The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Mahatma Gandhi
Agency: Emphasis Media / Bangalore
Client: Kingdom Kids Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Toilet Paper-2
Agency: Foote Cone & Belding (shanghai) / shanghai
Client: WWF Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Amnesia
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Wounded POW
Agency: Foote Cone & Belding Singapore / Singapore
Client: Global Alliance Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Millionaires
Agency: GSD&M / Austin
Client: Truthout.org Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Churchill
Agency: Ogilvy & Mather / Singapore
Client: Anglican Welfare Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Litter Bins
Agency: Ogilvy South Africa / Cape Town
Client: City Mission Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Backwards gun
Agency: Saatchi & Saatchi Australia / Sydney
Client: National Coalition for Gun Control Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Bear
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Elephant
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Seal
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
Tram Shelter
Agency: TBWAPHS Helsinki Ltd / Helsinki
Client: Amnesty International Category: Public Service/Political / Public Service/Political Outdoor and Posters: Single
"The Turbobrake-Campaign"
Agency: Scholz & Friends / Berlin
Client: Mitsubishi Motors Deutschland GmbH Category: Collateral Advertising / Collateral Posters: Campaign
Stamps
Agency: Foote Cone & Belding Malaysia / Kuala Lumpur
Client: RayTan Florist Category: Collateral Advertising / Collateral Posters: Campaign
Earthquake/Plane Crash/Flood
Agency: Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client: Victorinox Category: Collateral Advertising / Collateral Posters: Campaign
Band Aid No Water
Agency: McCann Erickson India / Mumbai
Client: Band Aid Washproof Category: Collateral Advertising / Collateral Posters: Campaign
Parachute/Wrestling/Football
Agency: McCann Erickson Singapore / Singapore
Client: Microsoft Singapore Pte Ltd Category: Collateral Advertising / Collateral Posters: Campaign
Still got milk?
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Collateral Advertising / Collateral Posters: Campaign
Portable CD Player / Shaver / Remote Control Car
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing Category: Collateral Advertising / Collateral Posters: Campaign
Burn Out
Agency: Saatchi & Saatchi / London
Client: Crest Category: Collateral Advertising / Collateral Posters: Campaign
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Agency: Saatchi & Saatchi / Petaling Jaya
Client: EUT Marketing Category: Collateral Advertising / Collateral Posters: Campaign
Believe
Agency: Spearhead / Seattle
Client: Seattle Magic Category: Collateral Advertising / Collateral Posters: Campaign
Sixty Magazine
Agency: Arnika / Richmond
Client: VCU Adcenter Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
mouths
Agency: grupo zapping / Madrid
Client: bits sin fronteras Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
H?kan Ludwigson
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Receipt
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: Hasselblad Center Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Look here! Look here!
Agency: Happy Forsman & Bodenfors / Gothenburg
Client: The Swedish museum of Architecture Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Neckar Brand Manual
Agency: Jung von Matt AG / Stuttgart
Client: The Neckar Valley Green Space Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
The Face of a Nation
Agency: Orange Juice Design / Durban
Client: Constitutional Court of South Africa Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Brochure
Agency: Saatchi & Saatchi / Cape Town
Client: Wolanani AIDS Initiative Category: Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
ABSOLUT Raspberri
Agency: TEQUILA / New York
Client: Absolut Vodka Category: Banners / Banner - Campaign
Campaign B
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Banners / Banner - Campaign
HP Brand Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
Centrino - Monsters
Agency: EURO RSCG 4D / São Paulo
Client: Intel Category: Banners / Banner - Campaign
Ngage - Tony Hawk
Agency: EURO RSCG 4D / São Paulo
Client: Nokia Category: Banners / Banner - Campaign
RECRUITMENT
Agency: GLUE LONDON / London
Client: ROYAL MARINES Category: Banners / Banner - Campaign
Dont waste it
Agency: Lean Mean Fighting Machine / London
Client: Eyeblaster Category: Banners / Banner - Campaign
Change me
Agency: Lean Mean Fighting Machine / London
Client: AOL Category: Banners / Banner - Campaign
Patience
Agency: OgilvyInteractive Brazil / São Paulo
Client: Brazilian Parkinson Association Category: Banners / Banner - Campaign
NZ Army Force 9 Banners
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: New Zealand Army Category: Banners / Banner - Campaign
Napoleon Dynamite
Agency: Ted. Perez. + Associates / Santa Monica
Client: Fox Searchlight Pictures Category: Banners / Banner - Campaign
Hamburger
Agency: Agency212 / Port Washington
Client: Fatty Golf Open Category: Consumer Television / Consumer Television Under $50,000 Budget
