The One Show
The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Grrr
Agency: Wieden+Kennedy / London
Client: Honda Category: Consumer Television / Consumer Television Over :30 Single
Subservient Chicken
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Integrated Branding Campaign
Burberry New Dots
Agency: TUGBOAT / Minato-ku
Client: Sanyo Shokai Ltd. Category: Brand and Corporate Identity / Corporate Identity
Laurie DeMartino Design Co-Identity System
Agency: Laurie DeMartino Design Co. / Minneapolis
Client: Laurie DeMartino Design Co Category: Brand and Corporate Identity / Corporate Identity
Atmosphere Corporate Identity
Agency: King James RSVP / Cape Town
Client: Atmosphere PR Category: Brand and Corporate Identity / Corporate Identity
Dreams
Agency: Lobo / São Paulo
Client: Diesel Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Intro Guy: Psychiatrist
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST
Agency: Wieden + Kennedy Tokyo / Minato-ku
Client: Wieden+Kennedy Tokyo Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Intro Guy: Car Alarm
Agency: MTV NETWORKS / New York
Client: MTV Design Category: Broadcast Design / Broadcast Design: Typography, Credits, Etc.
JUBES - Juicy Cubes
Agency: Kinetic Singapore / Singapore
Client: Wong CoCo Category: Package Design / Product Packaging: Campaign
DiLuso Genoa/New York Yankees Legends Monument
Agency: BBDO Minneapolis / Minneapolis
Client: Hormel Foods Corporation-DiLuso Genoa Category: Package Design / Product Packaging: Campaign
Unstoppable
Agency: TBWA\Chiat\Day / San Francisco
Client: adidas Category: Consumer Television / Consumer Television Over :30 Single
What If
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television Over :30 Single
LOVE STORY
Agency: Net#Work BBDO / Hyde Park
Client: VIRGIN ATLANTIC AIRWAYS Category: Consumer Television / Consumer Television Over :30 Single
Pro Helvetia 2005 Programme
Agency: Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client: Pro Helvetia ( Swiss arts Council) Category: Direct Mail / Direct Mail: Single
Pulling String
Agency: Kinetic Singapore / Singapore
Client: Pulling String Category: Direct Mail / Direct Mail: Single
The etiquette book
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Raffles Hotel Vier Jahreszeiten Hamburg Category: Direct Mail / Direct Mail: Single
The graduate
Agency: BBDO Singapore Pte Ltd / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Psycho
Agency: BBDO Singapore Pte Ltd / Singapore
Client: Pizza Hut Singapore Pte Ltd Category: Consumer Magazine / Magazine B/W Full Page or Spread: Single
Rahmens The 15th public performance "ALICE"
Agency: good design company co.,inc. / Shibuya-ku
Client: Twinkle corporation Category: Collateral Design / Promotional and Point-of-Purchase Posters: Single
Vending Machine
Agency: Rethink / Vancouver
Client: BC Lions Category: Consumer Television / Consumer Television :30/:25 Single
Prison visitor
Agency: ZiG / Toronto
Client: Vim Category: Consumer Television / Consumer Television :30/:25 Single
Nadia
Agency: 180 Amsterdam (180TBWA) / Amsterdam
Client: adidas International Category: Consumer Television / Consumer Television :30/:25 Single
Evolution
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / Consumer Television :30/:25 Single
Exam Cheat Note - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Police Officer - Use the Shine
Agency: The Jupiter Drawing Room (South Africa) / Johannesburg
Client: Reckitt Benckiser Category: Collateral Advertising / Collateral Posters: Single
Tall Buildings
Agency: For Office Use Only / New York
Client: The Museum of Modern Art Category: Non-Profit Organizations / Non-Profit - Web Sites
Pet Sematary
Agency: Fork Unstable Media GmbH / Hamburg
Client: NOAH Menschen f?r Tiere e.V. Category: Non-Profit Organizations / Non-Profit - Web Sites
AIGA Design Archives
Agency: Second Story Interactive Studios / Portland
Client: AIGA Category: Non-Profit Organizations / Non-Profit - Web Sites
Seek Truth
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Non-Profit Organizations / Non-Profit - Web Sites
HP Adaptive Enterprise Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Diamond + Schmitt
Agency: TAXI / Toronto
Client: Diamond + Schmitt Architects Inc Category: Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Subtitles
Agency: OgilvyInteractive / São Paulo
Client: CNA - English School Category: Banners / Banner - Campaign
Campaign A
Agency: Crispin Porter + Bogusky / Miami
Client: Virgin Category: Banners / Banner - Campaign
Fun, Anyone?
