The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Laurie DeMartino Design Co-Identity System Agency: Laurie DeMartino Design Co. / Minneapolis Client: Laurie DeMartino Design Co Category: Brand and Corporate Identity / Corporate Identity
DiLuso Genoa/New York Yankees Legends Monument Agency: BBDO Minneapolis / Minneapolis Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Polar Music Prize 2004 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004 Agency: 601Bisang / Seoul Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
The Germanwings Realtime Screensaver Agency: NEUE DIGITALE GmbH / Frankfurt Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
STOPPING DISTANCE Agency: marketforce / West Perth Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Direct Mail / Direct Mail: Single
Tattoo Agency: AgênciaClick / São Paulo Client: Instituto Nokia Category: Brand Gaming / Brand Gaming - Banners
Pet Sematary Agency: Fork Unstable Media GmbH / Hamburg Client: NOAH Menschen f?r Tiere e.V. Category: Non-Profit Organizations / Non-Profit - Web Sites
AIGA Design Archives Agency: Second Story Interactive Studios / Portland Client: AIGA Category: Non-Profit Organizations / Non-Profit - Web Sites
HP Adaptive Enterprise Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
"Smash" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Black Agency: He Said She Said / Hamburg Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Astounding Tales Agency: Hunt Adkins / Minneapolis Client: American Cancer Society/Blue Cross Blue Shield Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Hope Agency: OgilvyInteractive Brazil / São Paulo Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Kills More Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Campaign A Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Campaign
Fun, Anyone? Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main Client: Sony PlayStation Category: Banners / Banner - Campaign
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Instinct Agency: Framfab Denmark / Copenhagen Client: Coca-Cola Nordic Category: Promotional Advertising / Promotional Advertising - Web Sites
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
Silent Movie Agency: Loducca22 / São Paulo Client: 2001 Videolocadora Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Wrapping Agency: TYO Interactive Design Inc. / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Where do you see yourself? Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign
Fly Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Design / Point-of-Purchase and In-Store: Single
2003 Awards Annual Agency: Leo Burnett Company / Chicago Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
Rahmens The 15th public performance "ALICE" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Elektra - Ninja Assassin Game Agency: Big Spaceship LLC / Brooklyn Client: 20th Century Fox Category: Brand Gaming / Brand Gaming - Websites
Chicken Fight Website Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Brand Gaming / Brand Gaming - Websites
Uniroyal Fun Cup Agency: WM Team Web : Design / Hannover Client: Uniroyal Category: Brand Gaming / Brand Gaming - Websites
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
MINI Robot Configurator Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: E-Commerce / E-Commerce B2C - Web Sites
Goldspot Agency: Mother / London Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Frog, Water Melon, Light Bulb Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
The Grampians. Space to Think. Agency: Publicis Mojo / Melbourne Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
CHBL*3 Agency: JWT Shanghai / Shanghai Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
W+K 12 Book of Wisdom Agency: Wieden + Kennedy / Portland Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
Good Cop/Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single

2005 Design Silver Pencil

Laurie DeMartino Design Co. / Minneapolis

Laurie DeMartino Design Co

Laurie DeMartino Design Co-Identity System

Brand and Corporate Identity / Corporate Identity

05005D

2005 Design Silver Pencil

BBDO Minneapolis / Minneapolis

Hormel Foods Corporation-DiLuso Genoa

DiLuso Genoa/New York Yankees Legends Monument

Package Design / Product Packaging: Campaign

05013D

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Polar Music Prize

Polar Music Prize 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05050D

2005 Design Silver Pencil

601Bisang / Seoul

VIDAK(Visual Information Design Association of Korea)

VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

05049D

2005 Interactive Silver Pencil

NEUE DIGITALE GmbH / Frankfurt

Germanwings

The Germanwings Realtime Screensaver

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05025N

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Television / Consumer Television :30/:25 Campaign

05020T

2005 Advertising Silver Pencil

marketforce / West Perth

OFFICE OF ROAD SAFETY

STOPPING DISTANCE

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05045A

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Direct Mail / Direct Mail: Single

05037D

2005 Interactive Silver Pencil

AgênciaClick / São Paulo

Instituto Nokia

Tattoo

Brand Gaming / Brand Gaming - Banners

05037N

2005 Interactive Silver Pencil

Fork Unstable Media GmbH / Hamburg

NOAH Menschen f?r Tiere e.V.

