The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Summer Gravity Games Agency: Lobo / São Paulo Client: OLN Category: Broadcast Design / Broadcast Design: Network Identity
Gutterpups Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
Flags Agency: Ambience Publicis / Mumbai Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas Agency: McKinney / Durham Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign Agency: The Martin Agency / Richmond Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Root Agency: Carmichael Lynch / Minneapolis Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Logos Agency: CRAMER-KRASSELT / CHICAGO Client: Hotel Victor Category: Brand and Corporate Identity Design / Logo/Trademark
Logos Agency: MTV NETWORKS / New York Client: Nick Digital - NOGGIN Category: Brand and Corporate Identity Design / Logo/Trademark
Ogo Logo Agency: Ogilvy & Mather / New York Client: AT&T Wireless Category: Brand and Corporate Identity Design / Logo/Trademark
Cans Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since Agency: DDB Germany / Berlin Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian Agency: DDB London / London Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards" Agency: Foote Cone & Belding Singapore / Singapore Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town" Agency: GREY COPENHAGEN / Copenhagen K Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon Agency: Lowe Bull / Bryanston Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets Agency: TBWA Singapore / Singapore Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs Agency: TBWAHuntLascaris / Sandton Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual Agency: Y&R Buenos Aires / Capital Federal Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Reference Agency: Crispin Porter + Bogusky / Miami Client: Borders Category: Non-Broadcast / Non-Broadcast: Cinema
braille Agency: Duval Guillaume Brussels / Brussels Client: Axion-Youth banking Category: Non-Broadcast / Non-Broadcast: Cinema
Check-out Agency: Germ / Santa Monica Client: Los Angeles FIlm Festival (IFP) Category: Non-Broadcast / Non-Broadcast: Cinema
Sounds of summer Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Complaints Agency: TAXI / Toronto Client: TAXI Category: Non-Broadcast / Non-Broadcast: Cinema
Touche Agency: DDB Germany / Berlin Client: Volkswagen Category: Non-Broadcast / Non-Broadcast: Cinema
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Windup Car Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Drill/Voice/Flag Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Television: Campaign
Choose or Lose Agency: Blue Rock / New York Client: MTV Category: Public Service/Political / Public Service/Political Television: Campaign
Fore Play/Phone/Shower Agency: Downtown Partners / Toronto Client: Donato Salons & Spa Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Design Camp 2004 Agency: Carmichael Lynch / Minneapolis Client: AIGA-Minnesota Design Camp 2004 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Painted Trees Agency: RMG David / New Delhi Client: WWF - India Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign
Upside Down Agency: CAMPBELL DOYLE DYE LTD / London Client: Merrydown Category: Outdoor / Outdoor: Campaign
"The Noise-protection-windows-by-weru-campaign" Agency: Scholz & Friends / Berlin Client: Weru AG Category: Outdoor / Outdoor: Campaign
"The Natural-sound-campaign" Agency: Scholz & Friends / Berlin Client: Yamaha Elektronik Europa GmbH Category: Outdoor / Outdoor: Campaign
"Blue Eyes/Car Wash/Hitch Hiker" Agency: Lowe & Partners / Selangor Client: Landrover Owners Club Category: Outdoor / Outdoor: Campaign
Thank You Letters Agency: Tractenberg Advertising / New York Client: Gotham Comedy Club Category: Outdoor / Outdoor: Campaign
Devoted to Biking Agency: Diesel / Montreal Client: GURU BICYCLE CORP. Category: Brand and Corporate Identity / Booklet/Brochure
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure" Agency: Scholz & Friends / Berlin Client: Frankfurter Allgemeine Zeitung GmbH Category: Brand and Corporate Identity / Booklet/Brochure
kill bill vol.2 Agency: grupo zapping / Madrid Client: buenavista Category: Brand and Corporate Identity / Booklet/Brochure
The Neckar Brand Manual Agency: Jung von Matt AG / Stuttgart Client: The Neckar Valley Green Space Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Staff Handbook Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: McCann Erickson Category: Brand and Corporate Identity / Booklet/Brochure
Book Design Agency: Ogilvy & Mather / New York Client: Crystal Group Category: Brand and Corporate Identity / Booklet/Brochure
Brand Plan Agency: Sandstrom Design / Portland Client: Converse Category: Brand and Corporate Identity / Booklet/Brochure
Fall 2004 Product Catalog Agency: Sandstrom Design / Portland Client: Converse Category: Brand and Corporate Identity / Booklet/Brochure
Einstein Agency: Abbott Mead Vickers BBDO / London Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub Agency: BBDO Singapore Pte Ltd / Singapore Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World Agency: DDB Canada, Toronto / Toronto Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single

