The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

Award

Agency

Client

Title

Category

Annual ID

Mouse Agency: BatesAsia/Shanghai / Shanghai Client: China Forbidden Drunk-Driving Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Stop Agency: J. Walter Thompson / São Paulo Client: Alcoholics Anonymous Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Old Lady Agency: OgilvyInteractive / São Paulo Client: Parkinson Brazilian Association Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Words Save Lives Game Agency: publicismojo auckland / Auckland Client: Amnesty International Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Legendary Pirates Agency: Second Story Interactive Studios / Portland Client: Pirate Soul Museum Category: Non-Profit Organizations / Non-Profit - Other Digital Advertising
Nesquik Xtreme Kart Challenge Agency: BLITZ / Beverly Hills Client: McElroy Category: Brand Gaming / Brand Gaming - Other Digital Media
Hardcore Agency: JWT Cheethambell / Manchester Client: Scruffs Category: Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's
Einstein Agency: Abbott Mead Vickers BBDO / London Client: Economist Category: Newspaper / Newspaper Over 600 Lines: Single
Stub Agency: BBDO Singapore Pte Ltd / Singapore Client: Pfizer Pte Ltd Category: Newspaper / Newspaper Over 600 Lines: Single
Around The World Agency: DDB Canada, Toronto / Toronto Client: Energizer Category: Newspaper / Newspaper Over 600 Lines: Single
Since I Agency: DDB Germany / Berlin Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Single
Drawing Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
Tree House Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Single
GARAGE Agency: Forsman & Bodenfors / Gothenburg Client: VOLVO CARS SWEDEN/VOLVO S60 Category: Newspaper / Newspaper Over 600 Lines: Single
Fidel Castro's Speech Agency: J. Walter Thompson / São Paulo Client: Pfizer Category: Newspaper / Newspaper Over 600 Lines: Single
"Tommy" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Single
Hole Agency: Leo Burnett India / Mumbai Client: McDonalds Category: Newspaper / Newspaper Over 600 Lines: Single
Broom Agency: Lowe Bull / Bryanston Client: Unilever - AXE Category: Newspaper / Newspaper Over 600 Lines: Single
Elephants Agency: Publicis Conseil / Paris Client: Renault Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Mountain Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
G-Class Sahara Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Single
Exam Cheat Note - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Police Officer - Use the Shine Agency: The Jupiter Drawing Room (South Africa) / Johannesburg Client: Reckitt Benckiser Category: Newspaper / Newspaper Over 600 Lines: Single
Bus Agency: Y&R Buenos Aires / Capital Federal Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Single
"Left Behind" Agency: Young & Rubicam / Kuala Lumpur Client: Cerebos (M) Sdn Bhd Category: Newspaper / Newspaper Over 600 Lines: Single
Imagination3 (cubed) Agency: Atmosphere BBDO / New York Client: GE Category: Beyond the Banner
MINI Custom Paint Shop Agency: Beam Interactive & Relationship Marketing / Boston Client: MINI USA Category: Beyond the Banner
Kick your mouse Agency: CP COMUNICACION PROXIMITY / SPAIN Client: PUMA Category: Beyond the Banner
Come Clean Screensaver Agency: Crispin Porter + Bogusky / Miami Client: Method Category: Beyond the Banner
Giftmixer 3000 Agency: Crispin Porter + Bogusky / Miami Client: Borders Category: Beyond the Banner
Ugoffliments Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
Subservient Chicken/Friendster Agency: Crispin Porter + Bogusky / Miami Client: Burger King Category: Beyond the Banner
Testimonial Agency: DDB Brasil / São Paulo Client: TAM Express (courier) Category: Beyond the Banner
HP Festive Holiday Card Agency: Goodby, Silverstein & Partners / San Francisco Client: Hewlett-Packard Inc. Category: Beyond the Banner
THE WEBRING Agency: GLUE LONDON / London Client: POT NOODLE Category: Beyond the Banner
CAR PARK KERNOODLING Agency: GLUE LONDON / London Client: POT NOODLE Category: Beyond the Banner
HP Print and Play Sweepstakes Agency: Modem Media / Norwalk Client: HP Category: Beyond the Banner
Paper Film Festival Agency: Poke / London Client: Orange Category: Beyond the Banner
ABSOLUT RASPBERRI Agency: Springtime and Daddy / New York Client: ABSOLUT Category: Beyond the Banner
Inkblot Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner
Black Sheep Agency: TAXI / Toronto Client: MINI Canada Category: Beyond the Banner
RBK Streets Agency: Zugara / Los Angeles Client: Reebok Category: Beyond the Banner
Insane Tailors Agency: M&C Saatchi Sydney / Sydney Client: Herringbone Category: Consumer Magazine / Magazine Color Full Page or Spread: Single
Red Campaign Agency: The Richards Group / Dallas Client: KIWI Category: Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign
Skateboarding campaign Agency: Abbott Mead Vickers BBDO / London Client: Snickers Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Personality Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Control the ball Agency: BBDO Argentina / Vicente L?pez Client: Nike Argentina SA Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Cut Outs Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Hidden C Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Jump C Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign

