The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Clutter Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top Agency: DDB Sydney / Ultimo Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow Agency: Ideaology / Marina del Rey Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing" Agency: Leo Burnett Company / Chicago Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party Agency: TBWA\Chiat\Day / New York Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
The stars of St. Kitts & Nevis Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Promotional Advertising / Promotional Advertising - Web Sites
PUMA + STARCK Agency: Beam Interactive & Relationship Marketing / Boston Client: PUMA + STARCK Category: Promotional Advertising / Promotional Advertising - Web Sites
Touch!DS Agency: Dentsu Inc. Tokyo / Tokyo Client: Nintendo Co., Ltd. Category: Promotional Advertising / Promotional Advertising - Web Sites
Chrismahanukwanzakah Microsite Agency: Fallon / Minneapolis Client: Virgin Mobile USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Red Bull - Big Air Agency: Farfar / Stockholm Client: Red Bull Category: Promotional Advertising / Promotional Advertising - Web Sites
Snowtour Agency: Farfar / Stockholm Client: Nokia N-Gage Category: Promotional Advertising / Promotional Advertising - Web Sites
GIFTMIXER3000? WEBSITE Agency: Firstborn / New York Client: Crispin Porter + Bogusky for Borders Category: Promotional Advertising / Promotional Advertising - Web Sites
Speed Sessions Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
The Dance Issue Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Ol?, pleased to beat you Agency: Framfab Denmark / Copenhagen Client: Nike Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
BMW 1-Series Microsite. It?s coming. Agency: herraiz soto & co / barcelona Client: BMW Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Cabrio Film Clips Agency: Interone Worldwide GmbH / Hamburg Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
MINI Relaunch Brand Website / New Showroom Agency: Interone Worldwide GmbH / Hamburg Client: BMW AG (MINI) Category: Promotional Advertising / Promotional Advertising - Web Sites
Neckar Valley Green Space Agency: Jung von Matt AG / Stuttgart Client: Neckar Valley Green Space Foundation Category: Promotional Advertising / Promotional Advertising - Web Sites
Two Brothers Agency: Lee Drasin / Universal City Client: Universal Pictures Category: Promotional Advertising / Promotional Advertising - Web Sites
Gran Turismo 4 Agency: Randommedia / London Client: Sony Computer Entertainment Europe Category: Promotional Advertising / Promotional Advertising - Web Sites
Discover Agency: SCHOLZ & VOLKMER GmbH / Wiesbaden Client: ThyssenKrupp Category: Promotional Advertising / Promotional Advertising - Web Sites
Levelvodka.com Agency: Springtime & Daddy / Stockholm Client: V&S Absolut Spirits Category: Promotional Advertising / Promotional Advertising - Web Sites
The Day After Tomorrow Agency: Ted. Perez. + Associates / Santa Monica Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
I, Robot [teaser] Agency: Ted. Perez. + Associates / Santa Monica Client: 20th Century Fox Category: Promotional Advertising / Promotional Advertising - Web Sites
Nokia 7200 Limited Edition Microsite Agency: The Upper Storey Pte Ltd / Singapore Client: Nokia Corporation Category: Promotional Advertising / Promotional Advertising - Web Sites
Motorola Ojo? Video Phone Agency: Wunderman / Chicago Client: Motorola Category: Promotional Advertising / Promotional Advertising - Web Sites
talby.jp Agency: Dentsu / Tokyo Client: KDDI CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
THE CITY OF X-BODY Agency: Dentsu / Tokyo Client: TOYOTA MOTOR CORPORATION Category: Promotional Advertising / Promotional Advertising - Web Sites
Genius Campaign 1 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 3 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 4 Agency: DDB Chicago / Chicago Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Big Wigs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
scream Agency: Jung von Matt AG / Hamburg Client: K-fee Category: Consumer Radio / Consumer Radio: Campaign
Unpleasant Side Effects - Chinese Buffet-Symposium Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Campaign
"The Turbobrake-Campaign" Agency: Scholz & Friends / Berlin Client: Mitsubishi Motors Deutschland GmbH Category: Collateral Advertising / Collateral Posters: Campaign
Stamps Agency: Foote Cone & Belding Malaysia / Kuala Lumpur Client: RayTan Florist Category: Collateral Advertising / Collateral Posters: Campaign
Earthquake/Plane Crash/Flood Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square Client: Victorinox Category: Collateral Advertising / Collateral Posters: Campaign

