The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

StepUpSpeakOut.com Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Non-Profit Organizations / Non-Profit - Web Sites
Connect Truth Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Crazyworld 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Stupid.ca Agency: Bensimon Byrne / Toronto Client: Ministry of Health and Long Term Care Category: Non-Profit Organizations / Non-Profit - Web Sites
Virtual Derby Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Non-Profit Organizations / Non-Profit - Web Sites
Walking Time Bomb Agency: Hunt Adkins / Minneapolis Client: American Cancer Society/Blue Cross Blue Shield Category: Non-Profit Organizations / Non-Profit - Web Sites
Project Rebirth Web site Agency: IconNicholson / New York Client: Project Rebirth Category: Non-Profit Organizations / Non-Profit - Web Sites
Wear Yellow Agency: odopod / San Francisco Client: Nike / Lance Armstrong Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Exhale Agency: Tribal DDB Canada / Vancouver Client: BC Tobacco Reduction Category: Non-Profit Organizations / Non-Profit - Web Sites
Responsible Driving Agency: Wunderman / Chicago Client: Motorola Category: Non-Profit Organizations / Non-Profit - Web Sites
UNESCO World Terakoya Movement Agency: Dentsu / Tokyo Client: National Federation of UNESCO Associations in Japan Category: Non-Profit Organizations / Non-Profit - Web Sites
Let me tell you a tale Agency: zentropy / Madrid Client: MSF Spain (Doctors Without Borders) Category: Non-Profit Organizations / Non-Profit - Web Sites
Personality (Bin Laden) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Bush) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Fidel) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Saddam) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Yearbook Agency: BBDO Atlanta / ATLANTA Client: Cingular Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Emergency Call Agency: BBDO Bangkok Limited / Silom Client: Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Knotty Pine Agency: BBDO Chicago / chicago Client: Wm. Wrigley Jr. Company/Orbit White Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lift Agency: BBDO Guerrero Ortega / Makati City Client: Splash Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Track Agency: berry bush bbdo / cape town Client: Subaru Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Free After That Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cap Agency: Colenso BBDO / Auckland Client: Lion Breweries Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Thumbs Agency: Colenso BBDO / Auckland Client: Monaco Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CALCO TRACING Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - CLASE A Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hidden Spread Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
History of the Go Kart Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Milk Carton Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baby Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Wee Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
King Kong Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Skin Tone Agency: Client: Schering-Plough Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Steel Door Agency: Dentsu Singapore / Singapore Client: WD40 Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
"The Chinatown-ad" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Box I Agency: DPZ Propaganda Ltda. / São Paulo Client: Lego Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Sex Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tampax Agency: Leo Burnett Paris / Boulogne Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Whiteboard Agency: Naga DDB Sdn Bhd / - Client: EUT Fashion (Wonderbra) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Flare 25th Anniversary Issue Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" Campaign - Ad "Drill Bits" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Birds Agency: Ogilvy Mexico / M?xico Client: Land Rover Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shaver Agency: Publicis Malaysia / kuala Lumpur Client: GP Battery Marketing Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Conqueror Agency: Publicis Mojo / Melbourne Client: Nike Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Picasso Man Agency: Publicis Salles Norton / São Paulo Client: Bradesco Bank Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Irina Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Moon Agency: Saatchi & Saatchi / London Client: Olay Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
STATION Agency: Saatchi & Saatchi / Madrid Client: QUESER?AS BEL ESPA?A, S.A. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
There yet? Agency: Saatchi & Saatchi Singapore / Singapore Client: Toyota - Borneo Motors Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2005 Interactive Merit Award