2005 Interactive Merit Award

BatesAsia/Shanghai / Shanghai

China Forbidden Drunk-Driving Association

Mouse

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05243N

2005 Interactive Merit Award

J. Walter Thompson / São Paulo

Alcoholics Anonymous

Stop

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05244N

2005 Interactive Merit Award

OgilvyInteractive / São Paulo

Parkinson Brazilian Association

Old Lady

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05245N

2005 Interactive Merit Award

publicismojo auckland / Auckland

Amnesty International

Words Save Lives Game

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05246N

2005 Interactive Merit Award

Second Story Interactive Studios / Portland

Pirate Soul Museum

Legendary Pirates

Non-Profit Organizations / Non-Profit - Other Digital Advertising

05247N

2005 Interactive Merit Award

BLITZ / Beverly Hills

McElroy

Nesquik Xtreme Kart Challenge

Brand Gaming / Brand Gaming - Other Digital Media

05213N

2005 Interactive Merit Award

JWT Cheethambell / Manchester

Scruffs

Hardcore

Corporate Image-Business to Consumer / Corporate Image B2C - CD-ROM's

05170N

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Economist

Einstein

Newspaper / Newspaper Over 600 Lines: Single

05047A

2005 Advertising Merit Award

BBDO Singapore Pte Ltd / Singapore

Pfizer Pte Ltd

Stub

Newspaper / Newspaper Over 600 Lines: Single

05048A

2005 Advertising Merit Award

DDB Canada, Toronto / Toronto

Energizer

Around The World

Newspaper / Newspaper Over 600 Lines: Single

05049A

2005 Advertising Merit Award

DDB Germany / Berlin

Henkel KGaA

Since I

Newspaper / Newspaper Over 600 Lines: Single

05050A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Drawing

Newspaper / Newspaper Over 600 Lines: Single

05051A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Tree House

Newspaper / Newspaper Over 600 Lines: Single

05052A

2005 Advertising Merit Award

Forsman & Bodenfors / Gothenburg

VOLVO CARS SWEDEN/VOLVO S60

GARAGE

Newspaper / Newspaper Over 600 Lines: Single

05053A

2005 Advertising Merit Award

J. Walter Thompson / São Paulo

Pfizer

Fidel Castro's Speech

Newspaper / Newspaper Over 600 Lines: Single

05054A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Tommy"

Newspaper / Newspaper Over 600 Lines: Single

05055A

2005 Advertising Merit Award

Leo Burnett India / Mumbai

McDonalds

Hole

Newspaper / Newspaper Over 600 Lines: Single

05056A

2005 Advertising Merit Award

Lowe Bull / Bryanston

Unilever - AXE

Broom

Newspaper / Newspaper Over 600 Lines: Single

05057A

2005 Advertising Merit Award

Publicis Conseil / Paris

Renault

Elephants

Newspaper / Newspaper Over 600 Lines: Single

05059A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Mountain

Newspaper / Newspaper Over 600 Lines: Single

05060A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Sahara

Newspaper / Newspaper Over 600 Lines: Single

05061A

2005 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Exam Cheat Note - Use the Shine

