The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Grrr Agency: Wieden+Kennedy / London Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Integrated Branding Campaign
JUBES - Juicy Cubes Agency: Kinetic Singapore / Singapore Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
DiLuso Genoa/New York Yankees Legends Monument Agency: BBDO Minneapolis / Minneapolis Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
Light Bulb Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Single
Pendulum Agency: Fallon New York / New York Client: TIME Magazine Category: Outdoor / Outdoor: Single
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Outdoor / Outdoor: Single
Love scene/Special FX/Good Cop. Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Angus Interventions Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
JC The Store Agency: Forsman & Bodenfors / Gothenburg Client: JC Clothes Category: Beyond the Banner
Forbidden Siren Agency: Randommedia / London Client: Sony Computer Entertainment Europe Category: Beyond the Banner
Saturn Relay Minisite Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Beyond the Banner
Art of Speed Agency: R/GA / New York Client: Nike Category: Beyond the Banner
HP Screensaver Agency: Modem media / London Client: Hewlett Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
HP Adaptive Enterprise Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Diamond + Schmitt Agency: TAXI / Toronto Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
CHBL*3 Agency: JWT Shanghai / Shanghai Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
FLAGS Agency: FOOTE CONE AND BELDING / Lisbon Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Old Man Agency: Giovanni, FCB / São Paulo Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Vending Machine Agency: Rethink / Vancouver Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Prison visitor Agency: ZiG / Toronto Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Nadia Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Rheingold Street Artist Nightshade Project Agency: Powell / New York Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Grampians. Space to Think. Agency: Publicis Mojo / Melbourne Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Beyond Compare Tour Design Agency: Ogilvy & Mather / New York Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Black Agency: He Said She Said / Hamburg Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Astounding Tales Agency: Hunt Adkins / Minneapolis Client: American Cancer Society/Blue Cross Blue Shield Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
WHERE IS TAMA? Agency: HAKUHODOTBWAG1 / Tokyo Client: Animal ID Promotion Organization Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
HYSTERICAL GIRLFRIEND Agency: GLUE LONDON / London Client: POT NOODLE Category: Brand Gaming / Brand Gaming - Other Digital Media
Calling All Titans Agency: Pop & Co / New York City Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Other Digital Media
"The Noise-protection-windows-by-weru-campaign" Agency: Scholz & Friends / Berlin Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Intertool Poster Campaign "Extreme Longlife" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
Fiesta Virals Agency: Ogilvy & Mather / London Client: Ford Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Turning gray skies blue Agency: Jung von Matt AG / Stuttgart Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
MINI Robot Configurator Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: E-Commerce / E-Commerce B2C - Web Sites
Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Pizza Hut Delivery Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Tickets-Garage-Sleeping Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
We Can Explain Agency: Rethink / Vancouver Client: Science World Category: Integrated Branding Campaign / Integrated Branding
Seek Q + A Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Tall Buildings Agency: For Office Use Only / New York Client: The Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Pet Sematary Agency: Fork Unstable Media GmbH / Hamburg Client: NOAH Menschen f?r Tiere e.V. Category: Non-Profit Organizations / Non-Profit - Web Sites
AIGA Design Archives Agency: Second Story Interactive Studios / Portland Client: AIGA Category: Non-Profit Organizations / Non-Profit - Web Sites
Seek Truth Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites

2005 Advertising Gold Pencil

Wieden+Kennedy / London

Honda

Grrr

Consumer Television / Consumer Television Over :30 Single

05009T

2005 Interactive Gold Pencil

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken

Integrated Branding Campaign

05031N

2005 Design Gold Pencil

Kinetic Singapore / Singapore

Wong CoCo

JUBES - Juicy Cubes

Package Design / Product Packaging: Campaign

05012D

2005 Design Silver Pencil

BBDO Minneapolis / Minneapolis

Hormel Foods Corporation-DiLuso Genoa

DiLuso Genoa/New York Yankees Legends Monument

Package Design / Product Packaging: Campaign

05013D

2005 Advertising Gold Pencil

Abbott Mead Vickers BBDO / London

The Economist

Light Bulb

Outdoor / Outdoor: Single

05017A

2005 Advertising Silver Pencil

Fallon New York / New York

TIME Magazine

Pendulum

Outdoor / Outdoor: Single

05018A

2005 Advertising Bronze Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Outdoor / Outdoor: Single

05019A

2005 Advertising Gold Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene/Special FX/Good Cop. Bad Cop

Public Service/Political / Public Service/Political Television: Campaign

05006T

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Angus Interventions

Beyond the Banner

05010N

2005 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

JC Clothes

JC The Store

Beyond the Banner

05011N

2005 Interactive Silver Pencil

Randommedia / London

Sony Computer Entertainment Europe

Forbidden Siren

Beyond the Banner

05012N

2005 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Relay Minisite

Beyond the Banner

05013N

2005 Interactive Bronze Pencil

R/GA / New York

Nike

Art of Speed

Beyond the Banner

05014N

2005 Interactive Bronze Pencil

Modem media / London

Hewlett Packard

HP Screensaver

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

05028N

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Adaptive Enterprise Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05026N

