The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

Trees Agency: Colenso BBDO / Auckland Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Keep Reading Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Read it before Hollywood does Agency: leo burnett prague / Prague Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Box Agency: Ogilvy & Mather / Santiago Client: National Corporation Against Child Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Volunteers Needed Campaign Agency: publicismojo auckland / Auckland Client: New Zealand Blood Service Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Barcode Cage Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Flags Agency: Ambience Publicis / Mumbai Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas Agency: McKinney / Durham Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign Agency: The Martin Agency / Richmond Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Imagination3 (cubed) Agency: Atmosphere BBDO / New York Client: GE Category: Beyond the Banner
MINI Custom Paint Shop Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: Beyond the Banner
Kick your mouse Agency: CP COMUNICACION PROXIMITY / SPAIN Client: PUMA Category: Beyond the Banner
Come Clean Screensaver Agency: Crispin Porter + Bogusky / Miami Client: Method Category: Beyond the Banner
Giftmixer 3000 Agency: Crispin Porter + Bogusky / Miami Client: Borders Category: Beyond the Banner
Ugoffliments Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
Subservient Chicken/Friendster Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
Testimonial Agency: DDB Brasil / São Paulo Client: TAM Express (courier) Category: Beyond the Banner
HP Festive Holiday Card Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Beyond the Banner
THE WEBRING Agency: GLUE LONDON / London Client: POT NOODLE Category: Beyond the Banner
CAR PARK KERNOODLING Agency: GLUE LONDON / London Client: POT NOODLE Category: Beyond the Banner
HP Print and Play Sweepstakes Agency: Modem Media / Norwalk Client: HP Category: Beyond the Banner
Paper Film Festival Agency: Poke / London Client: Orange Category: Beyond the Banner
ABSOLUT RASPBERRI Agency: Springtime and Daddy / New York Client: ABSOLUT Category: Beyond the Banner
Inkblot Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner
Black Sheep Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner
RBK Streets Agency: Zugara / Los Angeles Client: Reebok Category: Beyond the Banner
Pure New Orleans Poster Agency: Arnold Worldwide / McLean Client: Amacai Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"The Chinatown-poster" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Arrow Agency: DPZ Propaganda Ltda. / São Paulo Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Lego. The most interactive toy. - Hand Agency: DPZ Propaganda Ltda. / São Paulo Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The rorschach test Agency: DPZ Propaganda Ltda. / São Paulo Client: Lego Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Rahmens The 14th public performance "STUDY" Agency: good design company co.,inc. / Shibuya-ku Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Skyline Agency: J. Walter Thompson / Detroit Client: Detroit Music Hall Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
The Tell-Tale Heart Agency: Jung von Matt AG / Vienna Client: Schauspielhaus Wien Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Ten Years of democracy Agency: TBWAGavinReddy / Johannesburg Client: The Think Council Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
"Get It" Poster Agency: MTV NETWORKS / New York Client: MTV Design Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Conqueror Agency: Publicis Mojo / Melbourne Client: Nike Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Fly Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Smith & Wesson Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Cold days, warm cookies. Agency: Spunk / Minneapolis Client: Tank Goodness Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Design Indaba 8 Agency: The Jupiter Drawing Room (South Africa) / Cape Town Client: Cape Town Major Events Co. Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Fore Play/Phone/Shower Agency: Downtown Partners / Toronto Client: Donato Salons & Spa Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Glac?au Vitaminwater Agency: AKQA / San Francisco Client: Energy Brands Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MAJOLICA MAJORCA Agency: BBmedia inc. / Tokyo Client: Shiseido Co Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Carmelo 1.5 Agency: Blast Radius / Vancouver Client: Jordan Brand Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
DESIGN YAMAHA Agency: Business Architects Inc. / Tokyo Client: YAMAHA CORPORATION Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
ConverseGallery.com Agency: Butler, Shine, Stern & Partners / Sausalito Client: Converse Inc Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Desea, land of good wishes Agency: CP COMUNICACION PROXIMITY / SPAIN Client: VOLKSWAGEN AUDI ESPA?A, S.A. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Chicken Fight Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Come Clean Agency: Crispin Porter + Bogusky / Miami Client: Method Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Angus Diet Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

2005 Advertising Merit Award

Colenso BBDO / Auckland

Auckland Regional Council

Trees

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05311A

2005 Advertising Merit Award

Colenso BBDO / Auckland

New Zealand Book Council

Keep Reading

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05312A

2005 Advertising Merit Award

leo burnett prague / Prague

Association of librarians of the Czech Republic

Read it before Hollywood does

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05313A

2005 Advertising Merit Award

Ogilvy & Mather / Santiago

National Corporation Against Child Abuse

Box

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05314A

2005 Advertising Merit Award

publicismojo auckland / Auckland

New Zealand Blood Service

Volunteers Needed Campaign

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05315A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Barcode Cage

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05316A

2005 Advertising Merit Award

Ambience Publicis / Mumbai

Western Union Money Transfer

Flags

Newspaper / Newspaper 600 Lines or Less: Campaign

05084A

2005 Advertising Merit Award

McKinney / Durham

Classic Tattoo

Canvas

Newspaper / Newspaper 600 Lines or Less: Campaign

05085A

2005 Advertising Merit Award

The Martin Agency / Richmond

The Onion

The Onion Campaign

Newspaper / Newspaper 600 Lines or Less: Campaign

05086A

2005 Interactive Merit Award

Atmosphere BBDO / New York

GE

Imagination3 (cubed)

