The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Mouse Agency: BatesAsia/Shanghai / Shanghai Client: China Forbidden Drunk-Driving Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Stop Agency: J. Walter Thompson / São Paulo Client: Alcoholics Anonymous Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Old Lady Agency: OgilvyInteractive / São Paulo Client: Parkinson Brazilian Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save Lives Game Agency: publicismojo auckland / Auckland Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Legendary Pirates Agency: Second Story Interactive Studios / Portland Client: Pirate Soul Museum Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
StepUpSpeakOut.com Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Non-Profit Organizations / Non-Profit - Web Sites
Connect Truth Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Crazyworld 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Stupid.ca Agency: Bensimon Byrne / Toronto Client: Ministry of Health and Long Term Care Category: Non-Profit Organizations / Non-Profit - Web Sites
Virtual Derby Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Non-Profit Organizations / Non-Profit - Web Sites
Walking Time Bomb Agency: Hunt Adkins / Minneapolis Client: American Cancer Society/Blue Cross Blue Shield Category: Non-Profit Organizations / Non-Profit - Web Sites
Project Rebirth Web site Agency: IconNicholson / New York Client: Project Rebirth Category: Non-Profit Organizations / Non-Profit - Web Sites
Wear Yellow Agency: odopod / San Francisco Client: Nike / Lance Armstrong Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Exhale Agency: Tribal DDB Canada / Vancouver Client: BC Tobacco Reduction Category: Non-Profit Organizations / Non-Profit - Web Sites
Responsible Driving Agency: Wunderman / Chicago Client: Motorola Category: Non-Profit Organizations / Non-Profit - Web Sites
UNESCO World Terakoya Movement Agency: Dentsu / Tokyo Client: National Federation of UNESCO Associations in Japan Category: Non-Profit Organizations / Non-Profit - Web Sites
Let me tell you a tale Agency: zentropy / Madrid Client: MSF Spain (Doctors Without Borders) Category: Non-Profit Organizations / Non-Profit - Web Sites

2005 Interactive Merit Award

BatesAsia/Shanghai / Shanghai

China Forbidden Drunk-Driving Association

Mouse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05243N

2005 Interactive Merit Award

J. Walter Thompson / São Paulo

Alcoholics Anonymous

Stop

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05244N

2005 Interactive Merit Award

OgilvyInteractive / São Paulo

Parkinson Brazilian Association

Old Lady

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05245N

2005 Interactive Merit Award

publicismojo auckland / Auckland

Amnesty International

Words Save Lives Game

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05246N

2005 Interactive Merit Award

Second Story Interactive Studios / Portland

Pirate Soul Museum

Legendary Pirates

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05247N

2005 Interactive Merit Award

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut.com

Non-Profit Organizations / Non-Profit - Web Sites

05231N

2005 Interactive Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Connect Truth

Non-Profit Organizations / Non-Profit - Web Sites

05232N

2005 Interactive Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Crazyworld 2

Non-Profit Organizations / Non-Profit - Web Sites

05233N

2005 Interactive Merit Award

Bensimon Byrne / Toronto

Ministry of Health and Long Term Care

Stupid.ca

Non-Profit Organizations / Non-Profit - Web Sites

05234N

2005 Interactive Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts (Viking Indianhead Council, BSA)

Virtual Derby

Non-Profit Organizations / Non-Profit - Web Sites

05235N

2005 Interactive Merit Award

Hunt Adkins / Minneapolis

American Cancer Society/Blue Cross Blue Shield

Walking Time Bomb

Non-Profit Organizations / Non-Profit - Web Sites

05236N

2005 Interactive Merit Award

IconNicholson / New York

Project Rebirth

Project Rebirth Web site

Non-Profit Organizations / Non-Profit - Web Sites

05237N

2005 Interactive Merit Award

odopod / San Francisco

Nike / Lance Armstrong Foundation

Wear Yellow

Non-Profit Organizations / Non-Profit - Web Sites

05238N

2005 Interactive Merit Award

Tribal DDB Canada / Vancouver

BC Tobacco Reduction

Exhale

Non-Profit Organizations / Non-Profit - Web Sites

05239N

2005 Interactive Merit Award

Wunderman / Chicago

Motorola

Responsible Driving

Non-Profit Organizations / Non-Profit - Web Sites

05240N

2005 Interactive Merit Award

Dentsu / Tokyo

National Federation of UNESCO Associations in Japan

UNESCO World Terakoya Movement

Non-Profit Organizations / Non-Profit - Web Sites

05241N

2005 Interactive Merit Award

zentropy / Madrid

MSF Spain (Doctors Without Borders)

Let me tell you a tale

Non-Profit Organizations / Non-Profit - Web Sites

05242N

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