Bob & Ronna
Agency: Underground / Baltimore /
Client: Bob & Ronna Category: Consumer Television / Consumer Television Under $50,000 Budget
Flags
Agency: Ambience Publicis / Mumbai
Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas
Agency: McKinney / Durham
Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Toothpaste
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Underpants
Agency: DDB Canada / Vancouver
Client: First United Mission Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Hands
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Buenos Aires Zoo Category: Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Award:
2005 Advertising Merit Award
Agency:
Emphasis Media / Bangalore
Client:
Kingdom Kids
Title:
Mahatma Gandhi
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05299A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding (shanghai) / shanghai
Client:
WWF
Title:
Toilet Paper-2
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05300A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Amnesia
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05301A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Singapore / Singapore
Client:
Global Alliance
Title:
Wounded POW
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05302A
Award:
2005 Advertising Merit Award
Agency:
GSD&M / Austin
Client:
Truthout.org
Title:
Millionaires
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05303A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
Anglican Welfare Council
Title:
Churchill
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05304A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
City Mission
Title:
Litter Bins
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05305A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi Australia / Sydney
Client:
National Coalition for Gun Control
Title:
Backwards gun
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05306A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Bear
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05307A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Elephant
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05308A
Award:
2005 Advertising Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
IFAW
Title:
Seal
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05309A
Award:
2005 Advertising Merit Award
Agency:
TBWAPHS Helsinki Ltd / Helsinki
Client:
Amnesty International
Title:
Tram Shelter
Category:
Public Service/Political / Public Service/Political Outdoor and Posters: Single
Annual ID:
05310A
Award:
2005 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Mitsubishi Motors Deutschland GmbH
Title:
"The Turbobrake-Campaign"
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05261A
Award:
2005 Advertising Merit Award
Agency:
Foote Cone & Belding Malaysia / Kuala Lumpur
Client:
RayTan Florist
Title:
Stamps
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05262A
Award:
2005 Advertising Merit Award
Agency:
Leo Burnett (A Division of TLG Communication P/L) / Far East Square
Client:
Victorinox
Title:
Earthquake/Plane Crash/Flood
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05263A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson India / Mumbai
Client:
Band Aid Washproof
Title:
Band Aid No Water
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05264A
Award:
2005 Advertising Merit Award
Agency:
McCann Erickson Singapore / Singapore
Client:
Microsoft Singapore Pte Ltd
Title:
Parachute/Wrestling/Football
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05265A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
Still got milk?
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05266A
Award:
2005 Advertising Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
GP Battery Marketing
Title:
Portable CD Player / Shaver / Remote Control Car
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05267A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / London
Client:
Crest
Title:
Burn Out
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05268A
Award:
2005 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
EUT Marketing
Title:
"Mirror [Computer]" / "Mirror [Pedicure]" / "Mirror [Piano]"
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05269A
Award:
2005 Advertising Merit Award
Agency:
Spearhead / Seattle
Client:
Seattle Magic
Title:
Believe
Category:
Collateral Advertising / Collateral Posters: Campaign
Annual ID:
05270A
Award:
2005 Design Merit Award
Agency:
Arnika / Richmond
Client:
VCU Adcenter
Title:
Sixty Magazine
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05190D
Award:
2005 Design Merit Award
Agency:
grupo zapping / Madrid
Client:
bits sin fronteras
Title:
mouths
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05191D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
H?kan Ludwigson
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05192D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
Hasselblad Center
Title:
Receipt
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05193D
Award:
2005 Design Merit Award
Agency:
Happy Forsman & Bodenfors / Gothenburg
Client:
The Swedish museum of Architecture
Title:
Look here! Look here!
