The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
kill bill vol.2
Agency: grupo zapping / Madrid
Client: buenavista Category: Brand and Corporate Identity / Booklet/Brochure
The Neckar Brand Manual
Agency: Jung von Matt AG / Stuttgart
Client: The Neckar Valley Green Space Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Staff Handbook
Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client: McCann Erickson Category: Brand and Corporate Identity / Booklet/Brochure
Book Design
Agency: Ogilvy & Mather / New York
Client: Crystal Group Category: Brand and Corporate Identity / Booklet/Brochure
Brand Plan
Agency: Sandstrom Design / Portland
Client: Converse Category: Brand and Corporate Identity / Booklet/Brochure
Fall 2004 Product Catalog
Agency: Sandstrom Design / Portland
Client: Converse Category: Brand and Corporate Identity / Booklet/Brochure
Alien vs. Predator - Game Eyeblaster
Agency: Big Spaceship LLC / Brooklyn
Client: 20th Century Fox International Category: Brand Gaming / Brand Gaming - Banners
NZ Army Force 9 Banners
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: New Zealand Army Category: Brand Gaming / Brand Gaming - Banners
Orgy (print)
Agency: Euro RSCG Worldwide - New York / New York
Client: Chelsea Guitars Category: Newspaper / Newspaper 600 Lines or Less: Single
8 Track Cassette
Agency: Ogilvy South Africa / Cape Town
Client: Parmalat - Everfresh Category: Newspaper / Newspaper 600 Lines or Less: Single
Music Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Rec Room
Agency: Publicis NY / New York
Client: Allied Domecq Category: Newspaper / Newspaper 600 Lines or Less: Single
Tear
Agency: Publicis NY / New York
Client: Procter & Gamble - Pepto Category: Newspaper / Newspaper 600 Lines or Less: Single
Gandhi
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Single
Root
Agency: Carmichael Lynch / Minneapolis
Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Logos
Agency: CRAMER-KRASSELT / CHICAGO
Client: Hotel Victor Category: Brand and Corporate Identity Design / Logo/Trademark
Logos
Agency: MTV NETWORKS / New York
Client: Nick Digital - NOGGIN Category: Brand and Corporate Identity Design / Logo/Trademark
Ogo Logo
Agency: Ogilvy & Mather / New York
Client: AT&T Wireless Category: Brand and Corporate Identity Design / Logo/Trademark
Flags
Agency: Ambience Publicis / Mumbai
Client: Western Union Money Transfer Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Canvas
Agency: McKinney / Durham
Client: Classic Tattoo Category: Newspaper / Newspaper 600 Lines or Less: Campaign
The Onion Campaign
Agency: The Martin Agency / Richmond
Client: The Onion Category: Newspaper / Newspaper 600 Lines or Less: Campaign
Feel new sesame street
Agency: ADK Inc. / Tokyo
Client: SESAME STREET PARTNERS JAPAN Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Tomato, Steak, Potato
Agency:
Client: Dexter Russel Cutlery Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Wild Postings
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Propaganda*4
Agency: JWT Shanghai / Shanghai
Client: Long Xi Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
"Garden Flower"/"Garden Palm"/"Gardens"
Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client: Kinokuniya Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
EYES
Agency: Net#Work BBDO / Hyde Park
Client: SIMBA - GHOST POPS Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Portable CD Player / Shaver / Remote Control Car
Agency: Publicis Malaysia / kuala Lumpur
Client: GP Battery Marketing Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
The etiquette poster
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
2 MTV Instructoart watch and learn
Agency: Matthew Vescovo / Brooklyn
Client: MTV Category: Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Glac?au Vitaminwater
Agency: AKQA / San Francisco
Client: Energy Brands Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MAJOLICA MAJORCA
Agency: BBmedia inc. / Tokyo
Client: Shiseido Co Ltd. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Carmelo 1.5
Agency: Blast Radius / Vancouver
Client: Jordan Brand Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
DESIGN YAMAHA
Agency: Business Architects Inc. / Tokyo
Client: YAMAHA CORPORATION Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
ConverseGallery.com
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: Converse Inc Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Desea, land of good wishes
Agency: CP COMUNICACION PROXIMITY / SPAIN
Client: VOLKSWAGEN AUDI ESPA?A, S.A. Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Chicken Fight
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Come Clean
Agency: Crispin Porter + Bogusky / Miami
Client: Method Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Angus Diet
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Ugoff
