The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Einstein
Agency: Abbott Mead Vickers BBDO / London
Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub
Agency: BBDO / Singapore
Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I
Agency: DDB Germany / Berlin
Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House
Agency: DDB Germany / Berlin
Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech
Agency: J. Walter Thompson / São Paulo
Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole
Agency: Leo Burnett India / Mumbai
Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom
Agency: Lowe Bull / Bryanston
Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants
Agency: Publicis Conseil / Paris
Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Bus
Agency: Y&R Buenos Aires / Capital Federal
Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Single
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
HEART OF VOLVO
Agency: Forsman & Bodenfors / Gothenburg
Client: VOLVO CARS CORPORATION Category: Promotional Advertising / Promotional Advertising - Other Digital Advertising
Bow
Agency: Arnold Worldwide / Toronto
Client: Volkswagen Canada Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Found
Agency: BBDO Atlanta / Atlanta
Client: Polartec/ High Country Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ashton
Agency:
Client: In Touch Magazine Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Mini Mouse
Agency: BBDO / Singapore
Client: BMW Malaysia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Around The World
Agency: DDB Canada, Toronto / Toronto
Client: Energizer Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Baygon "Insects Of The World"
Agency: Foote Cone & Belding Singapore / Singapore
Client: SC Johnson & Son Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Suntan
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tetris
Agency: LOWE Bangkok / Bangkok
Client: Unilever - AXE Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Bug
Agency: M&C Saatchi Singapore / Singapore
Client: Toykar Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Conqueror
Agency: Publicis Mojo / Melbourne
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Tide-Furry
Agency: Saatchi & Saatchi / New York
Client: Procter & Gamble/Tide Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Route 66
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Test drive
Agency: TBWA Singapore / Singapore
Client: MINI Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Old lady
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Bic Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Monkey
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Hansaplast Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Cops
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Nissan Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Same Old Label"
Agency: Young & Rubicam / Kuala Lumpur
Client: Campbell Soup Southeast Asia Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"Left Behind"
Agency: Young & Rubicam / Kuala Lumpur
Client: Cerebos (M) Sdn Bhd Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Ozone
Agency: 10AM Communications Pte Ltd / Singapore
Client: Singapore Environment Council Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Missing Compact Disc
Agency: Publicis Malaysia / kuala Lumpur
Client: Radiology Malaysia Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Advent Calender
Agency: publicismojo auckland / Auckland
Client: Auckland City Mission Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
No big deal
Agency: TBWAHuntLascaris / Sandton
Client: Blood Bank/Charity Category: Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Clutter
Agency: Crispin Porter + Bogusky / Miami
Client: IKEA Category: Consumer Television / Consumer Television :30/:25 Single
Surprise Dinner
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Single
Short Way To The Top
Agency: DDB Sydney / Ultimo
Client: Volkswagen Category: Consumer Television / Consumer Television :30/:25 Single
Cuppa
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Bud Light - "Cuppa" Invention
Agency: Downtown Partners / Toronto
Client: Labatt Breweries - Bud Light Category: Consumer Television / Consumer Television :30/:25 Single
Chassis
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
Nursery
Agency: Fallon / Minneapolis
Client: Citibank Category: Consumer Television / Consumer Television :30/:25 Single
2am
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
Economist
Title:
Einstein
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05047A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
Pfizer Pte Ltd
Title:
Stub
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05048A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05049A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Henkel KGaA
Title:
Since I
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05050A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Drawing
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05051A
Award:
2005 Advertising Merit Award
Agency:
DDB Germany / Berlin
Client:
Volkswagen AG
Title:
Tree House
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05052A
Award:
2005 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS SWEDEN/VOLVO S60
Title:
GARAGE
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05053A
Award:
2005 Advertising Merit Award
Agency:
J. Walter Thompson / São Paulo
Client:
Pfizer
Title:
Fidel Castro's Speech
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05054A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
PetsUnite
Title:
"Tommy"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05055A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
McDonalds
Title:
Hole
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05056A
Award:
2005 Advertising Merit Award
Agency:
Lowe Bull / Bryanston
Client:
Unilever - AXE
Title:
Broom
