The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

ENTER NOW

Award

Agency

Client

Title

Category

Annual ID

Saturn Agency: Goodby, Silverstein & Partners / San Francisco Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
Return the Favor Agency: Cliff Freeman and Partners / New York Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Return the Favor Agency: Cliff Freeman and Partners / New York Client: Cadbury Schweppes: Snapple Category: Consumer Television / Consumer Television :30/:25 Campaign
Catchphrase, Makeout, Tussle Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Copy, Buns, Wrapper Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Tattoo, Anus, Wrapper 2 Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Consumer Television / Consumer Television :30/:25 Campaign
Vet/Nursery/Nail Salon Agency: Fallon / Minneapolis Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Campaign
CNN.com Agency: Hungry Man / New York Client: CNN.com Category: Consumer Television / Consumer Television :30/:25 Campaign
The High Life Agency: Radical Media / New York Client: Miller High Life Category: Consumer Television / Consumer Television :30/:25 Campaign
Home Loans Transformations Agency: Sedgwick Rd / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Retail Transformations Agency: Sedgwick Rd / Seattle Client: Washington Mutual Category: Consumer Television / Consumer Television :30/:25 Campaign
Sillouhettes Agency: TBWA\Chiat\Day / Los Angeles Client: Apple Category: Consumer Television / Consumer Television :30/:25 Campaign
Ratchet & Clank Agency: TBWA\Chiat\Day / Los Angeles Client: Sony PlayStation Category: Consumer Television / Consumer Television :30/:25 Campaign
Follow Agency: TBWA\Chiat\Day San Francisco / San Francisco Client: Fox Sports Net Category: Consumer Television / Consumer Television :30/:25 Campaign
ABSOLUT Raspberri Agency: TEQUILA / New York Client: Absolut Vodka Category: Banners / Banner - Campaign
Campaign B Agency: Crispin Porter + Bogusky / Miami Client: Virgin Category: Banners / Banner - Campaign
HP Brand Campaign Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
Centrino - Monsters Agency: EURO RSCG 4D / São Paulo Client: Intel Category: Banners / Banner - Campaign
Ngage - Tony Hawk Agency: EURO RSCG 4D / São Paulo Client: Nokia Category: Banners / Banner - Campaign
RECRUITMENT Agency: GLUE LONDON / London Client: ROYAL MARINES Category: Banners / Banner - Campaign
Dont waste it Agency: Lean Mean Fighting Machine / London Client: Eyeblaster Category: Banners / Banner - Campaign
Change me Agency: Lean Mean Fighting Machine / London Client: AOL Category: Banners / Banner - Campaign
Patience Agency: OgilvyInteractive Brazil / São Paulo Client: Brazilian Parkinson Association Category: Banners / Banner - Campaign
NZ Army Force 9 Banners Agency: Saatchi & Saatchi New Zealand / Auckland Client: New Zealand Army Category: Banners / Banner - Campaign
Napoleon Dynamite Agency: Ted. Perez. + Associates / Santa Monica Client: Fox Searchlight Pictures Category: Banners / Banner - Campaign
Jobs Agency: Client: Guardian Category: Banners / Banner - Campaign
REPETITIONS Agency: SHACKLETON / MADRID Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Radio: Campaign
Root Agency: Carmichael Lynch / Minneapolis Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Logos Agency: CRAMER-KRASSELT / CHICAGO Client: Hotel Victor Category: Brand and Corporate Identity Design / Logo/Trademark
Logos Agency: MTV NETWORKS / New York Client: Nick Digital - NOGGIN Category: Brand and Corporate Identity Design / Logo/Trademark
Ogo Logo Agency: Ogilvy & Mather / New York Client: AT&T Wireless Category: Brand and Corporate Identity Design / Logo/Trademark
Arnika Book Agency: Arnika / Richmond Client: Arnika Category: Collateral Advertising / Collateral: Self-Promotion
Living Room Agency: DDB Canada / Vancouver Client: DDB Canada Category: Collateral Advertising / Collateral: Self-Promotion
Ned + Linda Agency: Block / Leederville Client: Ned McNeilage, Linda Knight Category: Collateral Advertising / Collateral: Self-Promotion
Yearbook Agency: BBDO Atlanta / ATLANTA Client: Cingular Category: Collateral Advertising / Collateral Posters: Single
Grand Canyon Agency: BBDO Bangkok Limited / Silom Client: Daimler Chryler Co.,ltd Category: Collateral Advertising / Collateral Posters: Single
Bottle Illusion Agency: Client: Guinness Category: Collateral Advertising / Collateral Posters: Single
The graduate Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Marathon Agency: JWT Vietnam / Ho Chi Minh City Client: Nike Category: Collateral Advertising / Collateral Posters: Single
"Sugar" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
"Tommy" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Collateral Advertising / Collateral Posters: Single
Parachute Agency: McCann Erickson Singapore / Singapore Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Single
Whiteboard Agency: Naga DDB Sdn Bhd / - Client: EUT Fashion (Wonderbra) Category: Collateral Advertising / Collateral Posters: Single
School Photo Agency: Naga DDB Sdn Bhd / - Client: Nikon Sdn. Bhd. Category: Collateral Advertising / Collateral Posters: Single
Cuctus Agency: Ogilvy & Mather Advertising / Bangkok Client: Unilever Thai Holding Category: Collateral Advertising / Collateral Posters: Single
Grass Agency: Ogilvy & Mather Advertising / Bangkok Client: Unilever Thai Holding Category: Collateral Advertising / Collateral Posters: Single
Table Cloth Agency: Ogilvy & Mather Advertising / Kuala Lumpur Client: Pizza Hut Restaurants Sdn Bhd Category: Collateral Advertising / Collateral Posters: Single
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Collateral Advertising / Collateral Posters: Single
Birds Agency: Ogilvy Mexico / M?xico Client: Land Rover Category: Collateral Advertising / Collateral Posters: Single
Conqueror Agency: Publicis Mojo / Melbourne Client: Nike Category: Collateral Advertising / Collateral Posters: Single