Agency: OgilvyInteractive worldwide GmbH / Frankfurt am Main
Client: Sony PlayStation Category: Banners / Banner - Campaign
HP Cord Music Campaign
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hewlett-Packard Inc. Category: Banners / Banner - Campaign
SOS Online Campaign
Agency: Fallon / Minneapolis
Client: The Islands Of The Bahamas Ministry Of Tourism Category: Banners / Banner - Campaign
Fly
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Design / Point-of-Purchase and In-Store: Single
Truck
Agency: Jung von Matt AG / Berlin
Client: DHL Category: Newspaper / Newspaper Over 600 Lines: Single
King Kong
Agency: DDB London / London
Client: Volkswagen Category: Newspaper / Newspaper Over 600 Lines: Single
STAMPS
Agency: Net#Work BBDO / Hyde Park
Client: GENERAL MOTORS Category: Newspaper / Newspaper Over 600 Lines: Single
MINI Robot Configurator
Agency: Beam Interactive & Relationship Marketing / Boston
Client: MINI USA Category: E-Commerce / E-Commerce B2C - Web Sites
"The Noise-protection-windows-by-weru-campaign"
Agency: Scholz & Friends / Berlin
Client: Weru AG Category: Collateral Advertising / Collateral: Self-Promotion
Targets
Agency: Springer & Jacoby Werbung GmbH / Hamburg
Client: Smith & Wesson Category: Collateral Advertising / Collateral: Self-Promotion
Intertool Poster Campaign "Extreme Longlife"
Agency: Ogilvy & Mather Frankfurt / Frankfurt
Client: Intertool GmbH, Switzerland Category: Collateral Advertising / Collateral: Self-Promotion
The Germanwings Realtime Screensaver
Agency: NEUE DIGITALE GmbH / Frankfurt
Client: Germanwings Category: Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Angus Interventions
Agency: Crispin Porter + Bogusky / Miami
Client: Burger King Category: Beyond the Banner
JC The Store
Agency: Forsman & Bodenfors / Gothenburg
Client: JC Clothes Category: Beyond the Banner
Forbidden Siren
Agency: Randommedia / London
Client: Sony Computer Entertainment Europe Category: Beyond the Banner
Award:
2005 Advertising Gold Pencil
Agency:
Wieden+Kennedy / London
Client:
Honda
Title:
Grrr
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05009T
Award:
2005 Interactive Gold Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Subservient Chicken
Category:
Integrated Branding Campaign
Annual ID:
05031N
Award:
2005 Design Gold Pencil
Agency:
TUGBOAT / Minato-ku
Client:
Sanyo Shokai Ltd.
Title:
Burberry New Dots
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05004D
Award:
2005 Design Silver Pencil
Agency:
Laurie DeMartino Design Co. / Minneapolis
Client:
Laurie DeMartino Design Co
Title:
Laurie DeMartino Design Co-Identity System
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05005D
Award:
2005 Design Bronze Pencil
Agency:
King James RSVP / Cape Town
Client:
Atmosphere PR
Title:
Atmosphere Corporate Identity
Category:
Brand and Corporate Identity / Corporate Identity
Annual ID:
05006D
Award:
2005 Design Gold Pencil
Agency:
Lobo / São Paulo
Client:
Diesel
Title:
Dreams
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05040D
Award:
2005 Design Silver Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Intro Guy: Psychiatrist
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05041D
Award:
2005 Design Silver Pencil
Agency:
Wieden + Kennedy Tokyo / Minato-ku
Client:
Wieden+Kennedy Tokyo
Title:
AFRA BEATBOXES BREATHING LIFE TO CREATE AN ORGANIC ENCHANTED FOREST
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05042D
Award:
2005 Design Bronze Pencil
Agency:
MTV NETWORKS / New York
Client:
MTV Design
Title:
Intro Guy: Car Alarm
Category:
Broadcast Design / Broadcast Design: Typography, Credits, Etc.
