphere BBDO / New York

GE

Imagination3 (cubed)

Beyond the Banner

05090N

2005 Interactive Merit Award

Beam Interactive & Relationship Marketing / Boston

MINI USA

MINI Custom Paint Shop

Beyond the Banner

05091N

2005 Interactive Merit Award

CP COMUNICACION PROXIMITY / SPAIN

PUMA

Kick your mouse

Beyond the Banner

05092N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Method

Come Clean Screensaver

Beyond the Banner

05093N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Borders

Giftmixer 3000

Beyond the Banner

05094N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Ugoffliments

Beyond the Banner

05095N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken/Friendster

Beyond the Banner

05096N

2005 Interactive Merit Award

DDB Brasil / São Paulo

TAM Express (courier)

Testimonial

Beyond the Banner

05097N

2005 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Festive Holiday Card

Beyond the Banner

05098N

2005 Interactive Merit Award

GLUE LONDON / London

POT NOODLE

THE WEBRING

Beyond the Banner

05099N

2005 Interactive Merit Award

GLUE LONDON / London

POT NOODLE

CAR PARK KERNOODLING

Beyond the Banner

05100N

2005 Interactive Merit Award

Modem Media / Norwalk

HP

HP Print and Play Sweepstakes

Beyond the Banner

05102N

2005 Interactive Merit Award

Poke / London

Orange

Paper Film Festival

Beyond the Banner

05103N

2005 Interactive Merit Award

Springtime and Daddy / New York

ABSOLUT

ABSOLUT RASPBERRI

Beyond the Banner

05105N

2005 Interactive Merit Award

TAXI / Toronto

MINI Canada

Inkblot

Beyond the Banner

05106N

2005 Interactive Merit Award

TAXI / Toronto

MINI Canada

Black Sheep

Beyond the Banner

05107N

2005 Interactive Merit Award

Zugara / Los Angeles

Reebok

RBK Streets

Beyond the Banner

05108N

2005 Interactive Merit Award

180 Amsterdam (180TBWA) / Amsterdam

adidas International

The stars of St. Kitts & Nevis

Promotional Advertising / Promotional Advertising - Web Sites

05113N

2005 Interactive Merit Award

Beam Interactive & Relationship Marketing / Boston

PUMA + STARCK

PUMA + STARCK

Promotional Advertising / Promotional Advertising - Web Sites

05114N

2005 Interactive Merit Award

Dentsu Inc. Tokyo / Tokyo

Nintendo Co., Ltd.

Touch!DS

Promotional Advertising / Promotional Advertising - Web Sites

05115N

2005 Interactive Merit Award

Fallon / Minneapolis

Virgin Mobile USA

Chrismahanukwanzakah Microsite

Promotional Advertising / Promotional Advertising - Web Sites

05116N

2005 Interactive Merit Award

Farfar / Stockholm

Red Bull

Red Bull - Big Air

Promotional Advertising / Promotional Advertising - Web Sites

05117N

2005 Interactive Merit Award

Farfar / Stockholm

Nokia N-Gage

Snowtour

Promotional Advertising / Promotional Advertising - Web Sites

05118N

2005 Interactive Merit Award

Firstborn / New York

Crispin Porter + Bogusky for Borders

GIFTMIXER3000? WEBSITE

Promotional Advertising / Promotional Advertising - Web Sites

05119N

2005 Interactive Merit Award

Framfab Denmark / Copenhagen

Nike Europe

Speed Sessions

Promotional Advertising / Promotional Advertising - Web Sites

05120N

2005 Interactive Merit Award

Framfab Denmark / Copenhagen

Nike Europe

The Dance Issue

Promotional Advertising / Promotional Advertising - Web Sites

05121N

2005 Interactive Merit Award

Framfab Denmark / Copenhagen

Nike Europe

Ol?, pleased to beat you

Promotional Advertising / Promotional Advertising - Web Sites

05122N

2005 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW 1-Series Microsite. It?s coming.

Promotional Advertising / Promotional Advertising - Web Sites

05124N

2005 Interactive Merit Award

Interone Worldwide GmbH / Hamburg

BMW AG (MINI)

MINI Cabrio Film Clips

Promotional Advertising / Promotional Advertising - Web Sites

05125N

2005 Interactive Merit Award

Interone Worldwide GmbH / Hamburg

BMW AG (MINI)

MINI Relaunch Brand Website / New Showroom

Promotional Advertising / Promotional Advertising - Web Sites

05126N

2005 Interactive Merit Award

Jung von Matt AG / Stuttgart

Neckar Valley Green Space Foundation

Neckar Valley Green Space

Promotional Advertising / Promotional Advertising - Web Sites

05127N

2005 Interactive Merit Award

Lee Drasin / Universal City

Universal Pictures

Two Brothers

Promotional Advertising / Promotional Advertising - Web Sites

05128N

2005 Interactive Merit Award

Randommedia / London

Sony Computer Entertainment Europe

Gran Turismo 4

Promotional Advertising / Promotional Advertising - Web Sites

05130N

2005 Interactive Merit Award

SCHOLZ & VOLKMER GmbH / Wiesbaden

ThyssenKrupp

Discover

Promotional Advertising / Promotional Advertising - Web Sites

05131N

2005 Interactive Merit Award

Springtime & Daddy / Stockholm

V&S Absolut Spirits

Levelvodka.com

Promotional Advertising / Promotional Advertising - Web Sites

05132N

2005 Interactive Merit Award

Ted. Perez. + Associates / Santa Monica

20th Century Fox

The Day After Tomorrow

Promotional Advertising / Promotional Advertising - Web Sites

05133N

2005 Interactive Merit Award

Ted. Perez. + Associates / Santa Monica

20th Century Fox

I, Robot [teaser]

Promotional Advertising / Promotional Advertising - Web Sites

05134N

2005 Interactive Merit Award

The Upper Storey Pte Ltd / Singapore

Nokia Corporation

Nokia 7200 Limited Edition Microsite

Promotional Advertising / Promotional Advertising - Web Sites

05135N

2005 Interactive Merit Award

Wunderman / Chicago

Motorola

Motorola Ojo? Video Phone

Promotional Advertising / Promotional Advertising - Web Sites

05136N

2005 Interactive Merit Award

Dentsu / Tokyo

KDDI CORPORATION

talby.jp

Promotional Advertising / Promotional Advertising - Web Sites

05137N

2005 Interactive Merit Award

Dentsu / Tokyo

TOYOTA MOTOR CORPORATION

THE CITY OF X-BODY

Promotional Advertising / Promotional Advertising - Web Sites

05138N

2005 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever

Yule Log Screensaver Download

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05171N

2005 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Converse Inc.

Hoops

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05172N

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