Pet Sematary

Non-Profit Organizations / Non-Profit - Web Sites

05050N

2005 Interactive Silver Pencil

Second Story Interactive Studios / Portland

AIGA

AIGA Design Archives

Non-Profit Organizations / Non-Profit - Web Sites

05051N

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Adaptive Enterprise Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05026N

2005 Advertising Silver Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Smash"

Consumer Television / Consumer Television Under $50,000 Budget

05027T

2005 Design Silver Pencil

He Said She Said / Hamburg

Dialogue in the Dark

Black

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05045D

2005 Design Silver Pencil

Hunt Adkins / Minneapolis

American Cancer Society/Blue Cross Blue Shield

Astounding Tales

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05046D

2005 Interactive Silver Pencil

OgilvyInteractive Brazil / São Paulo

GRAACC

Hope

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05053N

2005 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Kills More

Public Service/Political / Public Service/Political Radio: Single

05002R

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Shine

Collateral Advertising / Collateral Posters: Campaign

05035A

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Collateral Advertising / Collateral: Self-Promotion

05031A

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Virgin

Campaign A

Banners / Banner - Campaign

05006N

2005 Interactive Silver Pencil

OgilvyInteractive worldwide GmbH / Frankfurt am Main

Sony PlayStation

Fun, Anyone?

Banners / Banner - Campaign

05007N

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05012A

2005 Interactive Silver Pencil

Framfab Denmark / Copenhagen

Coca-Cola Nordic

The Instinct

Promotional Advertising / Promotional Advertising - Web Sites

05016N

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Newspaper / Newspaper Over 600 Lines: Campaign

05005A

2005 Advertising Silver Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Outdoor / Outdoor: Campaign

05021A

2005 Interactive Silver Pencil

Loducca22 / São Paulo

2001 Videolocadora

Silent Movie

Promotional Advertising / Promotional Advertising - Other Digital Advertising

05019N

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Radio / Consumer Radio: Campaign

05006R

2005 Interactive Silver Pencil

TYO Interactive Design Inc. / Tokyo

World Wide Fund for Nature Japan

Wrapping

Banners / Banner - Single

05003N

2005 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Where do you see yourself?

Collateral Advertising / Collateral: Self-Promotion

05038A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

2005 Design Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Fly

Collateral Design / Point-of-Purchase and In-Store: Single

05019D

2005 Design Silver Pencil

Leo Burnett Company / Chicago

Chicago Creative Club

2003 Awards Annual

Publication Design / Book Jacket Design

05032D

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

Rahmens The 15th public performance "ALICE"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05014D

2005 Advertising Silver Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Non-Broadcast / Non-Broadcast: Cinema

05114T

2005 Interactive Silver Pencil

Big Spaceship LLC / Brooklyn

20th Century Fox

Elektra - Ninja Assassin Game

Brand Gaming / Brand Gaming - Websites

05039N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight Website

Brand Gaming / Brand Gaming - Websites

05040N

2005 Interactive Silver Pencil

WM Team Web : Design / Hannover

Uniroyal

Uniroyal Fun Cup

Brand Gaming / Brand Gaming - Websites

05041N

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Interactive Silver Pencil

Beam Interactive & Relationship Marketing / Boston

MINI USA

MINI Robot Configurator

E-Commerce / E-Commerce B2C - Web Sites

05029N

2005 Advertising Silver Pencil

Mother / London

Orange Consumer

Goldspot

Consumer Television / Consumer Television Over :30 Campaign

05013T

2005 Advertising Silver Pencil

CREATIVE JUICEG1 (a TBWA company) / Bangkok

Tamiya Assembly Toys

Frog, Water Melon, Light Bulb

Trade / Trade Color Full Page or Spread: Campaign

05024A

2005 Design Silver Pencil

Publicis Mojo / Melbourne

Tourism Victoria

The Grampians. Space to Think.

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05029D

2005 Design Silver Pencil

JWT Shanghai / Shanghai

Nike

CHBL*3

Collateral Design / Point-of-Purchase and In-Store: Campaign

05020D

2005 Design Silver Pencil

Wieden + Kennedy / Portland

W+K 12

W+K 12 Book of Wisdom

Collateral Design / Self-Promotion - Single Only

05022D

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Good Cop/Bad Cop

Public Service/Political / Public Service/Political Television: Single

05003T

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