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
CORZO
Agency: Firstborn / New York
Client: Bacardi USA Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
adidas tennis verticals 05
Agency: Fork Unstable Media Ost GmbH / Berlin
Client: adidas-Salomon AG Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Hockey
Agency: henderson bas / Toronto
Client: Nike Canada Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
MAZDA in Europe
Agency: J. Walter Thompson Japan Ltd. / Tokyo
Client: Mazda Motor Coporation Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
It's Time For JUBES
Agency: kinetic singapore / Singapore
Client: Wong Coco Pte ltd Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Skateboarding
Agency: odopod / San Francisco
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Cycling
Agency: odopod / San Francisco
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Red Bull Copilot
Agency: odopod / San Francisco
Client: Red Bull Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Nike Basketball
Agency: R/GA / New York
Client: Nike Category: Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Award:
2005 Design Merit Award
Agency:
grupo zapping / Madrid
Client:
buenavista
Title:
kill bill vol.2
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05056D
Award:
2005 Design Merit Award
Agency:
Jung von Matt AG / Stuttgart
Client:
The Neckar Valley Green Space Foundation
Title:
The Neckar Brand Manual
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05057D
Award:
2005 Design Merit Award
Agency:
McCann Erickson (M) Sdn Bhd / Kuala Lumpur
Client:
McCann Erickson
Title:
Staff Handbook
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05058D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
Crystal Group
Title:
Book Design
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05059D
Award:
2005 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Brand Plan
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05060D
Award:
2005 Design Merit Award
Agency:
Sandstrom Design / Portland
Client:
Converse
Title:
Fall 2004 Product Catalog
Category:
Brand and Corporate Identity / Booklet/Brochure
Annual ID:
05061D
Award:
2005 Interactive Merit Award
Agency:
Big Spaceship LLC / Brooklyn
Client:
20th Century Fox International
Title:
Alien vs. Predator - Game Eyeblaster
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
05197N
Award:
2005 Interactive Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
New Zealand Army
Title:
NZ Army Force 9 Banners
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
05198N
Award:
2005 Interactive Merit Award
Agency:
Client:
Guardian
Title:
Ryder Cup Game
Category:
Brand Gaming / Brand Gaming - Banners
Annual ID:
05199N
Award:
2005 Advertising Merit Award
Agency:
Euro RSCG Worldwide - New York / New York
Client:
Chelsea Guitars
Title:
Orgy (print)
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05078A
Award:
2005 Advertising Merit Award
Agency:
Ogilvy South Africa / Cape Town
Client:
Parmalat - Everfresh
Title:
8 Track Cassette
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05079A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Music Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05080A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Allied Domecq
Title:
Rec Room
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05081A
Award:
2005 Advertising Merit Award
Agency:
Publicis NY / New York
Client:
Procter & Gamble - Pepto
Title:
Tear
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05082A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
Gandhi
Category:
Newspaper / Newspaper 600 Lines or Less: Single
Annual ID:
05083A
Award:
2005 Design Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
City of Minneapolis
Title:
Root
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05080D
Award:
2005 Design Merit Award
Agency:
CRAMER-KRASSELT / CHICAGO
Client:
Hotel Victor
Title:
Logos
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05081D
Award:
2005 Design Merit Award
Agency:
MTV NETWORKS / New York
Client:
Nick Digital - NOGGIN
Title:
Logos
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05082D
Award:
2005 Design Merit Award
Agency:
Ogilvy & Mather / New York
Client:
AT&T Wireless
Title:
Ogo Logo
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05083D
Award:
2005 Advertising Merit Award
Agency:
Ambience Publicis / Mumbai
Client:
Western Union Money Transfer
Title:
Flags
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05084A
Award:
2005 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Classic Tattoo
Title:
Canvas
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05085A
Award:
2005 Advertising Merit Award
Agency:
The Martin Agency / Richmond
Client:
The Onion
Title:
The Onion Campaign
Category:
Newspaper / Newspaper 600 Lines or Less: Campaign
