The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
OroVerde "Painting Book" Campaign "Dark Times"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: OroVerde Rainforest Foundation Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Agency: 601Bisang / Seoul
Client: VIDAK(Visual Information Design Association of Korea) Category: Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Love scene/Special FX/Good Cop. Bad Cop
Agency: TAXI / Toronto
Client: Canadian Film Centre?s Worldwide Short Film Festival Category: Public Service/Political / Public Service/Political Television: Campaign
Dad, Husband, Roommates
Agency: DDB Canada / Vancouver
Client: BC SPCA Category: Public Service/Political / Public Service/Political Television: Campaign
Paperclip
Agency: Tonic Communications / Dubai
Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cube
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Plugs
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Impossible is Nothing - Basketball
Agency: TBWA\Chiat\Day San Francisco / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Campaign
Goldspot
Agency: Mother / London
Client: Orange Consumer Category: Consumer Television / Consumer Television Over :30 Campaign
Soken DVD
Agency: Euro RSCG Flagship Ltd. / Bangkok
Client: Soken Electronics (Thailand) Co. Ltd. Category: Consumer Television / Consumer Television Over :30 Campaign
The graduate
Agency: BBDO Singapore Pte Ltd / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho
Agency: BBDO Singapore Pte Ltd / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Ameriquest
Agency: DDB Los Angeles / Venice
Client: Ameriquest Category: Consumer Television / Consumer Television :30/:25 Campaign
For The Love Of Music
Agency: Fallon New York / New York
Client: Virgin Mobile USA Category: Consumer Television / Consumer Television :30/:25 Campaign
Impossible is Nothing
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Campaign
CHBL*3
Agency: JWT Shanghai / Shanghai
Client: Nike Category: Collateral Design / Point-of-Purchase and In-Store: Campaign
Backflip Woman
Agency: Leo Burnett Greater China / Hong Kong
Client: Y+ Yoga Center Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
"The Chinatown-poster"
Agency: Scholz & Friends / Berlin
Client: Berlitz International Inc. Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Adultery
Agency: TBWA\Paris / Boulogne-Billancourt
Client: Sony PlayStation Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Run Run Run - Calendar
Agency: Ogilvy & Mather Advertising Singapore / Singapore
Client: Nike Category: Collateral Advertising / Trade B/W or Color Any Size: Campaign
Duffy & Partners Identity
Agency: Duffy & Partners / Minneapolis
Client: Duffy & Partners Category: Brand and Corporate Identity Design / Logo/Trademark
Building
Agency: Carmichael Lynch / Minneapolis
Client: City of Minneapolis Category: Brand and Corporate Identity Design / Logo/Trademark
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Outdoor / Outdoor: Campaign
New Order
Agency: Kolle Rebbe Werbeagentur GmbH / Hamburg
Client: Bisley office equipment Category: Outdoor / Outdoor: Campaign
The Economist
Agency: Abbott Mead Vickers BBDO / London
Client: The Economist Category: Outdoor / Outdoor: Campaign
Rheingold Street Artist Nightshade Project
Agency: Powell / New York
Client: Rheingold Beer Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
The Grampians. Space to Think.
Agency: Publicis Mojo / Melbourne
Client: Tourism Victoria Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Beyond Compare Tour Design
Agency: Ogilvy & Mather / New York
Client: Dove Category: Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Devoted to Biking
Agency: Diesel / Montreal
Client: Guru Bicycle Corp. Category: Brand Gaming / Brand Gaming - Websites
Elektra - Ninja Assassin Game
Agency: Big Spaceship LLC / Brooklyn
Client: 20th Century Fox Category: Brand Gaming / Brand Gaming - Websites
Chicken Fight Website
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Brand Gaming / Brand Gaming - Websites
Uniroyal Fun Cup
Agency: WM Team Web : Design / Hannover
Client: Uniroyal Category: Brand Gaming / Brand Gaming - Websites
The MINI Jump In Game
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA Category: Brand Gaming / Brand Gaming - Websites
Blindfolded Boxing
Agency: Farfar / Stockholm
Client: Nokia N-Gage Category: Brand Gaming / Brand Gaming - Websites
Toilet Paper
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Wrapping
Agency: TYO Interactive Design Inc. / Tokyo
Client: World Wide Fund for Nature Japan Category: Banners / Banner - Single
Viral-communication-tool ?Tattoo Studio Arschgeweih?
