The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Surfer Agency: Abbott Mead Vickers BBDO / London Client: Guinness Extra Cold Category: Consumer Television / Consumer Television :20 and Under: Single
Crying Agency: DDB Brasil / São Paulo Client: Companhia Athletica (Gym) Category: Consumer Television / Consumer Television :20 and Under: Single
Norwegians Agency: Goodby, Silverstein & Partners / San Francisco Client: Diamond of California Category: Consumer Television / Consumer Television :20 and Under: Single
Popped Agency: GSD&M / Austin Client: Southwest Airlines Category: Consumer Television / Consumer Television :20 and Under: Single
"Synchronized Swimmer" Agency: Mullen Advertising / Winston-Salem Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Single
Walk Agency: Saatchi & Saatchi Thailand / Bangkok Client: Sylvania (Thailand) Ltd. Category: Consumer Television / Consumer Television :20 and Under: Single
Every Style Has a Story Agency: Bartle Bogle Hegarty / New York Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
MTV Instructoart Watch and learn Agency: Matthew Vescovo / Brooklyn Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
This Is SportsCenter Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Necklace Agency: Foote Cone & Belding Malaysia / Kuala Lumpur Client: Alinna Category: Package Design / Commercial Product Packaging
ap bank Agency: hakuhodo in progress inc. / Tokyo Client: oorong-sha Category: Package Design / Commercial Product Packaging
The Observatory CD Agency: Kinetic Singapore / Singapore Client: The Observatory Category: Package Design / Commercial Product Packaging
Gucci envy me bottle Agency: lloyd and company / New York Client: Gucci Category: Package Design / Commercial Product Packaging
Steel Six Agency: Turner Duckworth / San Francisco Client: McKenzie River Co. Category: Package Design / Commercial Product Packaging
Premium Dry Fruits Agency: Turner Duckworth / San Francisco Client: Waitrose Category: Package Design / Commercial Product Packaging
Live at the Apartheid Museum Agency: TBWAGavinReddy / Johannesburg Client: Apartheid Museum Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Shiner Outdoor Agency: McGarrah/Jessee / Austin Client: Spoetzl Brewery Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Stop child trafficking Camp. Agency: Scholz & Friends / Hamburg Client: Against Abuse Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
"create value"/ relaunch www.grey.de Agency: argonauten360 gmbh / duesseldorf Client: grey worldwide/ germany Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
HP Fender Experience Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Emerald Nuts Site Agency: Goodby, Silverstein & Partners / San Francisco Client: Diamond Nuts of California Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
CalibrePics.com Agency: kinetic singapore / Singapore Client: Calibre Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Revolutions Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
Hold the Phone Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc. Category: E-Commerce / E-Commerce - Other Digital Advertising
Blue Q Air Fresheners Agency: Charles S. Anderson Design Company / Minneapolis Client: Blue Q Category: Package Design / Product Packaging: Campaign
Blue Q Gum Packages Agency: Charles S. Anderson Design Company / Minneapolis Client: Blue Q Category: Package Design / Product Packaging: Campaign
Hope Super Lights Agency: Dentsu Inc. Tokyo / Tokyo Client: Japan Tobacco Inc. Category: Package Design / Product Packaging: Campaign
Invent your Scent Agency: DEW GIBBONS / LONDON Client: The Body Shop Category: Package Design / Product Packaging: Campaign
Dinosaur, Flower, Snowman Agency: Downtown Partners / Toronto Client: Pepsi QTG - Life Cereal Category: Package Design / Product Packaging: Campaign
PACKAGING Agency: graham clifford design / New York Client: TEANY BEVERAGE Category: Package Design / Product Packaging: Campaign
Flavoured table salt Agency: Happy Forsman & Bodenfors / Gothenburg Client: Hanson & M?hring Category: Package Design / Product Packaging: Campaign
Agency: Walt Disney Studios / Burbank Client: Buena Vista Pictures Marketing Category: Package Design / Product Packaging: Campaign
Bow Agency: Arnold Worldwide / Toronto Client: Volkswagen Canada Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Found Agency: BBDO Atlanta / Atlanta Client: Polartec/ High Country Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ashton Agency: Client: In Touch Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mini Mouse Agency: BBDO Singapore Pte Ltd / Singapore Client: BMW Malaysia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Around The World Agency: DDB Canada, Toronto / Toronto Client: Energizer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Orgy (print) Agency: Euro RSCG Worldwide - New York / New York Client: Chelsea Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Baygon "Insects Of The World" Agency: Foote Cone & Belding Singapore / Singapore Client: SC Johnson & Son Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan Agency: JWT Shanghai / Shanghai Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tetris Agency: LOWE Bangkok / Bangkok Client: Unilever - AXE Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug Agency: M&C Saatchi Singapore / Singapore Client: Toykar Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Conqueror Agency: Publicis Mojo / Melbourne Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"TIDE-FURRY" Agency: SAATCHI & SAATCHI / NEW YORK Client: PROCTER & GAMBLE/TIDE Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Route 66 Agency: TBWA Singapore / Singapore Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Test drive Agency: TBWA Singapore / Singapore Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Old lady Agency: TBWA\Paris / Boulogne-Billancourt Client: Bic Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Monkey Agency: TBWA\Paris / Boulogne-Billancourt Client: Hansaplast Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Cops Agency: TBWA\Paris / Boulogne-Billancourt Client: Nissan Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Same Old Label" Agency: Young & Rubicam / Kuala Lumpur Client: Campbell Soup Southeast Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness Extra Cold

