The One Show

The One Show is one of the most prestigious awards competitions in advertising, design, interactive and branded entertainment. Judged every year by top industry professionals, a Gold Pencil is the ultimate symbol of creative excellence.

The One Show 2020 is officially open for entries! With new categories, a restructuring of disciplines and more flexibility with campaigns, there are more opportunities to win a coveted One Show Pencil than ever before!

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Award

Agency

Client

Title

Category

Annual ID

REPETITIONS Agency: SHACKLETON / MADRID Client: SAVE THE CHILDREN Category: Public Service/Political / Public Service/Political Radio: Campaign
Hamburger Agency: Agency212 / Port Washington Client: Fatty Golf Open Category: Consumer Television / Consumer Television Under $50,000 Budget
Bob & Ronna Agency: Underground / Baltimore / Client: Bob & Ronna Category: Consumer Television / Consumer Television Under $50,000 Budget
Colour Chemistry Agency: Agency.com / London Client: Dulux Category: Beyond the Banner / Beyond the Banner - Campaign
Pocket Books Agency: DDB Brasil / São Paulo Client: Telefonica / Speedy (Internet Connection) Category: Beyond the Banner / Beyond the Banner - Campaign
Agency: Walt Disney Studios / Burbank Client: Walt Disney Studios Category: Beyond the Banner / Beyond the Banner - Campaign
Que quieres conseguir (Polo Match) Agency: zentropy / Madrid Client: Volkswagen Spain Category: Beyond the Banner / Beyond the Banner - Campaign
365&36.5 communications Agency: 601Bisang / Seoul Client: 601Bisang Category: Collateral Design / Self-Promotion - Single Only
Bransch No. 3 Agency: Bransch Inc. / New York Client: Bransch Inc. Category: Collateral Design / Self-Promotion - Single Only
Napoleon Dynamite Holiday Card Agency: MTV NETWORKS / New York Client: MTV Design Category: Collateral Design / Self-Promotion - Single Only
Eniro Telefonkatalogerna / Eniro "Yellow Pages 1923 a-d Agency: Ogilvy Design / Stockholm Client: Eniro Category: Publication Design / Book Jacket Design
Cans Agency: Abbott Mead Vickers BBDO / London Client: Guinness Category: Newspaper / Newspaper Over 600 Lines: Campaign
Since Agency: DDB Germany / Berlin Client: Henkel KGaA Category: Newspaper / Newspaper Over 600 Lines: Campaign
For boys who were always men Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Newspaper / Newspaper Over 600 Lines: Campaign
The Guardian Agency: DDB London / London Client: The Guardian Category: Newspaper / Newspaper Over 600 Lines: Campaign
Samsung TV "Sword, Haunted House, Cards" Agency: Foote Cone & Belding Singapore / Singapore Client: Samsung Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Rush through town" Agency: GREY COPENHAGEN / Copenhagen K Client: Metro Category: Newspaper / Newspaper Over 600 Lines: Campaign
"Black Jack"/"Tommy"/"Sugar" Agency: Leo Burnett Advertising Sdn Bhd / Kuala Lumpur Client: PetsUnite Category: Newspaper / Newspaper Over 600 Lines: Campaign
Kennedy, Pyramids, Roswell & Moon Agency: Lowe Bull / Bryanston Client: Pentel Category: Newspaper / Newspaper Over 600 Lines: Campaign
G-Class Campaign Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: Mercedes-Benz Category: Newspaper / Newspaper Over 600 Lines: Campaign
As real as it gets Agency: TBWA Singapore / Singapore Client: Sphere Category: Newspaper / Newspaper Over 600 Lines: Campaign
Sad Dogs Agency: TBWAHuntLascaris / Sandton Client: Masterfoods/Pedigree Category: Newspaper / Newspaper Over 600 Lines: Campaign
Instruction Manual Agency: Y&R Buenos Aires / Capital Federal Client: Visa Argetntina Category: Newspaper / Newspaper Over 600 Lines: Campaign