Annual ID:
05043D
Award:
2005 Design Gold Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Wong CoCo
Title:
JUBES - Juicy Cubes
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05012D
Award:
2005 Design Silver Pencil
Agency:
BBDO Minneapolis / Minneapolis
Client:
Hormel Foods Corporation-DiLuso Genoa
Title:
DiLuso Genoa/New York Yankees Legends Monument
Category:
Package Design / Product Packaging: Campaign
Annual ID:
05013D
Award:
2005 Advertising Gold Pencil
Agency:
TBWA\Chiat\Day / San Francisco
Client:
adidas
Title:
Unstoppable
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05008T
Award:
2005 Advertising Silver Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
What If
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05010T
Award:
2005 Advertising Bronze Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
VIRGIN ATLANTIC AIRWAYS
Title:
LOVE STORY
Category:
Consumer Television / Consumer Television Over :30 Single
Annual ID:
05011T
Award:
2005 Design Gold Pencil
Agency:
Daddy buy me a Pony a 9November Union Company / CAPE TOWN
Client:
Pro Helvetia ( Swiss arts Council)
Title:
Pro Helvetia 2005 Programme
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05036D
Award:
2005 Design Silver Pencil
Agency:
Kinetic Singapore / Singapore
Client:
Pulling String
Title:
Pulling String
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05037D
Award:
2005 Design Bronze Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Raffles Hotel Vier Jahreszeiten Hamburg
Title:
The etiquette book
Category:
Direct Mail / Direct Mail: Single
Annual ID:
05038D
Award:
2005 Advertising Silver Pencil
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
The graduate
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
05009A
Award:
2005 Advertising Silver Pencil
Agency:
BBDO Singapore Pte Ltd / Singapore
Client:
Pizza Hut Singapore Pte Ltd
Title:
Psycho
Category:
Consumer Magazine / Magazine B/W Full Page or Spread: Single
Annual ID:
05010A
Award:
2005 Design Silver Pencil
Agency:
good design company co.,inc. / Shibuya-ku
Client:
Twinkle corporation
Title:
Rahmens The 15th public performance "ALICE"
Category:
Collateral Design / Promotional and Point-of-Purchase Posters: Single
Annual ID:
05014D
Award:
2005 Advertising Gold Pencil
Agency:
Rethink / Vancouver
Client:
BC Lions
Title:
Vending Machine
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05015T
Award:
2005 Advertising Silver Pencil
Agency:
ZiG / Toronto
Client:
Vim
Title:
Prison visitor
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05016T
Award:
2005 Advertising Bronze Pencil
Agency:
180 Amsterdam (180TBWA) / Amsterdam
Client:
adidas International
Title:
Nadia
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05017T
Award:
2005 Advertising Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Evolution
Category:
Consumer Television / Consumer Television :30/:25 Single
Annual ID:
05018T
Award:
2005 Advertising Silver Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Exam Cheat Note - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05033A
Award:
2005 Advertising Bronze Pencil
Agency:
The Jupiter Drawing Room (South Africa) / Johannesburg
Client:
Reckitt Benckiser
Title:
Police Officer - Use the Shine
Category:
Collateral Advertising / Collateral Posters: Single
Annual ID:
05034A
Award:
2005 Interactive Gold Pencil
Agency:
For Office Use Only / New York
Client:
The Museum of Modern Art
Title:
Tall Buildings
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05049N
Award:
2005 Interactive Silver Pencil
Agency:
Fork Unstable Media GmbH / Hamburg
Client:
NOAH Menschen f?r Tiere e.V.
