The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
HYSTERICAL GIRLFRIEND
Agency: GLUE LONDON / London
Client: POT NOODLE Category: Brand Gaming / Brand Gaming - Other Digital Media
Calling All Titans
Agency: Pop & Co / New York City
Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Other Digital Media
HYBRIDWORKS.jp
Agency: Masaki Hoshino / minato-ku, Tokyo
Client: HYBRIDWORKS Category: Self-Promotion / Self-Promotion - Web Sites
Faces and surfaces
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Arctic Paper Category: Brand and Corporate Identity / Booklet/Brochure
Global Warming
Agency: Ogilvy & Mather Advertising / Bangkok
Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
HP Cord Music Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
SOS Online Campaign
Agency: Fallon / Minneapolis
Client: The Islands Of The Bahamas Ministry Of Tourism Category: Banners / Banner - Campaign
Buddies, Dogs, Drive Through
Agency: DDB Canada / Vancouver
Client: Insurance Corporation of British Columbia (ICBC) Category: Consumer Radio / Consumer Radio: Campaign
Converse Gallery
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Building
Agency: Carmichael Lynch / Minneapolis
Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
The Economist
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Campaign
Nadia
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
WHERE IS TAMA?
Agency: HAKUHODOTBWAG1 / Tokyo
Client: Animal ID Promotion Organization Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Soken DVD
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Soken Electronics (Thailand) Co. Ltd. Category: Consumer Television / Consumer Television Over :30 Campaign
Morph
Agency: OgilvyInteractive / São Paulo
Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save lives
Agency: publicismojo auckland / Auckland
Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Intertool Poster Campaign "Extreme Longlife"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
Saturn Relay Minisite
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Beyond the Banner
Seek Q + A
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Ice Car
Agency: DDB London / London
Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
'Bubbles'
Agency: McCann Erickson / Kuala Lumpur
Client: Sony (Malaysia) Sdn Bhd Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
The MINI Jump In Game
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA Category: Brand Gaming / Brand Gaming - Websites
Blindfolded Boxing
Agency: Farfar / Stockholm
Client: Nokia N-Gage Category: Brand Gaming / Brand Gaming - Websites
Pizza Hut Delivery
Agency: BBDO / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Tickets-Garage-Sleeping
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
Come and see new Swedish photography
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Atmosphere Corporate Identity
Agency: King James RSVP / Cape Town
Client: Atmosphere PR Category: Brand and Corporate Identity / Corporate Identity
Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
Waves
Agency: publicismojo auckland / Auckland
Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
HP Screensaver
Agency: Modem media / London
Client: Hewlett Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Diamond + Schmitt
Agency: TAXI / Toronto
Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Vodafone Design File
Agency: HAKUHODO i-studio / Minato ku
Client: Vodafone Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Impossible is Nothing
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Campaign
Bicycle Lane
Agency: Saatchi & Saatchi / London
Client: BMX Rider Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Intro Guy: Car Alarm
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Raise a family
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Robots R50R
Agency: Crispin Porter + Bogusky / Miami
Client: MINI Category: Integrated Branding Campaign
Seek Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Panini Packaging
Agency: Lewis Moberly / London
Client: Grand Hyatt Dubai Category: Package Design / Commercial Product Packaging
Baby/Old Man
Agency: Giovanni, FCB / São Paulo
Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Run Run Run - Calendar
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Viral-communication-tool ?Tattoo Studio Arschgeweih?
Agency: Elephant Seven GmbH Nord / Hamburg
Client: Motoraver Verlag Category: Banners / Banner - Single
First Dibs
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
LOVE STORY
Agency: Net#Work BBDO / Hyde Park
Client: VIRGIN ATLANTIC AIRWAYS Category: Consumer Television / Consumer Television Over :30 Single
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Ventriloquist
Agency: Saatchi & Saatchi / London
Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single