Agency: Elephant Seven GmbH Nord / Hamburg
Client: Motoraver Verlag Category: Banners / Banner - Single
Senior Library
Agency: School of Visual Arts/Advertising & Graphic Design Dept. / New York
Client: School of Visual Arts Category: Publication Design / Book Jacket Design
2003 Awards Annual
Agency: Leo Burnett Company / Chicago
Client: Chicago Creative Club Category: Publication Design / Book Jacket Design
TT
Agency: Farfar / Stockholm
Client: Galatea Spirits Category: Package Design / Commercial Product Packaging
Lactic acid product "KIRIN 903"
Agency: good design company co.,inc. / Shibuya-ku
Client: KIRIN Beverage Category: Package Design / Commercial Product Packaging
Panini Packaging
Agency: Lewis Moberly / London
Client: Grand Hyatt Dubai Category: Package Design / Commercial Product Packaging
MINI Robot Configurator
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA Category: E-Commerce / E-Commerce B2C - Web Sites
Vending Machine
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Prison visitor
Agency: ZiG / Toronto
Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Nadia
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Award:
2005 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05009T
Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Annual ID:
05031N
Award:
2005 Design Gold Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
OroVerde Rainforest Foundation
Title:
OroVerde "Painting Book" Campaign "Dark Times"
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05048D
Award:
2005 Design Silver Pencil
Agency:
601Bisang / Seoul
Client:
VIDAK(Visual Information Design Association of Korea)
Title:
VIDAK 10th Anniversary Korea Visual Communication Design Festival 2004
Category:
Public Service / Non-Profit / Educational-Print / Public Service/Political: Direct Mail
Annual ID:
05049D
Award:
2005 Advertising Gold Pencil
Agency:
TAXI / Toronto
Client:
Canadian Film Centre?s Worldwide Short Film Festival
Title:
Love scene/Special FX/Good Cop. Bad Cop
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05006T
Award:
2005 Advertising Silver Pencil
Agency:
DDB Canada / Vancouver
Client:
BC SPCA
Title:
Dad, Husband, Roommates
Category:
Public Service/Political / Public Service/Political Television: Campaign
Annual ID:
05007T
Award:
2005 Advertising Gold Pencil
Agency:
Tonic Communications / Dubai
Client:
Sony
Title:
Paperclip
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05011A
Award:
2005 Advertising Silver Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
The Economist
Title:
Cube
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05012A
Award:
2005 Advertising Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Plugs
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Annual ID:
05013A
Award:
2005 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day San Francisco / San Francisco
Client:
adidas
Title:
Impossible is Nothing - Basketball
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05012T
Award:
2005 Advertising Silver Pencil
Agency:
Mother / London
Client:
Orange Consumer
Title:
Goldspot
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05013T
Award:
2005 Advertising Bronze Pencil
Agency:
Euro RSCG Flagship Ltd. / Bangkok
Client:
Soken Electronics (Thailand) Co. Ltd.
Title:
Soken DVD
Category:
Consumer Television / Consumer Television Over :30 Campaign
Annual ID:
05014T
Award:
2005 Advertising Silver Pencil
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
05009A
Award:
2005 Advertising Silver Pencil
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Psycho
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
05010A
Award:
2005 Advertising Gold Pencil
Agency:
DDB Los Angeles / Venice
Client:
Ameriquest
Title:
Ameriquest
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05019T
Award:
2005 Advertising Silver Pencil
Agency:
Fallon New York / New York
Client:
Virgin Mobile USA
Title:
For The Love Of Music
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05020T
Award:
2005 Advertising Bronze Pencil
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
Impossible is Nothing
Category:
Consumer Television / Consumer Television :30/:25 Campaign
Annual ID:
05021T
Award:
2005 Design Silver Pencil
Agency:
JWT Shanghai / Shanghai
Client:
Nike
Title:
CHBL*3
Category:
Collateral Design / Point-of-Purchase and In-Store: Campaign
Annual ID:
05020D
Award:
2005 Advertising Gold Pencil
Agency:
Leo Burnett Greater China / Hong Kong
Client:
Y+ Yoga Center
Title:
Backflip Woman
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05026A
Award:
2005 Advertising Silver Pencil
Agency:
Scholz & Friends / Berlin
Client:
Berlitz International Inc.
