The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Duffy & Partners Identity Agency: Duffy & Partners / Minneapolis Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Non-Broadcast / Non-Broadcast: Cinema
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
CHBL*3 Agency: JWT Shanghai / Shanghai Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
New Order Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Brand and Corporate Identity / Booklet/Brochure
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single
Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Good Cop/Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Direct Mail / Direct Mail: Single
Fly Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Design / Point-of-Purchase and In-Store: Single
Wrapping Agency: TYO Interactive Design Inc. / Tokyo Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Favela Agency: Leo Burnett / São Paulo Client: The Akatu Institute for Conscious Consumption Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Axe Agency: Ogilvy & Mather Advertising / Bangkok Client: National Park Wildlife and Plant Conservation Dept. Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Aiwaworld Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City Client: Aiwa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Toshiba Presents FM Festival 2004 Agency: Dentsu / Tokyo Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
Bookmark Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage
Tickets Agency: Crispin Porter + Bogusky / Miami Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Tattoo Agency: AgênciaClick / São Paulo Client: Instituto Nokia Category: Brand Gaming / Brand Gaming - Banners
Targets Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Where do you see yourself? Agency: The Martin Agency / Richmond Client: Dick Gerdes Category: Collateral Advertising / Collateral: Self-Promotion
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
The Instinct Agency: Framfab Denmark / Copenhagen Client: Coca-Cola Nordic Category: Promotional Advertising / Promotional Advertising - Web Sites
Polar Music Prize 2004 Agency: Happy Forsman & Bodenfors / Gothenburg Client: Polar Music Prize Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Black Agency: He Said She Said / Hamburg Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Astounding Tales Agency: Hunt Adkins / Minneapolis Client: American Cancer Society/Blue Cross Blue Shield Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Elektra - Ninja Assassin Game Agency: Big Spaceship LLC / Brooklyn Client: 20th Century Fox Category: Brand Gaming / Brand Gaming - Websites
Chicken Fight Website Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Brand Gaming / Brand Gaming - Websites
Uniroyal Fun Cup Agency: WM Team Web : Design / Hannover Client: Uniroyal Category: Brand Gaming / Brand Gaming - Websites
Rahmens The 15th public performance "ALICE" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intro Guy: Psychiatrist Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST Agency: Wieden + Kennedy Tokyo / Minato-ku Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Campaign A Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Campaign
Fun, Anyone? Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main Client: Sony PlayStation Category: Banners / Banner - Campaign
Goldspot Agency: Mother / London Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
"Smash" Agency: Element 79 Partners / Chicago Client: Chicago Music Exchange Category: Consumer Television / Consumer Television Under $50,000 Budget
Silent Movie Agency: Loducca22 / São Paulo Client: 2001 Videolocadora Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
DiLuso Genoa/New York Yankees Legends Monument Agency: BBDO Minneapolis / Minneapolis Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
2004 Promotional Mailers Agency: Sandstrom Design / Portland Client: Mark Hooper Category: Direct Mail / Direct Mail: Campaign
Big 55 Agency: lloyd and company / New York Client: Big 55 Category: Publication Design / Consumer Magazine Full Issue
Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

2005 Design Silver Pencil

Duffy & Partners / Minneapolis

Duffy & Partners

Duffy & Partners Identity

Brand and Corporate Identity Design / Logo/Trademark

05007D

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Newspaper / Newspaper Over 600 Lines: Campaign

05005A

2005 Advertising Silver Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Non-Broadcast / Non-Broadcast: Cinema

05114T

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Design Silver Pencil

JWT Shanghai / Shanghai

Nike

CHBL*3

Collateral Design / Point-of-Purchase and In-Store: Campaign

05020D

2005 Advertising Silver Pencil

Kolle Rebbe Werbeagentur GmbH / Hamburg

Bisley office equipment

New Order

Outdoor / Outdoor: Campaign

05021A

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Brand and Corporate Identity / Booklet/Brochure

05002D

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Shine

Collateral Advertising / Collateral Posters: Campaign

05035A

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Good Cop/Bad Cop

Public Service/Political / Public Service/Political Television: Single

05003T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene

Public Service/Political / Public Service/Political Television: Single

05004T

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Direct Mail / Direct Mail: Single

05037D

2005 Design Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Fly

Collateral Design / Point-of-Purchase and In-Store: Single

05019D

2005 Interactive Silver Pencil

TYO Interactive Design Inc. / Tokyo

World Wide Fund for Nature Japan

Wrapping

Banners / Banner - Single

05003N

2005 Advertising Silver Pencil

Leo Burnett / São Paulo

The Akatu Institute for Conscious Consumption

Favela

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05039A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising / Bangkok

National Park Wildlife and Plant Conservation Dept.

