The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

ENTER NOW LEARN MORE

Award

Agency

Client

Title

Category

Annual ID

Logos Agency: CRAMER-KRASSELT / CHICAGO Client: Hotel Victor Category: Brand and Corporate Identity Design / Logo/Trademark
Logos Agency: MTV NETWORKS / New York Client: Nick Digital - NOGGIN Category: Brand and Corporate Identity Design / Logo/Trademark
Ogo Logo Agency: Ogilvy & Mather / New York Client: AT&T Wireless Category: Brand and Corporate Identity Design / Logo/Trademark
AJ XX: Will You Be The One? Agency: Blast Radius / Vancouver Client: Jordan Brand Category: E-Commerce / E-Commerce B2C - Web Sites
Redwood Creek Agency: EVB, Inc. / San Francisco Client: Redwood Creek Category: E-Commerce / E-Commerce B2C - Web Sites
Amazon Theater Player Agency: Fallon / Minneapolis Client: Amazon.com Category: E-Commerce / E-Commerce B2C - Web Sites
Caribou Coffee Web Site Agency: Periscope / Minneapolis Client: Caribou Coffee Category: E-Commerce / E-Commerce B2C - Web Sites
Nike ID Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Nike Women Agency: R/GA / New York Client: Nike Category: E-Commerce / E-Commerce B2C - Web Sites
Personality (Bin Laden) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Bush) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Fidel) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Saddam) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Yearbook Agency: BBDO Atlanta / ATLANTA Client: Cingular Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Emergency Call Agency: BBDO Bangkok Limited / Silom Client: Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Knotty Pine Agency: BBDO Chicago / chicago Client: Wm. Wrigley Jr. Company/Orbit White Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lift Agency: BBDO Guerrero Ortega / Makati City Client: Splash Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Track Agency: berry bush bbdo / cape town Client: Subaru Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Free After That Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cap Agency: Colenso BBDO / Auckland Client: Lion Breweries Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Thumbs Agency: Colenso BBDO / Auckland Client: Monaco Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CALCO TRACING Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - CLASE A Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hidden Spread Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
History of the Go Kart Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Milk Carton Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baby Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Wee Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
King Kong Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Skin Tone Agency: Client: Schering-Plough Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Steel Door Agency: Dentsu Singapore / Singapore Client: WD40 Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
"The Chinatown-ad" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Box I Agency: DPZ Propaganda Ltda. / São Paulo Client: Lego Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Sex Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tampax Agency: Leo Burnett Paris / Boulogne Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Whiteboard Agency: Naga DDB Sdn Bhd / - Client: EUT Fashion (Wonderbra) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Flare 25th Anniversary Issue Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" Campaign - Ad "Drill Bits" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Birds Agency: Ogilvy Mexico / M?xico Client: Land Rover Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shaver Agency: Publicis Malaysia / kuala Lumpur Client: GP Battery Marketing Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Conqueror Agency: Publicis Mojo / Melbourne Client: Nike Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Picasso Man Agency: Publicis Salles Norton / São Paulo Client: Bradesco Bank Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Irina Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Moon Agency: Saatchi & Saatchi / London Client: Olay Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
STATION Agency: Saatchi & Saatchi / Madrid Client: QUESER?AS BEL ESPA?A, S.A. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
There yet? Agency: Saatchi & Saatchi Singapore / Singapore Client: Toyota - Borneo Motors Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Wildlife Expert Agency: TBWAHuntLascaris / Sandton Client: Shatterprufe Safety Glass Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Aqua Agency: TBWA\ESPAÑA / Madrid Client: Sony Computer Entertainment Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Duel Agency: TBWA\ESPAÑA / Madrid Client: Sony Computer Entertainment Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2005 Design Merit Award

CRAMER-KRASSELT / CHICAGO

Hotel Victor

Logos

Brand and Corporate Identity Design / Logo/Trademark

05081D

2005 Design Merit Award

MTV NETWORKS / New York

Nick Digital - NOGGIN

Logos

Brand and Corporate Identity Design / Logo/Trademark

05082D

2005 Design Merit Award

Ogilvy & Mather / New York

AT&T Wireless

Ogo Logo

Brand and Corporate Identity Design / Logo/Trademark

05083D

2005 Interactive Merit Award

Blast Radius / Vancouver

Jordan Brand

AJ XX: Will You Be The One?