2005 Design Merit Award

Lobo / São Paulo

OLN

Summer Gravity Games

Broadcast Design / Broadcast Design: Network Identity

05179D

2005 Design Merit Award

MTV NETWORKS / New York

MTV Design

Gutterpups

Broadcast Design / Broadcast Design: Network Identity

05181D

2005 Advertising Merit Award

Ambience Publicis / Mumbai

Western Union Money Transfer

Flags

Newspaper / Newspaper 600 Lines or Less: Campaign

05084A

2005 Advertising Merit Award

McKinney / Durham

Classic Tattoo

Canvas

Newspaper / Newspaper 600 Lines or Less: Campaign

05085A

2005 Advertising Merit Award

The Martin Agency / Richmond

The Onion

The Onion Campaign

Newspaper / Newspaper 600 Lines or Less: Campaign

05086A

2005 Design Merit Award

Carmichael Lynch / Minneapolis

City of Minneapolis

Root

Brand and Corporate Identity Design / Logo/Trademark

05080D

2005 Design Merit Award

CRAMER-KRASSELT / CHICAGO

Hotel Victor

Logos

Brand and Corporate Identity Design / Logo/Trademark

05081D

2005 Design Merit Award

MTV NETWORKS / New York

Nick Digital - NOGGIN

Logos

Brand and Corporate Identity Design / Logo/Trademark

05082D

2005 Design Merit Award

Ogilvy & Mather / New York

AT&T Wireless

Ogo Logo

Brand and Corporate Identity Design / Logo/Trademark

05083D

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Cans

Newspaper / Newspaper Over 600 Lines: Campaign

05066A

2005 Advertising Merit Award

DDB Germany / Berlin

Henkel KGaA

Since

Newspaper / Newspaper Over 600 Lines: Campaign

05067A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Newspaper / Newspaper Over 600 Lines: Campaign

05068A

2005 Advertising Merit Award

DDB London / London

The Guardian

The Guardian

Newspaper / Newspaper Over 600 Lines: Campaign

05069A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Samsung

Samsung TV "Sword, Haunted House, Cards"

Newspaper / Newspaper Over 600 Lines: Campaign

05070A

2005 Advertising Merit Award

GREY COPENHAGEN / Copenhagen K

Metro

"Rush through town"

Newspaper / Newspaper Over 600 Lines: Campaign

05071A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Black Jack"/"Tommy"/"Sugar"

Newspaper / Newspaper Over 600 Lines: Campaign

05072A

2005 Advertising Merit Award

Lowe Bull / Bryanston

Pentel

Kennedy, Pyramids, Roswell & Moon

Newspaper / Newspaper Over 600 Lines: Campaign

05073A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05074A

2005 Advertising Merit Award

TBWA Singapore / Singapore

Sphere

As real as it gets

Newspaper / Newspaper Over 600 Lines: Campaign

05075A

2005 Advertising Merit Award

TBWAHuntLascaris / Sandton

Masterfoods/Pedigree

Sad Dogs

Newspaper / Newspaper Over 600 Lines: Campaign

05076A

2005 Advertising Merit Award

Y&R Buenos Aires / Capital Federal

Visa Argetntina

Instruction Manual

Newspaper / Newspaper Over 600 Lines: Campaign

05077A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Borders

Reference

Non-Broadcast / Non-Broadcast: Cinema

05109T

2005 Advertising Merit Award

Duval Guillaume Brussels / Brussels

Axion-Youth banking

braille

Non-Broadcast / Non-Broadcast: Cinema

05110T

2005 Advertising Merit Award

Germ / Santa Monica

Los Angeles FIlm Festival (IFP)

