The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Give a little
Agency: Bleu Blanc Rouge / Montreal
Client: CHUM Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Cargo Pants Designer
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Gangsta Rapper Posse Member
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Genius/Mr. Giant Pocket Knife Inventor
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Single
Spinal Cord
Agency: DeVito/Verdi / New York
Client: Mount Sinai Medical Center Category: Consumer Radio / Consumer Radio: Single
Shakespeare
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Yoga
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Consumer Radio: Single
Trickery
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
Trifecta
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Single
"Road Rage"
Agency: FCB Johannesburg / Johannesburg
Client: Toyota / Tazz Category: Consumer Radio / Consumer Radio: Single
Coming
Agency: Jung von Matt AG / Berlin
Client: Berliner Morgenpost Category: Consumer Radio / Consumer Radio: Single
Deng!
Agency: Jung von Matt AG / Stuttgart
Client: BMW Motors/Mini Cooper One Category: Consumer Radio / Consumer Radio: Single
G-String
Agency: Lowe Bull / Bryanston
Client: Unilever - H/Andy Oven Cleaner Category: Consumer Radio / Consumer Radio: Single
Fahrenheit 911
Agency: Ogilvy South Africa / Johannesburg
Client: M Net Category: Consumer Radio / Consumer Radio: Single
Sat Nav
Agency: Saatchi & Saatchi / London
Client: Toyota Category: Consumer Radio / Consumer Radio: Single
Chinese Buffet
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Single
Genius Campaign 1
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 3
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Genius Campaign 4
Agency: DDB Chicago / Chicago
Client: Anheuser-Busch Category: Consumer Radio / Consumer Radio: Campaign
Big Wigs
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Radio / Consumer Radio: Campaign
scream
Agency: Jung von Matt AG / Hamburg
Client: K-fee Category: Consumer Radio / Consumer Radio: Campaign
Unpleasant Side Effects - Chinese Buffet-Symposium
Agency: Y&R Chicago / Chicago
Client: Miller Brewing Company Category: Consumer Radio / Consumer Radio: Campaign
Award:
2005 Advertising Merit Award
Agency:
Bleu Blanc Rouge / Montreal
Client:
CHUM
Title:
Give a little
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05015R
Award:
2005 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Cargo Pants Designer
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05016R
Award:
2005 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Gangsta Rapper Posse Member
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05017R
Award:
2005 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius/Mr. Giant Pocket Knife Inventor
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05018R
Award:
2005 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
Mount Sinai Medical Center
Title:
Spinal Cord
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05019R
Award:
2005 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Shakespeare
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05020R
Award:
2005 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Yoga
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05021R
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Trickery
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05022R
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Trifecta
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05023R
Award:
2005 Advertising Merit Award
Agency:
FCB Johannesburg / Johannesburg
Client:
Toyota / Tazz
Title:
"Road Rage"
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05024R
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Berlin
Client:
Berliner Morgenpost
Title:
Coming
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05025R
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
BMW Motors/Mini Cooper One
Title:
Deng!
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05026R
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Unilever - H/Andy Oven Cleaner
Title:
G-String
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05027R
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Johannesburg
Client:
M Net
Title:
Fahrenheit 911
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05028R
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Toyota
Title:
Sat Nav
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05029R
Award:
2005 Advertising Merit Award
Agency:
Y&R Chicago / Chicago
Client:
Miller Brewing Company
Title:
Chinese Buffet
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05030R
Award:
2005 Advertising Merit Award
Agency:
ZiG / Toronto
Client:
IKEA
Title:
Singles Bar
Category:
Consumer Radio / Consumer Radio: Single
Annual ID:
05031R
Award:
2005 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 1
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05032R
Award:
2005 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 3
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05033R
Award:
2005 Advertising Merit Award
Agency:
DDB Chicago / Chicago
Client:
Anheuser-Busch
Title:
Genius Campaign 4
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05034R
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Big Wigs
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05035R
Award:
2005 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
K-fee
Title:
scream
Category:
Consumer Radio / Consumer Radio: Campaign
Annual ID:
05036R