E-Commerce / E-Commerce B2C - Web Sites

05177N

2005 Interactive Merit Award

EVB, Inc. / San Francisco

Redwood Creek

Redwood Creek

E-Commerce / E-Commerce B2C - Web Sites

05178N

2005 Interactive Merit Award

Fallon / Minneapolis

Amazon.com

Amazon Theater Player

E-Commerce / E-Commerce B2C - Web Sites

05179N

2005 Interactive Merit Award

Periscope / Minneapolis

Caribou Coffee

Caribou Coffee Web Site

E-Commerce / E-Commerce B2C - Web Sites

05180N

2005 Interactive Merit Award

R/GA / New York

Nike

Nike ID

E-Commerce / E-Commerce B2C - Web Sites

05181N

2005 Interactive Merit Award

R/GA / New York

Nike

Nike Women

E-Commerce / E-Commerce B2C - Web Sites

05182N

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bin Laden)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05089A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bush)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05090A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Fidel)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05091A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Saddam)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05092A

2005 Advertising Merit Award

BBDO Atlanta / ATLANTA

Cingular

Yearbook

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05093A

2005 Advertising Merit Award

BBDO Bangkok Limited / Silom

Indosport (Thailand)

Emergency Call

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05094A

2005 Advertising Merit Award

BBDO Chicago / chicago

Wm. Wrigley Jr. Company/Orbit White

Knotty Pine

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05095A

2005 Advertising Merit Award

BBDO Guerrero Ortega / Makati City

Splash Corporation

Lift

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05096A

2005 Advertising Merit Award

berry bush bbdo / cape town

Subaru

Track

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05097A

2005 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Free After That

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05098A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Lion Breweries

Cap

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05099A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Thumbs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05100A

2005 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - CLASE A

CALCO TRACING

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05101A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Hidden Spread

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05103A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

History of the Go Kart

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05104A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05105A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Milk Carton

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05106A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Baby

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05107A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Wee

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05108A

2005 Advertising Merit Award

DDB London / London

Volkswagen

King Kong

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05109A

2005 Advertising Merit Award

Schering-Plough

Skin Tone

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05110A

2005 Advertising Merit Award

Dentsu Singapore / Singapore

WD40

Steel Door

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05111A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-ad"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05112A

2005 Advertising Merit Award

DPZ Propaganda Ltda. / São Paulo

Lego

Box I

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05113A

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Sex

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05114A

2005 Advertising Merit Award

Leo Burnett Paris / Boulogne

Procter & Gamble

Tampax

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05116A

2005 Advertising Merit Award

Naga DDB Sdn Bhd / -

EUT Fashion (Wonderbra)

Whiteboard

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05117A

2005 Advertising Merit Award

Ogilvy & Mather / Toronto

Unilever - Dove

Flare 25th Anniversary Issue

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05118A

2005 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool "Extreme Longlife" Campaign - Ad "Drill Bits"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05119A

2005 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05120A

2005 Advertising Merit Award

Ogilvy Mexico / M?xico

Land Rover

Birds

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05121A

2005 Advertising Merit Award

Publicis Malaysia / kuala Lumpur

GP Battery Marketing

Shaver

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05122A

2005 Advertising Merit Award

Publicis Mojo / Melbourne

Nike

Conqueror

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05123A

2005 Advertising Merit Award

Publicis Salles Norton / São Paulo

Bradesco Bank

Picasso Man

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05124A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Irina

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05125A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Olay

Moon

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05126A

2005 Advertising Merit Award

Saatchi & Saatchi / Madrid

QUESER?AS BEL ESPA?A, S.A.

STATION

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05127A

2005 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Toyota - Borneo Motors

There yet?

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05128A

2005 Advertising Merit Award

TBWAHuntLascaris / Sandton

Shatterprufe Safety Glass

The Wildlife Expert

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05129A

2005 Advertising Merit Award

TBWA\ESPAÑA / Madrid

Sony Computer Entertainment

Aqua

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05130A

2005 Advertising Merit Award

TBWA\ESPAÑA / Madrid

Sony Computer Entertainment

Duel

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05131A

Follow Us