The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

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Award

Agency

Client

Title

Category

Annual ID

White Agency: He Said She Said / Hamburg Client: Dialogue in the Dark Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Maple Syrup Agency: Hunt Adkins / Minneapolis Client: Cub Scout Pack #102 Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
27th Portland International Film Festival Agency: Sandstrom Design / Portland Client: NW Film Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Obituary Agency: Sawyer Riley Compton / Atlanta Client: The Atlanta Red Cross Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single
Plaques Agency: Chemistry / Dublin 6 Client: Focus Ireland Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Trees Agency: Colenso BBDO / Auckland Client: Auckland Regional Council Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Dr. Angus Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Subservient Chicken Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Tiger / Waterfall / Steep Incline Agency: M&C Saatchi Singapore / Singapore Client: Jeep Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Modus - a channel hopper Agency: Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg Client: Renault Germany Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Painted Trees Agency: RMG David / New Delhi Client: WWF - India Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
CSI Agency: Saatchi & Saatchi Singapore / Singapore Client: AXN Category: Exceptional Innovation in Marketing / Innovative Marketing: Campaign
Alien vs. Predator - Game Eyeblaster Agency: Big Spaceship LLC / Brooklyn Client: 20th Century Fox International Category: Brand Gaming / Brand Gaming - Banners
NZ Army Force 9 Banners Agency: Saatchi & Saatchi New Zealand / Auckland Client: New Zealand Army Category: Brand Gaming / Brand Gaming - Banners
Ryder Cup Game Agency: Client: Guardian Category: Brand Gaming / Brand Gaming - Banners
Caustic-Nausea-Slaughter Agency: Y&R Chicago / Chicago Client: No Dirty Gold Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
scream Agency: Jung von Matt AG / Hamburg Client: K-fee Category: Consumer Television / Consumer Television :20 and Under: Campaign
Sealy Olympic TV Agency: Mullen Advertising / Winston-Salem Client: Sealy Category: Consumer Television / Consumer Television :20 and Under: Campaign
Upside Down Agency: CAMPBELL DOYLE DYE LTD / London Client: Merrydown Category: Outdoor / Outdoor: Campaign
"The Noise-protection-windows-by-weru-campaign" Agency: Scholz & Friends / Berlin Client: Weru AG Category: Outdoor / Outdoor: Campaign
"The Natural-sound-campaign" Agency: Scholz & Friends / Berlin Client: Yamaha Elektronik Europa GmbH Category: Outdoor / Outdoor: Campaign
"Blue Eyes/Car Wash/Hitch Hiker" Agency: Lowe & Partners / Selangor Client: Landrover Owners Club Category: Outdoor / Outdoor: Campaign
Thank You Letters Agency: Tractenberg Advertising / New York Client: Gotham Comedy Club Category: Outdoor / Outdoor: Campaign
Live at the Apartheid Museum Agency: TBWAGavinReddy / Johannesburg Client: Apartheid Museum Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Shiner Outdoor Agency: McGarrah/Jessee / Austin Client: Spoetzl Brewery Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Stop child trafficking Camp. Agency: Scholz & Friends / Hamburg Client: Against Abuse Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Hardcore Agency: JWT Cheethambell / Manchester Client: Scruffs Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Twix Agency: AlmapBBDO / São Paulo Client: Effen Category: Brand Gaming / Brand Gaming - Websites
POOM! Agency: Archrival / Lincoln Client: Nebraska Book Company Category: Brand Gaming / Brand Gaming - Websites
Wimbledon - Centre Court Game Agency: Big Spaceship LLC / Brooklyn Client: Universal Pictures Category: Brand Gaming / Brand Gaming - Websites
Catwoman Game Agency: Big Spaceship LLC / Brooklyn Client: Warner Bros Category: Brand Gaming / Brand Gaming - Websites
Flakes of Fury Agency: Farfar / Stockholm Client: Red Bull Category: Brand Gaming / Brand Gaming - Websites
SpongeBob Movie 3D Game Agency: MTV NETWORKS / New York Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
LazyTown Get Up and Move Agency: MTV NETWORKS / New York Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
Bleep 2 Game Agency: MTV NETWORKS / New York Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
Dora?s Pirate Boat Treasure Hunt Agency: MTV NETWORKS / New York Client: Nick Online Category: Brand Gaming / Brand Gaming - Websites
Fun, Anyone? Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main Client: Sony PlayStation Category: Brand Gaming / Brand Gaming - Websites
Nike Gridrion Agency: R/GA / New York Client: Nike Category: Brand Gaming / Brand Gaming - Websites
ContiFanWorld Agency: WM Team Web : Design / Hannover Client: Continental AG Category: Brand Gaming / Brand Gaming - Websites
Fore Play/Phone/Shower Agency: Downtown Partners / Toronto Client: Donato Salons & Spa Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
HEART OF VOLVO Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS CORPORATION Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Mouse Agency: BatesAsia/Shanghai / Shanghai Client: China Forbidden Drunk-Driving Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Stop Agency: J. Walter Thompson / São Paulo Client: Alcoholics Anonymous Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Old Lady Agency: OgilvyInteractive / São Paulo Client: Parkinson Brazilian Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save Lives Game Agency: publicismojo auckland / Auckland Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Legendary Pirates Agency: Second Story Interactive Studios / Portland Client: Pirate Soul Museum Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Green Curry& Red Curry Agency: HAKUHODOTBWAG1 / TOKYO Client: House Foods Category: Integrated Branding Campaign / Integrated Branding
DRIVERLESS DELIVERY VEHICLE Agency: Net#Work BBDO / Hyde Park Client: SIMBA - GHOST POPS Category: Integrated Branding Campaign / Integrated Branding
Laying Hen Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Vier Pfoten e.V. Foundation for Animal Welfare Category: Integrated Branding Campaign / Integrated Branding
Folders Agency: WestWayne / Atlanta Client: Ad Council Category: Integrated Branding Campaign / Integrated Branding

