The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID

Wrapping
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single


DiLuso Genoa/New York Yankees Legends Monument
Agency: BBDO Minneapolis / Minneapolis
Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign


The graduate
Agency: BBDO Singapore Pte Ltd / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single


Psycho
Agency: BBDO Singapore Pte Ltd / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single


King Kong
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single


STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single


Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion


Dad, Husband, Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign


2003 Awards Annual
Agency: Leo Burnett Company / Chicago
Client: Chicago Creative Club Category: Publication Design / Book Jacket Design


Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign


W+K 12 Book of Wisdom
Agency: Wieden + Kennedy / Portland
Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only


Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single


Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single


Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign


Hope
Agency: OgilvyInteractive Brazil / São Paulo
Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising


Polar Music Prize 2004
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral


What If
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single


The public performance produced by Kentaro Kobayashi #4 "LENS"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign


"Smash"
Agency: Element 79 Partners / Chicago
Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget


Tattoo
Agency: AgênciaClick / São Paulo
Client: Instituto Nokia Category: Brand Gaming / Brand Gaming - Banners


Eye Chart
Agency: CC&E Advertising / Guangzhou
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign


Kills More
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single


MINI Robot Configurator
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA Category: E-Commerce / E-Commerce B2C - Web Sites


Angus Interventions
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Beyond the Banner


JC The Store
Agency: Forsman & Bodenfors / Gothenburg
Client: JC Clothes Category: Beyond the Banner


Forbidden Siren
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe Category: Beyond the Banner


TT
Agency: Farfar / Stockholm
Client: Galatea Spirits Category: Package Design / Commercial Product Packaging


Lactic acid product "KIRIN 903"
Agency: good design company co.,inc. / Shibuya-ku
Client: KIRIN Beverage Category: Package Design / Commercial Product Packaging


Kids on Steps
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema


Rahmens The 15th public performance "ALICE"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single


VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail


Elektra - Ninja Assassin Game
Agency: Big Spaceship LLC / Brooklyn
Client: 20th Century Fox Category: Brand Gaming / Brand Gaming - Websites


Chicken Fight Website
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Brand Gaming / Brand Gaming - Websites


Uniroyal Fun Cup
Agency: WM Team Web : Design / Hannover
Client: Uniroyal Category: Brand Gaming / Brand Gaming - Websites


Black
Agency: He Said She Said / Hamburg
Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single


Astounding Tales
Agency: Hunt Adkins / Minneapolis
Client: American Cancer Society/Blue Cross Blue Shield Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single


Good Cop/Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single


Love scene
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single


Goldspot
Agency: Mother / London
Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign


The Germanwings Realtime Screensaver
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising


Favela
Agency: Leo Burnett / São Paulo
Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


Axe
Agency: Ogilvy & Mather Advertising / Bangkok
Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single


New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign


StepUpSpeakOut Radio Campaign
Agency: Archrival / Lincoln
Client: Nebraska Domestic Violence Council Category: Public Service/Political / Public Service/Political Radio: Campaign


Tickets
Agency: Crispin Porter + Bogusky / Miami
Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign


HP Adaptive Enterprise Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites


The Squeeze
Agency: Ground Zero / Los Angeles
Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single


conversegallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single


Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Point-of-Purchase and In-Store: Single


Award:
2005 Interactive Silver Pencil
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
World Wide Fund for Nature Japan
Title:
Wrapping
Category:
Banners / Banner - Single
Annual ID:
05003N

Award:
2005 Design Silver Pencil
Agency:
BBDO Minneapolis / Minneapolis
Client:
Hormel Foods Corporation-DiLuso Genoa
Title:
DiLuso Genoa/New York Yankees Legends Monument
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05013D

Award:
2005 Interactive Silver Pencil
Agency:
Poke / London
Client:
Orange
Title:
Paper Film Festival
Category:
Wireless
Annual ID:
05046N

Award:
2005 Advertising Silver Pencil
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
05009A

Award:
2005 Advertising Silver Pencil
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Psycho
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
05010A

Award:
2005 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05002A

Award:
2005 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05003A

Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05031A

Award:
2005 Advertising Silver Pencil
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Dad, Husband, Roommates
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05007T

Award:
2005 Design Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Chicago Creative Club
Title:
2003 Awards Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
05032D

Award:
2005 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
The Economist
Title:
Cube
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05012A

Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy / Portland
Client:
W+K 12
Title:
W+K 12 Book of Wisdom
Category:
Collateral Design / Self-Promotion - Single Only
Annual ID:
05022D

Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05006A

Award:
2005 Advertising Silver Pencil
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05007A

Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Shine
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05035A

Award:
2005 Interactive Silver Pencil
Agency:
OgilvyInteractive Brazil / São Paulo
Client:
GRAACC
Title:
Hope
Category:
Non-Profit Organizations / Non-Profit - Other Digital Advertising
Annual ID:
05053N