Title:
"The Chinatown-poster"
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05027A
Award:
2005 Advertising Silver Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt
Client:
Sony PlayStation
Title:
Adultery
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05028A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Advertising Singapore / Singapore
Client:
Nike
Title:
Run Run Run - Calendar
Category:
Collateral Advertising / Trade B/W or Color Any Size: Campaign
Annual ID:
05029A
Award:
2005 Design Silver Pencil
Agency:
Duffy & Partners / Minneapolis
Client:
Duffy & Partners
Title:
Duffy & Partners Identity
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05007D
Award:
2005 Design Bronze Pencil
Agency:
Carmichael Lynch / Minneapolis
Client:
City of Minneapolis
Title:
Building
Category:
Brand and Corporate Identity Design / Logo/Trademark
Annual ID:
05008D
Award:
2005 Advertising Gold Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05020A
Award:
2005 Advertising Silver Pencil
Agency:
Kolle Rebbe Werbeagentur GmbH / Hamburg
Client:
Bisley office equipment
Title:
New Order
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05021A
Award:
2005 Advertising Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
The Economist
Title:
The Economist
Category:
Outdoor / Outdoor: Campaign
Annual ID:
05022A
Award:
2005 Design Gold Pencil
Agency:
Powell / New York
Client:
Rheingold Beer
Title:
Rheingold Street Artist Nightshade Project
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05028D
Award:
2005 Design Silver Pencil
Agency:
Publicis Mojo / Melbourne
Client:
Tourism Victoria
Title:
The Grampians. Space to Think.
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05029D
Award:
2005 Design Bronze Pencil
Agency:
Ogilvy & Mather / New York
Client:
Dove
Title:
Beyond Compare Tour Design
Category:
Environmental Design / Environmental Design: Retail, Office, Restaurant, Outdoor
Annual ID:
05030D
Award:
2005 Interactive Gold Pencil
Agency:
Diesel / Montreal
Client:
Guru Bicycle Corp.
Title:
Devoted to Biking
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05038N
Award:
2005 Interactive Silver Pencil
Agency:
Big Spaceship LLC / Brooklyn
Client:
20th Century Fox
Title:
Elektra - Ninja Assassin Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05039N
Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Chicken Fight Website
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05040N
Award:
2005 Interactive Silver Pencil
Agency:
WM Team Web : Design / Hannover
Client:
Uniroyal
Title:
Uniroyal Fun Cup
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05041N
Award:
2005 Interactive Bronze Pencil
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
MINI USA
Title:
The MINI Jump In Game
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05042N
Award:
2005 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Nokia N-Gage
Title:
Blindfolded Boxing
Category:
Brand Gaming / Brand Gaming - Websites
Annual ID:
05043N
Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Haircut
Category:
Banners / Banner - Single
Annual ID:
05001N
Award:
2005 Interactive Gold Pencil
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
World Wide Fund for Nature Japan
Title:
Toilet Paper
Category:
Banners / Banner - Single
Annual ID:
05002N
Award:
2005 Interactive Silver Pencil
Agency:
TYO Interactive Design Inc. / Tokyo
Client:
World Wide Fund for Nature Japan
Title:
Wrapping
Category:
Banners / Banner - Single
Annual ID:
05003N
Award:
2005 Interactive Bronze Pencil
Agency:
Elephant Seven GmbH Nord / Hamburg
Client:
Motoraver Verlag
Title:
Viral-communication-tool ?Tattoo Studio Arschgeweih?
Category:
Banners / Banner - Single
Annual ID:
05004N
Award:
2005 Design Gold Pencil
Agency:
School of Visual Arts/Advertising & Graphic Design Dept. / New York
Client:
School of Visual Arts
Title:
Senior Library
Category:
Publication Design / Book Jacket Design
Annual ID:
05031D
Award:
2005 Design Silver Pencil
Agency:
Leo Burnett Company / Chicago
Client:
Chicago Creative Club
Title:
2003 Awards Annual
Category:
Publication Design / Book Jacket Design
Annual ID:
05032D
Award:
2005 Design Silver Pencil
Agency:
Farfar / Stockholm
Client:
Galatea Spirits
Title:
TT
Category:
Package Design / Commercial Product Packaging
Annual ID:
05009D
Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
KIRIN Beverage
Title:
Lactic acid product "KIRIN 903"
Category:
Package Design / Commercial Product Packaging
Annual ID:
05010D
Award:
2005 Design Bronze Pencil
Agency:
Lewis Moberly / London
Client:
Grand Hyatt Dubai
Title:
Panini Packaging
Category:
Package Design / Commercial Product Packaging
Annual ID:
05011D
Award:
2005 Interactive Silver Pencil
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
MINI USA
Title:
MINI Robot Configurator
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05029N
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
Vending Machine
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05015T
Award:
2005 Advertising Silver Pencil
Agency:
ZiG / Toronto
Client:
Vim
Title:
Prison visitor
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05016T
Award:
2005 Advertising Bronze Pencil
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
Nadia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05017T
Award:
2005 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05018T
