The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

Waterboy Agency: BETC Euro RSCG / Paris Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen Agency: Fallon New York / New York Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief Agency: Goodby, Silverstein & Partners / San Francisco Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box Agency: J. Walter Thompson Argentina / Buenos Aires Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings Agency: Publicis NY / New York Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Diaper Agency: BBDO Guerrero Ortega / Makati City Client: 4As of the Philippines Category: Direct Mail / Direct Mail: Single
D&AD Annual Invite Agency: CAMPBELL DOYLE DYE LTD / London Client: CDD Category: Direct Mail / Direct Mail: Single
Blackmail Agency: Colenso BBDO / Auckland Client: HQ Imaging Category: Direct Mail / Direct Mail: Single
Water Glass Orchestra Set Agency: Colenso BBDO / Auckland Client: Liquid Sound Studios Category: Direct Mail / Direct Mail: Single
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure" Agency: Scholz & Friends / Berlin Client: Frankfurter Allgemeine Zeitung GmbH Category: Direct Mail / Direct Mail: Single
Duffy & Partners 2005 Holiday Wine Bottle Agency: Duffy & Partners / Minneapolis Client: Duffy & Partners Category: Direct Mail / Direct Mail: Single
Amber book of pointers Agency: Happy Forsman & Bodenfors / Gothenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Arctic the Cover Exhibition Agency: Happy Forsman & Bodenfors / Gothenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Faces and surfaces Agency: Happy Forsman & Bodenfors / Gothenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Gift wrapping paper Agency: Happy Forsman & Bodenfors / Gothenburg Client: Arctic Paper Category: Direct Mail / Direct Mail: Single
Come and see Swedish photography Agency: Happy Forsman & Bodenfors / Gothenburg Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Receipt Agency: Happy Forsman & Bodenfors / Gothenburg Client: Hasselblad Center Category: Direct Mail / Direct Mail: Single
Living Mailing Agency: Jung von Matt / Zürich Client: Tur&Partner (Landscape Architect Company) Category: Direct Mail / Direct Mail: Single
Fashion Designer Calendar Agency: Ogilvy & Mather Private Limited / New Delhi Client: Payal Jain Category: Direct Mail / Direct Mail: Single
Unisource Show Invitation Agency: Pivot Design, Inc. / Chicago Client: Unisource Category: Direct Mail / Direct Mail: Single
Serious on the outside... Agency: Taxi Studio Ltd / Bristol Client: Science Museum Category: Direct Mail / Direct Mail: Single
Personality (Bin Laden) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Bush) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Fidel) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Saddam) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Yearbook Agency: BBDO Atlanta / ATLANTA Client: Cingular Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Emergency Call Agency: BBDO Bangkok Limited / Silom Client: Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Knotty Pine Agency: BBDO Chicago / chicago Client: Wm. Wrigley Jr. Company/Orbit White Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lift Agency: BBDO Guerrero Ortega / Makati City Client: Splash Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Track Agency: berry bush bbdo / cape town Client: Subaru Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Free After That Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cap Agency: Colenso BBDO / Auckland Client: Lion Breweries Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Thumbs Agency: Colenso BBDO / Auckland Client: Monaco Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CALCO TRACING Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - CLASE A Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hidden Spread Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
History of the Go Kart Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Milk Carton Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baby Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Wee Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2005 Advertising Merit Award