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Clutter

Consumer Television / Consumer Television :30/:25 Single

05062T

2005 Advertising Merit Award

DDB Los Angeles / Venice

Ameriquest

Surprise Dinner

Consumer Television / Consumer Television :30/:25 Single

05063T

2005 Advertising Merit Award

DDB Sydney / Ultimo

Volkswagen

Short Way To The Top

Consumer Television / Consumer Television :30/:25 Single

05064T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Cuppa

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Bud Light - "Cuppa" Invention

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Chassis

Consumer Television / Consumer Television :30/:25 Single

05066T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Nursery

Consumer Television / Consumer Television :30/:25 Single

05067T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

2am

Consumer Television / Consumer Television :30/:25 Single

05068T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Call Waiting

Consumer Television / Consumer Television :30/:25 Single

05069T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Shower

Consumer Television / Consumer Television :30/:25 Single

05070T

2005 Advertising Merit Award

Ideaology / Marina del Rey

Los Angeles County Fair

Cashmere Cow

Consumer Television / Consumer Television :30/:25 Single

05071T

2005 Advertising Merit Award

Leo Burnett Company / Chicago

Kellogg Raisin Bran Crunch

"Firing"

Consumer Television / Consumer Television :30/:25 Single

05072T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Sales Rep

Consumer Television / Consumer Television :30/:25 Single

05073T

2005 Advertising Merit Award

TBWA\Chiat\Day / New York

Nextel

Dance Party

Consumer Television / Consumer Television :30/:25 Single

05074T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

High Protein

Consumer Television / Consumer Television :30/:25 Single

05075T

2005 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

This Is SportsCenter - Space Anchors

Consumer Television / Consumer Television :30/:25 Single

05076T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television :30/:25 Single

05117T

2005 Interactive Merit Award

180 Amsterdam (180TBWA) / Amsterdam

adidas International

The stars of St. Kitts & Nevis

Promotional Advertising / Promotional Advertising - Web Sites

05113N

2005 Interactive Merit Award

Beam Interactive & Relationship Marketing / Boston

PUMA + STARCK

PUMA + STARCK

Promotional Advertising / Promotional Advertising - Web Sites

05114N

2005 Interactive Merit Award

Dentsu Inc. Tokyo / Tokyo

Nintendo Co., Ltd.

Touch!DS

Promotional Advertising / Promotional Advertising - Web Sites

05115N

2005 Interactive Merit Award

Fallon / Minneapolis

Virgin Mobile USA

Chrismahanukwanzakah Microsite

Promotional Advertising / Promotional Advertising - Web Sites

05116N

2005 Interactive Merit Award

Farfar / Stockholm

Red Bull

Red Bull - Big Air

Promotional Advertising / Promotional Advertising - Web Sites

05117N

2005 Interactive Merit Award

Farfar / Stockholm

Nokia N-Gage

Snowtour

Promotional Advertising / Promotional Advertising - Web Sites

05118N

2005 Interactive Merit Award

Firstborn / New York

Crispin Porter + Bogusky for Borders

GIFTMIXER3000? WEBSITE

Promotional Advertising / Promotional Advertising - Web Sites

05119N

2005 Interactive Merit Award

Framfab Denmark / Copenhagen

Nike Europe

Speed Sessions

Promotional Advertising / Promotional Advertising - Web Sites

05120N

2005 Interactive Merit Award

Framfab Denmark / Copenhagen

Nike Europe

The Dance Issue

Promotional Advertising / Promotional Advertising - Web Sites

05121N

2005 Interactive Merit Award

Framfab Denmark / Copenhagen

Nike Europe

Ol?, pleased to beat you

Promotional Advertising / Promotional Advertising - Web Sites

05122N

2005 Interactive Merit Award

herraiz soto & co / barcelona

BMW

BMW 1-Series Microsite. It?s coming.