Devoted to Biking Agency: Diesel / Montreal Client: GURU BICYCLE CORP. Category: Brand and Corporate Identity / Booklet/Brochure
"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure" Agency: Scholz & Friends / Berlin Client: Frankfurter Allgemeine Zeitung GmbH Category: Brand and Corporate Identity / Booklet/Brochure
kill bill vol.2 Agency: grupo zapping / Madrid Client: buenavista Category: Brand and Corporate Identity / Booklet/Brochure
The Neckar Brand Manual Agency: Jung von Matt AG / Stuttgart Client: The Neckar Valley Green Space Foundation Category: Brand and Corporate Identity / Booklet/Brochure
Staff Handbook Agency: McCann Erickson (M) Sdn Bhd / Kuala Lumpur Client: McCann Erickson Category: Brand and Corporate Identity / Booklet/Brochure
Book Design Agency: Ogilvy & Mather / New York Client: Crystal Group Category: Brand and Corporate Identity / Booklet/Brochure
Brand Plan Agency: Sandstrom Design / Portland Client: Converse Category: Brand and Corporate Identity / Booklet/Brochure
Fall 2004 Product Catalog Agency: Sandstrom Design / Portland Client: Converse Category: Brand and Corporate Identity / Booklet/Brochure
Virtual Lover Agency: AgênciaClick / São Paulo Client: C&A Fashion Category: Wireless
StepUpSpeakOut.com Agency: Archrival / Lincoln Client: Nebraska Domestic Violence Council Category: Non-Profit Organizations / Non-Profit - Web Sites
Connect Truth Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Crazyworld 2 Agency: Arnold Worldwide / Boston Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Stupid.ca Agency: Bensimon Byrne / Toronto Client: Ministry of Health and Long Term Care Category: Non-Profit Organizations / Non-Profit - Web Sites
Virtual Derby Agency: Carmichael Lynch / Minneapolis Client: Cub Scouts (Viking Indianhead Council, BSA) Category: Non-Profit Organizations / Non-Profit - Web Sites
Walking Time Bomb Agency: Hunt Adkins / Minneapolis Client: American Cancer Society/Blue Cross Blue Shield Category: Non-Profit Organizations / Non-Profit - Web Sites
Project Rebirth Web site Agency: IconNicholson / New York Client: Project Rebirth Category: Non-Profit Organizations / Non-Profit - Web Sites
Wear Yellow Agency: odopod / San Francisco Client: Nike / Lance Armstrong Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
Exhale Agency: Tribal DDB Canada / Vancouver Client: BC Tobacco Reduction Category: Non-Profit Organizations / Non-Profit - Web Sites
Responsible Driving Agency: Wunderman / Chicago Client: Motorola Category: Non-Profit Organizations / Non-Profit - Web Sites
UNESCO World Terakoya Movement Agency: Dentsu / Tokyo Client: National Federation of UNESCO Associations in Japan Category: Non-Profit Organizations / Non-Profit - Web Sites
Let me tell you a tale Agency: zentropy / Madrid Client: MSF Spain (Doctors Without Borders) Category: Non-Profit Organizations / Non-Profit - Web Sites
Trees Agency: Colenso BBDO / Auckland Client: Auckland Regional Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Keep Reading Agency: Colenso BBDO / Auckland Client: New Zealand Book Council Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Read it before Hollywood does Agency: leo burnett prague / Prague Client: Association of librarians of the Czech Republic Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Box Agency: Ogilvy & Mather / Santiago Client: National Corporation Against Child Abuse Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Volunteers Needed Campaign Agency: publicismojo auckland / Auckland Client: New Zealand Blood Service Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign
Barcode Cage Agency: Springer & Jacoby Werbung GmbH / Hamburg Client: IFAW Category: Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