2005 Design Merit Award

He Said She Said / Hamburg

Dialogue in the Dark

White

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05185D

2005 Design Merit Award

Hunt Adkins / Minneapolis

Cub Scout Pack #102

Maple Syrup

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05186D

2005 Design Merit Award

Sandstrom Design / Portland

NW Film Center

27th Portland International Film Festival

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05187D

2005 Design Merit Award

Sawyer Riley Compton / Atlanta

The Atlanta Red Cross

Obituary

Public Service / Non-Profit / Educational-Print / Public Service/Political Posters: Single

05188D

2005 Advertising Merit Award

Chemistry / Dublin 6

Focus Ireland

Plaques

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05017G

2005 Advertising Merit Award

Colenso BBDO / Auckland

Auckland Regional Council

Trees

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05018G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Dr. Angus

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05019G

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05020G

2005 Advertising Merit Award

M&C Saatchi Singapore / Singapore

Jeep

Tiger / Waterfall / Steep Incline

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05021G

2005 Advertising Merit Award

Nordpol Hamburg, Agentur fuer Kommunikation GmbH / Hamburg

Renault Germany

Modus - a channel hopper

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05022G

2005 Advertising Merit Award

RMG David / New Delhi

WWF - India

Painted Trees

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05023G

2005 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

AXN

CSI

Exceptional Innovation in Marketing / Innovative Marketing: Campaign

05024G

2005 Interactive Merit Award

Big Spaceship LLC / Brooklyn

20th Century Fox International

Alien vs. Predator - Game Eyeblaster

Brand Gaming / Brand Gaming - Banners

05197N

2005 Interactive Merit Award

Saatchi & Saatchi New Zealand / Auckland

New Zealand Army

NZ Army Force 9 Banners

Brand Gaming / Brand Gaming - Banners

05198N

2005 Interactive Merit Award

Guardian

Ryder Cup Game

Brand Gaming / Brand Gaming - Banners

05199N

2005 Design Merit Award

Y&R Chicago / Chicago

No Dirty Gold

Caustic-Nausea-Slaughter

Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail

05189D

2005 Advertising Merit Award

Jung von Matt AG / Hamburg

K-fee

scream

Consumer Television / Consumer Television :20 and Under: Campaign

05096T

2005 Advertising Merit Award

Mullen Advertising / Winston-Salem

Sealy

Sealy Olympic TV

Consumer Television / Consumer Television :20 and Under: Campaign

05097T

2005 Advertising Merit Award

CAMPBELL DOYLE DYE LTD / London

Merrydown

Upside Down

Outdoor / Outdoor: Campaign

05192A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Weru AG

"The Noise-protection-windows-by-weru-campaign"

Outdoor / Outdoor: Campaign

05193A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Yamaha Elektronik Europa GmbH

"The Natural-sound-campaign"

Outdoor / Outdoor: Campaign

05194A

2005 Advertising Merit Award

Lowe & Partners / Selangor

Landrover Owners Club

"Blue Eyes/Car Wash/Hitch Hiker"

Outdoor / Outdoor: Campaign

05195A

2005 Advertising Merit Award

Tractenberg Advertising / New York

Gotham Comedy Club

Thank You Letters

Outdoor / Outdoor: Campaign

05197A

2005 Design Merit Award

TBWAGavinReddy / Johannesburg

Apartheid Museum

Live at the Apartheid Museum

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05137D

2005 Design Merit Award

McGarrah/Jessee / Austin

Spoetzl Brewery

Shiner Outdoor

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05138D

2005 Design Merit Award

Scholz & Friends / Hamburg

Against Abuse

Stop child trafficking Camp.

Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor

05140D

2005 Interactive Merit Award

JWT Cheethambell / Manchester

Scruffs

Hardcore

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

05170N

2005 Interactive Merit Award

AlmapBBDO / São Paulo

Effen

Twix

Brand Gaming / Brand Gaming - Websites

05200N

2005 Interactive Merit Award

Archrival / Lincoln

Nebraska Book Company

POOM!

Brand Gaming / Brand Gaming - Websites

05201N

2005 Interactive Merit Award

Big Spaceship LLC / Brooklyn

Universal Pictures

Wimbledon - Centre Court Game

Brand Gaming / Brand Gaming - Websites

05202N

2005 Interactive Merit Award

Big Spaceship LLC / Brooklyn

Warner Bros

Catwoman Game

Brand Gaming / Brand Gaming - Websites

05203N

2005 Interactive Merit Award

Farfar / Stockholm

Red Bull

Flakes of Fury

Brand Gaming / Brand Gaming - Websites

05205N

2005 Interactive Merit Award

MTV NETWORKS / New York

Nick Online

SpongeBob Movie 3D Game

Brand Gaming / Brand Gaming - Websites

05206N

2005 Interactive Merit Award

MTV NETWORKS / New York

Nick Online

LazyTown Get Up and Move

Brand Gaming / Brand Gaming - Websites

05207N

2005 Interactive Merit Award

MTV NETWORKS / New York

Nick Online

Bleep 2 Game

Brand Gaming / Brand Gaming - Websites

05208N

2005 Interactive Merit Award

MTV NETWORKS / New York

Nick Online

Dora?s Pirate Boat Treasure Hunt

Brand Gaming / Brand Gaming - Websites

05209N

2005 Interactive Merit Award

OgilvyInteractive worldwide GmbH / Frankfurt am Main

Sony PlayStation

Fun, Anyone?

Brand Gaming / Brand Gaming - Websites

05210N

2005 Interactive Merit Award

R/GA / New York

Nike

Nike Gridrion

Brand Gaming / Brand Gaming - Websites

05211N

2005 Interactive Merit Award

WM Team Web : Design / Hannover

Continental AG

ContiFanWorld

Brand Gaming / Brand Gaming - Websites

05212N

2005 Design Merit Award

Downtown Partners / Toronto

Donato Salons & Spa

Fore Play/Phone/Shower

Collateral Design / Point-of-Purchase and In-Store: Campaign

05126D

2005 Interactive Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS CORPORATION

HEART OF VOLVO

Promotional Advertising / Promotional Advertising - Other Digital Advertising

05139N

2005 Interactive Merit Award

BatesAsia/Shanghai / Shanghai

China Forbidden Drunk-Driving Association

Mouse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05243N

2005 Interactive Merit Award

J. Walter Thompson / São Paulo

Alcoholics Anonymous

Stop

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05244N

2005 Interactive Merit Award

OgilvyInteractive / São Paulo

Parkinson Brazilian Association

Old Lady

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05245N

2005 Interactive Merit Award

publicismojo auckland / Auckland

Amnesty International

Words Save Lives Game

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05246N

2005 Interactive Merit Award

Second Story Interactive Studios / Portland

Pirate Soul Museum

Legendary Pirates

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05247N

2005 Advertising Merit Award

HAKUHODOTBWAG1 / TOKYO

House Foods

Green Curry& Red Curry

Integrated Branding Campaign / Integrated Branding

05011G

2005 Advertising Merit Award

Net#Work BBDO / Hyde Park

SIMBA - GHOST POPS

DRIVERLESS DELIVERY VEHICLE

Integrated Branding Campaign / Integrated Branding

05014G

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Vier Pfoten e.V. Foundation for Animal Welfare

Laying Hen

Integrated Branding Campaign / Integrated Branding

05015G

2005 Advertising Merit Award

WestWayne / Atlanta

Ad Council

Folders

Integrated Branding Campaign / Integrated Branding

05016G

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