The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Agency

Client

Title

Category

Annual ID

Paperclip Agency: Tonic Communications / Dubai Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tall Buildings Agency: For Office Use Only / New York Client: The Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Fiesta Virals Agency: Ogilvy & Mather / London Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Karaoke Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Light Bulb Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Pro Helvetia 2005 Programme Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
"Petrol station TDI" campaign Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
8 Seconds Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Haircut Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Single
Toilet Paper Agency: TYO Interactive Design Inc. / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Love scene/Special FX/Good Cop. Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Backflip Woman Agency: Leo Burnett Greater China / Hong Kong Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Single
Boardroom Agency: Rethink / Vancouver Client: Science World Category: Public Service/Political / Public Service/Political Television: Single
"Encore" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
Beyond Music Agency: la comunidad / Miami Beach Client: VH 1 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Sony PlayStation 2 Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Devoted to Biking Agency: Diesel / Montreal Client: Guru Bicycle Corp. Category: Brand Gaming / Brand Gaming - Websites
French Good Grades Poster Series Agency: Charles S. Anderson Design Company / Minneapolis Client: French Paper Company Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
We Can Explain Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Ameriquest Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
GIONGO GITAIGO JISHO Agency: Hakuhodo Inc. / Tokyo Client: PIE BOOKS Category: Publication Design / Consumer Magazine Full Issue
the detroit issue Agency: Bartle Bogle Hegarty / New York Client: BIG magazine Category: Publication Design / Consumer Magazine Full Issue
Unstoppable Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Vending Machine Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas Sport Style Y-3 Agency: NEUE DIGITALE GmbH / Frankfurt Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Impossible is Nothing - Basketball Agency: TBWA\Chiat\Day San Francisco / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
Truck Agency: Jung von Matt AG / Berlin Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
Dr. Angus Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
25 years of Research Surveys Agency: King James RSVP / Cape Town Client: Research Surveys Category: Brand and Corporate Identity / Booklet/Brochure
Virgin PPV Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Yoga, Karaoke, Shakespeare Agency: DeVito/Verdi / New York Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Campaign
Vidpak Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Network Identity
OroVerde "Painting Book" Campaign "Dark Times" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Rheingold Street Artist Nightshade Project Agency: Powell / New York Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Saw Agency: Hi-ReS! London / London Client: Lions Gate Films, USA Category: Promotional Advertising / Promotional Advertising - Web Sites
Laying Hen Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Environmental Design / Environmental Design: Signage
JUBES - Juicy Cubes Agency: Kinetic Singapore / Singapore Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
Laurie DeMartino Design Co-Label Poster Agency: Laurie DeMartino Design Co. / Minneapolis Client: Laurie DeMartino Design Co Category: Collateral Design / Self-Promotion - Single Only
Senior Library Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York Client: School of Visual Arts Category: Publication Design / Book Jacket Design
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
Interactive Salaryman Agency: Dentsu / Tokyo Client: Interactive Salaryman Category: Self-Promotion / Self-Promotion - Web Sites
"The Noise-protection-windows-by-weru-campaign" Agency: Scholz & Friends / Berlin Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Burberry New Dots Agency: TUGBOAT / Minato-ku Client: Sanyo Shokai Ltd. Category: Brand and Corporate Identity / Corporate Identity
Dreams Agency: Lobo / São Paulo Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Chaplin/ Churchill/ Newton Agency: Ogilvy & Mather / Singapore Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Subtitles Agency: OgilvyInteractive / São Paulo Client: CNA - English School Category: Banners / Banner - Campaign

2005 Advertising Gold Pencil

Tonic Communications / Dubai

Sony

Paperclip

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05011A

2005 Interactive Gold Pencil

For Office Use Only / New York

The Museum of Modern Art

Tall Buildings

Non-Profit Organizations / Non-Profit - Web Sites

05049N

2005 Advertising Gold Pencil

Ogilvy & Mather / London

Ford

Fiesta Virals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05005G

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Karaoke

Consumer Radio / Consumer Radio: Single

05004R

2005 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

The Economist

Light Bulb

Outdoor / Outdoor: Single

05017A

2005 Design Gold Pencil

Daddy buy me a Pony a 9November Union Company / CAPE TOWN

Pro Helvetia ( Swiss arts Council)

Pro Helvetia 2005 Programme

Direct Mail / Direct Mail: Single

05036D

2005 Advertising Gold Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

"Petrol station TDI" campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05004A

2005 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Trade / Trade Color Full Page or Spread: Campaign

05023A

2005 Advertising Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

8 Seconds

Public Service/Political / Public Service/Political Radio: Single

05001R

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Virgin

Haircut

Banners / Banner - Single

05001N

2005 Interactive Gold Pencil

TYO Interactive Design Inc. / Tokyo

World Wide Fund for Nature Japan

Toilet Paper

Banners / Banner - Single

05002N

2005 Advertising Gold Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene/Special FX/Good Cop. Bad Cop

Public Service/Political / Public Service/Political Television: Campaign

05006T

2005 Advertising Gold Pencil

Leo Burnett Greater China / Hong Kong

Y+ Yoga Center

Backflip Woman

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05026A

2005 Advertising Gold Pencil

DDB Canada / Vancouver

BC SPCA

Roommates

Public Service/Political / Public Service/Political Television: Single

05001T

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

Boardroom

Public Service/Political / Public Service/Political Television: Single

05002T

2005 Advertising Gold Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Encore"

Consumer Television / Consumer Television Under $50,000 Budget

05026T

2005 Advertising Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Outdoor / Outdoor: Campaign

05020A

2005 Advertising Gold Pencil

la comunidad / Miami Beach

VH 1

Beyond Music

Consumer Television / Consumer Television Varying Lengths: Campaign

05023T

2005 Advertising Gold Pencil

TBWALondon / London

Sony PlayStation 2

Sony PlayStation 2

Consumer Television / Consumer Television Varying Lengths: Campaign

05024T

2005 Interactive Gold Pencil

Diesel / Montreal

Guru Bicycle Corp.