BETC Euro RSCG / Paris

Evian

Waterboy

Consumer Television / Consumer Television Over :30 Single

05045T

2005 Advertising Merit Award

Fallon New York / New York

North American Coffee Partnership

Glen

Consumer Television / Consumer Television Over :30 Single

05046T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Snowflakes

Consumer Television / Consumer Television Over :30 Single

05047T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

eBay

Belief

Consumer Television / Consumer Television Over :30 Single

05048T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Picture Book

Consumer Television / Consumer Television Over :30 Single

05049T

2005 Advertising Merit Award

J. Walter Thompson Argentina / Buenos Aires

Aerolineas Argentinas

Little box

Consumer Television / Consumer Television Over :30 Single

05050T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Bat Mitzvah

Consumer Television / Consumer Television Over :30 Single

05052T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Thanksgiving

Consumer Television / Consumer Television Over :30 Single

05053T

2005 Advertising Merit Award

Publicis NY / New York

TimeWarner/TBS

Wings

Consumer Television / Consumer Television Over :30 Single

05054T

2005 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

adidas

Plastic Football

Consumer Television / Consumer Television Over :30 Single

05055T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Athletes

Consumer Television / Consumer Television Over :30 Single

05056T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Golfers

Consumer Television / Consumer Television Over :30 Single

05057T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Magnet

Consumer Television / Consumer Television Over :30 Single

05058T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Tennis Instructor

Consumer Television / Consumer Television Over :30 Single

05060T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Consumer Television / Consumer Television Over :30 Single

05116T

2005 Design Merit Award

BBDO Guerrero Ortega / Makati City

4As of the Philippines

Diaper

Direct Mail / Direct Mail: Single

05150D

2005 Design Merit Award

CAMPBELL DOYLE DYE LTD / London

CDD

D&AD Annual Invite

Direct Mail / Direct Mail: Single

05151D

2005 Design Merit Award

Colenso BBDO / Auckland

HQ Imaging

Blackmail

Direct Mail / Direct Mail: Single

05152D

2005 Design Merit Award

Colenso BBDO / Auckland

Liquid Sound Studios

Water Glass Orchestra Set

Direct Mail / Direct Mail: Single

05153D

2005 Design Merit Award

Scholz & Friends / Berlin

Frankfurter Allgemeine Zeitung GmbH

"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"

Direct Mail / Direct Mail: Single

05154D

2005 Design Merit Award

Duffy & Partners / Minneapolis

Duffy & Partners

Duffy & Partners 2005 Holiday Wine Bottle

Direct Mail / Direct Mail: Single

05155D

2005 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Arctic Paper

Amber book of pointers

Direct Mail / Direct Mail: Single

05156D

2005 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Arctic Paper

Arctic the Cover Exhibition

Direct Mail / Direct Mail: Single

05157D

2005 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Arctic Paper

Faces and surfaces

Direct Mail / Direct Mail: Single

05158D

2005 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Arctic Paper

Gift wrapping paper

Direct Mail / Direct Mail: Single

05159D

2005 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Hasselblad Center

Come and see Swedish photography

Direct Mail / Direct Mail: Single

05160D

2005 Design Merit Award

Happy Forsman & Bodenfors / Gothenburg

Hasselblad Center

Receipt

Direct Mail / Direct Mail: Single

05161D

2005 Design Merit Award

Jung von Matt / Zürich

Tur&Partner (Landscape Architect Company)

Living Mailing

Direct Mail / Direct Mail: Single

05162D

2005 Design Merit Award

Ogilvy & Mather Private Limited / New Delhi

Payal Jain

Fashion Designer Calendar

Direct Mail / Direct Mail: Single

05163D

2005 Design Merit Award

Pivot Design, Inc. / Chicago

Unisource

Unisource Show Invitation

Direct Mail / Direct Mail: Single

05164D

2005 Design Merit Award

Taxi Studio Ltd / Bristol

Science Museum

Serious on the outside...

Direct Mail / Direct Mail: Single

05165D

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bin Laden)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05089A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bush)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05090A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Fidel)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05091A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Saddam)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05092A

2005 Advertising Merit Award

BBDO Atlanta / ATLANTA

Cingular

Yearbook

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05093A

2005 Advertising Merit Award

BBDO Bangkok Limited / Silom

Indosport (Thailand)

Emergency Call

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05094A

2005 Advertising Merit Award

BBDO Chicago / chicago

Wm. Wrigley Jr. Company/Orbit White

Knotty Pine

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05095A

2005 Advertising Merit Award

BBDO Guerrero Ortega / Makati City

Splash Corporation

Lift

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05096A

2005 Advertising Merit Award

berry bush bbdo / cape town

Subaru

Track

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05097A

2005 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Free After That

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05098A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Lion Breweries

Cap

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05099A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Thumbs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05100A

2005 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - CLASE A

CALCO TRACING

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05101A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Hidden Spread

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05103A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

History of the Go Kart

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05104A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05105A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Milk Carton

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05106A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Baby

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05107A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Wee

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05108A

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