The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Trees
Agency: Colenso BBDO / Auckland
Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Keep Reading
Agency: Colenso BBDO / Auckland
Client: New Zealand Book Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Read it before Hollywood does
Agency: leo burnett prague / Prague
Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Box
Agency: Ogilvy & Mather / Santiago
Client: National Corporation Against Child Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Volunteers Needed Campaign
Agency: publicismojo auckland / Auckland
Client: New Zealand Blood Service Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Barcode Cage
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Waterboy
Agency: BETC Euro RSCG / Paris
Client: Evian Category: Consumer Television / Consumer Television Over :30 Single
Glen
Agency: Fallon New York / New York
Client: North American Coffee Partnership Category: Consumer Television / Consumer Television Over :30 Single
Snowflakes
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television Over :30 Single
Belief
Agency: Goodby, Silverstein & Partners / San Francisco
Client: eBay Category: Consumer Television / Consumer Television Over :30 Single
Picture Book
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett Packard Category: Consumer Television / Consumer Television Over :30 Single
Little box
Agency: J. Walter Thompson Argentina / Buenos Aires
Client: Aerolineas Argentinas Category: Consumer Television / Consumer Television Over :30 Single
Bat Mitzvah
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Thanksgiving
Agency: MTV NETWORKS / New York
Client: MTV On-Air Promos Category: Consumer Television / Consumer Television Over :30 Single
Wings
Agency: Publicis NY / New York
Client: TimeWarner/TBS Category: Consumer Television / Consumer Television Over :30 Single
Plastic Football
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
Athletes
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Golfers
Agency: TBWALondon / London
Client: Sony PlayStation 2 Category: Consumer Television / Consumer Television Over :30 Single
Magnet
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
Tennis Instructor
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
For boys who were always men
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Consumer Television / Consumer Television Over :30 Single
Saturn
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Saturn Category: Consumer Television / Consumer Television Over :30 Campaign
Taller de Empresa Corporate Identity
Agency: Blok Design / Mexico DF
Client: Taller de Empresa Category: Brand and Corporate Identity / Corporate Identity
Jigsaw
Agency: CONTRACT ADVERTISING / MUMBAI
Client: Dr. Pradumna S. Mamtora Category: Brand and Corporate Identity / Corporate Identity
100 DAYS Corporate Design
Agency: Dorten GmbH / Stuttgart
Client: 100 DAYS Category: Brand and Corporate Identity / Corporate Identity
Vegetable
Agency: FCB South Africa, Cape Town / Cape Town
Client: Justine Drake Category: Brand and Corporate Identity / Corporate Identity
Stationary, The Swedish museum of Architecture
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Brand and Corporate Identity / Corporate Identity
Miracle Creations
Agency: Kinetic Singapore / Singapore
Client: Miracle Creations Category: Brand and Corporate Identity / Corporate Identity
culture curry
Agency: Lemon / mumbai
Client: culture curry Category: Brand and Corporate Identity / Corporate Identity
Sowearto
Agency: TBWAGavinReddy / Johannesburg
Client: Sowearto Category: Brand and Corporate Identity / Corporate Identity
Stationary
Agency: Mother / London
Client: Mother Category: Brand and Corporate Identity / Corporate Identity
Loud
Agency: Niket Parekh / Mumbai
Client: Ashutosh parikh Category: Brand and Corporate Identity / Corporate Identity
Business Cards
Agency: No Luggage / Charlotte
Client: Steele Technologies Category: Brand and Corporate Identity / Corporate Identity
Stamp
Agency: Ogilvy & Mather Advertising / Bangkok
Client: Post Quick Co., Ltd. Category: Brand and Corporate Identity / Corporate Identity
Powell Identity
Agency: Powell / New York
Client: Powell Communications Category: Brand and Corporate Identity / Corporate Identity
"Static"
Agency: Publicis Toronto / Toronto
Client: Static - Music and Sound Design Category: Brand and Corporate Identity / Corporate Identity
Divorcesolicitor.com
Agency: Saatchi & Saatchi / London
Client: Betteridges Solicitor Category: Brand and Corporate Identity / Corporate Identity
Space 150
Agency: Spunk / Minneapolis
Client: Space 150 Category: Brand and Corporate Identity / Corporate Identity
TRICYCLE Corporate ID
Agency: TRICYCLE / Chattanooga
Client: TRICYCLE Category: Brand and Corporate Identity / Corporate Identity
Moving Announcement
Agency: Turner Duckworth / San Francisco
Client: Turner Duckworth Category: Brand and Corporate Identity / Corporate Identity
Blue Q Air Fresheners
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Blue Q Gum Packages
Agency: Charles S. Anderson Design Company / Minneapolis
Client: Blue Q Category: Package Design / Product Packaging: Campaign
Hope Super Lights
Agency: Dentsu Inc. Tokyo / Tokyo
Client: Japan Tobacco Inc. Category: Package Design / Product Packaging: Campaign
Invent your Scent
Agency: DEW GIBBONS / LONDON
Client: The Body Shop Category: Package Design / Product Packaging: Campaign
Dinosaur, Flower, Snowman
Agency: Downtown Partners / Toronto
Client: Pepsi QTG - Life Cereal Category: Package Design / Product Packaging: Campaign
PACKAGING
Agency: graham clifford design / New York
Client: TEANY BEVERAGE Category: Package Design / Product Packaging: Campaign
Flavoured table salt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hanson & M?hring Category: Package Design / Product Packaging: Campaign
AJ XX: Will You Be The One?