Surfer

Consumer Television / Consumer Television :20 and Under: Single

05090T

2005 Advertising Merit Award

DDB Brasil / São Paulo

Companhia Athletica (Gym)

Crying

Consumer Television / Consumer Television :20 and Under: Single

05091T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Diamond of California

Norwegians

Consumer Television / Consumer Television :20 and Under: Single

05092T

2005 Advertising Merit Award

GSD&M / Austin

Southwest Airlines

Popped

Consumer Television / Consumer Television :20 and Under: Single

05093T

2005 Advertising Merit Award

Mullen Advertising / Winston-Salem

Sealy

"Synchronized Swimmer"

Consumer Television / Consumer Television :20 and Under: Single

05094T

2005 Advertising Merit Award

Saatchi & Saatchi Thailand / Bangkok

Sylvania (Thailand) Ltd.

Walk

Consumer Television / Consumer Television :20 and Under: Single

05095T

2005 Advertising Merit Award

Bartle Bogle Hegarty / New York

Levi Strauss & Co.

Every Style Has a Story

Consumer Television / Consumer Television Varying Lengths: Campaign

05098T

2005 Advertising Merit Award

Matthew Vescovo / Brooklyn

MTV

MTV Instructoart Watch and learn

Consumer Television / Consumer Television Varying Lengths: Campaign

05099T

2005 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

This Is SportsCenter

Consumer Television / Consumer Television Varying Lengths: Campaign

05100T

2005 Design Merit Award

Foote Cone & Belding Malaysia / Kuala Lumpur

Alinna

Necklace

Package Design / Commercial Product Packaging

05084D

2005 Design Merit Award

hakuhodo in progress inc. / Tokyo

oorong-sha

ap bank

Package Design / Commercial Product Packaging

05085D

2005 Design Merit Award

Kinetic Singapore / Singapore

The Observatory

The Observatory CD

Package Design / Commercial Product Packaging

05086D

2005 Design Merit Award

lloyd and company / New York

Gucci

Gucci envy me bottle

Package Design / Commercial Product Packaging

05087D

2005 Design Merit Award

Turner Duckworth / San Francisco

McKenzie River Co.

Steel Six

Package Design / Commercial Product Packaging

05088D

2005 Design Merit Award

Turner Duckworth / San Francisco

Waitrose

Premium Dry Fruits

Package Design / Commercial Product Packaging

05089D

2005 Design Merit Award

TBWAGavinReddy / Johannesburg

Apartheid Museum

Live at the Apartheid Museum

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05137D

2005 Design Merit Award

McGarrah/Jessee / Austin

Spoetzl Brewery

Shiner Outdoor

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05138D

2005 Design Merit Award

Scholz & Friends / Hamburg

Against Abuse

Stop child trafficking Camp.

