The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Insane Tailors Agency: M&C Saatchi Sydney / Sydney Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Waterboy Agency: BETC Euro RSCG / Paris Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen Agency: Fallon New York / New York Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief Agency: Goodby, Silverstein & Partners / San Francisco Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box Agency: J. Walter Thompson Argentina / Buenos Aires Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings Agency: Publicis NY / New York Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
scream Agency: Jung von Matt AG / Hamburg Client: K-fee Category: Consumer Television / Consumer Television :20 and Under: Campaign
Sealy Olympic TV Agency: Mullen Advertising / Winston-Salem Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Campaign
Orgy (print) Agency: Euro RSCG Worldwide - New York / New York Client: Chelsea Guitars Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Track Cassette Agency: Ogilvy South Africa / Cape Town Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Music Room Agency: Publicis NY / New York Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Rec Room Agency: Publicis NY / New York Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Tear Agency: Publicis NY / New York Client: Procter & Gamble - Pepto Category: Newspaper / Newspaper 600 Lines or Less: Single
Gandhi Agency: The Martin Agency / Richmond Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Single
Necklace Agency: Foote Cone & Belding Malaysia / Kuala Lumpur Client: Alinna Category: Package Design / Commercial Product Packaging
ap bank Agency: hakuhodo in progress inc. / Tokyo Client: oorong-sha Category: Package Design / Commercial Product Packaging
The Observatory CD Agency: Kinetic Singapore / Singapore Client: The Observatory Category: Package Design / Commercial Product Packaging
Gucci envy me bottle Agency: lloyd and company / New York Client: Gucci Category: Package Design / Commercial Product Packaging
Steel Six Agency: Turner Duckworth / San Francisco Client: McKenzie River Co. Category: Package Design / Commercial Product Packaging
Premium Dry Fruits Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Commercial Product Packaging
RED, Issue 5 Agency: Ogilvy & Mather / New York Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
RED, Issue 6 Agency: Ogilvy & Mather / New York Client: Ogilvy & Mather, North America Category: Publication Design / Trade Magazine Full Issue
Nesquik Xtreme Kart Challenge Agency: BLITZ / Beverly Hills Client: McElroy Category: Brand Gaming / Brand Gaming - Other Digital Media
Toothpaste Agency: DDB Canada / Vancouver Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Underpants Agency: DDB Canada / Vancouver Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hands Agency: Del Campo Nazca Saatchi & Saatchi / Martinez Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Match Agency: F/Nazca Saatchi & Saatchi / São Paulo Client: Funda??o SOS Mata Atl?ntica Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Wounded POW Agency: Foote Cone & Belding Singapore / Singapore Client: Global Alliance Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Pavement 1 Agency: J. Walter Thompson Lisbon / Lisbon Client: Salvation Army Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Soccer Agency: M&C Saatchi Singapore / Singapore Client: Think Centre Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Chaplin Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Water World 3 Agency: Ogilvy & Mather Advertising / Bangkok Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Words Save Lives Agency: publicismojo auckland / Auckland Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bush vs. Bush Agency: Shong! / Seattle Client: Think, Feel, Vote Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Bear Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Elephant Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Door Agency: TBWAPHS Helsinki Ltd / Helsinki Client: Amnesty International Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
HEART OF VOLVO Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS CORPORATION Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Yule Log Screensaver Download Agency: Bartle Bogle Hegarty / New York Client: Unilever Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Hoops Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

2005 Advertising Merit Award

M&C Saatchi Sydney / Sydney

Herringbone

Insane Tailors

Consumer Magazine / Magazine Color Full Page or Spread: Single

05088A

2005 Advertising Merit Award

BETC Euro RSCG / Paris

Evian

Waterboy

Consumer Television / Consumer Television Over :30 Single

05045T

2005 Advertising Merit Award

Fallon New York / New York

North American Coffee Partnership

Glen

Consumer Television / Consumer Television Over :30 Single

05046T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Snowflakes

Consumer Television / Consumer Television Over :30 Single

05047T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

eBay

Belief

Consumer Television / Consumer Television Over :30 Single

05048T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Picture Book

Consumer Television / Consumer Television Over :30 Single

05049T

2005 Advertising Merit Award

J. Walter Thompson Argentina / Buenos Aires

Aerolineas Argentinas

Little box

Consumer Television / Consumer Television Over :30 Single

05050T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Bat Mitzvah

Consumer Television / Consumer Television Over :30 Single

05052T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Thanksgiving

Consumer Television / Consumer Television Over :30 Single

05053T

2005 Advertising Merit Award

Publicis NY / New York

TimeWarner/TBS

Wings

Consumer Television / Consumer Television Over :30 Single

05054T

2005 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

adidas

Plastic Football

Consumer Television / Consumer Television Over :30 Single

05055T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Athletes

Consumer Television / Consumer Television Over :30 Single

05056T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Golfers

Consumer Television / Consumer Television Over :30 Single

05057T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Magnet

Consumer Television / Consumer Television Over :30 Single

05058T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Tennis Instructor

Consumer Television / Consumer Television Over :30 Single

05060T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Consumer Television / Consumer Television Over :30 Single