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05057A
Award:
2005 Advertising Merit Award
Agency:
Publicis Conseil / Paris
Client:
Renault
Title:
Elephants
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05059A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Mountain
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05060A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Mercedes-Benz
Title:
G-Class Sahara
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05061A
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05062A
Award:
2005 Advertising Merit Award
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05063A
Award:
2005 Advertising Merit Award
Agency:
Y&R Buenos Aires / Capital Federal
Client:
Visa Argetntina
Title:
Bus
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05064A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05065A
Award:
2005 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
VOLVO CARS CORPORATION
Title:
HEART OF VOLVO
Category:
Promotional Advertising / Promotional Advertising - Other Digital Advertising
Annual ID:
05139N
Award:
2005 Advertising Merit Award
Agency:
Arnold Worldwide / Toronto
Client:
Volkswagen Canada
Title:
Bow
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05212A
Award:
2005 Advertising Merit Award
Agency:
BBDO Atlanta / Atlanta
Client:
Polartec/ High Country
Title:
Found
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05213A
Award:
2005 Advertising Merit Award
Agency:
Client:
In Touch Magazine
Title:
Ashton
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05214A
Award:
2005 Advertising Merit Award
Agency:
BBDO / Singapore
Client:
BMW Malaysia
Title:
Mini Mouse
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05215A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada, Toronto / Toronto
Client:
Energizer
Title:
Around The World
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05216A
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05217A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
SC Johnson & Son
Title:
Baygon "Insects Of The World"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05218A
Award:
2005 Advertising Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Nike
Title:
Suntan
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05220A
Award:
2005 Advertising Merit Award
Agency:
LOWE Bangkok / Bangkok
Client:
Unilever - AXE
Title:
Tetris
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05222A
Award:
2005 Advertising Merit Award
Agency:
M&C Saatchi Singapore / Singapore
Client:
Toykar
Title:
Bug
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05223A
Award:
2005 Advertising Merit Award
Agency:
Publicis Mojo / Melbourne
Client:
Nike
Title:
Conqueror
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05224A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / New York
Client:
Procter & Gamble/Tide
Title:
Tide-Furry
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05225A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Route 66
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05226A
Award:
2005 Advertising Merit Award
Agency:
TBWA Singapore / Singapore
Client:
MINI
Title:
Test drive
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05227A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Bic
Title:
Old lady
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05228A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Hansaplast
Title:
Monkey
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05229A
Award:
2005 Advertising Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Nissan
Title:
Cops
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05230A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Campbell Soup Southeast Asia
Title:
"Same Old Label"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05231A
Award:
2005 Advertising Merit Award
Agency:
Young & Rubicam / Kuala Lumpur
Client:
Cerebos (M) Sdn Bhd
Title:
"Left Behind"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05232A
Award:
2005 Advertising Merit Award
Agency:
10AM Communications Pte Ltd / Singapore
Client:
Singapore Environment Council
Title:
Ozone
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05317A
Award:
2005 Advertising Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
Radiology Malaysia
Title:
Missing Compact Disc
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05318A
Award:
2005 Advertising Merit Award
Agency:
publicismojo auckland / Auckland
Client:
Auckland City Mission
Title:
Advent Calender
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05319A
Award:
2005 Advertising Merit Award
Agency:
TBWAHuntLascaris / Sandton
Client:
Blood Bank/Charity
Title:
No big deal
Category:
Public Service/Political / Public Service/Political Collateral: Brochures and Direct Mail
Annual ID:
05320A
Award:
2005 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
IKEA
Title:
Clutter
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05062T
Award:
2005 Advertising Merit Award
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Surprise Dinner
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05063T
Award:
2005 Advertising Merit Award
Agency:
DDB Sydney / Ultimo
Client:
Volkswagen
Title:
Short Way To The Top
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05064T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Cuppa
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Downtown Partners / Toronto
Client:
Labatt Breweries - Bud Light
Title:
Bud Light - "Cuppa" Invention
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05065T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Chassis
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05066T
Award:
2005 Advertising Merit Award
Agency:
Fallon / Minneapolis
Client:
Citibank
Title:
Nursery
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05067T
Award:
2005 Advertising Merit Award
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
2am
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05068T
