The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Rahmens The 15th public performance "ALICE"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
2004 Promotional Mailers
Agency: Sandstrom Design / Portland
Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Favela
Agency: Leo Burnett / São Paulo
Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe
Agency: Ogilvy & Mather Advertising / Bangkok
Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Kills More
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Pulling String
Agency: Kinetic Singapore / Singapore
Client: Pulling String Category: Brand and Corporate Identity / Booklet/Brochure
Tattoo
Agency: AgênciaClick / São Paulo
Client: Instituto Nokia Category: Brand Gaming / Brand Gaming - Banners
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Duffy & Partners Identity
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
The public performance produced by Kentaro Kobayashi #4 "LENS"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Aiwaworld
Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City
Client: Aiwa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Toshiba Presents FM Festival 2004
Agency: Dentsu / Tokyo
Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Eye Chart
Agency: CC&E Advertising / Guangzhou
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
The Grampians. Space to Think.
Agency: Publicis Mojo / Melbourne
Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Angus Interventions
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Beyond the Banner
JC The Store
Agency: Forsman & Bodenfors / Gothenburg
Client: JC Clothes Category: Beyond the Banner
Forbidden Siren
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe Category: Beyond the Banner
HP Adaptive Enterprise Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
+hp
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Integrated Branding Campaign
ConQwest Urban Geo Game
Agency: SS+K / New York
Client: Qwest Category: Integrated Branding Campaign
Intro Guy: Psychiatrist
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST
Agency: Wieden + Kennedy Tokyo / Minato-ku
Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
StepUpSpeakOut Radio Campaign
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Elektra - Ninja Assassin Game
Agency: Big Spaceship LLC / Brooklyn
Client: 20th Century Fox Category: Brand Gaming / Brand Gaming - Websites
Chicken Fight Website
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Brand Gaming / Brand Gaming - Websites
Uniroyal Fun Cup
Agency: WM Team Web : Design / Hannover
Client: Uniroyal Category: Brand Gaming / Brand Gaming - Websites
The Instinct
Agency: Framfab Denmark / Copenhagen
Client: Coca-Cola Nordic Category: Promotional Advertising / Promotional Advertising - Web Sites
The Squeeze
Agency: Ground Zero / Los Angeles
Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Big 55
Agency: lloyd and company / New York
Client: Big 55 Category: Publication Design / Consumer Magazine Full Issue
Pet Sematary
Agency: Fork Unstable Media GmbH / Hamburg
Client: NOAH Menschen f?r Tiere e.V. Category: Non-Profit Organizations / Non-Profit - Web Sites
AIGA Design Archives
Agency: Second Story Interactive Studios / Portland
Client: AIGA Category: Non-Profit Organizations / Non-Profit - Web Sites
Polar Music Prize 2004
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Fake
Agency: Crispin Porter + Bogusky / Miami
Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
King Kong
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Wrapping
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Goldspot
Agency: Mother / London
Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Bookmark
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
Pendulum
Agency: Fallon New York / New York
Client: TIME Magazine Category: Outdoor / Outdoor: Single
The Germanwings Realtime Screensaver
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
The graduate
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
Rahmens The 15th public performance "ALICE"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05014D
Award:
2005 Design Silver Pencil
Agency:
Sandstrom Design / Portland
Client:
Mark Hooper
Title:
2004 Promotional Mailers
Category:
Direct Mail / Direct Mail: Campaign
Annual ID:
05039D
Award:
2005 Advertising Silver Pencil
Agency:
Leo Burnett / São Paulo
Client:
The Akatu Institute for Conscious Consumption
Title:
Favela
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05039A
Award:
2005 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
National Park Wildlife and Plant Conservation Dept.
Title:
Axe
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05040A
Award:
2005 Advertising Silver Pencil
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05114T
Award:
2005 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05002R
Award:
2005 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Pulling String
Title:
Pulling String
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05002D
Award:
2005 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Instituto Nokia
Title:
Tattoo
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
05037N
Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05006A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05007A
Award:
2005 Design Silver Pencil
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05007D
Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
The public performance produced by Kentaro Kobayashi #4 "LENS"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05017D
Award:
2005 Interactive Silver Pencil
Agency:
Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City
Client:
Aiwa
Title:
Aiwaworld
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05022N
Award:
2005 Interactive Silver Pencil
Agency:
Dentsu / Tokyo
Client:
TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.
