The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Panini Packaging Agency: Lewis Moberly / London Client: Grand Hyatt Dubai Category: Package Design / Commercial Product Packaging
Come and see new Swedish photography Agency: Happy Forsman & Bodenfors / Gothenburg Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Economist Agency: Abbott Mead Vickers BBDO / London Client: The Economist Category: Outdoor / Outdoor: Campaign
Seek Q + A Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Integrated Branding Campaign / Integrated Branding
First Dibs Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Seek Truth Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Vodafone Design File Agency: HAKUHODO i-studio / Minato ku Client: Vodafone Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Hold My Skateboard While I Kiss Your Girlfriend Agency: J Walter Thompson / London Client: JWT Category: Collateral Design / Self-Promotion - Single Only
Morph Agency: OgilvyInteractive / São Paulo Client: GRAACC Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save lives Agency: publicismojo auckland / Auckland Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Bicycle Lane Agency: Saatchi & Saatchi / London Client: BMX Rider Magazine Category: Trade / Trade Color Full Page or Spread: Campaign
Plugs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Building Agency: Carmichael Lynch / Minneapolis Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Stamps Agency: Foote Cone & Belding Malaysia / Kuala Lumpur Client: RayTan Florist Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Donkey Agency: Saatchi & Saatchi Australia / Sydney Client: Toyota Motor Corporation Australia Category: Non-Broadcast / Non-Broadcast: Cinema
SLR-Class Jogger Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Non-Broadcast / Non-Broadcast: Cinema
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Under $50,000 Budget
Beyond Compare Tour Design Agency: Ogilvy & Mather / New York Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Waves Agency: publicismojo auckland / Auckland Client: New Zealand Coastguard Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Run Run Run - Calendar Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Baby/Old Man Agency: Giovanni, FCB / São Paulo Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Intertool Poster Campaign "Extreme Longlife" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
HP Screensaver Agency: Modem media / London Client: Hewlett Packard Category: Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising
Viral-communication-tool ?Tattoo Studio Arschgeweih? Agency: Elephant Seven GmbH Nord / Hamburg Client: Motoraver Verlag Category: Banners / Banner - Single
Police Officer - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
WHERE IS TAMA? Agency: HAKUHODOTBWAG1 / Tokyo Client: Animal ID Promotion Organization Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
HP Cord Music Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
SOS Online Campaign Agency: Fallon / Minneapolis Client: The Islands Of The Bahamas Ministry Of Tourism Category: Banners / Banner - Campaign
Intro Guy: Car Alarm Agency: MTV NETWORKS / New York Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Faces and surfaces Agency: Happy Forsman & Bodenfors / Gothenburg Client: Arctic Paper Category: Brand and Corporate Identity / Booklet/Brochure
The etiquette book Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Direct Mail / Direct Mail: Single
Turning gray skies blue Agency: Jung von Matt AG / Stuttgart Client: ITS Travel Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Saturn Relay Minisite Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Beyond the Banner
Art of Speed Agency: R/GA / New York Client: Nike Category: Beyond the Banner
Global Warming Agency: Ogilvy & Mather Advertising / Bangkok Client: WWF Thailand Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign
The MINI Jump In Game Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: Brand Gaming / Brand Gaming - Websites
Blindfolded Boxing Agency: Farfar / Stockholm Client: Nokia N-Gage Category: Brand Gaming / Brand Gaming - Websites
HYBRIDWORKS.jp Agency: Masaki Hoshino / minato-ku, Tokyo Client: HYBRIDWORKS Category: Self-Promotion / Self-Promotion - Web Sites
LOVE STORY Agency: Net#Work BBDO / Hyde Park Client: VIRGIN ATLANTIC AIRWAYS Category: Consumer Television / Consumer Television Over :30 Single
Buddies, Dogs, Drive Through Agency: DDB Canada / Vancouver Client: Insurance Corporation of British Columbia (ICBC) Category: Consumer Radio / Consumer Radio: Campaign
Ventriloquist Agency: Saatchi & Saatchi / London Client: NSPCC Category: Public Service/Political / Public Service/Political Television: Single
Converse Gallery Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc. Category: Promotional Advertising / Promotional Advertising - Web Sites
Diamond + Schmitt Agency: TAXI / Toronto Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Soken DVD Agency: Euro RSCG Flagship Ltd. / Bangkok Client: Soken Electronics (Thailand) Co. Ltd. Category: Consumer Television / Consumer Television Over :30 Campaign
Ice Car Agency: DDB London / London Client: Volkswagen Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
'Bubbles' Agency: McCann Erickson / Kuala Lumpur Client: Sony (Malaysia) Sdn Bhd Category: Exceptional Innovation in Marketing / Innovative Marketing: Single
HYSTERICAL GIRLFRIEND Agency: GLUE LONDON / London Client: POT NOODLE Category: Brand Gaming / Brand Gaming - Other Digital Media
Calling All Titans Agency: Pop & Co / New York City Client: Cartoon Network Category: Brand Gaming / Brand Gaming - Other Digital Media
Impossible Sprint Agency: TBWAJapan / Tokyo Client: adidas Category: Outdoor / Outdoor: Single
Atmosphere Corporate Identity Agency: King James RSVP / Cape Town Client: Atmosphere PR Category: Brand and Corporate Identity / Corporate Identity