05116T

2005 Advertising Merit Award

Jung von Matt AG / Hamburg

K-fee

scream

Consumer Television / Consumer Television :20 and Under: Campaign

05096T

2005 Advertising Merit Award

Mullen Advertising / Winston-Salem

Sealy

Sealy Olympic TV

Consumer Television / Consumer Television :20 and Under: Campaign

05097T

2005 Advertising Merit Award

Euro RSCG Worldwide - New York / New York

Chelsea Guitars

Orgy (print)

Newspaper / Newspaper 600 Lines or Less: Single

05078A

2005 Advertising Merit Award

Ogilvy South Africa / Cape Town

Parmalat - Everfresh

8 Track Cassette

Newspaper / Newspaper 600 Lines or Less: Single

05079A

2005 Advertising Merit Award

Publicis NY / New York

Allied Domecq

Music Room

Newspaper / Newspaper 600 Lines or Less: Single

05080A

2005 Advertising Merit Award

Publicis NY / New York

Allied Domecq

Rec Room

Newspaper / Newspaper 600 Lines or Less: Single

05081A

2005 Advertising Merit Award

Publicis NY / New York

Procter & Gamble - Pepto

Tear

Newspaper / Newspaper 600 Lines or Less: Single

05082A

2005 Advertising Merit Award

The Martin Agency / Richmond

The Onion

Gandhi

Newspaper / Newspaper 600 Lines or Less: Single

05083A

2005 Design Merit Award

Foote Cone & Belding Malaysia / Kuala Lumpur

Alinna

Necklace

Package Design / Commercial Product Packaging

05084D

2005 Design Merit Award

hakuhodo in progress inc. / Tokyo

oorong-sha

ap bank

Package Design / Commercial Product Packaging

05085D

2005 Design Merit Award

Kinetic Singapore / Singapore

The Observatory

The Observatory CD

Package Design / Commercial Product Packaging

05086D

2005 Design Merit Award

lloyd and company / New York

Gucci

Gucci envy me bottle

Package Design / Commercial Product Packaging

05087D

2005 Design Merit Award

Turner Duckworth / San Francisco

McKenzie River Co.

Steel Six

Package Design / Commercial Product Packaging

05088D

2005 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Premium Dry Fruits

Package Design / Commercial Product Packaging

05089D

2005 Design Merit Award

Ogilvy & Mather / New York

Ogilvy & Mather, North America

RED, Issue 5

Publication Design / Trade Magazine Full Issue

05148D

2005 Design Merit Award

Ogilvy & Mather / New York

Ogilvy & Mather, North America

RED, Issue 6

Publication Design / Trade Magazine Full Issue

05149D

2005 Interactive Merit Award

BLITZ / Beverly Hills

McElroy

Nesquik Xtreme Kart Challenge

Brand Gaming / Brand Gaming - Other Digital Media

05213N

2005 Advertising Merit Award

DDB Canada / Vancouver

First United Mission

Toothpaste

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05274A

2005 Advertising Merit Award

DDB Canada / Vancouver

First United Mission

Underpants

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05275A

2005 Advertising Merit Award

Del Campo Nazca Saatchi & Saatchi / Martinez

Buenos Aires Zoo

Hands

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05276A

2005 Advertising Merit Award

F/Nazca Saatchi & Saatchi / São Paulo

Funda??o SOS Mata Atl?ntica

Match

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05277A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Global Alliance

Wounded POW

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05278A

2005 Advertising Merit Award

J. Walter Thompson Lisbon / Lisbon

Salvation Army

Pavement 1

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05279A

2005 Advertising Merit Award

M&C Saatchi Singapore / Singapore

Think Centre

Soccer

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05280A

2005 Advertising Merit Award

Ogilvy & Mather / Singapore

Anglican Welfare Council

Chaplin

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05281A

2005 Advertising Merit Award

Ogilvy & Mather Advertising / Bangkok

WWF Thailand

Water World 3

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05282A

2005 Advertising Merit Award

publicismojo auckland / Auckland

Amnesty International

Words Save Lives

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05283A

2005 Advertising Merit Award

Shong! / Seattle

Think, Feel, Vote

Bush vs. Bush

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05284A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Bear

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05285A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Elephant

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05286A

2005 Advertising Merit Award

TBWAPHS Helsinki Ltd / Helsinki

Amnesty International

Door

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05287A

2005 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS CORPORATION

HEART OF VOLVO

Promotional Advertising / Promotional Advertising - Other Digital Advertising

05139N

2005 Interactive Merit Award

Bartle Bogle Hegarty / New York

Unilever

Yule Log Screensaver Download

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05171N

2005 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Converse Inc.

Hoops

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05172N

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