Annual ID:
05086A
Award:
2005 Design Merit Award
Agency:
ADK Inc. / Tokyo
Client:
SESAME STREET PARTNERS JAPAN
Title:
Feel new sesame street
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05112D
Award:
2005 Design Merit Award
Agency:
Client:
Dexter Russel Cutlery
Title:
Tomato, Steak, Potato
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05113D
Award:
2005 Design Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse
Title:
Wild Postings
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05114D
Award:
2005 Design Merit Award
Agency:
JWT Shanghai / Shanghai
Client:
Long Xi
Title:
Propaganda*4
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05115D
Award:
2005 Design Merit Award
Agency:
Leo Burnett Advertising Sdn Bhd / Kuala Lumpur
Client:
Kinokuniya
Title:
"Garden Flower"/"Garden Palm"/"Gardens"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05116D
Award:
2005 Design Merit Award
Agency:
Net#Work BBDO / Hyde Park
Client:
SIMBA - GHOST POPS
Title:
EYES
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05117D
Award:
2005 Design Merit Award
Agency:
Publicis Malaysia / kuala Lumpur
Client:
GP Battery Marketing
Title:
Portable CD Player / Shaver / Remote Control Car
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05118D
Award:
2005 Design Merit Award
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Raffles Hotel Vier Jahreszeiten Hamburg
Title:
The etiquette poster
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Campaign
Annual ID:
05119D
Award:
2005 Advertising Merit Award
Agency:
Matthew Vescovo / Brooklyn
Client:
MTV
Title:
2 MTV Instructoart watch and learn
Category:
Consumer Television / Consumer Television Under $50,000 Budget: Campaign
Annual ID:
05108T
Award:
2005 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Energy Brands
Title:
Glac?au Vitaminwater
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05140N
Award:
2005 Interactive Merit Award
Agency:
BBmedia inc. / Tokyo
Client:
Shiseido Co Ltd.
Title:
MAJOLICA MAJORCA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05141N
Award:
2005 Interactive Merit Award
Agency:
Blast Radius / Vancouver
Client:
Jordan Brand
Title:
Carmelo 1.5
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05142N
Award:
2005 Interactive Merit Award
Agency:
Business Architects Inc. / Tokyo
Client:
YAMAHA CORPORATION
Title:
DESIGN YAMAHA
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05143N
Award:
2005 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
Converse Inc
Title:
ConverseGallery.com
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05144N
Award:
2005 Interactive Merit Award
Agency:
CP COMUNICACION PROXIMITY / SPAIN
Client:
VOLKSWAGEN AUDI ESPA?A, S.A.
Title:
Desea, land of good wishes
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05145N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05146N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Method
Title:
Come Clean
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05147N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Angus Diet
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05148N
Award:
2005 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Ugoff
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05149N
Award:
2005 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Bacardi USA
Title:
CORZO
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05150N
Award:
2005 Interactive Merit Award
Agency:
Fork Unstable Media Ost GmbH / Berlin
Client:
adidas-Salomon AG
Title:
adidas tennis verticals 05
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05151N
Award:
2005 Interactive Merit Award
Agency:
henderson bas / Toronto
Client:
Nike Canada
Title:
Nike Hockey
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05152N
Award:
2005 Interactive Merit Award
Agency:
J. Walter Thompson Japan Ltd. / Tokyo
Client:
Mazda Motor Coporation
Title:
MAZDA in Europe
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05153N
Award:
2005 Interactive Merit Award
Agency:
kinetic singapore / Singapore
Client:
Wong Coco Pte ltd
Title:
It's Time For JUBES
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05154N
Award:
2005 Interactive Merit Award
Agency:
odopod / San Francisco
Client:
Nike
Title:
Nike Skateboarding
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05155N
Award:
2005 Interactive Merit Award
Agency:
odopod / San Francisco
Client:
Nike
Title:
Nike Cycling
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05156N
Award:
2005 Interactive Merit Award
Agency:
odopod / San Francisco
Client:
Red Bull
Title:
Red Bull Copilot
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05157N
Award:
2005 Interactive Merit Award
Agency:
R/GA / New York
Client:
Nike
Title:
Nike Basketball
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Web Sites
Annual ID:
05159N