The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Saturn Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
scream Agency: Jung von Matt AG / Hamburg Client: K-fee Category: Consumer Television / Consumer Television :20 and Under: Campaign
Sealy Olympic TV Agency: Mullen Advertising / Winston-Salem Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Campaign
2 MTV Instructoart watch and learn Agency: Matthew Vescovo / Brooklyn Client: MTV Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Clutter Agency: Crispin Porter + Bogusky / Miami Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner Agency: DDB Los Angeles / Venice Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top Agency: DDB Sydney / Ultimo Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention Agency: Downtown Partners / Toronto Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Call Waiting Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Shower Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Cashmere Cow Agency: Ideaology / Marina del Rey Client: Los Angeles County Fair Category: Consumer Television / Consumer Television :30/:25 Single
"Firing" Agency: Leo Burnett Company / Chicago Client: Kellogg Raisin Bran Crunch Category: Consumer Television / Consumer Television :30/:25 Single
Sales Rep Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television :30/:25 Single
Dance Party Agency: TBWA\Chiat\Day / New York Client: Nextel Category: Consumer Television / Consumer Television :30/:25 Single
High Protein Agency: Wieden+Kennedy / Portland Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Single
This Is SportsCenter - Space Anchors Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television :30/:25 Single
Kids on Steps Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Television / Consumer Television :30/:25 Single
Every Style Has a Story Agency: Bartle Bogle Hegarty / New York Client: Levi Strauss & Co. Category: Consumer Television / Consumer Television Varying Lengths: Campaign
MTV Instructoart Watch and learn Agency: Matthew Vescovo / Brooklyn Client: MTV Category: Consumer Television / Consumer Television Varying Lengths: Campaign
This Is SportsCenter Agency: Wieden+Kennedy / New York Client: ESPN SportsCenter Category: Consumer Television / Consumer Television Varying Lengths: Campaign
Return the Favor Agency: Cliff Freeman and Partners / New York Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Return the Favor Agency: Cliff Freeman and Partners / New York Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Catchphrase, Makeout, Tussle Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Copy, Buns, Wrapper Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Tattoo, Anus, Wrapper 2 Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Vet/Nursery/Nail Salon Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Campaign
CNN.com Agency: Hungry Man / New York Client: CNN.com Category: Consumer Television / Consumer Television :30/:25 Campaign
The High Life Agency: Radical Media / New York Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Home Loans Transformations Agency: Sedgwick Rd / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Retail Transformations Agency: Sedgwick Rd / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Sillouhettes Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Television / Consumer Television :30/:25 Campaign
Ratchet & Clank Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Follow Agency: TBWA\Chiat\Day San Francisco / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
Waterboy Agency: BETC Euro RSCG / Paris Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen Agency: Fallon New York / New York Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief Agency: Goodby, Silverstein & Partners / San Francisco Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box Agency: J. Walter Thompson Argentina / Buenos Aires Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving Agency: MTV NETWORKS / New York Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings Agency: Publicis NY / New York Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football Agency: TBWA\Chiat\Day / San Francisco Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers Agency: TBWALondon / London Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet Agency: Wieden+Kennedy / Portland Client: Nike Category: Consumer Television / Consumer Television Over :30 Single

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn

Consumer Television / Consumer Television Over :30 Campaign

05061T

2005 Advertising Merit Award

Jung von Matt AG / Hamburg

K-fee

scream

Consumer Television / Consumer Television :20 and Under: Campaign

05096T

2005 Advertising Merit Award

Mullen Advertising / Winston-Salem

Sealy

Sealy Olympic TV

Consumer Television / Consumer Television :20 and Under: Campaign

05097T

2005 Advertising Merit Award

Matthew Vescovo / Brooklyn

MTV

2 MTV Instructoart watch and learn

Consumer Television / Consumer Television Under $50,000 Budget: Campaign

05108T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

IKEA

Clutter

Consumer Television / Consumer Television :30/:25 Single

05062T

2005 Advertising Merit Award

DDB Los Angeles / Venice

Ameriquest

Surprise Dinner

Consumer Television / Consumer Television :30/:25 Single

05063T

2005 Advertising Merit Award

DDB Sydney / Ultimo

Volkswagen

Short Way To The Top

Consumer Television / Consumer Television :30/:25 Single

05064T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Cuppa

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Downtown Partners / Toronto

Labatt Breweries - Bud Light

Bud Light - "Cuppa" Invention

Consumer Television / Consumer Television :30/:25 Single

05065T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Chassis

Consumer Television / Consumer Television :30/:25 Single

05066T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Nursery

Consumer Television / Consumer Television :30/:25 Single

05067T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

2am

Consumer Television / Consumer Television :30/:25 Single

05068T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Call Waiting

Consumer Television / Consumer Television :30/:25 Single

05069T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Shower

Consumer Television / Consumer Television :30/:25 Single

05070T

2005 Advertising Merit Award

Ideaology / Marina del Rey

Los Angeles County Fair

Cashmere Cow

Consumer Television / Consumer Television :30/:25 Single

05071T

2005 Advertising Merit Award

Leo Burnett Company / Chicago

Kellogg Raisin Bran Crunch

"Firing"