Check-out

Non-Broadcast / Non-Broadcast: Cinema

05111T

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

Sounds of summer

Non-Broadcast / Non-Broadcast: Cinema

05112T

2005 Advertising Merit Award

TAXI / Toronto

TAXI

Complaints

Non-Broadcast / Non-Broadcast: Cinema

05113T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen

Touche

Non-Broadcast / Non-Broadcast: Cinema

05118T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Non-Broadcast / Non-Broadcast: Cinema

05119T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Windup Car

Non-Broadcast / Non-Broadcast: Cinema

05120T

2005 Advertising Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Drill/Voice/Flag

Public Service/Political / Public Service/Political Television: Campaign

05042T

2005 Advertising Merit Award

Blue Rock / New York

MTV

Choose or Lose

Public Service/Political / Public Service/Political Television: Campaign

05043T

2005 Design Merit Award

Downtown Partners / Toronto

Donato Salons & Spa

Fore Play/Phone/Shower

Collateral Design / Point-of-Purchase and In-Store: Campaign

05126D

2005 Design Merit Award

Carmichael Lynch / Minneapolis

AIGA-Minnesota Design Camp 2004

Design Camp 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

05198D

2005 Design Merit Award

RMG David / New Delhi

WWF - India

Painted Trees

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Campaign

05199D

2005 Advertising Merit Award

CAMPBELL DOYLE DYE LTD / London

Merrydown

Upside Down

Outdoor / Outdoor: Campaign

05192A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Weru AG

"The Noise-protection-windows-by-weru-campaign"

Outdoor / Outdoor: Campaign

05193A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Yamaha Elektronik Europa GmbH

"The Natural-sound-campaign"

Outdoor / Outdoor: Campaign

05194A

2005 Advertising Merit Award

Lowe & Partners / Selangor

Landrover Owners Club

"Blue Eyes/Car Wash/Hitch Hiker"

Outdoor / Outdoor: Campaign

05195A

2005 Advertising Merit Award

Tractenberg Advertising / New York

Gotham Comedy Club

Thank You Letters

Outdoor / Outdoor: Campaign

05197A

2005 Design Merit Award

Diesel / Montreal

GURU BICYCLE CORP.

Devoted to Biking

Brand and Corporate Identity / Booklet/Brochure

05054D

2005 Design Merit Award

Scholz & Friends / Berlin

Frankfurter Allgemeine Zeitung GmbH

"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"

Brand and Corporate Identity / Booklet/Brochure

05055D

2005 Design Merit Award

grupo zapping / Madrid

buenavista

kill bill vol.2

Brand and Corporate Identity / Booklet/Brochure

05056D

2005 Design Merit Award

Jung von Matt AG / Stuttgart

The Neckar Valley Green Space Foundation

The Neckar Brand Manual

Brand and Corporate Identity / Booklet/Brochure

05057D

2005 Design Merit Award

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

McCann Erickson

Staff Handbook

Brand and Corporate Identity / Booklet/Brochure

05058D

2005 Design Merit Award

Ogilvy & Mather / New York

Crystal Group

Book Design

Brand and Corporate Identity / Booklet/Brochure

05059D

2005 Design Merit Award

Sandstrom Design / Portland

Converse

Brand Plan

Brand and Corporate Identity / Booklet/Brochure

05060D

2005 Design Merit Award

Sandstrom Design / Portland

Converse

Fall 2004 Product Catalog

Brand and Corporate Identity / Booklet/Brochure

05061D

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Economist

Einstein

Newspaper / Newspaper Over 600 Lines: Single

05047A

2005 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

Pfizer Pte Ltd

Stub

Newspaper / Newspaper Over 600 Lines: Single

05048A

2005 Advertising Merit Award

DDB Canada, Toronto / Toronto

Energizer

Around The World

Newspaper / Newspaper Over 600 Lines: Single

05049A

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