The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

The graduate Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
DiLuso Genoa/New York Yankees Legends Monument Agency: BBDO Minneapolis / Minneapolis Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
Good Cop/Bad Cop Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Love scene Agency: TAXI / Toronto Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Single
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Campaign A Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Campaign
Fun, Anyone? Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main Client: Sony PlayStation Category: Banners / Banner - Campaign
Tattoo Agency: AgênciaClick / São Paulo Client: Instituto Nokia Category: Brand Gaming / Brand Gaming - Banners
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Brand and Corporate Identity / Booklet/Brochure
Pet Sematary Agency: Fork Unstable Media GmbH / Hamburg Client: NOAH Menschen f?r Tiere e.V. Category: Non-Profit Organizations / Non-Profit - Web Sites
AIGA Design Archives Agency: Second Story Interactive Studios / Portland Client: AIGA Category: Non-Profit Organizations / Non-Profit - Web Sites
Silent Movie Agency: Loducca22 / São Paulo Client: 2001 Videolocadora Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Frog, Water Melon, Light Bulb Agency: CREATIVE JUICEG1 (a TBWA company) / Bangkok Client: Tamiya Assembly Toys Category: Trade / Trade Color Full Page or Spread: Campaign
Bookmark Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg Client: Volkswagen AG Category: Environmental Design / Environmental Design: Signage
Aiwaworld Agency: Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City Client: Aiwa Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Toshiba Presents FM Festival 2004 Agency: Dentsu / Tokyo Client: TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
What If Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
"The Chinatown-poster" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
The Squeeze Agency: Ground Zero / Los Angeles Client: ESPN/Miller Brewing Co. Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
conversegallery.com Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
W+K 12 Book of Wisdom Agency: Wieden + Kennedy / Portland Client: W+K 12 Category: Collateral Design / Self-Promotion - Single Only
MINI Robot Configurator Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: E-Commerce / E-Commerce B2C - Web Sites
HP Adaptive Enterprise Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Big 55 Agency: lloyd and company / New York Client: Big 55 Category: Publication Design / Consumer Magazine Full Issue
Elektra - Ninja Assassin Game Agency: Big Spaceship LLC / Brooklyn Client: 20th Century Fox Category: Brand Gaming / Brand Gaming - Websites
Chicken Fight Website Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Brand Gaming / Brand Gaming - Websites
Uniroyal Fun Cup Agency: WM Team Web : Design / Hannover Client: Uniroyal Category: Brand Gaming / Brand Gaming - Websites
Duffy & Partners Identity Agency: Duffy & Partners / Minneapolis Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
Kills More Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Public Service/Political / Public Service/Political Radio: Single
For The Love Of Music Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
Rahmens The 15th public performance "ALICE" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Prison visitor Agency: ZiG / Toronto Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
The Germanwings Realtime Screensaver Agency: NEUE DIGITALE GmbH / Frankfurt Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Campaign
Paper Film Festival Agency: Poke / London Client: Orange Category: Wireless
Eye Chart Agency: CC&E Advertising / Guangzhou Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Dad, Husband, Roommates Agency: DDB Canada / Vancouver Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Angus Interventions Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
JC The Store Agency: Forsman & Bodenfors / Gothenburg Client: JC Clothes Category: Beyond the Banner
Forbidden Siren Agency: Randommedia / London Client: Sony Computer Entertainment Europe Category: Beyond the Banner
King Kong Agency: DDB London / London Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS Agency: Net#Work BBDO / Hyde Park Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
Pulling String Agency: Kinetic Singapore / Singapore Client: Pulling String Category: Direct Mail / Direct Mail: Single
Intro Guy: Psychiatrist Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST Agency: Wieden + Kennedy Tokyo / Minato-ku Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Caveman Insult Agency: The Martin Agency / Richmond Client: GEICO Category: Consumer Television / Consumer Television :20 and Under: Single

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

The graduate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05009A

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

Psycho

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05010A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Design Silver Pencil

BBDO Minneapolis / Minneapolis

Hormel Foods Corporation-DiLuso Genoa

DiLuso Genoa/New York Yankees Legends Monument

Package Design / Product Packaging: Campaign

05013D

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Good Cop/Bad Cop

Public Service/Political / Public Service/Political Television: Single

05003T

2005 Advertising Silver Pencil

TAXI / Toronto

Canadian Film Centre?s Worldwide Short Film Festival

Love scene

Public Service/Political / Public Service/Political Television: Single

05004T

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Route 66

Newspaper / Newspaper 600 Lines or Less: Single

05006A

2005 Advertising Silver Pencil

TBWA Singapore / Singapore

MINI

Test drive

Newspaper / Newspaper 600 Lines or Less: Single

05007A

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Virgin

Campaign A

Banners / Banner - Campaign

05006N

2005 Interactive Silver Pencil

OgilvyInteractive worldwide GmbH / Frankfurt am Main

Sony PlayStation

Fun, Anyone?

Banners / Banner - Campaign

05007N

2005 Interactive Silver Pencil

AgênciaClick / São Paulo

Instituto Nokia

Tattoo

Brand Gaming / Brand Gaming - Banners

05037N

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Brand and Corporate Identity / Booklet/Brochure

05002D

2005 Interactive Silver Pencil

Fork Unstable Media GmbH / Hamburg

NOAH Menschen f?r Tiere e.V.