Consumer Television / Consumer Television :30/:25 Single

05072T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Sales Rep

Consumer Television / Consumer Television :30/:25 Single

05073T

2005 Advertising Merit Award

TBWA\Chiat\Day / New York

Nextel

Dance Party

Consumer Television / Consumer Television :30/:25 Single

05074T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Miller High Life

High Protein

Consumer Television / Consumer Television :30/:25 Single

05075T

2005 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

This Is SportsCenter - Space Anchors

Consumer Television / Consumer Television :30/:25 Single

05076T

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Kids on Steps

Consumer Television / Consumer Television :30/:25 Single

05117T

2005 Advertising Merit Award

Bartle Bogle Hegarty / New York

Levi Strauss & Co.

Every Style Has a Story

Consumer Television / Consumer Television Varying Lengths: Campaign

05098T

2005 Advertising Merit Award

Matthew Vescovo / Brooklyn

MTV

MTV Instructoart Watch and learn

Consumer Television / Consumer Television Varying Lengths: Campaign

05099T

2005 Advertising Merit Award

Wieden+Kennedy / New York

ESPN SportsCenter

This Is SportsCenter

Consumer Television / Consumer Television Varying Lengths: Campaign

05100T

2005 Advertising Merit Award

Cliff Freeman and Partners / New York

Cadbury Schweppes: Snapple

Return the Favor

Consumer Television / Consumer Television :30/:25 Campaign

05077T

2005 Advertising Merit Award

Cliff Freeman and Partners / New York

Cadbury Schweppes: Snapple

Return the Favor

Consumer Television / Consumer Television :30/:25 Campaign

05078T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Catchphrase, Makeout, Tussle

Consumer Television / Consumer Television :30/:25 Campaign

05079T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Copy, Buns, Wrapper

Consumer Television / Consumer Television :30/:25 Campaign

05080T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Tattoo, Anus, Wrapper 2

Consumer Television / Consumer Television :30/:25 Campaign

05081T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Vet/Nursery/Nail Salon

Consumer Television / Consumer Television :30/:25 Campaign

05082T

2005 Advertising Merit Award

Hungry Man / New York

CNN.com

CNN.com

Consumer Television / Consumer Television :30/:25 Campaign

05083T

2005 Advertising Merit Award

Radical Media / New York

Miller High Life

The High Life

Consumer Television / Consumer Television :30/:25 Campaign

05084T

2005 Advertising Merit Award

Sedgwick Rd / Seattle

Washington Mutual

Home Loans Transformations

Consumer Television / Consumer Television :30/:25 Campaign

05085T

2005 Advertising Merit Award

Sedgwick Rd / Seattle

Washington Mutual

Retail Transformations

Consumer Television / Consumer Television :30/:25 Campaign

05086T

2005 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Sillouhettes

Consumer Television / Consumer Television :30/:25 Campaign

05087T

2005 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Ratchet & Clank

Consumer Television / Consumer Television :30/:25 Campaign

05088T

2005 Advertising Merit Award

TBWA\Chiat\Day San Francisco / San Francisco

Fox Sports Net

Follow

Consumer Television / Consumer Television :30/:25 Campaign

05089T

2005 Advertising Merit Award

BETC Euro RSCG / Paris

Evian

Waterboy

Consumer Television / Consumer Television Over :30 Single

05045T

2005 Advertising Merit Award

Fallon New York / New York

North American Coffee Partnership

Glen

Consumer Television / Consumer Television Over :30 Single

05046T

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Snowflakes

Consumer Television / Consumer Television Over :30 Single

05047T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

eBay

Belief

Consumer Television / Consumer Television Over :30 Single

05048T

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett Packard

Picture Book

Consumer Television / Consumer Television Over :30 Single

05049T

2005 Advertising Merit Award

J. Walter Thompson Argentina / Buenos Aires

Aerolineas Argentinas

Little box

Consumer Television / Consumer Television Over :30 Single

05050T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Bat Mitzvah

Consumer Television / Consumer Television Over :30 Single

05052T

2005 Advertising Merit Award

MTV NETWORKS / New York

MTV On-Air Promos

Thanksgiving

Consumer Television / Consumer Television Over :30 Single

05053T

2005 Advertising Merit Award

Publicis NY / New York

TimeWarner/TBS

Wings

Consumer Television / Consumer Television Over :30 Single

05054T

2005 Advertising Merit Award

TBWA\Chiat\Day / San Francisco

adidas

Plastic Football

Consumer Television / Consumer Television Over :30 Single

05055T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Athletes

Consumer Television / Consumer Television Over :30 Single

05056T

2005 Advertising Merit Award

TBWALondon / London

Sony PlayStation 2

Golfers

Consumer Television / Consumer Television Over :30 Single

05057T

2005 Advertising Merit Award

Wieden+Kennedy / Portland

Nike

Magnet

Consumer Television / Consumer Television Over :30 Single

05058T

Follow Us