2005 Interactive Bronze Pencil

TAXI / Toronto

Diamond + Schmitt Architects Inc

Diamond + Schmitt

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05027N

2005 Design Silver Pencil

JWT Shanghai / Shanghai

Nike

CHBL*3

Collateral Design / Point-of-Purchase and In-Store: Campaign

05020D

2005 Advertising Gold Pencil

FOOTE CONE AND BELDING / Lisbon

GRANDE REPORTAGEM MAGAZINE

FLAGS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05014A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Advertising Bronze Pencil

Giovanni, FCB / São Paulo

BMW do Brasil

Baby/Old Man

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05016A

2005 Advertising Gold Pencil

Rethink / Vancouver

BC Lions

Vending Machine

Consumer Television / Consumer Television :30/:25 Single

05015T

2005 Advertising Silver Pencil

ZiG / Toronto

Vim

Prison visitor

Consumer Television / Consumer Television :30/:25 Single

05016T

2005 Advertising Bronze Pencil

180 Amsterdam (180TBWA) / Amsterdam

adidas International

Nadia

Consumer Television / Consumer Television :30/:25 Single

05017T

2005 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Evolution

Consumer Television / Consumer Television :30/:25 Single

05018T

2005 Design Gold Pencil

Powell / New York

Rheingold Beer

Rheingold Street Artist Nightshade Project

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05028D

2005 Design Silver Pencil

Publicis Mojo / Melbourne

Tourism Victoria

The Grampians. Space to Think.

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05029D

2005 Design Bronze Pencil

Ogilvy & Mather / New York

Dove

Beyond Compare Tour Design

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05030D

2005 Design Silver Pencil

He Said She Said / Hamburg

Dialogue in the Dark

Black

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05045D

2005 Design Silver Pencil

Hunt Adkins / Minneapolis

American Cancer Society/Blue Cross Blue Shield

Astounding Tales

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05046D

2005 Design Bronze Pencil

HAKUHODOTBWAG1 / Tokyo

Animal ID Promotion Organization

WHERE IS TAMA?

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05047D

2005 Interactive Bronze Pencil

GLUE LONDON / London

POT NOODLE

HYSTERICAL GIRLFRIEND

Brand Gaming / Brand Gaming - Other Digital Media

05044N

2005 Interactive Bronze Pencil

Pop & Co / New York City

Cartoon Network

Calling All Titans

Brand Gaming / Brand Gaming - Other Digital Media

05045N

2005 Advertising Gold Pencil

Scholz & Friends / Berlin

Weru AG

"The Noise-protection-windows-by-weru-campaign"

Collateral Advertising / Collateral: Self-Promotion

05030A

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Collateral Advertising / Collateral: Self-Promotion

05031A

2005 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool Poster Campaign "Extreme Longlife"

Collateral Advertising / Collateral: Self-Promotion

05032A

2005 Advertising Gold Pencil

Ogilvy & Mather / London

Ford

Fiesta Virals

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05005G

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05006G

2005 Advertising Bronze Pencil

Jung von Matt AG / Stuttgart

ITS Travel

Turning gray skies blue

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05007G

2005 Interactive Silver Pencil

Beam Interactive & Relationship Marketing / Boston

MINI USA

MINI Robot Configurator

E-Commerce / E-Commerce B2C - Web Sites

05029N

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Shine

Collateral Advertising / Collateral Posters: Campaign

05035A

2005 Advertising Bronze Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

Pizza Hut Delivery

Collateral Advertising / Collateral Posters: Campaign

05036A

2005 Advertising Bronze Pencil

Y&R Chicago / Chicago

Miller Brewing Company

Tickets-Garage-Sleeping

Collateral Advertising / Collateral Posters: Campaign

05037A

2005 Advertising Gold Pencil

Rethink / Vancouver

Science World

We Can Explain

Integrated Branding Campaign / Integrated Branding

05008G

2005 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Q + A

Integrated Branding Campaign / Integrated Branding

05010G

2005 Interactive Gold Pencil

For Office Use Only / New York

The Museum of Modern Art

Tall Buildings

Non-Profit Organizations / Non-Profit - Web Sites

05049N

2005 Interactive Silver Pencil

Fork Unstable Media GmbH / Hamburg

NOAH Menschen f?r Tiere e.V.

Pet Sematary

Non-Profit Organizations / Non-Profit - Web Sites

05050N

2005 Interactive Silver Pencil

Second Story Interactive Studios / Portland

AIGA

AIGA Design Archives

Non-Profit Organizations / Non-Profit - Web Sites

05051N

2005 Interactive Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Truth

Non-Profit Organizations / Non-Profit - Web Sites

05052N

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