The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Clutter
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top
Agency: DDB Sydney / Ultimo
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow
Agency: Ideaology / Marina del Rey
Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing"
Agency: Leo Burnett Company / Chicago
Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party
Agency: TBWA\Chiat\Day / New York
Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein
Agency: Wieden+Kennedy / Portland
Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors
Agency: Wieden+Kennedy / New York
Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
The stars of St. Kitts & Nevis
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Promotional Advertising / Promotional Advertising - Web Sites
PUMA + STARCK
Agency: Beam Interactive & Relationship Marketing / Boston
Client: PUMA + STARCK Category: Promotional Advertising / Promotional Advertising - Web Sites
Touch!DS
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Nintendo Co., Ltd. Category: Promotional Advertising / Promotional Advertising - Web Sites
Chrismahanukwanzakah Microsite
Agency: Fallon / Minneapolis
Client: Virgin Mobile USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Red Bull - Big Air
Agency: Farfar / Stockholm
Client: Red Bull Category: Promotional Advertising / Promotional Advertising - Web Sites
Snowtour
Agency: Farfar / Stockholm
Client: Nokia N-Gage Category: Promotional Advertising / Promotional Advertising - Web Sites
GIFTMIXER3000? WEBSITE
Agency: Firstborn / New York
Client: Crispin Porter + Bogusky for Borders Category: Promotional Advertising / Promotional Advertising - Web Sites
Speed Sessions
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
The Dance Issue
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Ol?, pleased to beat you
Agency: Framfab Denmark / Copenhagen
Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 1-Series Microsite. It?s coming.
Agency: herraiz soto & co / barcelona
Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Cabrio Film Clips
Agency: Interone Worldwide GmbH / Hamburg
Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Relaunch Brand Website / New Showroom
Agency: Interone Worldwide GmbH / Hamburg
Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
Neckar Valley Green Space
Agency: Jung von Matt AG / Stuttgart
Client: Neckar Valley Green Space Foundation Category: Promotional Advertising / Promotional Advertising - Web Sites
Two Brothers
Agency: Lee Drasin / Universal City
Client: Universal Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Gran Turismo 4
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Discover
Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden
Client: ThyssenKrupp Category: Promotional Advertising / Promotional Advertising - Web Sites
Levelvodka.com
Agency: Springtime & Daddy / Stockholm
Client: V&S Absolut Spirits Category: Promotional Advertising / Promotional Advertising - Web Sites
The Day After Tomorrow
Agency: Ted. Perez. + Associates / Santa Monica
Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
I, Robot [teaser]
Agency: Ted. Perez. + Associates / Santa Monica
Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 7200 Limited Edition Microsite
Agency: The Upper Storey Pte Ltd / Singapore
Client: Nokia Corporation Category: Promotional Advertising / Promotional Advertising - Web Sites
Motorola Ojo? Video Phone
Agency: Wunderman / Chicago
Client: Motorola Category: Promotional Advertising / Promotional Advertising - Web Sites
talby.jp
Agency: Dentsu / Tokyo
Client: KDDI CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
THE CITY OF X-BODY
Agency: Dentsu / Tokyo
Client: TOYOTA MOTOR CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
Genius Campaign 1
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 3
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 4
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Big Wigs
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
scream
Agency: Jung von Matt AG / Hamburg
Client: K-fee Category: Consumer Radio / Consumer Radio: Campaign
Unpleasant Side Effects - Chinese Buffet-Symposium
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Campaign
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin
Client: Mitsubishi Motors Deutschland GmbH Category: Collateral Advertising / Collateral Posters: Campaign
Stamps
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: RayTan Florist Category: Collateral Advertising / Collateral Posters: Campaign
Earthquake/Plane Crash/Flood
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Victorinox Category: Collateral Advertising / Collateral Posters: Campaign
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Clutter
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05062T
Award:
2005 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Surprise Dinner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05063T
Award:
2005 Advertising Merit Award
Agency:
DDB Sydney / Ultimo
Client:
Volkswagen
Title:
Short Way To The Top
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05064T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Cuppa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light - "Cuppa" Invention
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Chassis
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05066T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05067T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
2am
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05068T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Call Waiting
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05069T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Shower
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05070T
Award:
2005 Advertising Merit Award
Agency:
Ideaology / Marina del Rey
Client:
Los Angeles County Fair
Title:
Cashmere Cow
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05071T
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Company / Chicago
Client:
Kellogg Raisin Bran Crunch
Title:
"Firing"
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05072T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Sales Rep
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05073T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / New York
Client:
Nextel
Title:
Dance Party
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05074T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Miller High Life
Title:
High Protein
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05075T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
ESPN SportsCenter
Title:
This Is SportsCenter - Space Anchors
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05076T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05117T
Award:
2005 Interactive Merit Award
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
The stars of St. Kitts & Nevis
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05113N
Award:
2005 Interactive Merit Award
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
PUMA + STARCK
Title:
PUMA + STARCK
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05114N
Award:
2005 Interactive Merit Award
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Nintendo Co., Ltd.
