The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

"Petrol station TDI" campaign Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Rheingold Street Artist Nightshade Project Agency: Powell / New York Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Grampians. Space to Think. Agency: Publicis Mojo / Melbourne Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Beyond Compare Tour Design Agency: Ogilvy & Mather / New York Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Where do you see yourself? Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Laurie DeMartino Design Co-Label Poster Agency: Laurie DeMartino Design Co. / Minneapolis Client: Laurie DeMartino Design Co Category: Collateral Design / Self-Promotion - Single Only
W+K 12 Book of Wisdom Agency: Wieden + Kennedy / Portland Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
Hold My Skateboard While I Kiss Your Girlfriend Agency: J Walter Thompson / London Client: JWT Category: Collateral Design / Self-Promotion - Single Only
Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
Dr. Angus Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
+hp Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Integrated Branding Campaign
ConQwest Urban Geo Game Agency: SS+K / New York Client: Qwest Category: Integrated Branding Campaign
Robots R50R Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign
Holiday Wishes Agency: Syrup / New York Client: SonyStyle Category: Integrated Branding Campaign
STOPPING DISTANCE Agency: marketforce / West Perth Client: OFFICE OF ROAD SAFETY Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Police Officer - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Laying Hen Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Environmental Design / Environmental Design: Signage
Bookmark Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage
The graduate Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
FLAGS Agency: FOOTE CONE AND BELDING / Lisbon Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Old Man Agency: Giovanni, FCB / São Paulo Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Polar Music Prize 2004 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Come and see new Swedish photography Agency: Happy Forsman & Bodenfors / Gothenburg Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Trade / Trade Color Full Page or Spread: Campaign
Frog, Water Melon, Light Bulb Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
Bicycle Lane Agency: Saatchi & Saatchi / London Client: BMX Rider Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
HP Adaptive Enterprise Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Diamond + Schmitt Agency: TAXI / Toronto Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Fiesta Virals Agency: Ogilvy & Mather / London Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Turning gray skies blue Agency: Jung von Matt AG / Stuttgart Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Hope Agency: OgilvyInteractive Brazil / São Paulo Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Morph Agency: OgilvyInteractive / São Paulo Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save lives Agency: publicismojo auckland / Auckland Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Truck Agency: Jung von Matt AG / Berlin Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
The Germanwings Realtime Screensaver Agency: NEUE DIGITALE GmbH / Frankfurt Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Virgin PPV Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Non-Broadcast / Non-Broadcast: Cinema
Donkey Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Non-Broadcast / Non-Broadcast: Cinema
SLR-Class Jogger Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
8 Seconds Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
Kills More Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
StepUpSpeakOut Radio Campaign Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign

2005 Advertising Gold Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

"Petrol station TDI" campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05004A

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Newspaper / Newspaper Over 600 Lines: Campaign

05005A

2005 Design Gold Pencil

Powell / New York

Rheingold Beer

Rheingold Street Artist Nightshade Project

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05028D

2005 Design Silver Pencil

Publicis Mojo / Melbourne

Tourism Victoria

The Grampians. Space to Think.

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05029D

2005 Design Bronze Pencil

Ogilvy & Mather / New York

Dove

Beyond Compare Tour Design

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05030D

2005 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Where do you see yourself?

Collateral Advertising / Collateral: Self-Promotion

05038A

2005 Design Gold Pencil

Laurie DeMartino Design Co. / Minneapolis

Laurie DeMartino Design Co

Laurie DeMartino Design Co-Label Poster

Collateral Design / Self-Promotion - Single Only

05021D

2005 Design Silver Pencil

Wieden + Kennedy / Portland

W+K 12

W+K 12 Book of Wisdom

Collateral Design / Self-Promotion - Single Only

05022D

2005 Design Bronze Pencil

J Walter Thompson / London

JWT

Hold My Skateboard While I Kiss Your Girlfriend

Collateral Design / Self-Promotion - Single Only

05023D

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Dr. Angus

Integrated Branding Campaign

05030N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Integrated Branding Campaign