Title:
Toshiba Presents FM Festival 2004
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05023N
Award:
2005 Advertising Silver Pencil
Agency:
CC&E Advertising / Guangzhou
Client:
WWF
Title:
Eye Chart
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05046A
Award:
2005 Design Silver Pencil
Agency:
Publicis Mojo / Melbourne
Client:
Tourism Victoria
Title:
The Grampians. Space to Think.
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05029D
Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Angus Interventions
Category:
Beyond the Banner
Annual ID:
05010N
Award:
2005 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
JC Clothes
Title:
JC The Store
Category:
Beyond the Banner
Annual ID:
05011N
Award:
2005 Interactive Silver Pencil
Agency:
Randommedia / London
Client:
Sony Computer Entertainment Europe
Title:
Forbidden Siren
Category:
Beyond the Banner
Annual ID:
05012N
Award:
2005 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Adaptive Enterprise Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05026N
Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
W+K 12
Title:
W+K 12 Book of Wisdom
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05022D
Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Integrated Branding Campaign
Annual ID:
05032N
Award:
2005 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
+hp
Category:
Integrated Branding Campaign
Annual ID:
05033N
Award:
2005 Interactive Silver Pencil
Agency:
SS+K / New York
Client:
Qwest
Title:
ConQwest Urban Geo Game
Category:
Integrated Branding Campaign
Annual ID:
05034N
Award:
2005 Design Silver Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Intro Guy: Psychiatrist
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05041D
Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy Tokyo / Minato-ku
Client:
Wieden+Kennedy Tokyo
Title:
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05042D
Award:
2005 Advertising Silver Pencil
Agency:
Archrival / Lincoln
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut Radio Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
05003R
Award:
2005 Design Silver Pencil
Agency:
601Bisang / Seoul
Client:
VIDAK(Visual Information Design Association of Korea)
Title:
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05049D
Award:
2005 Interactive Silver Pencil
Agency:
Big Spaceship LLC / Brooklyn
Client:
20th Century Fox
Title:
Elektra - Ninja Assassin Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05039N
Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight Website
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05040N
Award:
2005 Interactive Silver Pencil
Agency:
WM Team Web : Design / Hannover
Client:
Uniroyal
Title:
Uniroyal Fun Cup
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05041N
Award:
2005 Interactive Silver Pencil
Agency:
Framfab Denmark / Copenhagen
Client:
Coca-Cola Nordic
Title:
The Instinct
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05016N
Award:
2005 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN/Miller Brewing Co.
Title:
The Squeeze
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05002G
Award:
2005 Advertising Silver Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse
Title:
conversegallery.com
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05009G
Award:
2005 Design Silver Pencil
Agency:
lloyd and company / New York
Client:
Big 55
Title:
Big 55
Category:
Publication Design / Consumer Magazine Full Issue
Annual ID:
05035D
Award:
2005 Interactive Silver Pencil
Agency:
Fork Unstable Media GmbH / Hamburg
Client:
NOAH Menschen f?r Tiere e.V.
Title:
Pet Sematary
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05050N
Award:
2005 Interactive Silver Pencil
Agency:
Second Story Interactive Studios / Portland
Client:
AIGA
Title:
AIGA Design Archives
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05051N
Award:
2005 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Polar Music Prize
Title:
Polar Music Prize 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05050D
Award:
2005 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Molson
Title:
Fake
Category:
Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Annual ID:
05015A
Award:
2005 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05002A
Award:
2005 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05003A
Award:
2005 Interactive Silver Pencil
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
World Wide Fund for Nature Japan
Title:
Wrapping
Category:
Banners / Banner - Single
Annual ID:
05003N
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Newspaper / Newspaper Over 600 Lines: Campaign
Annual ID:
05005A
Award:
2005 Advertising Silver Pencil
Agency:
Mother / London
Client:
Orange Consumer
Title:
Goldspot
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05013T
Award:
2005 Design Silver Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Volkswagen AG
Title:
Bookmark
Category:
Environmental Design / Environmental Design: Signage
Annual ID:
05025D
Award:
2005 Advertising Silver Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bisley office equipment
Title:
New Order
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05021A
Award:
2005 Advertising Silver Pencil
Agency:
Fallon New York / New York
Client:
TIME Magazine
Title:
Pendulum
Category:
Outdoor / Outdoor: Single
Annual ID:
05018A
Award:
2005 Interactive Silver Pencil
Agency:
NEUE DIGITALE GmbH / Frankfurt
Client:
Germanwings
Title:
The Germanwings Realtime Screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05025N
Award:
2005 Advertising Silver Pencil
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
05009A
Award:
2005 Advertising Silver Pencil
Agency:
BBDO / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Psycho
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
05010A