Devoted to Biking

Brand Gaming / Brand Gaming - Websites

05038N

2005 Design Gold Pencil

Charles S. Anderson Design Company / Minneapolis

French Paper Company

French Good Grades Poster Series

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05016D

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

We Can Explain

Integrated Branding Campaign / Integrated Branding

05008G

2005 Advertising Gold Pencil

DDB Los Angeles / Venice

Ameriquest

Ameriquest

Consumer Television / Consumer Television :30/:25 Campaign

05019T

2005 Design Gold Pencil

Hakuhodo Inc. / Tokyo

PIE BOOKS

GIONGO GITAIGO JISHO

Publication Design / Consumer Magazine Full Issue

05033D

2005 Design Gold Pencil

Bartle Bogle Hegarty / New York

BIG magazine

the detroit issue

Publication Design / Consumer Magazine Full Issue

05034D

2005 Advertising Gold Pencil

TBWA\Chiat\Day / San Francisco

adidas

Unstoppable

Consumer Television / Consumer Television Over :30 Single

05008T

2005 Advertising Gold Pencil

Rethink / Vancouver

BC Lions

Vending Machine

Consumer Television / Consumer Television :30/:25 Single

05015T

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05020N

2005 Interactive Gold Pencil

NEUE DIGITALE GmbH / Frankfurt

adidas-Salomon AG

adidas Sport Style Y-3

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05021N

2005 Advertising Gold Pencil

TBWA\Chiat\Day San Francisco / San Francisco

adidas

Impossible is Nothing - Basketball

Consumer Television / Consumer Television Over :30 Campaign

05012T

2005 Advertising Gold Pencil

Jung von Matt AG / Berlin

DHL

Truck

Newspaper / Newspaper Over 600 Lines: Single

05001A

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Dr. Angus

Integrated Branding Campaign

05030N

2005 Design Gold Pencil

King James RSVP / Cape Town

Research Surveys

25 years of Research Surveys

Brand and Corporate Identity / Booklet/Brochure

05001D

2005 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Virgin

Virgin PPV

Non-Broadcast / Non-Broadcast: Cinema

05028T

2005 Advertising Gold Pencil

DeVito/Verdi / New York

National Thoroughbred Racing Association

Yoga, Karaoke, Shakespeare

Consumer Radio / Consumer Radio: Campaign

05005R

2005 Design Gold Pencil

MTV NETWORKS / New York

MTV Design

Vidpak

Broadcast Design / Broadcast Design: Network Identity

05044D

2005 Design Gold Pencil

Ogilvy & Mather Frankfurt / Frankfurt

OroVerde Rainforest Foundation

OroVerde "Painting Book" Campaign "Dark Times"

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

05048D

2005 Design Gold Pencil

Powell / New York

Rheingold Beer

Rheingold Street Artist Nightshade Project

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05028D

2005 Interactive Gold Pencil

Hi-ReS! London / London

Lions Gate Films, USA

Saw

Promotional Advertising / Promotional Advertising - Web Sites

05015N

2005 Design Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Vier Pfoten e.V. Foundation for Animal Welfare

Laying Hen

Environmental Design / Environmental Design: Signage

05024D

2005 Design Gold Pencil

Kinetic Singapore / Singapore

Wong CoCo

JUBES - Juicy Cubes

Package Design / Product Packaging: Campaign

05012D

2005 Design Gold Pencil

Laurie DeMartino Design Co. / Minneapolis

Laurie DeMartino Design Co

Laurie DeMartino Design Co-Label Poster

Collateral Design / Self-Promotion - Single Only

05021D

2005 Design Gold Pencil

School of Visual Arts/Advertising & Graphic Design Dept. / New York

School of Visual Arts

Senior Library

Publication Design / Book Jacket Design

05031D

2005 Advertising Gold Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Exceptional Innovation in Marketing / Innovative Marketing: Single

05001G

2005 Interactive Gold Pencil

Dentsu / Tokyo

Interactive Salaryman

Interactive Salaryman

Self-Promotion / Self-Promotion - Web Sites

05047N

2005 Advertising Gold Pencil

Scholz & Friends / Berlin

Weru AG

"The Noise-protection-windows-by-weru-campaign"

Collateral Advertising / Collateral: Self-Promotion

05030A

2005 Design Gold Pencil

TUGBOAT / Minato-ku

Sanyo Shokai Ltd.

Burberry New Dots

Brand and Corporate Identity / Corporate Identity

05004D

2005 Design Gold Pencil

Lobo / São Paulo

Diesel

Dreams

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05040D

2005 Advertising Gold Pencil

Ogilvy & Mather / Singapore

Anglican Welfare Council

Chaplin/ Churchill/ Newton

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05042A

2005 Interactive Gold Pencil

OgilvyInteractive / São Paulo

CNA - English School

Subtitles

Banners / Banner - Campaign

05005N

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