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05194D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
The Neckar Valley Green Space Foundation
Title:
The Neckar Brand Manual
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05195D
Award:
2005 Design Merit Award
Agency:
Orange Juice Design / Durban
Client:
Constitutional Court of South Africa
Title:
The Face of a Nation
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05196D
Award:
2005 Design Merit Award
Agency:
Saatchi & Saatchi / Cape Town
Client:
Wolanani AIDS Initiative
Title:
Brochure
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political Booklet/Brochure & Other Collateral
Annual ID:
05197D
Award:
2005 Interactive Merit Award
Agency:
TEQUILA / New York
Client:
Absolut Vodka
Title:
ABSOLUT Raspberri
Category:
Banners / Banner - Campaign
Annual ID:
05078N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Campaign B
Category:
Banners / Banner - Campaign
Annual ID:
05079N
Award:
2005 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Brand Campaign
Category:
Banners / Banner - Campaign
Annual ID:
05080N
Award:
2005 Interactive Merit Award
Agency:
EURO RSCG 4D / São Paulo
Client:
Intel
Title:
Centrino - Monsters
Category:
Banners / Banner - Campaign
Annual ID:
05081N
Award:
2005 Interactive Merit Award
Agency:
EURO RSCG 4D / São Paulo
Client:
Nokia
Title:
Ngage - Tony Hawk
Category:
Banners / Banner - Campaign
Annual ID:
05082N
Award:
2005 Interactive Merit Award
Agency:
GLUE LONDON / London
Client:
ROYAL MARINES
Title:
RECRUITMENT
Category:
Banners / Banner - Campaign
Annual ID:
05083N
Award:
2005 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
Eyeblaster
Title:
Dont waste it
Category:
Banners / Banner - Campaign
Annual ID:
05084N
Award:
2005 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
AOL
Title:
Change me
Category:
Banners / Banner - Campaign
Annual ID:
05085N
Award:
2005 Interactive Merit Award
Agency:
OgilvyInteractive Brazil / São Paulo
Client:
Brazilian Parkinson Association
Title:
Patience
Category:
Banners / Banner - Campaign
Annual ID:
05086N
Award:
2005 Interactive Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
New Zealand Army
Title:
NZ Army Force 9 Banners
Category:
Banners / Banner - Campaign
Annual ID:
05087N
Award:
2005 Interactive Merit Award
Agency:
Ted. Perez. + Associates / Santa Monica
Client:
Fox Searchlight Pictures
Title:
Napoleon Dynamite
Category:
Banners / Banner - Campaign
Annual ID:
05088N
Award:
2005 Interactive Merit Award
Agency:
Client:
Guardian
Title:
Jobs
Category:
Banners / Banner - Campaign
Annual ID:
05089N
Award:
2005 Advertising Merit Award
Agency:
Agency212 / Port Washington
Client:
Fatty Golf Open
Title:
Hamburger
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05101T
Award:
2005 Advertising Merit Award
Agency:
Underground / Baltimore /
Client:
Bob & Ronna
Title:
Bob & Ronna
Category:
Consumer Television / Consumer Television Under $50,000 Budget
Annual ID:
05102T
Award:
2005 Advertising Merit Award
Agency:
Ambience Publicis / Mumbai
Client:
Western Union Money Transfer
Title:
Flags
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05084A
Award:
2005 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Classic Tattoo
Title:
Canvas
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05085A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
The Onion Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05086A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Toothpaste
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05274A
Award:
2005 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
First United Mission
Title:
Underpants
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05275A
Award:
2005 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Buenos Aires Zoo
Title:
Hands
Category:
Public Service/Political / Public Service/Political Newspaper or Magazine: Single
Annual ID:
05276A