Title:
Touch!DS
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05115N
Award:
2005 Interactive Merit Award
Agency:
Fallon / Minneapolis
Client:
Virgin Mobile USA
Title:
Chrismahanukwanzakah Microsite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05116N
Award:
2005 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Red Bull
Title:
Red Bull - Big Air
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05117N
Award:
2005 Interactive Merit Award
Agency:
Farfar / Stockholm
Client:
Nokia N-Gage
Title:
Snowtour
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05118N
Award:
2005 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Crispin Porter + Bogusky for Borders
Title:
GIFTMIXER3000? WEBSITE
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05119N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Speed Sessions
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05120N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
The Dance Issue
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05121N
Award:
2005 Interactive Merit Award
Agency:
Framfab Denmark / Copenhagen
Client:
Nike Europe
Title:
Ol?, pleased to beat you
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05122N
Award:
2005 Interactive Merit Award
Agency:
herraiz soto & co / barcelona
Client:
BMW
Title:
BMW 1-Series Microsite. It?s coming.
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05124N
Award:
2005 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Hamburg
Client:
BMW AG (MINI)
Title:
MINI Cabrio Film Clips
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05125N
Award:
2005 Interactive Merit Award
Agency:
Interone Worldwide GmbH / Hamburg
Client:
BMW AG (MINI)
Title:
MINI Relaunch Brand Website / New Showroom
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05126N
Award:
2005 Interactive Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
Neckar Valley Green Space Foundation
Title:
Neckar Valley Green Space
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05127N
Award:
2005 Interactive Merit Award
Agency:
Lee Drasin / Universal City
Client:
Universal Pictures
Title:
Two Brothers
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05128N
Award:
2005 Interactive Merit Award
Agency:
Randommedia / London
Client:
Sony Computer Entertainment Europe
Title:
Gran Turismo 4
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05130N
Award:
2005 Interactive Merit Award
Agency:
SCHOLZ & VOLKMER GmbH / Wiesbaden
Client:
ThyssenKrupp
Title:
Discover
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05131N
Award:
2005 Interactive Merit Award
Agency:
Springtime & Daddy / Stockholm
Client:
V&S Absolut Spirits
Title:
Levelvodka.com
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05132N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
20th Century Fox
Title:
The Day After Tomorrow
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05133N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
20th Century Fox
Title:
I, Robot [teaser]
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05134N
Award:
2005 Interactive Merit Award
Agency:
The Upper Storey Pte Ltd / Singapore
Client:
Nokia Corporation
Title:
Nokia 7200 Limited Edition Microsite
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05135N
Award:
2005 Interactive Merit Award
Agency:
Wunderman / Chicago
Client:
Motorola
Title:
Motorola Ojo? Video Phone
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05136N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
KDDI CORPORATION
Title:
talby.jp
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05137N
Award:
2005 Interactive Merit Award
Agency:
Dentsu / Tokyo
Client:
TOYOTA MOTOR CORPORATION
Title:
THE CITY OF X-BODY
Category:
Promotional Advertising / Promotional Advertising - Web Sites
Annual ID:
05138N
Award:
2005 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05032R
Award:
2005 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 3
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05033R
Award:
2005 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 4
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05034R
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Big Wigs
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05035R
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
K-fee
Title:
scream
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05036R
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Unpleasant Side Effects - Chinese Buffet-Symposium
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05038R
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05261A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Malaysia / Kuala Lumpur
Client:
RayTan Florist
Title:
Stamps
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05262A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Victorinox
Title:
Earthquake/Plane Crash/Flood
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05263A