Promotional Advertising / Promotional Advertising - Web Sites

05124N

2005 Interactive Merit Award

Interone Worldwide GmbH / Hamburg

BMW AG (MINI)

MINI Cabrio Film Clips

Promotional Advertising / Promotional Advertising - Web Sites

05125N

2005 Interactive Merit Award

Interone Worldwide GmbH / Hamburg

BMW AG (MINI)

MINI Relaunch Brand Website / New Showroom

Promotional Advertising / Promotional Advertising - Web Sites

05126N

2005 Interactive Merit Award

Jung von Matt AG / Stuttgart

Neckar Valley Green Space Foundation

Neckar Valley Green Space

Promotional Advertising / Promotional Advertising - Web Sites

05127N

2005 Interactive Merit Award

Lee Drasin / Universal City

Universal Pictures

Two Brothers

Promotional Advertising / Promotional Advertising - Web Sites

05128N

2005 Interactive Merit Award

Randommedia / London

Sony Computer Entertainment Europe

Gran Turismo 4

Promotional Advertising / Promotional Advertising - Web Sites

05130N

2005 Interactive Merit Award

SCHOLZ & VOLKMER GmbH / Wiesbaden

ThyssenKrupp

Discover

Promotional Advertising / Promotional Advertising - Web Sites

05131N

2005 Interactive Merit Award

Springtime & Daddy / Stockholm

V&S Absolut Spirits

Levelvodka.com

Promotional Advertising / Promotional Advertising - Web Sites

05132N

2005 Interactive Merit Award

Ted. Perez. + Associates / Santa Monica

20th Century Fox

The Day After Tomorrow

Promotional Advertising / Promotional Advertising - Web Sites

05133N

2005 Interactive Merit Award

Ted. Perez. + Associates / Santa Monica

20th Century Fox

I, Robot [teaser]

Promotional Advertising / Promotional Advertising - Web Sites

05134N

2005 Interactive Merit Award

The Upper Storey Pte Ltd / Singapore

Nokia Corporation

Nokia 7200 Limited Edition Microsite

Promotional Advertising / Promotional Advertising - Web Sites

05135N

2005 Interactive Merit Award

Wunderman / Chicago

Motorola

Motorola Ojo? Video Phone

Promotional Advertising / Promotional Advertising - Web Sites

05136N

2005 Interactive Merit Award

Dentsu / Tokyo

KDDI CORPORATION

talby.jp

Promotional Advertising / Promotional Advertising - Web Sites

05137N

2005 Interactive Merit Award

Dentsu / Tokyo

TOYOTA MOTOR CORPORATION

THE CITY OF X-BODY

Promotional Advertising / Promotional Advertising - Web Sites

05138N

2005 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 1

Consumer Radio / Consumer Radio: Campaign

05032R

2005 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 3

Consumer Radio / Consumer Radio: Campaign

05033R

2005 Advertising Merit Award

DDB Chicago / Chicago

Anheuser-Busch

Genius Campaign 4

Consumer Radio / Consumer Radio: Campaign

05034R

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Big Wigs

Consumer Radio / Consumer Radio: Campaign

05035R

2005 Advertising Merit Award

Jung von Matt AG / Hamburg

K-fee

scream

Consumer Radio / Consumer Radio: Campaign

05036R

2005 Advertising Merit Award

Y&R Chicago / Chicago

Miller Brewing Company

Unpleasant Side Effects - Chinese Buffet-Symposium

Consumer Radio / Consumer Radio: Campaign

05038R

2005 Advertising Merit Award

Scholz & Friends / Berlin

Mitsubishi Motors Deutschland GmbH

"The Turbobrake-Campaign"

Collateral Advertising / Collateral Posters: Campaign

05261A

2005 Advertising Merit Award

Foote Cone & Belding Malaysia / Kuala Lumpur

RayTan Florist

Stamps

Collateral Advertising / Collateral Posters: Campaign

05262A

2005 Advertising Merit Award

Leo Burnett (A Division of TLG Communication P/L) / Far East Square

Victorinox

Earthquake/Plane Crash/Flood

Collateral Advertising / Collateral Posters: Campaign

05263A

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