2005 Advertising Merit Award

Goodby, Silverstein & Partners / San Francisco

Saturn

Saturn

Consumer Television / Consumer Television Over :30 Campaign

05061T

2005 Advertising Merit Award

Cliff Freeman and Partners / New York

Cadbury Schweppes: Snapple

Return the Favor

Consumer Television / Consumer Television :30/:25 Campaign

05077T

2005 Advertising Merit Award

Cliff Freeman and Partners / New York

Cadbury Schweppes: Snapple

Return the Favor

Consumer Television / Consumer Television :30/:25 Campaign

05078T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Catchphrase, Makeout, Tussle

Consumer Television / Consumer Television :30/:25 Campaign

05079T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Copy, Buns, Wrapper

Consumer Television / Consumer Television :30/:25 Campaign

05080T

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Tattoo, Anus, Wrapper 2

Consumer Television / Consumer Television :30/:25 Campaign

05081T

2005 Advertising Merit Award

Fallon / Minneapolis

Citibank

Vet/Nursery/Nail Salon

Consumer Television / Consumer Television :30/:25 Campaign

05082T

2005 Advertising Merit Award

Hungry Man / New York

CNN.com

CNN.com

Consumer Television / Consumer Television :30/:25 Campaign

05083T

2005 Advertising Merit Award

Radical Media / New York

Miller High Life

The High Life

Consumer Television / Consumer Television :30/:25 Campaign

05084T

2005 Advertising Merit Award

Sedgwick Rd / Seattle

Washington Mutual

Home Loans Transformations

Consumer Television / Consumer Television :30/:25 Campaign

05085T

2005 Advertising Merit Award

Sedgwick Rd / Seattle

Washington Mutual

Retail Transformations

Consumer Television / Consumer Television :30/:25 Campaign

05086T

2005 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Apple

Sillouhettes

Consumer Television / Consumer Television :30/:25 Campaign

05087T

2005 Advertising Merit Award

TBWA\Chiat\Day / Los Angeles

Sony PlayStation

Ratchet & Clank

Consumer Television / Consumer Television :30/:25 Campaign

05088T

2005 Advertising Merit Award

TBWA\Chiat\Day San Francisco / San Francisco

Fox Sports Net

Follow

Consumer Television / Consumer Television :30/:25 Campaign

05089T

2005 Interactive Merit Award

TEQUILA / New York

Absolut Vodka

ABSOLUT Raspberri

Banners / Banner - Campaign

05078N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Virgin

Campaign B

Banners / Banner - Campaign

05079N

2005 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Brand Campaign

Banners / Banner - Campaign

05080N

2005 Interactive Merit Award

EURO RSCG 4D / São Paulo

Intel

Centrino - Monsters

Banners / Banner - Campaign

05081N

2005 Interactive Merit Award

EURO RSCG 4D / São Paulo

Nokia

Ngage - Tony Hawk

Banners / Banner - Campaign

05082N

2005 Interactive Merit Award

GLUE LONDON / London

ROYAL MARINES

RECRUITMENT

Banners / Banner - Campaign

05083N

2005 Interactive Merit Award

Lean Mean Fighting Machine / London

Eyeblaster

Dont waste it

Banners / Banner - Campaign

05084N

2005 Interactive Merit Award

Lean Mean Fighting Machine / London

AOL

Change me

Banners / Banner - Campaign

05085N

2005 Interactive Merit Award

OgilvyInteractive Brazil / São Paulo

Brazilian Parkinson Association

Patience

Banners / Banner - Campaign

05086N

2005 Interactive Merit Award

Saatchi & Saatchi New Zealand / Auckland

New Zealand Army

NZ Army Force 9 Banners

Banners / Banner - Campaign

05087N

2005 Interactive Merit Award

Ted. Perez. + Associates / Santa Monica

Fox Searchlight Pictures

Napoleon Dynamite

