The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

Award

Agency

Client

Title

Category

Annual ID

Paperclip Agency: Tonic Communications / Dubai Client: Sony Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cube Agency: Ogilvy & Mather Advertising Singapore / Singapore Client: The Economist Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Plugs Agency: TBWA\Paris / Boulogne-Billancourt Client: Sony PlayStation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
FLAGS Agency: FOOTE CONE AND BELDING / Lisbon Client: GRANDE REPORTAGEM MAGAZINE Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Fake Agency: Crispin Porter + Bogusky / Miami Client: Molson Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
Baby/Old Man Agency: Giovanni, FCB / São Paulo Client: BMW do Brasil Category: Consumer Magazine / Magazine Color Full Page or Spread: Campaign
The graduate Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho Agency: BBDO Singapore Pte Ltd / Singapore Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Personality (Bin Laden) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Bush) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Fidel) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Personality (Saddam) Agency: AlmapBBDO / São Paulo Client: Editora Abril Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Yearbook Agency: BBDO Atlanta / ATLANTA Client: Cingular Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Emergency Call Agency: BBDO Bangkok Limited / Silom Client: Indosport (Thailand) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Knotty Pine Agency: BBDO Chicago / chicago Client: Wm. Wrigley Jr. Company/Orbit White Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Lift Agency: BBDO Guerrero Ortega / Makati City Client: Splash Corporation Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Track Agency: berry bush bbdo / cape town Client: Subaru Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Free After That Agency: Carmichael Lynch / Minneapolis Client: Porsche Cars North America Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Cap Agency: Colenso BBDO / Auckland Client: Lion Breweries Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Thumbs Agency: Colenso BBDO / Auckland Client: Monaco Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
CALCO TRACING Agency: CONTRAPUNTO / Madrid Client: MERCEDES BENZ - CLASE A Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Hidden Spread Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
History of the Go Kart Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Manual of Motoring Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Milk Carton Agency: Crispin Porter + Bogusky / Miami Client: MINI Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Baby Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Wee Agency: DDB Germany / Berlin Client: Volkswagen AG Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
King Kong Agency: DDB London / London Client: Volkswagen Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Skin Tone Agency: Client: Schering-Plough Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Steel Door Agency: Dentsu Singapore / Singapore Client: WD40 Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
"The Chinatown-ad" Agency: Scholz & Friends / Berlin Client: Berlitz International Inc. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Box I Agency: DPZ Propaganda Ltda. / São Paulo Client: Lego Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Sex Agency: Fallon New York / New York Client: Virgin Mobile USA Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Tampax Agency: Leo Burnett Paris / Boulogne Client: Procter & Gamble Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Whiteboard Agency: Naga DDB Sdn Bhd / - Client: EUT Fashion (Wonderbra) Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Flare 25th Anniversary Issue Agency: Ogilvy & Mather / Toronto Client: Unilever - Dove Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" Campaign - Ad "Drill Bits" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades" Agency: Ogilvy & Mather Frankfurt / Frankfurt Client: Intertool GmbH, Switzerland Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Birds Agency: Ogilvy Mexico / M?xico Client: Land Rover Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Shaver Agency: Publicis Malaysia / kuala Lumpur Client: GP Battery Marketing Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Conqueror Agency: Publicis Mojo / Melbourne Client: Nike Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Picasso Man Agency: Publicis Salles Norton / São Paulo Client: Bradesco Bank Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Irina Agency: Saatchi & Saatchi / London Client: Coco de Mer Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Moon Agency: Saatchi & Saatchi / London Client: Olay Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
STATION Agency: Saatchi & Saatchi / Madrid Client: QUESER?AS BEL ESPA?A, S.A. Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
There yet? Agency: Saatchi & Saatchi Singapore / Singapore Client: Toyota - Borneo Motors Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
The Wildlife Expert Agency: TBWAHuntLascaris / Sandton Client: Shatterprufe Safety Glass Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Aqua Agency: TBWA\ESPAÑA / Madrid Client: Sony Computer Entertainment Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Duel Agency: TBWA\ESPAÑA / Madrid Client: Sony Computer Entertainment Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign
Old Lady Agency: TBWA\Paris / Boulogne-Billancourt Client: Bic Category: Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

2005 Advertising Gold Pencil

Tonic Communications / Dubai

Sony

Paperclip

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05011A

2005 Advertising Silver Pencil

Ogilvy & Mather Advertising Singapore / Singapore

The Economist

Cube

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05012A

2005 Advertising Bronze Pencil

TBWA\Paris / Boulogne-Billancourt

Sony PlayStation

Plugs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05013A

2005 Advertising Gold Pencil

FOOTE CONE AND BELDING / Lisbon

GRANDE REPORTAGEM MAGAZINE

FLAGS

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05014A

2005 Advertising Silver Pencil

Crispin Porter + Bogusky / Miami

Molson

Fake

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05015A

2005 Advertising Bronze Pencil

Giovanni, FCB / São Paulo

BMW do Brasil

Baby/Old Man

Consumer Magazine / Magazine Color Full Page or Spread: Campaign

05016A

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

The graduate

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05009A

2005 Advertising Silver Pencil

BBDO Singapore Pte Ltd / Singapore

Pizza Hut Singapore Pte Ltd

Psycho

Consumer Magazine / Magazine B/W Full Page or Spread: Single

05010A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bin Laden)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05089A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Bush)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05090A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Fidel)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05091A