05032N

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

+hp

Integrated Branding Campaign

05033N

2005 Interactive Silver Pencil

SS+K / New York

Qwest

ConQwest Urban Geo Game

Integrated Branding Campaign

05034N

2005 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Robots R50R

Integrated Branding Campaign

05035N

2005 Interactive Bronze Pencil

Syrup / New York

SonyStyle

Holiday Wishes

Integrated Branding Campaign

05036N

2005 Advertising Silver Pencil

marketforce / West Perth

OFFICE OF ROAD SAFETY

STOPPING DISTANCE

Public Service/Political / Public Service/Political Outdoor and Posters: Single

05045A

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Collateral Advertising / Collateral Posters: Single

05033A

2005 Advertising Bronze Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Police Officer - Use the Shine

Collateral Advertising / Collateral Posters: Single

05034A

2005 Design Gold Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Vier Pfoten e.V. Foundation for Animal Welfare

Laying Hen

Environmental Design / Environmental Design: Signage

05024D

2005 Design Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Bookmark

Environmental Design / Environmental Design: Signage

05025D

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

The graduate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05009A

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

Psycho

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05010A

2005 Advertising Gold Pencil

FOOTE CONE AND BELDING / Lisbon

GRANDE REPORTAGEM MAGAZINE

FLAGS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05014A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Advertising Bronze Pencil

Giovanni, FCB / São Paulo

BMW do Brasil

Baby/Old Man

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05016A

2005 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Polar Music Prize

Polar Music Prize 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05050D

2005 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Hasselblad Center

Come and see new Swedish photography

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05051D

2005 Advertising Gold Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Trade / Trade Color Full Page or Spread: Campaign

05023A

2005 Advertising Silver Pencil

CREATIVE JUICEG1 (a TBWA company) / Bangkok

Tamiya Assembly Toys

Frog, Water Melon, Light Bulb

Trade / Trade Color Full Page or Spread: Campaign

05024A

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

BMX Rider Magazine

Bicycle Lane

Trade / Trade Color Full Page or Spread: Campaign

05025A

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Adaptive Enterprise Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05026N

2005 Interactive Bronze Pencil

TAXI / Toronto

Diamond + Schmitt Architects Inc

Diamond + Schmitt

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05027N

2005 Advertising Gold Pencil

Ogilvy & Mather / London

Ford

Fiesta Virals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05005G

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05006G

2005 Advertising Bronze Pencil

Jung von Matt AG / Stuttgart

ITS Travel

Turning gray skies blue

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05007G

2005 Interactive Silver Pencil

OgilvyInteractive Brazil / São Paulo

GRAACC

Hope

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05053N

2005 Interactive Bronze Pencil

OgilvyInteractive / São Paulo

GRAACC

Morph

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05054N

2005 Interactive Bronze Pencil

publicismojo auckland / Auckland

Amnesty International

Words Save lives

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05055N

2005 Advertising Gold Pencil

Jung von Matt AG / Berlin

DHL

Truck

Newspaper / Newspaper Over 600 Lines: Single

05001A

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Interactive Silver Pencil

NEUE DIGITALE GmbH / Frankfurt

Germanwings

The Germanwings Realtime Screensaver

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05025N

2005 Advertising Gold Pencil

Crispin Porter + Bogusky / Miami

Virgin

Virgin PPV

Non-Broadcast / Non-Broadcast: Cinema

05028T

2005 Advertising Bronze Pencil

Saatchi & Saatchi Australia / Sydney

Toyota Motor Corporation Australia

Donkey

Non-Broadcast / Non-Broadcast: Cinema

05029T

2005 Advertising Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

SLR-Class Jogger

Non-Broadcast / Non-Broadcast: Cinema

05030T

2005 Advertising Silver Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Non-Broadcast / Non-Broadcast: Cinema

05114T

2005 Advertising Gold Pencil

Arnold Worldwide / Boston

American Legacy Foundation

8 Seconds

Public Service/Political / Public Service/Political Radio: Single

05001R

2005 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Kills More

Public Service/Political / Public Service/Political Radio: Single

05002R

2005 Advertising Silver Pencil

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut Radio Campaign

Public Service/Political / Public Service/Political Radio: Campaign

05003R

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