2005 Advertising Merit Award

SHACKLETON / MADRID

SAVE THE CHILDREN

REPETITIONS

Public Service/Political / Public Service/Political Radio: Campaign

05014R

2005 Advertising Merit Award

Agency212 / Port Washington

Fatty Golf Open

Hamburger

Consumer Television / Consumer Television Under $50,000 Budget

05101T

2005 Advertising Merit Award

Underground / Baltimore /

Bob & Ronna

Bob & Ronna

Consumer Television / Consumer Television Under $50,000 Budget

05102T

2005 Interactive Merit Award

Agency.com / London

Dulux

Colour Chemistry

Beyond the Banner / Beyond the Banner - Campaign

05109N

2005 Interactive Merit Award

DDB Brasil / São Paulo

Telefonica / Speedy (Internet Connection)

Pocket Books

Beyond the Banner / Beyond the Banner - Campaign

05110N

2005 Interactive Merit Award

Walt Disney Studios / Burbank

Walt Disney Studios

Beyond the Banner / Beyond the Banner - Campaign

05111N

2005 Interactive Merit Award

zentropy / Madrid

Volkswagen Spain

Que quieres conseguir (Polo Match)

Beyond the Banner / Beyond the Banner - Campaign

05112N

2005 Design Merit Award

601Bisang / Seoul

601Bisang

365&36.5 communications

Collateral Design / Self-Promotion - Single Only

05128D

2005 Design Merit Award

Bransch Inc. / New York

Bransch Inc.

Bransch No. 3

Collateral Design / Self-Promotion - Single Only

05129D

2005 Design Merit Award

MTV NETWORKS / New York

MTV Design

Napoleon Dynamite Holiday Card

Collateral Design / Self-Promotion - Single Only

05130D

2005 Design Merit Award

Ogilvy Design / Stockholm

Eniro

Eniro Telefonkatalogerna / Eniro "Yellow Pages 1923 a-d

Publication Design / Book Jacket Design

05142D

2005 Advertising Merit Award

Abbott Mead Vickers BBDO / London

Guinness

Cans

Newspaper / Newspaper Over 600 Lines: Campaign

05066A

2005 Advertising Merit Award

DDB Germany / Berlin

Henkel KGaA

Since

Newspaper / Newspaper Over 600 Lines: Campaign

05067A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

For boys who were always men

Newspaper / Newspaper Over 600 Lines: Campaign

05068A

2005 Advertising Merit Award

DDB London / London

The Guardian

The Guardian

Newspaper / Newspaper Over 600 Lines: Campaign

05069A

2005 Advertising Merit Award

Foote Cone & Belding Singapore / Singapore

Samsung

Samsung TV "Sword, Haunted House, Cards"

Newspaper / Newspaper Over 600 Lines: Campaign

05070A

2005 Advertising Merit Award

GREY COPENHAGEN / Copenhagen K

Metro

"Rush through town"

Newspaper / Newspaper Over 600 Lines: Campaign

05071A

2005 Advertising Merit Award

Leo Burnett Advertising Sdn Bhd / Kuala Lumpur

PetsUnite

"Black Jack"/"Tommy"/"Sugar"

Newspaper / Newspaper Over 600 Lines: Campaign

05072A

2005 Advertising Merit Award

Lowe Bull / Bryanston

Pentel

Kennedy, Pyramids, Roswell & Moon

Newspaper / Newspaper Over 600 Lines: Campaign

05073A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

Mercedes-Benz

G-Class Campaign

Newspaper / Newspaper Over 600 Lines: Campaign

05074A

2005 Advertising Merit Award

TBWA Singapore / Singapore

Sphere

As real as it gets

Newspaper / Newspaper Over 600 Lines: Campaign

05075A

2005 Advertising Merit Award

TBWAHuntLascaris / Sandton

Masterfoods/Pedigree

Sad Dogs

Newspaper / Newspaper Over 600 Lines: Campaign

05076A

2005 Advertising Merit Award

Y&R Buenos Aires / Capital Federal

Visa Argetntina

Instruction Manual

Newspaper / Newspaper Over 600 Lines: Campaign

05077A

2005 Design Merit Award

Diesel / Montreal

GURU BICYCLE CORP.