2005 Design Bronze Pencil

Lewis Moberly / London

Grand Hyatt Dubai

Panini Packaging

Package Design / Commercial Product Packaging

05011D

2005 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Hasselblad Center

Come and see new Swedish photography

Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral

05051D

2005 Advertising Bronze Pencil

Abbott Mead Vickers BBDO / London

The Economist

The Economist

Outdoor / Outdoor: Campaign

05022A

2005 Advertising Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Q + A

Integrated Branding Campaign / Integrated Branding

05010G

2005 Advertising Bronze Pencil

Fallon New York / New York

Virgin Mobile USA

First Dibs

Consumer Television / Consumer Television Varying Lengths: Campaign

05025T

2005 Interactive Bronze Pencil

Arnold Worldwide / Boston

American Legacy Foundation

Seek Truth

Non-Profit Organizations / Non-Profit - Web Sites

05052N

2005 Interactive Bronze Pencil

HAKUHODO i-studio / Minato ku

Vodafone

Vodafone Design File

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05024N

2005 Design Bronze Pencil

J Walter Thompson / London

JWT

Hold My Skateboard While I Kiss Your Girlfriend

Collateral Design / Self-Promotion - Single Only

05023D

2005 Interactive Bronze Pencil

OgilvyInteractive / São Paulo

GRAACC

Morph

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05054N

2005 Interactive Bronze Pencil

publicismojo auckland / Auckland

Amnesty International

Words Save lives

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05055N

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

BMX Rider Magazine

Bicycle Lane

Trade / Trade Color Full Page or Spread: Campaign

05025A

2005 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Plugs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05013A

2005 Design Bronze Pencil

Carmichael Lynch / Minneapolis

City of Minneapolis

Building

Brand and Corporate Identity Design / Logo/Trademark

05008D

2005 Design Bronze Pencil

Foote Cone & Belding Malaysia / Kuala Lumpur

RayTan Florist

Stamps

Collateral Design / Promotional and Point-of-Purchase Posters: Campaign

05018D

2005 Advertising Bronze Pencil

Saatchi & Saatchi Australia / Sydney

Toyota Motor Corporation Australia

Donkey

Non-Broadcast / Non-Broadcast: Cinema

05029T

2005 Advertising Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

SLR-Class Jogger

Non-Broadcast / Non-Broadcast: Cinema

05030T

2005 Advertising Bronze Pencil

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television Under $50,000 Budget

05115T

2005 Design Bronze Pencil

Ogilvy & Mather / New York

Dove

Beyond Compare Tour Design

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05030D

2005 Advertising Bronze Pencil

publicismojo auckland / Auckland

New Zealand Coastguard

Waves

Public Service/Political / Public Service/Political Newspaper or Magazine: Single

05041A

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising Singapore / Singapore

Nike

Run Run Run - Calendar

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05029A

2005 Advertising Bronze Pencil

Giovanni, FCB / São Paulo

BMW do Brasil

Baby/Old Man

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05016A

2005 Advertising Bronze Pencil

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool Poster Campaign "Extreme Longlife"

Collateral Advertising / Collateral: Self-Promotion

05032A

2005 Interactive Bronze Pencil

Modem media / London

Hewlett Packard

HP Screensaver

Corporate Image-Business to Business / Corporate Image B2B - Other Digital Advertising

05028N

2005 Interactive Bronze Pencil

Elephant Seven GmbH Nord / Hamburg

Motoraver Verlag

Viral-communication-tool ?Tattoo Studio Arschgeweih?

Banners / Banner - Single

05004N

2005 Advertising Bronze Pencil

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Police Officer - Use the Shine

Collateral Advertising / Collateral Posters: Single

05034A

2005 Design Bronze Pencil

HAKUHODOTBWAG1 / Tokyo

Animal ID Promotion Organization

WHERE IS TAMA?

