The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Beyond Compare Tour Design Agency: Ogilvy & Mather / New York Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Intertool Poster Campaign "Extreme Longlife" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
The Economist Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
HYSTERICAL GIRLFRIEND Agency: GLUE LONDON / London Client: POT NOODLE Category: Brand Gaming / Brand Gaming - Other Digital Media
Calling All Titans Agency: Pop & Co / New York City Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Other Digital Media
Robots R50R Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Integrated Branding Campaign
Holiday Wishes Agency: Syrup / New York Client: SonyStyle Category: Integrated Branding Campaign
Plugs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Atmosphere Corporate Identity Agency: King James RSVP / Cape Town Client: Atmosphere PR Category: Brand and Corporate Identity / Corporate Identity
Stamps Agency: Foote Cone & Belding Malaysia / Kuala Lumpur Client: RayTan Florist Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Buddies, Dogs, Drive Through Agency: DDB Canada / Vancouver Client: Insurance Corporation of British Columbia (ICBC) Category: Consumer Radio / Consumer Radio: Campaign
Waves Agency: publicismojo auckland / Auckland Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
LOVE STORY Agency: Net#Work BBDO / Hyde Park Client: VIRGIN ATLANTIC AIRWAYS Category: Consumer Television / Consumer Television Over :30 Single
First Dibs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
WHERE IS TAMA? Agency: HAKUHODOTBWAG1 / Tokyo Client: Animal ID Promotion Organization Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Seek Q + A Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
Converse Gallery Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Global Warming Agency: Ogilvy & Mather Advertising / Bangkok Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
Vodafone Design File Agency: HAKUHODO i-studio / Minato ku Client: Vodafone Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Seek Truth Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Ventriloquist Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single
Bicycle Lane Agency: Saatchi & Saatchi / London Client: BMX Rider Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
Pizza Hut Delivery Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Tickets-Garage-Sleeping Agency: Y&R Chicago / Chicago Client: Miller Brewing Company Category: Collateral Advertising / Collateral Posters: Campaign
Impossible is Nothing Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Campaign
The etiquette book Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Direct Mail / Direct Mail: Single
Building Agency: Carmichael Lynch / Minneapolis Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Turning gray skies blue Agency: Jung von Matt AG / Stuttgart Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
HP Screensaver Agency: Modem media / London Client: Hewlett Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Faces and surfaces Agency: Happy Forsman & Bodenfors / Gothenburg Client: Arctic Paper Category: Brand and Corporate Identity / Booklet/Brochure
Hold My Skateboard While I Kiss Your Girlfriend Agency: J Walter Thompson / London Client: JWT Category: Collateral Design / Self-Promotion - Single Only
Police Officer - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Soken DVD Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Soken Electronics (Thailand) Co. Ltd. Category: Consumer Television / Consumer Television Over :30 Campaign
HYBRIDWORKS.jp Agency: Masaki Hoshino / minato-ku, Tokyo Client: HYBRIDWORKS Category: Self-Promotion / Self-Promotion - Web Sites
Raise a family Agency: TBWA Singapore / Singapore Client: MINI Category: Newspaper / Newspaper 600 Lines or Less: Single
Viral-communication-tool ?Tattoo Studio Arschgeweih? Agency: Elephant Seven GmbH Nord / Hamburg Client: Motoraver Verlag Category: Banners / Banner - Single
HP Cord Music Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
SOS Online Campaign Agency: Fallon / Minneapolis Client: The Islands Of The Bahamas Ministry Of Tourism Category: Banners / Banner - Campaign
Diamond + Schmitt Agency: TAXI / Toronto Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Come and see new Swedish photography Agency: Happy Forsman & Bodenfors / Gothenburg Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Baby/Old Man Agency: Giovanni, FCB / São Paulo Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Outdoor / Outdoor: Single
Panini Packaging Agency: Lewis Moberly / London Client: Grand Hyatt Dubai Category: Package Design / Commercial Product Packaging
The MINI Jump In Game Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: Brand Gaming / Brand Gaming - Websites
Blindfolded Boxing Agency: Farfar / Stockholm Client: Nokia N-Gage Category: Brand Gaming / Brand Gaming - Websites
Nadia Agency: 180 Amsterdam (180TBWA) / Amsterdam Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Run Run Run - Calendar Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Morph Agency: OgilvyInteractive / São Paulo Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising

2005 Design Bronze Pencil

Ogilvy & Mather / New York

Dove

Beyond Compare Tour Design

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05030D

2005 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool Poster Campaign "Extreme Longlife"

Collateral Advertising / Collateral: Self-Promotion

05032A

2005 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

The Economist

The Economist

Outdoor / Outdoor: Campaign

05022A

2005 Interactive Bronze Pencil

GLUE LONDON / London

POT NOODLE

HYSTERICAL GIRLFRIEND

Brand Gaming / Brand Gaming - Other Digital Media

05044N

2005 Interactive Bronze Pencil

Pop & Co / New York City

Cartoon Network

Calling All Titans

Brand Gaming / Brand Gaming - Other Digital Media

05045N

2005 Interactive Bronze Pencil

Crispin Porter + Bogusky / Miami

MINI

Robots R50R

Integrated Branding Campaign

05035N

2005 Interactive Bronze Pencil

Syrup / New York

SonyStyle

Holiday Wishes

Integrated Branding Campaign

05036N

2005 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Plugs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05013A

2005 Design Bronze Pencil

King James RSVP / Cape Town

Atmosphere PR

Atmosphere Corporate Identity

Brand and Corporate Identity / Corporate Identity

05006D

2005 Design Bronze Pencil

Foote Cone & Belding Malaysia / Kuala Lumpur

RayTan Florist

Stamps

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05018D

2005 Advertising Bronze Pencil

DDB Canada / Vancouver

Insurance Corporation of British Columbia (ICBC)

Buddies, Dogs, Drive Through

Consumer Radio / Consumer Radio: Campaign

05007R

2005 Advertising Bronze Pencil

publicismojo auckland / Auckland

New Zealand Coastguard

Waves

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05041A

2005 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

VIRGIN ATLANTIC AIRWAYS

LOVE STORY

Consumer Television / Consumer Television Over :30 Single

05011T

2005 Advertising Bronze Pencil

Fallon New York / New York

Virgin Mobile USA

First Dibs

Consumer Television / Consumer Television Varying Lengths: Campaign

05025T

2005 Design Bronze Pencil

HAKUHODOTBWAG1 / Tokyo

Animal ID Promotion Organization

WHERE IS TAMA?