Title:
Pet Sematary
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05050N
Award:
2005 Interactive Silver Pencil
Agency:
Second Story Interactive Studios / Portland
Client:
AIGA
Title:
AIGA Design Archives
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05051N
Award:
2005 Interactive Bronze Pencil
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Seek Truth
Category:
Non-Profit Organizations / Non-Profit - Web Sites
Annual ID:
05052N
Award:
2005 Interactive Silver Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Adaptive Enterprise Site
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05026N
Award:
2005 Interactive Bronze Pencil
Agency:
TAXI / Toronto
Client:
Diamond + Schmitt Architects Inc
Title:
Diamond + Schmitt
Category:
Corporate Image-Business to Business / Corporate Image B2B - Web Sites
Annual ID:
05027N
Award:
2005 Interactive Gold Pencil
Agency:
OgilvyInteractive / São Paulo
Client:
CNA - English School
Title:
Subtitles
Category:
Banners / Banner - Campaign
Annual ID:
05005N
Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Virgin
Title:
Campaign A
Category:
Banners / Banner - Campaign
Annual ID:
05006N
Award:
2005 Interactive Silver Pencil
Agency:
OgilvyInteractive worldwide GmbH / Frankfurt am Main
Client:
Sony PlayStation
Title:
Fun, Anyone?
Category:
Banners / Banner - Campaign
Annual ID:
05007N
Award:
2005 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hewlett-Packard Inc.
Title:
HP Cord Music Campaign
Category:
Banners / Banner - Campaign
Annual ID:
05008N
Award:
2005 Interactive Bronze Pencil
Agency:
Fallon / Minneapolis
Client:
The Islands Of The Bahamas Ministry Of Tourism
Title:
SOS Online Campaign
Category:
Banners / Banner - Campaign
Annual ID:
05009N
Award:
2005 Design Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Fly
Category:
Collateral Design / Point-of-Purchase and In-Store: Single
Annual ID:
05019D
Award:
2005 Interactive Silver Pencil
Agency:
Poke / London
Client:
Orange
Title:
Paper Film Festival
Category:
Wireless
Annual ID:
05046N
Award:
2005 Advertising Gold Pencil
Agency:
Jung von Matt AG / Berlin
Client:
DHL
Title:
Truck
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05001A
Award:
2005 Advertising Silver Pencil
Agency:
DDB London / London
Client:
Volkswagen
Title:
King Kong
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05002A
Award:
2005 Advertising Silver Pencil
Agency:
Net#Work BBDO / Hyde Park
Client:
GENERAL MOTORS
Title:
STAMPS
Category:
Newspaper / Newspaper Over 600 Lines: Single
Annual ID:
05003A
Award:
2005 Interactive Silver Pencil
Agency:
Beam Interactive & Relationship Marketing / Boston
Client:
MINI USA
Title:
MINI Robot Configurator
Category:
E-Commerce / E-Commerce B2C - Web Sites
Annual ID:
05029N
Award:
2005 Advertising Gold Pencil
Agency:
Scholz & Friends / Berlin
Client:
Weru AG
Title:
"The Noise-protection-windows-by-weru-campaign"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05030A
Award:
2005 Advertising Silver Pencil
Agency:
Springer & Jacoby Werbung GmbH / Hamburg
Client:
Smith & Wesson
Title:
Targets
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05031A
Award:
2005 Advertising Bronze Pencil
Agency:
Ogilvy & Mather Frankfurt / Frankfurt
Client:
Intertool GmbH, Switzerland
Title:
Intertool Poster Campaign "Extreme Longlife"
Category:
Collateral Advertising / Collateral: Self-Promotion
Annual ID:
05032A
Award:
2005 Interactive Silver Pencil
Agency:
NEUE DIGITALE GmbH / Frankfurt
Client:
Germanwings
Title:
The Germanwings Realtime Screensaver
Category:
Corporate Image-Business to Consumer / Corporate Image B2C - Other Digital Advertising
Annual ID:
05025N
Award:
2005 Interactive Silver Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Burger King
Title:
Angus Interventions
Category:
Beyond the Banner
Annual ID:
05010N
Award:
2005 Interactive Silver Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
JC Clothes
Title:
JC The Store
Category:
Beyond the Banner
Annual ID:
05011N
Award:
2005 Interactive Silver Pencil
Agency:
Randommedia / London
Client:
Sony Computer Entertainment Europe
Title:
Forbidden Siren
Category:
Beyond the Banner
Annual ID:
05012N