2005 Advertising Merit Award

AlmapBBDO / São Paulo

Editora Abril

Personality (Saddam)

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05092A

2005 Advertising Merit Award

BBDO Atlanta / ATLANTA

Cingular

Yearbook

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05093A

2005 Advertising Merit Award

BBDO Bangkok Limited / Silom

Indosport (Thailand)

Emergency Call

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05094A

2005 Advertising Merit Award

BBDO Chicago / chicago

Wm. Wrigley Jr. Company/Orbit White

Knotty Pine

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05095A

2005 Advertising Merit Award

BBDO Guerrero Ortega / Makati City

Splash Corporation

Lift

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05096A

2005 Advertising Merit Award

berry bush bbdo / cape town

Subaru

Track

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05097A

2005 Advertising Merit Award

Carmichael Lynch / Minneapolis

Porsche Cars North America

Free After That

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05098A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Lion Breweries

Cap

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05099A

2005 Advertising Merit Award

Colenso BBDO / Auckland

Monaco

Thumbs

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05100A

2005 Advertising Merit Award

CONTRAPUNTO / Madrid

MERCEDES BENZ - CLASE A

CALCO TRACING

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05101A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Hidden Spread

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05103A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

History of the Go Kart

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05104A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Manual of Motoring

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05105A

2005 Advertising Merit Award

Crispin Porter + Bogusky / Miami

MINI

Milk Carton

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05106A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Baby

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05107A

2005 Advertising Merit Award

DDB Germany / Berlin

Volkswagen AG

Wee

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05108A

2005 Advertising Merit Award

DDB London / London

Volkswagen

King Kong

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05109A

2005 Advertising Merit Award

Schering-Plough

Skin Tone

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05110A

2005 Advertising Merit Award

Dentsu Singapore / Singapore

WD40

Steel Door

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05111A

2005 Advertising Merit Award

Scholz & Friends / Berlin

Berlitz International Inc.

"The Chinatown-ad"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05112A

2005 Advertising Merit Award

DPZ Propaganda Ltda. / São Paulo

Lego

Box I

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05113A

2005 Advertising Merit Award

Fallon New York / New York

Virgin Mobile USA

Sex

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05114A

2005 Advertising Merit Award

Leo Burnett Paris / Boulogne

Procter & Gamble

Tampax

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05116A

2005 Advertising Merit Award

Naga DDB Sdn Bhd / -

EUT Fashion (Wonderbra)

Whiteboard

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05117A

2005 Advertising Merit Award

Ogilvy & Mather / Toronto

Unilever - Dove

Flare 25th Anniversary Issue

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05118A

2005 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool "Extreme Longlife" Campaign - Ad "Drill Bits"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05119A

2005 Advertising Merit Award

Ogilvy & Mather Frankfurt / Frankfurt

Intertool GmbH, Switzerland

Intertool "Extreme Longlife" print Campaign - Ad "Saw Blades"

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05120A

2005 Advertising Merit Award

Ogilvy Mexico / M?xico

Land Rover

Birds

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05121A

2005 Advertising Merit Award

Publicis Malaysia / kuala Lumpur

GP Battery Marketing

Shaver

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05122A

2005 Advertising Merit Award

Publicis Mojo / Melbourne

Nike

Conqueror

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05123A

2005 Advertising Merit Award

Publicis Salles Norton / São Paulo

Bradesco Bank

Picasso Man

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05124A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Coco de Mer

Irina

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05125A

2005 Advertising Merit Award

Saatchi & Saatchi / London

Olay

Moon

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05126A

2005 Advertising Merit Award

Saatchi & Saatchi / Madrid

QUESER?AS BEL ESPA?A, S.A.

STATION

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05127A

2005 Advertising Merit Award

Saatchi & Saatchi Singapore / Singapore

Toyota - Borneo Motors

There yet?

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05128A

2005 Advertising Merit Award

TBWAHuntLascaris / Sandton

Shatterprufe Safety Glass

The Wildlife Expert

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05129A

2005 Advertising Merit Award

TBWA\ESPAÑA / Madrid

Sony Computer Entertainment

Aqua

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05130A

2005 Advertising Merit Award

TBWA\ESPAÑA / Madrid

Sony Computer Entertainment

Duel

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05131A

2005 Advertising Merit Award

TBWA\Paris / Boulogne-Billancourt

Bic

Old Lady

Consumer Magazine / Magazine B/W Full Page or Spread: Campaign

05132A

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