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: E-Commerce / E-Commerce B2C - Web Sites
Redwood Creek
Agency: EVB, Inc. / San Francisco
Client: Redwood Creek Category: E-Commerce / E-Commerce B2C - Web Sites
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Auckland Regional Council
Title:
Trees
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05311A
Award:
2005 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
New Zealand Book Council
Title:
Keep Reading
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05312A
Award:
2005 Advertising Merit Award
Agency:
leo burnett prague / Prague
Client:
Association of librarians of the Czech Republic
Title:
Read it before Hollywood does
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05313A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Santiago
Client:
National Corporation Against Child Abuse
Title:
Box
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05314A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
New Zealand Blood Service
Title:
Volunteers Needed Campaign
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05315A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Barcode Cage
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Annual ID:
05316A
Award:
2005 Advertising Merit Award
Agency:
BETC Euro RSCG / Paris
Client:
Evian
Title:
Waterboy
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05045T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
North American Coffee Partnership
Title:
Glen
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05046T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
Snowflakes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05047T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
eBay
Title:
Belief
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05048T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett Packard
Title:
Picture Book
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05049T
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson Argentina / Buenos Aires
Client:
Aerolineas Argentinas
Title:
Little box
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05050T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Bat Mitzvah
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05052T
Award:
2005 Advertising Merit Award
Agency:
MTV NETWORKS / New York
Client:
MTV On-Air Promos
Title:
Thanksgiving
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05053T
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
TimeWarner/TBS
Title:
Wings
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05054T
Award:
2005 Advertising Merit Award
Agency:
TBWA\Chiat\Day / San Francisco
Client:
adidas
Title:
Plastic Football
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05055T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Athletes
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05056T
Award:
2005 Advertising Merit Award
Agency:
TBWALondon / London
Client:
Sony PlayStation 2
Title:
Golfers
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05057T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Magnet
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05058T
Award:
2005 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Tennis Instructor
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05060T
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
For boys who were always men
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05116T
Award:
2005 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Saturn
Title:
Saturn
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05061T
Award:
2005 Design Merit Award
Agency:
Blok Design / Mexico DF
Client:
Taller de Empresa
Title:
Taller de Empresa Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05062D
Award:
2005 Design Merit Award
Agency:
CONTRACT ADVERTISING / MUMBAI
Client:
Dr. Pradumna S. Mamtora
Title:
Jigsaw
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05063D
Award:
2005 Design Merit Award
Agency:
Dorten GmbH / Stuttgart
Client:
100 DAYS
Title:
100 DAYS Corporate Design
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05064D
Award:
2005 Design Merit Award
Agency:
FCB South Africa, Cape Town / Cape Town
Client:
Justine Drake
Title:
Vegetable
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05065D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Stationary, The Swedish museum of Architecture
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05066D
Award:
2005 Design Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
Miracle Creations
Title:
Miracle Creations
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05067D
Award:
2005 Design Merit Award
Agency:
Lemon / mumbai
Client:
culture curry
Title:
culture curry
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05068D
Award:
2005 Design Merit Award
Agency:
TBWAGavinReddy / Johannesburg
Client:
Sowearto
Title:
Sowearto
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05069D
Award:
2005 Design Merit Award
Agency:
Mother / London
Client:
Mother
Title:
Stationary
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05070D
Award:
2005 Design Merit Award
Agency:
Niket Parekh / Mumbai
Client:
Ashutosh parikh
Title:
Loud
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05071D
Award:
2005 Design Merit Award
Agency:
No Luggage / Charlotte
Client:
Steele Technologies
Title:
Business Cards
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05072D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather Advertising / Bangkok
Client:
Post Quick Co., Ltd.
Title:
Stamp
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05073D
Award:
2005 Design Merit Award
Agency:
Powell / New York
Client:
Powell Communications
Title:
Powell Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05074D
Award:
2005 Design Merit Award
Agency:
Publicis Toronto / Toronto
Client:
Static - Music and Sound Design
Title:
"Static"
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05075D
Award:
2005 Design Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Betteridges Solicitor
Title:
Divorcesolicitor.com
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05076D
Award:
2005 Design Merit Award
Agency:
Spunk / Minneapolis
Client:
Space 150
Title:
Space 150
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05077D
Award:
2005 Design Merit Award
Agency:
TRICYCLE / Chattanooga
Client:
TRICYCLE
Title:
TRICYCLE Corporate ID
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05078D
Award:
2005 Design Merit Award
Agency:
Turner Duckworth / San Francisco
Client:
Turner Duckworth
Title:
Moving Announcement
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05079D
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Air Fresheners
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05090D
Award:
2005 Design Merit Award
Agency:
Charles S. Anderson Design Company / Minneapolis
Client:
Blue Q
Title:
Blue Q Gum Packages
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05091D
Award:
2005 Design Merit Award
Agency:
Dentsu Inc. Tokyo / Tokyo
Client:
Japan Tobacco Inc.
Title:
Hope Super Lights
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05092D
Award:
2005 Design Merit Award
Agency:
DEW GIBBONS / LONDON
Client:
The Body Shop
Title:
Invent your Scent
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05093D
Award:
2005 Design Merit Award
Agency:
Downtown Partners / Toronto
Client:
Pepsi QTG - Life Cereal
Title:
Dinosaur, Flower, Snowman
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05094D
Award:
2005 Design Merit Award
Agency:
graham clifford design / New York
Client:
TEANY BEVERAGE
Title:
PACKAGING
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05095D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hanson & M?hring
Title:
Flavoured table salt
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05096D
Award:
2005 Design Merit Award
Agency:
Walt Disney Studios / Burbank
Client:
Buena Vista Pictures Marketing
Title:
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05111N
Award:
2005 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
AJ XX: Will You Be The One?
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05177N
Award:
2005 Interactive Merit Award
Agency:
EVB, Inc. / San Francisco
Client:
Redwood Creek
Title:
Redwood Creek
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05178N