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05047D

2005 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Q + A

Integrated Branding Campaign / Integrated Branding

05010G

2005 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Converse Inc.

Converse Gallery

Promotional Advertising / Promotional Advertising - Web Sites

05017N

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Bangkok

WWF Thailand

Global Warming

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05044A

2005 Interactive Bronze Pencil

HAKUHODO i-studio / Minato ku

Vodafone

Vodafone Design File

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05024N

2005 Interactive Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Truth

Non-Profit Organizations / Non-Profit - Web Sites

05052N

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Ventriloquist

Public Service/Political / Public Service/Political Television: Single

05005T

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

BMX Rider Magazine

Bicycle Lane

Trade / Trade Color Full Page or Spread: Campaign

05025A

2005 Advertising Bronze Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television Under $50,000 Budget

05115T

2005 Advertising Bronze Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

Pizza Hut Delivery

Collateral Advertising / Collateral Posters: Campaign

05036A

2005 Advertising Bronze Pencil

Y&R Chicago / Chicago

Miller Brewing Company

Tickets-Garage-Sleeping

Collateral Advertising / Collateral Posters: Campaign

05037A

2005 Advertising Bronze Pencil

180 Amsterdam (180TBWA) / Amsterdam

adidas International

Impossible is Nothing

Consumer Television / Consumer Television :30/:25 Campaign

05021T

2005 Design Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Raffles Hotel Vier Jahreszeiten Hamburg

The etiquette book

Direct Mail / Direct Mail: Single

05038D

2005 Design Bronze Pencil

Carmichael Lynch / Minneapolis

City of Minneapolis

Building

Brand and Corporate Identity Design / Logo/Trademark

05008D

2005 Advertising Bronze Pencil

Jung von Matt AG / Stuttgart

ITS Travel

Turning gray skies blue

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05007G

2005 Interactive Bronze Pencil

Modem media / London

Hewlett Packard

HP Screensaver

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

05028N

2005 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Arctic Paper

Faces and surfaces

Brand and Corporate Identity / Booklet/Brochure

05003D

2005 Design Bronze Pencil

J Walter Thompson / London

JWT

Hold My Skateboard While I Kiss Your Girlfriend

Collateral Design / Self-Promotion - Single Only

05023D

2005 Advertising Bronze Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Police Officer - Use the Shine

Collateral Advertising / Collateral Posters: Single

05034A

2005 Advertising Bronze Pencil

Euro RSCG Flagship Ltd. / Bangkok

Soken Electronics (Thailand) Co. Ltd.

Soken DVD

Consumer Television / Consumer Television Over :30 Campaign

05014T

2005 Interactive Bronze Pencil

Masaki Hoshino / minato-ku, Tokyo

HYBRIDWORKS

HYBRIDWORKS.jp

Self-Promotion / Self-Promotion - Web Sites

05048N

2005 Advertising Bronze Pencil

TBWA Singapore / Singapore

MINI

Raise a family

Newspaper / Newspaper 600 Lines or Less: Single

05008A

2005 Interactive Bronze Pencil

Elephant Seven GmbH Nord / Hamburg

Motoraver Verlag

Viral-communication-tool ?Tattoo Studio Arschgeweih?

Banners / Banner - Single

05004N

2005 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Cord Music Campaign

Banners / Banner - Campaign

05008N

2005 Interactive Bronze Pencil

Fallon / Minneapolis

The Islands Of The Bahamas Ministry Of Tourism

SOS Online Campaign

Banners / Banner - Campaign

05009N

2005 Interactive Bronze Pencil

TAXI / Toronto

Diamond + Schmitt Architects Inc

Diamond + Schmitt

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05027N

2005 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Hasselblad Center

Come and see new Swedish photography

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05051D

2005 Advertising Bronze Pencil

Giovanni, FCB / São Paulo

BMW do Brasil

Baby/Old Man

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05016A

2005 Advertising Bronze Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Outdoor / Outdoor: Single

05019A

2005 Design Bronze Pencil

Lewis Moberly / London

Grand Hyatt Dubai

Panini Packaging

Package Design / Commercial Product Packaging

05011D

2005 Interactive Bronze Pencil

Beam Interactive & Relationship Marketing / Boston

MINI USA

The MINI Jump In Game

Brand Gaming / Brand Gaming - Websites

05042N

2005 Interactive Bronze Pencil

Farfar / Stockholm

Nokia N-Gage

Blindfolded Boxing

Brand Gaming / Brand Gaming - Websites

05043N

2005 Advertising Bronze Pencil

180 Amsterdam (180TBWA) / Amsterdam

adidas International

Nadia

Consumer Television / Consumer Television :30/:25 Single

05017T

2005 Advertising Bronze Pencil

Wieden+Kennedy / Portland

Nike

Evolution

Consumer Television / Consumer Television :30/:25 Single

05018T

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Nike

Run Run Run - Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05029A

2005 Interactive Bronze Pencil

OgilvyInteractive / São Paulo

GRAACC

Morph

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05054N

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