Devoted to Biking

Brand and Corporate Identity / Booklet/Brochure

05054D

2005 Design Merit Award

Scholz & Friends / Berlin

Frankfurter Allgemeine Zeitung GmbH

"The What-do-you-get-from-F.A.Z.-sized-ads -Brochure"

Brand and Corporate Identity / Booklet/Brochure

05055D

2005 Design Merit Award

grupo zapping / Madrid

buenavista

kill bill vol.2

Brand and Corporate Identity / Booklet/Brochure

05056D

2005 Design Merit Award

Jung von Matt AG / Stuttgart

The Neckar Valley Green Space Foundation

The Neckar Brand Manual

Brand and Corporate Identity / Booklet/Brochure

05057D

2005 Design Merit Award

McCann Erickson (M) Sdn Bhd / Kuala Lumpur

McCann Erickson

Staff Handbook

Brand and Corporate Identity / Booklet/Brochure

05058D

2005 Design Merit Award

Ogilvy & Mather / New York

Crystal Group

Book Design

Brand and Corporate Identity / Booklet/Brochure

05059D

2005 Design Merit Award

Sandstrom Design / Portland

Converse

Brand Plan

Brand and Corporate Identity / Booklet/Brochure

05060D

2005 Design Merit Award

Sandstrom Design / Portland

Converse

Fall 2004 Product Catalog

Brand and Corporate Identity / Booklet/Brochure

05061D

2005 Interactive Merit Award

AgênciaClick / São Paulo

C&A Fashion

Virtual Lover

Wireless

05214N

2005 Interactive Merit Award

Archrival / Lincoln

Nebraska Domestic Violence Council

StepUpSpeakOut.com

Non-Profit Organizations / Non-Profit - Web Sites

05231N

2005 Interactive Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Connect Truth

Non-Profit Organizations / Non-Profit - Web Sites

05232N

2005 Interactive Merit Award

Arnold Worldwide / Boston

American Legacy Foundation

Crazyworld 2

Non-Profit Organizations / Non-Profit - Web Sites

05233N

2005 Interactive Merit Award

Bensimon Byrne / Toronto

Ministry of Health and Long Term Care

Stupid.ca

Non-Profit Organizations / Non-Profit - Web Sites

05234N

2005 Interactive Merit Award

Carmichael Lynch / Minneapolis

Cub Scouts (Viking Indianhead Council, BSA)

Virtual Derby

Non-Profit Organizations / Non-Profit - Web Sites

05235N

2005 Interactive Merit Award

Hunt Adkins / Minneapolis

American Cancer Society/Blue Cross Blue Shield

Walking Time Bomb

Non-Profit Organizations / Non-Profit - Web Sites

05236N

2005 Interactive Merit Award

IconNicholson / New York

Project Rebirth

Project Rebirth Web site

Non-Profit Organizations / Non-Profit - Web Sites

05237N

2005 Interactive Merit Award

odopod / San Francisco

Nike / Lance Armstrong Foundation

Wear Yellow

Non-Profit Organizations / Non-Profit - Web Sites

05238N

2005 Interactive Merit Award

Tribal DDB Canada / Vancouver

BC Tobacco Reduction

Exhale

Non-Profit Organizations / Non-Profit - Web Sites

05239N

2005 Interactive Merit Award

Wunderman / Chicago

Motorola

Responsible Driving

Non-Profit Organizations / Non-Profit - Web Sites

05240N

2005 Interactive Merit Award

Dentsu / Tokyo

National Federation of UNESCO Associations in Japan

UNESCO World Terakoya Movement

Non-Profit Organizations / Non-Profit - Web Sites

05241N

2005 Interactive Merit Award

zentropy / Madrid

MSF Spain (Doctors Without Borders)

Let me tell you a tale

Non-Profit Organizations / Non-Profit - Web Sites

05242N

2005 Advertising Merit Award

Colenso BBDO / Auckland

Auckland Regional Council

Trees

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05311A

2005 Advertising Merit Award

Colenso BBDO / Auckland

New Zealand Book Council

Keep Reading

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05312A

2005 Advertising Merit Award

leo burnett prague / Prague

Association of librarians of the Czech Republic

Read it before Hollywood does

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05313A

2005 Advertising Merit Award

Ogilvy & Mather / Santiago

National Corporation Against Child Abuse

Box

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05314A

2005 Advertising Merit Award

publicismojo auckland / Auckland

New Zealand Blood Service

Volunteers Needed Campaign

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05315A

2005 Advertising Merit Award

Springer & Jacoby Werbung GmbH / Hamburg

IFAW

Barcode Cage

Public Service/Political / Public Service/Political Outdoor and Posters: Campaign

05316A

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