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut.com

Non-Profit Organizations / Non-Profit - Web Sites

05231N

2005 Interactive Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Connect Truth

Non-Profit Organizations / Non-Profit - Web Sites

05232N

2005 Interactive Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Crazyworld 2

Non-Profit Organizations / Non-Profit - Web Sites

05233N

2005 Interactive Merit Award

Bensimon Byrne / Toronto

Ministry of Health and Long Term Care

Stupid.ca

Non-Profit Organizations / Non-Profit - Web Sites

05234N

2005 Interactive Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts (Viking Indianhead Council, BSA)

Virtual Derby

Non-Profit Organizations / Non-Profit - Web Sites

05235N

2005 Interactive Merit Award

Hunt Adkins / Minneapolis

American Cancer Society/Blue Cross Blue Shield

Walking Time Bomb

Non-Profit Organizations / Non-Profit - Web Sites

05236N

2005 Interactive Merit Award

IconNicholson / New York

Project Rebirth

Project Rebirth Web site

Non-Profit Organizations / Non-Profit - Web Sites

05237N

2005 Interactive Merit Award

odopod / San Francisco

Nike / Lance Armstrong Foundation

Wear Yellow

Non-Profit Organizations / Non-Profit - Web Sites

05238N

2005 Interactive Merit Award

Tribal DDB Canada / Vancouver

BC Tobacco Reduction

Exhale

Non-Profit Organizations / Non-Profit - Web Sites

05239N

2005 Interactive Merit Award

Wunderman / Chicago

Motorola

Responsible Driving

Non-Profit Organizations / Non-Profit - Web Sites

05240N

2005 Interactive Merit Award

Dentsu / Tokyo

National Federation of UNESCO Associations in Japan

UNESCO World Terakoya Movement

Non-Profit Organizations / Non-Profit - Web Sites

05241N

2005 Interactive Merit Award

zentropy / Madrid

MSF Spain (Doctors Without Borders)

Let me tell you a tale

Non-Profit Organizations / Non-Profit - Web Sites

05242N

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bin Laden)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05089A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bush)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05090A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Fidel)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05091A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Saddam)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05092A

2005 Advertising Merit Award

BBDO Atlanta / ATLANTA

Cingular

Yearbook

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05093A

2005 Advertising Merit Award

BBDO Bangkok Limited / Silom

Indosport (Thailand)

Emergency Call

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05094A

2005 Advertising Merit Award

BBDO Chicago / chicago

Wm. Wrigley Jr. Company/Orbit White

Knotty Pine

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05095A

2005 Advertising Merit Award

BBDO Guerrero Ortega / Makati City

Splash Corporation

Lift

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05096A

2005 Advertising Merit Award

berry bush bbdo / cape town

Subaru

Track

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05097A

2005 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Free After That

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05098A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Lion Breweries

Cap

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05099A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Thumbs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05100A

2005 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - CLASE A

CALCO TRACING

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05101A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Hidden Spread

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05103A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

History of the Go Kart

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05104A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05105A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Milk Carton

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05106A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Baby

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05107A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Wee

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05108A

2005 Advertising Merit Award

DDB London / London

Volkswagen

King Kong

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05109A

2005 Advertising Merit Award

Schering-Plough

Skin Tone

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05110A

2005 Advertising Merit Award

Dentsu Singapore / Singapore

WD40

Steel Door

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05111A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-ad"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05112A

2005 Advertising Merit Award

DPZ Propaganda Ltda. / São Paulo

Lego

Box I

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05113A

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Sex

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05114A

2005 Advertising Merit Award

Leo Burnett Paris / Boulogne

Procter & Gamble

Tampax

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05116A

2005 Advertising Merit Award

Naga DDB Sdn Bhd / -

EUT Fashion (Wonderbra)

Whiteboard

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05117A

2005 Advertising Merit Award

Ogilvy & Mather / Toronto

Unilever - Dove

Flare 25th Anniversary Issue

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05118A

2005 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool "Extreme Longlife" Campaign - Ad "Drill Bits"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05119A

2005 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05120A

2005 Advertising Merit Award

Ogilvy Mexico / M?xico

Land Rover

Birds

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05121A

2005 Advertising Merit Award

Publicis Malaysia / kuala Lumpur

GP Battery Marketing

Shaver

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05122A

2005 Advertising Merit Award

Publicis Mojo / Melbourne

Nike

Conqueror

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05123A

2005 Advertising Merit Award

Publicis Salles Norton / São Paulo

Bradesco Bank

Picasso Man

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05124A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Irina

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05125A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Olay

Moon

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05126A

2005 Advertising Merit Award

Saatchi & Saatchi / Madrid

QUESER?AS BEL ESPA?A, S.A.

STATION

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05127A

2005 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Toyota - Borneo Motors

There yet?

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05128A

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