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05047D

2005 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Cord Music Campaign

Banners / Banner - Campaign

05008N

2005 Interactive Bronze Pencil

Fallon / Minneapolis

The Islands Of The Bahamas Ministry Of Tourism

SOS Online Campaign

Banners / Banner - Campaign

05009N

2005 Design Bronze Pencil

MTV NETWORKS / New York

MTV Design

Intro Guy: Car Alarm

Broadcast Design / Broadcast Design: Typography, Credits, Etc.

05043D

2005 Design Bronze Pencil

Happy Forsman & Bodenfors / Gothenburg

Arctic Paper

Faces and surfaces

Brand and Corporate Identity / Booklet/Brochure

05003D

2005 Design Bronze Pencil

Springer & Jacoby Werbung GmbH / Hamburg

Raffles Hotel Vier Jahreszeiten Hamburg

The etiquette book

Direct Mail / Direct Mail: Single

05038D

2005 Advertising Bronze Pencil

Jung von Matt AG / Stuttgart

ITS Travel

Turning gray skies blue

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05007G

2005 Interactive Bronze Pencil

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn Relay Minisite

Beyond the Banner

05013N

2005 Interactive Bronze Pencil

R/GA / New York

Nike

Art of Speed

Beyond the Banner

05014N

2005 Advertising Bronze Pencil

Ogilvy & Mather Advertising / Bangkok

WWF Thailand

Global Warming

Public Service/Political / Public Service/Political Newspaper or Magazine: Campaign

05044A

2005 Interactive Bronze Pencil

Beam Interactive & Relationship Marketing / Boston

MINI USA

The MINI Jump In Game

Brand Gaming / Brand Gaming - Websites

05042N

2005 Interactive Bronze Pencil

Farfar / Stockholm

Nokia N-Gage

Blindfolded Boxing

Brand Gaming / Brand Gaming - Websites

05043N

2005 Interactive Bronze Pencil

Masaki Hoshino / minato-ku, Tokyo

HYBRIDWORKS

HYBRIDWORKS.jp

Self-Promotion / Self-Promotion - Web Sites

05048N

2005 Advertising Bronze Pencil

Net#Work BBDO / Hyde Park

VIRGIN ATLANTIC AIRWAYS

LOVE STORY

Consumer Television / Consumer Television Over :30 Single

05011T

2005 Advertising Bronze Pencil

DDB Canada / Vancouver

Insurance Corporation of British Columbia (ICBC)

Buddies, Dogs, Drive Through

Consumer Radio / Consumer Radio: Campaign

05007R

2005 Advertising Bronze Pencil

Saatchi & Saatchi / London

NSPCC

Ventriloquist

Public Service/Political / Public Service/Political Television: Single

05005T

2005 Interactive Bronze Pencil

Butler, Shine, Stern & Partners / Sausalito

Converse Inc.

Converse Gallery

Promotional Advertising / Promotional Advertising - Web Sites

05017N

2005 Interactive Bronze Pencil

TAXI / Toronto

Diamond + Schmitt Architects Inc

Diamond + Schmitt

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05027N

2005 Advertising Bronze Pencil

Euro RSCG Flagship Ltd. / Bangkok

Soken Electronics (Thailand) Co. Ltd.

Soken DVD

Consumer Television / Consumer Television Over :30 Campaign

05014T

2005 Advertising Bronze Pencil

DDB London / London

Volkswagen

Ice Car

Exceptional Innovation in Marketing / Innovative Marketing: Single

05003G

2005 Advertising Bronze Pencil

McCann Erickson / Kuala Lumpur

Sony (Malaysia) Sdn Bhd

'Bubbles'

Exceptional Innovation in Marketing / Innovative Marketing: Single

05004G

2005 Interactive Bronze Pencil

GLUE LONDON / London

POT NOODLE

HYSTERICAL GIRLFRIEND

Brand Gaming / Brand Gaming - Other Digital Media

05044N

2005 Interactive Bronze Pencil

Pop & Co / New York City

Cartoon Network

Calling All Titans

Brand Gaming / Brand Gaming - Other Digital Media

05045N

2005 Advertising Bronze Pencil

TBWAJapan / Tokyo

adidas

Impossible Sprint

Outdoor / Outdoor: Single

05019A

2005 Design Bronze Pencil

King James RSVP / Cape Town

Atmosphere PR

Atmosphere Corporate Identity

Brand and Corporate Identity / Corporate Identity

05006D

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