Award:
2005 Design Silver Pencil
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Polar Music Prize
Title:
Polar Music Prize 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05050D

Award:
2005 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What If
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05010T

Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
The public performance produced by Kentaro Kobayashi #4 "LENS"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05017D

Award:
2005 Advertising Silver Pencil
Agency:
Element 79 Partners / Chicago
Client:
Chicago Music Exchange
Title:
"Smash"
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05027T

Award:
2005 Interactive Silver Pencil
Agency:
AgênciaClick / São Paulo
Client:
Instituto Nokia
Title:
Tattoo
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
05037N

Award:
2005 Advertising Silver Pencil
Agency:
CC&E Advertising / Guangzhou
Client:
WWF
Title:
Eye Chart
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05046A

Award:
2005 Advertising Silver Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Kills More
Category:
Public Service/Political / Public Service/Political Radio: Single
Annual ID:
05002R

Award:
2005 Interactive Silver Pencil
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
MINI USA
Title:
MINI Robot Configurator
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05029N

Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Angus Interventions
Category:
Beyond the Banner
Annual ID:
05010N

Award:
2005 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
JC Clothes
Title:
JC The Store
Category:
Beyond the Banner
Annual ID:
05011N

Award:
2005 Interactive Silver Pencil
Agency:
Randommedia / London
Client:
Sony Computer Entertainment Europe
Title:
Forbidden Siren
Category:
Beyond the Banner
Annual ID:
05012N

Award:
2005 Design Silver Pencil
Agency:
Farfar / Stockholm
Client:
Galatea Spirits
Title:
TT
Category:
Package Design / Commercial Product Packaging
Annual ID:
05009D

Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
KIRIN Beverage
Title:
Lactic acid product "KIRIN 903"
Category:
Package Design / Commercial Product Packaging
Annual ID:
05010D

Award:
2005 Advertising Silver Pencil
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Kids on Steps
Category:
Non-Broadcast / Non-Broadcast: Cinema
Annual ID:
05114T

Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
Rahmens The 15th public performance "ALICE"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05014D

Award:
2005 Design Silver Pencil
Agency:
601Bisang / Seoul
Client:
VIDAK(Visual Information Design Association of Korea)
Title:
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05049D

Award:
2005 Interactive Silver Pencil
Agency:
Big Spaceship LLC / Brooklyn
Client:
20th Century Fox
Title:
Elektra - Ninja Assassin Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05039N

Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight Website
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05040N

Award:
2005 Interactive Silver Pencil
Agency:
WM Team Web : Design / Hannover
Client:
Uniroyal
Title:
Uniroyal Fun Cup
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05041N

Award:
2005 Design Silver Pencil
Agency:
He Said She Said / Hamburg
Client:
Dialogue in the Dark
Title:
Black
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05045D

Award:
2005 Design Silver Pencil
Agency:
Hunt Adkins / Minneapolis
Client:
American Cancer Society/Blue Cross Blue Shield
Title:
Astounding Tales
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Annual ID:
05046D

Award:
2005 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Good Cop/Bad Cop
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05003T

Award:
2005 Advertising Silver Pencil
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Love scene
Category:
Public Service/Political / Public Service/Political Television: Single
Annual ID:
05004T

Award:
2005 Advertising Silver Pencil
Agency:
Mother / London
Client:
Orange Consumer
Title:
Goldspot
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05013T

Award:
2005 Interactive Silver Pencil
Agency:
NEUE DIGITALE GmbH / Frankfurt
Client:
Germanwings
Title:
The Germanwings Realtime Screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05025N

Award:
2005 Advertising Silver Pencil
Agency:
Leo Burnett / São Paulo
Client:
The Akatu Institute for Conscious Consumption
Title:
Favela
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05039A

Award:
2005 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
National Park Wildlife and Plant Conservation Dept.
Title:
Axe
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05040A

Award:
2005 Advertising Silver Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bisley office equipment
Title:
New Order
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05021A

Award:
2005 Advertising Silver Pencil
Agency:
Archrival / Lincoln
Client:
Nebraska Domestic Violence Council
Title:
StepUpSpeakOut Radio Campaign
Category:
Public Service/Political / Public Service/Political Radio: Campaign
Annual ID:
05003R

Award:
2005 Advertising Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
American Legacy Foundation
Title:
Tickets
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Annual ID:
05043A

Award:
2005 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Adaptive Enterprise Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05026N

Award:
2005 Advertising Silver Pencil
Agency:
Ground Zero / Los Angeles
Client:
ESPN/Miller Brewing Co.
Title:
The Squeeze
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05002G

Award:
2005 Advertising Silver Pencil
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse
Title:
conversegallery.com
Category:
Exceptional Innovation in Marketing / Innovative Marketing: Single
Annual ID:
05009G