Axe

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05040A

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Collateral Advertising / Collateral Posters: Single

05033A

2005 Interactive Silver Pencil

Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City

Aiwa

Aiwaworld

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05022N

2005 Interactive Silver Pencil

Dentsu / Tokyo

TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.

Toshiba Presents FM Festival 2004

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05023N

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Radio / Consumer Radio: Campaign

05006R

2005 Design Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Bookmark

Environmental Design / Environmental Design: Signage

05025D

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

American Legacy Foundation

Tickets

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05043A

2005 Interactive Silver Pencil

AgênciaClick / São Paulo

Instituto Nokia

Tattoo

Brand Gaming / Brand Gaming - Banners

05037N

2005 Advertising Silver Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Targets

Collateral Advertising / Collateral: Self-Promotion

05031A

2005 Advertising Silver Pencil

The Martin Agency / Richmond

Dick Gerdes

Where do you see yourself?

Collateral Advertising / Collateral: Self-Promotion

05038A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Interactive Silver Pencil

Framfab Denmark / Copenhagen

Coca-Cola Nordic

The Instinct

Promotional Advertising / Promotional Advertising - Web Sites

05016N

2005 Design Silver Pencil

Happy Forsman & Bodenfors / Gothenburg

Polar Music Prize

Polar Music Prize 2004

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05050D

2005 Design Silver Pencil

He Said She Said / Hamburg

Dialogue in the Dark

Black

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05045D

2005 Design Silver Pencil

Hunt Adkins / Minneapolis

American Cancer Society/Blue Cross Blue Shield

Astounding Tales

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05046D

2005 Interactive Silver Pencil

Big Spaceship LLC / Brooklyn

20th Century Fox

Elektra - Ninja Assassin Game

Brand Gaming / Brand Gaming - Websites

05039N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight Website

Brand Gaming / Brand Gaming - Websites

05040N

2005 Interactive Silver Pencil

WM Team Web : Design / Hannover

Uniroyal

Uniroyal Fun Cup

Brand Gaming / Brand Gaming - Websites

05041N

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

Rahmens The 15th public performance "ALICE"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05014D

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05012A

2005 Design Silver Pencil

MTV NETWORKS / New York

MTV Design

Intro Guy: Psychiatrist

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05041D

2005 Design Silver Pencil

Wieden + Kennedy Tokyo / Minato-ku

Wieden+Kennedy Tokyo

AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05042D

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Virgin

Campaign A

Banners / Banner - Campaign

05006N

2005 Interactive Silver Pencil

OgilvyInteractive worldwide GmbH / Frankfurt am Main

Sony PlayStation

Fun, Anyone?

Banners / Banner - Campaign

05007N

2005 Advertising Silver Pencil

Mother / London

Orange Consumer

Goldspot

Consumer Television / Consumer Television Over :30 Campaign

05013T

2005 Advertising Silver Pencil

Element 79 Partners / Chicago

Chicago Music Exchange

"Smash"

Consumer Television / Consumer Television Under $50,000 Budget

05027T

2005 Interactive Silver Pencil

Loducca22 / São Paulo

2001 Videolocadora

Silent Movie

Promotional Advertising / Promotional Advertising - Other Digital Advertising

05019N

2005 Design Silver Pencil

BBDO Minneapolis / Minneapolis

Hormel Foods Corporation-DiLuso Genoa

DiLuso Genoa/New York Yankees Legends Monument

Package Design / Product Packaging: Campaign

05013D

2005 Design Silver Pencil

Sandstrom Design / Portland

Mark Hooper

2004 Promotional Mailers

Direct Mail / Direct Mail: Campaign

05039D

2005 Design Silver Pencil

lloyd and company / New York

Big 55

Big 55

Publication Design / Consumer Magazine Full Issue

05035D

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

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