Pet Sematary

Non-Profit Organizations / Non-Profit - Web Sites

05050N

2005 Interactive Silver Pencil

Second Story Interactive Studios / Portland

AIGA

AIGA Design Archives

Non-Profit Organizations / Non-Profit - Web Sites

05051N

2005 Interactive Silver Pencil

Loducca22 / São Paulo

2001 Videolocadora

Silent Movie

Promotional Advertising / Promotional Advertising - Other Digital Advertising

05019N

2005 Advertising Silver Pencil

CREATIVE JUICEG1 (a TBWA company) / Bangkok

Tamiya Assembly Toys

Frog, Water Melon, Light Bulb

Trade / Trade Color Full Page or Spread: Campaign

05024A

2005 Design Silver Pencil

Grabarz & Partner Werbeagentur GmbH / Hamburg

Volkswagen AG

Bookmark

Environmental Design / Environmental Design: Signage

05025D

2005 Interactive Silver Pencil

Wieden+Kennedy/Hello Design/Oceanmonsters/THE_GROOP / Culver City

Aiwa

Aiwaworld

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05022N

2005 Interactive Silver Pencil

Dentsu / Tokyo

TOSHIBA CORPORATION / TOKYO FM BROADCASTING CO., Ltd.

Toshiba Presents FM Festival 2004

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05023N

2005 Advertising Silver Pencil

Wieden+Kennedy / Portland

Nike

What If

Consumer Television / Consumer Television Over :30 Single

05010T

2005 Advertising Silver Pencil

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-poster"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05027A

2005 Advertising Silver Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Adultery

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05028A

2005 Advertising Silver Pencil

Ground Zero / Los Angeles

ESPN/Miller Brewing Co.

The Squeeze

Exceptional Innovation in Marketing / Innovative Marketing: Single

05002G

2005 Advertising Silver Pencil

Butler, Shine, Stern & Partners / Sausalito

Converse

conversegallery.com

Exceptional Innovation in Marketing / Innovative Marketing: Single

05009G

2005 Design Silver Pencil

Wieden + Kennedy / Portland

W+K 12

W+K 12 Book of Wisdom

Collateral Design / Self-Promotion - Single Only

05022D

2005 Interactive Silver Pencil

Beam Interactive & Relationship Marketing / Boston

MINI USA

MINI Robot Configurator

E-Commerce / E-Commerce B2C - Web Sites

05029N

2005 Interactive Silver Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Adaptive Enterprise Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05026N

2005 Design Silver Pencil

lloyd and company / New York

Big 55

Big 55

Publication Design / Consumer Magazine Full Issue

05035D

2005 Interactive Silver Pencil

Big Spaceship LLC / Brooklyn

20th Century Fox

Elektra - Ninja Assassin Game

Brand Gaming / Brand Gaming - Websites

05039N

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight Website

Brand Gaming / Brand Gaming - Websites

05040N

2005 Interactive Silver Pencil

WM Team Web : Design / Hannover

Uniroyal

Uniroyal Fun Cup

Brand Gaming / Brand Gaming - Websites

05041N

2005 Design Silver Pencil

Duffy & Partners / Minneapolis

Duffy & Partners

Duffy & Partners Identity

Brand and Corporate Identity Design / Logo/Trademark

05007D

2005 Advertising Silver Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Kills More

Public Service/Political / Public Service/Political Radio: Single

05002R

2005 Advertising Silver Pencil

Fallon New York / New York

Virgin Mobile USA

For The Love Of Music

Consumer Television / Consumer Television :30/:25 Campaign

05020T

2005 Design Silver Pencil

good design company co.,inc. / Shibuya-ku

Twinkle corporation

Rahmens The 15th public performance "ALICE"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05014D

2005 Advertising Silver Pencil

ZiG / Toronto

Vim

Prison visitor

Consumer Television / Consumer Television :30/:25 Single

05016T

2005 Interactive Silver Pencil

NEUE DIGITALE GmbH / Frankfurt

Germanwings

The Germanwings Realtime Screensaver

Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising

05025N

2005 Advertising Silver Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Shine

Collateral Advertising / Collateral Posters: Campaign

05035A

2005 Interactive Silver Pencil

Poke / London

Orange

Paper Film Festival

Wireless

05046N

2005 Advertising Silver Pencil

CC&E Advertising / Guangzhou

WWF

Eye Chart

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05046A

2005 Advertising Silver Pencil

DDB Canada / Vancouver

BC SPCA

Dad, Husband, Roommates

Public Service/Political / Public Service/Political Television: Campaign

05007T

2005 Interactive Silver Pencil

Crispin Porter + Bogusky / Miami

Burger King

Angus Interventions

Beyond the Banner

05010N

2005 Interactive Silver Pencil

Forsman & Bodenfors / Gothenburg

JC Clothes

JC The Store

Beyond the Banner

05011N

2005 Interactive Silver Pencil

Randommedia / London

Sony Computer Entertainment Europe

Forbidden Siren

Beyond the Banner

05012N

2005 Advertising Silver Pencil

DDB London / London

Volkswagen

King Kong

Newspaper / Newspaper Over 600 Lines: Single

05002A

2005 Advertising Silver Pencil

Net#Work BBDO / Hyde Park

GENERAL MOTORS

STAMPS

Newspaper / Newspaper Over 600 Lines: Single

05003A

2005 Design Silver Pencil

Kinetic Singapore / Singapore

Pulling String

Pulling String

Direct Mail / Direct Mail: Single

05037D

2005 Design Silver Pencil

MTV NETWORKS / New York

MTV Design

Intro Guy: Psychiatrist

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05041D

2005 Design Silver Pencil

Wieden + Kennedy Tokyo / Minato-ku

Wieden+Kennedy Tokyo

AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05042D

2005 Advertising Silver Pencil

The Martin Agency / Richmond

GEICO

Caveman Insult

Consumer Television / Consumer Television :20 and Under: Single

05022T

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