Banners / Banner - Campaign

05088N

2005 Interactive Merit Award

Guardian

Jobs

Banners / Banner - Campaign

05089N

2005 Advertising Merit Award

SHACKLETON / MADRID

SAVE THE CHILDREN

REPETITIONS

Public Service/Political / Public Service/Political Radio: Campaign

05014R

2005 Design Merit Award

Carmichael Lynch / Minneapolis

City of Minneapolis

Root

Brand and Corporate Identity Design / Logo/Trademark

05080D

2005 Design Merit Award

CRAMER-KRASSELT / CHICAGO

Hotel Victor

Logos

Brand and Corporate Identity Design / Logo/Trademark

05081D

2005 Design Merit Award

MTV NETWORKS / New York

Nick Digital - NOGGIN

Logos

Brand and Corporate Identity Design / Logo/Trademark

05082D

2005 Design Merit Award

Ogilvy & Mather / New York

AT&T Wireless

Ogo Logo

Brand and Corporate Identity Design / Logo/Trademark

05083D

2005 Advertising Merit Award

Arnika / Richmond

Arnika

Arnika Book

Collateral Advertising / Collateral: Self-Promotion

05271A

2005 Advertising Merit Award

DDB Canada / Vancouver

DDB Canada

Living Room

Collateral Advertising / Collateral: Self-Promotion

05272A

2005 Advertising Merit Award

Block / Leederville

Ned McNeilage, Linda Knight

Ned + Linda

Collateral Advertising / Collateral: Self-Promotion

05273A

2005 Advertising Merit Award

BBDO Atlanta / ATLANTA

Cingular

Yearbook

Collateral Advertising / Collateral Posters: Single

05242A

2005 Advertising Merit Award

BBDO Bangkok Limited / Silom

Daimler Chryler Co.,ltd

Grand Canyon

Collateral Advertising / Collateral Posters: Single

05243A

2005 Advertising Merit Award

Guinness

Bottle Illusion

Collateral Advertising / Collateral Posters: Single

05244A

2005 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

The graduate

Collateral Advertising / Collateral Posters: Single

05245A

2005 Advertising Merit Award

JWT Vietnam / Ho Chi Minh City

Nike

Marathon

Collateral Advertising / Collateral Posters: Single

05246A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Sugar"

Collateral Advertising / Collateral Posters: Single

05247A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Tommy"

Collateral Advertising / Collateral Posters: Single

05248A

2005 Advertising Merit Award

McCann Erickson Singapore / Singapore

Microsoft Singapore Pte Ltd

Parachute

Collateral Advertising / Collateral Posters: Single

05249A

2005 Advertising Merit Award

Naga DDB Sdn Bhd / -

EUT Fashion (Wonderbra)

Whiteboard

Collateral Advertising / Collateral Posters: Single

05250A

2005 Advertising Merit Award

Naga DDB Sdn Bhd / -

Nikon Sdn. Bhd.

School Photo

Collateral Advertising / Collateral Posters: Single

05251A

2005 Advertising Merit Award

Ogilvy & Mather Advertising / Bangkok

Unilever Thai Holding

Cuctus

Collateral Advertising / Collateral Posters: Single

05252A

2005 Advertising Merit Award

Ogilvy & Mather Advertising / Bangkok

Unilever Thai Holding

Grass

Collateral Advertising / Collateral Posters: Single

05253A

2005 Advertising Merit Award

Ogilvy & Mather Advertising / Kuala Lumpur

Pizza Hut Restaurants Sdn Bhd

Table Cloth

Collateral Advertising / Collateral Posters: Single

05254A

2005 Advertising Merit Award

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Collateral Advertising / Collateral Posters: Single

05255A

2005 Advertising Merit Award

Ogilvy Mexico / M?xico

Land Rover

Birds

Collateral Advertising / Collateral Posters: Single

05256A

2005 Advertising Merit Award

Publicis Mojo / Melbourne

Nike

Conqueror

Collateral Advertising / Collateral Posters: Single

05257A

Follow Us