Beyond the Banner

05090N

2005 Interactive Merit Award

Beam Interactive & Relationship Marketing / Boston

MINI USA

MINI Custom Paint Shop

Beyond the Banner

05091N

2005 Interactive Merit Award

CP COMUNICACION PROXIMITY / SPAIN

PUMA

Kick your mouse

Beyond the Banner

05092N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Method

Come Clean Screensaver

Beyond the Banner

05093N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Borders

Giftmixer 3000

Beyond the Banner

05094N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Ugoffliments

Beyond the Banner

05095N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken/Friendster

Beyond the Banner

05096N

2005 Interactive Merit Award

DDB Brasil / São Paulo

TAM Express (courier)

Testimonial

Beyond the Banner

05097N

2005 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Festive Holiday Card

Beyond the Banner

05098N

2005 Interactive Merit Award

GLUE LONDON / London

POT NOODLE

THE WEBRING

Beyond the Banner

05099N

2005 Interactive Merit Award

GLUE LONDON / London

POT NOODLE

CAR PARK KERNOODLING

Beyond the Banner

05100N

2005 Interactive Merit Award

Modem Media / Norwalk

HP

HP Print and Play Sweepstakes

Beyond the Banner

05102N

2005 Interactive Merit Award

Poke / London

Orange

Paper Film Festival

Beyond the Banner

05103N

2005 Interactive Merit Award

Springtime and Daddy / New York

ABSOLUT

ABSOLUT RASPBERRI

Beyond the Banner

05105N

2005 Interactive Merit Award

TAXI / Toronto

MINI Canada

Inkblot

Beyond the Banner

05106N

2005 Interactive Merit Award

TAXI / Toronto

MINI Canada

Black Sheep

Beyond the Banner

05107N

2005 Interactive Merit Award

Zugara / Los Angeles

Reebok

RBK Streets

Beyond the Banner

05108N

2005 Design Merit Award

Arnold Worldwide / McLean

Amacai

Pure New Orleans Poster

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05097D

2005 Design Merit Award

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-poster"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05098D

2005 Design Merit Award

DPZ Propaganda Ltda. / São Paulo

Lego

Lego. The most interactive toy. - Arrow

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05099D

2005 Design Merit Award

DPZ Propaganda Ltda. / São Paulo

Lego

Lego. The most interactive toy. - Hand

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05100D

2005 Design Merit Award

DPZ Propaganda Ltda. / São Paulo

Lego

The rorschach test

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05101D

2005 Design Merit Award

good design company co.,inc. / Shibuya-ku

Twinkle corporation

Rahmens The 14th public performance "STUDY"

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05102D

2005 Design Merit Award

J. Walter Thompson / Detroit

Detroit Music Hall

Skyline

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05103D

2005 Design Merit Award

Jung von Matt AG / Vienna

Schauspielhaus Wien

The Tell-Tale Heart

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05104D

2005 Design Merit Award

TBWAGavinReddy / Johannesburg

The Think Council

Ten Years of democracy

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05105D

2005 Design Merit Award

MTV NETWORKS / New York

MTV Design

"Get It" Poster

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05106D

2005 Design Merit Award

Publicis Mojo / Melbourne

Nike

Conqueror

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05107D

2005 Design Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Smith & Wesson

Fly

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05108D

2005 Design Merit Award

Spunk / Minneapolis

Tank Goodness

Cold days, warm cookies.

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05109D

2005 Design Merit Award

The Jupiter Drawing Room (South Africa) / Cape Town

Cape Town Major Events Co.

Design Indaba 8

Collateral Design / Promotional and Point-of-Purchase Posters: Single

05110D

2005 Design Merit Award

Downtown Partners / Toronto

Donato Salons & Spa

Fore Play/Phone/Shower

Collateral Design / Point-of-Purchase and In-Store: Campaign

05126D

2005 Interactive Merit Award

AKQA / San Francisco

Energy Brands

Glac?au Vitaminwater

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05140N

2005 Interactive Merit Award

BBmedia inc. / Tokyo

Shiseido Co Ltd.

MAJOLICA MAJORCA

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05141N

2005 Interactive Merit Award

Blast Radius / Vancouver

Jordan Brand

Carmelo 1.5

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05142N

2005 Interactive Merit Award

Business Architects Inc. / Tokyo

YAMAHA CORPORATION

DESIGN YAMAHA

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05143N

2005 Interactive Merit Award

Butler, Shine, Stern & Partners / Sausalito

Converse Inc

ConverseGallery.com

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05144N

2005 Interactive Merit Award

CP COMUNICACION PROXIMITY / SPAIN

VOLKSWAGEN AUDI ESPA?A, S.A.

Desea, land of good wishes

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05145N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Chicken Fight

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05146N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Method

Come Clean

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05147N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Angus Diet

Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites

05148N

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