The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Duffy & Partners Identity Agency: Duffy & Partners / Minneapolis Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
The Instinct Agency: Framfab Denmark / Copenhagen Client: Coca-Cola Nordic Category: Promotional Advertising / Promotional Advertising - Web Sites
Hope Agency: OgilvyInteractive Brazil / São Paulo Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
"The Chinatown-poster" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Direct Mail / Direct Mail: Single
Big 55 Agency: lloyd and company / New York Client: Big 55 Category: Publication Design / Consumer Magazine Full Issue
What If Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Wrapping Agency: TYO Interactive Design Inc. / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
DiLuso Genoa/New York Yankees Legends Monument Agency: BBDO Minneapolis / Minneapolis Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
The Germanwings Realtime Screensaver Agency: NEUE DIGITALE GmbH / Frankfurt Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Prison visitor Agency: ZiG / Toronto Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Pendulum Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Intro Guy: Psychiatrist Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST Agency: Wieden + Kennedy Tokyo / Minato-ku Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Paper Film Festival Agency: Poke / London Client: Orange Category: Wireless
Tickets Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Black Agency: He Said She Said / Hamburg Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Astounding Tales Agency: Hunt Adkins / Minneapolis Client: American Cancer Society/Blue Cross Blue Shield Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Bookmark Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Brand and Corporate Identity / Booklet/Brochure
Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
+hp Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Integrated Branding Campaign
ConQwest Urban Geo Game Agency: SS+K / New York Client: Qwest Category: Integrated Branding Campaign
Campaign A Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Campaign
Fun, Anyone? Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main Client: Sony PlayStation Category: Banners / Banner - Campaign
Polar Music Prize 2004 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
W+K 12 Book of Wisdom Agency: Wieden + Kennedy / Portland Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
HP Adaptive Enterprise Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Silent Movie Agency: Loducca22 / São Paulo Client: 2001 Videolocadora Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
2003 Awards Annual Agency: Leo Burnett Company / Chicago Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
The public performance produced by Kentaro Kobayashi #4 "LENS" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Rahmens The 15th public performance "ALICE" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Laurie DeMartino Design Co-Identity System Agency: Laurie DeMartino Design Co. / Minneapolis Client: Laurie DeMartino Design Co Category: Brand and Corporate Identity / Corporate Identity
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Angus Interventions Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
JC The Store Agency: Forsman & Bodenfors / Gothenburg Client: JC Clothes Category: Beyond the Banner

2005 Design Silver Pencil

Duffy & Partners / Minneapolis

Duffy & Partners

Duffy & Partners Identity

Brand and Corporate Identity Design / Logo/Trademark

05007D

2005 Interactive Silver Pencil

Framfab Denmark / Copenhagen

Coca-Cola Nordic

The Instinct

Promotional Advertising / Promotional Advertising - Web Sites

05016N

2005 Interactive Silver Pencil

OgilvyInteractive Brazil / São Paulo

GRAACC

Hope

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05053N

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

2005 Advertising Silver Pencil

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-poster"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05027A

2005 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Adultery

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05028A

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Direct Mail / Direct Mail: Single

05037D

2005 Design Silver Pencil

lloyd and company / New York

Big 55

Big 55

Publication Design / Consumer Magazine Full Issue

05035D

2005 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

What If

Consumer Television / Consumer Television Over :30 Single

05010T

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05012A

2005 Interactive Silver Pencil

TYO Interactive Design Inc. / Tokyo

World Wide Fund for Nature Japan

Wrapping

Banners / Banner - Single

05003N

2005 Design Silver Pencil

BBDO Minneapolis / Minneapolis

Hormel Foods Corporation-DiLuso Genoa

DiLuso Genoa/New York Yankees Legends Monument

Package Design / Product Packaging: Campaign

05013D

2005 Interactive Silver Pencil

NEUE DIGITALE GmbH / Frankfurt

Germanwings

The Germanwings Realtime Screensaver

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05025N

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Advertising Silver Pencil

ZiG / Toronto

Vim

Prison visitor

Consumer Television / Consumer Television :30/:25 Single

05016T

2005 Advertising Silver Pencil

Fallon New York / New York

TIME Magazine

Pendulum

Outdoor / Outdoor: Single

05018A

2005 Design Silver Pencil

MTV NETWORKS / New York

MTV Design

Intro Guy: Psychiatrist

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05041D

2005 Design Silver Pencil

Wieden + Kennedy Tokyo / Minato-ku

Wieden+Kennedy Tokyo

AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05042D

2005 Interactive Silver Pencil

Poke / London

Orange

Paper Film Festival

Wireless

05046N

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Tickets

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05043A

2005 Design Silver Pencil

He Said She Said / Hamburg

Dialogue in the Dark

Black

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05045D

2005 Design Silver Pencil

Hunt Adkins / Minneapolis

American Cancer Society/Blue Cross Blue Shield

Astounding Tales

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05046D

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Collateral Advertising / Collateral: Self-Promotion

05031A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Design Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Bookmark

Environmental Design / Environmental Design: Signage

05025D

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Brand and Corporate Identity / Booklet/Brochure

05002D

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Shine

Collateral Advertising / Collateral Posters: Campaign

05035A

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Integrated Branding Campaign

05032N

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

+hp

Integrated Branding Campaign

05033N

2005 Interactive Silver Pencil

SS+K / New York

Qwest

ConQwest Urban Geo Game

Integrated Branding Campaign

05034N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Virgin

Campaign A

Banners / Banner - Campaign

05006N

2005 Interactive Silver Pencil

OgilvyInteractive worldwide GmbH / Frankfurt am Main

Sony PlayStation

Fun, Anyone?

Banners / Banner - Campaign

05007N

2005 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Polar Music Prize

Polar Music Prize 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05050D

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05006G

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Collateral Advertising / Collateral Posters: Single

05033A

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

2005 Design Silver Pencil

Wieden + Kennedy / Portland

W+K 12

W+K 12 Book of Wisdom

Collateral Design / Self-Promotion - Single Only

05022D

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Adaptive Enterprise Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05026N

2005 Interactive Silver Pencil

Loducca22 / São Paulo

2001 Videolocadora

Silent Movie

Promotional Advertising / Promotional Advertising - Other Digital Advertising

05019N

2005 Design Silver Pencil

Leo Burnett Company / Chicago

Chicago Creative Club

2003 Awards Annual

Publication Design / Book Jacket Design

05032D

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

The public performance produced by Kentaro Kobayashi #4 "LENS"

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05017D

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

Rahmens The 15th public performance "ALICE"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05014D

2005 Design Silver Pencil

Laurie DeMartino Design Co. / Minneapolis

Laurie DeMartino Design Co

Laurie DeMartino Design Co-Identity System

Brand and Corporate Identity / Corporate Identity

05005D

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Newspaper / Newspaper Over 600 Lines: Campaign

05005A

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Angus Interventions

Beyond the Banner

05010N

2005 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

JC Clothes

JC The Store

Beyond the Banner

05011N

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