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05140D

2005 Interactive Merit Award

argonauten360 gmbh / duesseldorf

grey worldwide/ germany

"create value"/ relaunch www.grey.de

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05173N

2005 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Fender Experience

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05174N

2005 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Diamond Nuts of California

Emerald Nuts Site

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05175N

2005 Interactive Merit Award

kinetic singapore / Singapore

Calibre

CalibrePics.com

Corporate Image-Business to Business / Corporate Image B2B - Web Sites

05176N

2005 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Converse Inc.

Revolutions

E-Commerce / E-Commerce - Other Digital Advertising

05183N

2005 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Converse Inc.

Hold the Phone

E-Commerce / E-Commerce - Other Digital Advertising

05184N

2005 Design Merit Award

Charles S. Anderson Design Company / Minneapolis

Blue Q

Blue Q Air Fresheners

Package Design / Product Packaging: Campaign

05090D

2005 Design Merit Award

Charles S. Anderson Design Company / Minneapolis

Blue Q

Blue Q Gum Packages

Package Design / Product Packaging: Campaign

05091D

2005 Design Merit Award

Dentsu Inc. Tokyo / Tokyo

Japan Tobacco Inc.

Hope Super Lights

Package Design / Product Packaging: Campaign

05092D

2005 Design Merit Award

DEW GIBBONS / LONDON

The Body Shop

Invent your Scent

Package Design / Product Packaging: Campaign

05093D

2005 Design Merit Award

Downtown Partners / Toronto

Pepsi QTG - Life Cereal

Dinosaur, Flower, Snowman

Package Design / Product Packaging: Campaign

05094D

2005 Design Merit Award

graham clifford design / New York

TEANY BEVERAGE

PACKAGING

Package Design / Product Packaging: Campaign

05095D

2005 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Hanson & M?hring

Flavoured table salt

Package Design / Product Packaging: Campaign

05096D

2005 Design Merit Award

Walt Disney Studios / Burbank

Buena Vista Pictures Marketing

Package Design / Product Packaging: Campaign

05111N

2005 Advertising Merit Award

Arnold Worldwide / Toronto

Volkswagen Canada

Bow

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05212A

2005 Advertising Merit Award

BBDO Atlanta / Atlanta

Polartec/ High Country

Found

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05213A

2005 Advertising Merit Award

In Touch Magazine

Ashton

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05214A

2005 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

BMW Malaysia

Mini Mouse

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05215A

2005 Advertising Merit Award

DDB Canada, Toronto / Toronto

Energizer

Around The World

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05216A

2005 Advertising Merit Award

Euro RSCG Worldwide - New York / New York

Chelsea Guitars

Orgy (print)

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05217A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

SC Johnson & Son

Baygon "Insects Of The World"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05218A

2005 Advertising Merit Award

JWT Shanghai / Shanghai

Nike

Suntan

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05220A

2005 Advertising Merit Award

LOWE Bangkok / Bangkok

Unilever - AXE

Tetris

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05222A

2005 Advertising Merit Award

M&C Saatchi Singapore / Singapore

Toykar

Bug

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05223A

2005 Advertising Merit Award

Publicis Mojo / Melbourne

Nike

Conqueror

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05224A

2005 Advertising Merit Award

SAATCHI & SAATCHI / NEW YORK

PROCTER & GAMBLE/TIDE

"TIDE-FURRY"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05225A

2005 Advertising Merit Award

TBWA Singapore / Singapore

MINI

Route 66

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05226A

2005 Advertising Merit Award

TBWA Singapore / Singapore

MINI

Test drive

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05227A

2005 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Bic

Old lady

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05228A

2005 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Hansaplast

Monkey

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05229A

2005 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Nissan

Cops

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05230A

2005 Advertising Merit Award

Young & Rubicam / Kuala Lumpur

Campbell Soup Southeast Asia

"Same Old Label"

Collateral Advertising / Trade B/W or Color Any Size: Campaign

05231A

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