Newspaper / Newspaper Over 600 Lines: Single

05062A

2005 Advertising Merit Award

The Jupiter Drawing Room (South Africa) / Johannesburg

Reckitt Benckiser

Police Officer - Use the Shine

Newspaper / Newspaper Over 600 Lines: Single

05063A

2005 Advertising Merit Award

Y&R Buenos Aires / Capital Federal

Visa Argetntina

Bus

Newspaper / Newspaper Over 600 Lines: Single

05064A

2005 Advertising Merit Award

Young & Rubicam / Kuala Lumpur

Cerebos (M) Sdn Bhd

"Left Behind"

Newspaper / Newspaper Over 600 Lines: Single

05065A

2005 Interactive Merit Award

Atmosphere BBDO / New York

GE

Imagination3 (cubed)

Beyond the Banner

05090N

2005 Interactive Merit Award

Beam Interactive & Relationship Marketing / Boston

MINI USA

MINI Custom Paint Shop

Beyond the Banner

05091N

2005 Interactive Merit Award

CP COMUNICACION PROXIMITY / SPAIN

PUMA

Kick your mouse

Beyond the Banner

05092N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Method

Come Clean Screensaver

Beyond the Banner

05093N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Borders

Giftmixer 3000

Beyond the Banner

05094N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Ugoffliments

Beyond the Banner

05095N

2005 Interactive Merit Award

Crispin Porter + Bogusky / Miami

Burger King

Subservient Chicken/Friendster

Beyond the Banner

05096N

2005 Interactive Merit Award

DDB Brasil / São Paulo

TAM Express (courier)

Testimonial

Beyond the Banner

05097N

2005 Interactive Merit Award

Goodby, Silverstein & Partners / San Francisco

Hewlett-Packard Inc.

HP Festive Holiday Card

Beyond the Banner

05098N

2005 Interactive Merit Award

GLUE LONDON / London

POT NOODLE

THE WEBRING

Beyond the Banner

05099N

2005 Interactive Merit Award

GLUE LONDON / London

POT NOODLE

CAR PARK KERNOODLING

Beyond the Banner

05100N

2005 Interactive Merit Award

Modem Media / Norwalk

HP

HP Print and Play Sweepstakes

Beyond the Banner

05102N

2005 Interactive Merit Award

Poke / London

Orange

Paper Film Festival

Beyond the Banner

05103N

2005 Interactive Merit Award

Springtime and Daddy / New York

ABSOLUT

ABSOLUT RASPBERRI

Beyond the Banner

05105N

2005 Interactive Merit Award

TAXI / Toronto

MINI Canada

Inkblot

Beyond the Banner

05106N

2005 Interactive Merit Award

TAXI / Toronto

MINI Canada

Black Sheep

Beyond the Banner

05107N

2005 Interactive Merit Award

Zugara / Los Angeles

Reebok

RBK Streets

Beyond the Banner

05108N

2005 Advertising Merit Award

M&C Saatchi Sydney / Sydney

Herringbone

Insane Tailors

Consumer Magazine / Magazine Color Full Page or Spread: Single

05088A

2005 Advertising Merit Award

The Richards Group / Dallas

KIWI

Red Campaign

Consumer Magazine / Magazine B/W or Color Less Than a Page: Campaign

05169A

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Snickers

Skateboarding campaign

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05138A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05139A

2005 Advertising Merit Award

BBDO Argentina / Vicente L?pez

Nike Argentina SA

Control the ball

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05140A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Cut Outs

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05142A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Hidden C

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05143A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Jump C

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05144A

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